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    Positioning in Small Business Marketing
    Positioning is another one of those marketing jargon words that everybody throws around and is important to understand. It's also important to understand how positioning specifically applies to your small business marketing.Basically a marketing position describes your unique place in the market. The key word here is unique. What makes you different from your competitors? What features and benefits do you offer your target market that the other players don't?Here are a few things t
    of the face value of the policy shortly after it’s in place, resulting in tens of thousands of dollars to them, sometimes hundreds of thousands…all without cost or risk.

    At the end of two years, the senior has various options. Most will choose to sell the term policy on the secondary market, at which point the purchaser continues premium payments for the remainder of the term a

    The Modular Office Option
    Modular office is a great way of solving your office space problems, from construction sites to golf courses, a lot of businesses are using modular office solutions today.Modular offices can be found throughout the country, in all regions and areas, this is mainly due to the fact that modular office building has progressed significantly over the last decade or so, and modular offices today can be used as a multi functional moveable spacing solution, the m
    There’s a quiet revolution in the insurance industry that’s freeing up literally millions of dollars to qualified senior citizens, and non-profit organizations stand to benefit by very significant donations from this historically generous group of donors.

    In the last ten years, insurance companies have looked at the high lapse rate of term policies for folks in their 70’s and 80’s. The premiums were just too expensive and there was less perceived need by the insureds compared to the family-rearing years. Insurers were watching billions of dollars of premiums vanishing and decided to try something radical.

    As a result, premiums for these policies have dropped up to 40% in recent years to lure seniors to continue paying, to rates that are not even based on actuarial data at this point in many cases. Millions of older folks have kept their policies a couple more years before lapsing, resulting in huge recovery of revenue for the insurers…and it resulted in something else too, a massive opportunity for investors.

    Institutional investors, always on the lookout for decent return on investment, saw an opportunity and have jumped on it in big numbers. They can make an irresistible offer to qualified seniors to provide free term insurance for two years, during which time the insured names their own beneficiary. The finance company sets up a life insurance trust, pays the premiums, and administers payments, while the senior is the policy owner. In addition, the senior can receive an equity payment of around 3% of the face value of the policy shortly after it’s in place, resulting in tens of thousands of dollars to them, sometimes hundreds of thousands…all without cost or risk.

    At the end of two years, the senior has various options. Most will choose to sell the term policy on the secondary market, at which point the purchaser continues premium payments for the remainder of the term a

    How Important are Your Customers?
    Most businesses invest in marketing and advertising each month but overlook another vital investment that they are already making. That investment is their employees. I've said before that your employees can make or break your company, and recently I ran into a very poinient example of that fact.I was on the telephone with UPS trying to track down a shipment that had to be intercepted so that we could get it to a client sooner. I spoke to a woman at UPS about this and she took all the nec
    0’s. The premiums were just too expensive and there was less perceived need by the insureds compared to the family-rearing years. Insurers were watching billions of dollars of premiums vanishing and decided to try something radical.

    As a result, premiums for these policies have dropped up to 40% in recent years to lure seniors to continue paying, to rates that are not even based on actuarial data at this point in many cases. Millions of older folks have kept their policies a couple more years before lapsing, resulting in huge recovery of revenue for the insurers…and it resulted in something else too, a massive opportunity for investors.

    Institutional investors, always on the lookout for decent return on investment, saw an opportunity and have jumped on it in big numbers. They can make an irresistible offer to qualified seniors to provide free term insurance for two years, during which time the insured names their own beneficiary. The finance company sets up a life insurance trust, pays the premiums, and administers payments, while the senior is the policy owner. In addition, the senior can receive an equity payment of around 3% of the face value of the policy shortly after it’s in place, resulting in tens of thousands of dollars to them, sometimes hundreds of thousands…all without cost or risk.

    At the end of two years, the senior has various options. Most will choose to sell the term policy on the secondary market, at which point the purchaser continues premium payments for the remainder of the term a

    Are You A Placeable Job Candidate?
    In other words, are you someone who will easily find new work if and when the need arises?Recruiters often talk about whether or not a job searcher is placeable. This distinction determines whether or not a recruiter will work with you to help you find a new job.A placeable job candidate is a person who a recruiter can place with one of their clients and as a result, get paid. This job candidate has great skills, has a great background and generally has the traits that a recruiter
    d on actuarial data at this point in many cases. Millions of older folks have kept their policies a couple more years before lapsing, resulting in huge recovery of revenue for the insurers…and it resulted in something else too, a massive opportunity for investors.

    Institutional investors, always on the lookout for decent return on investment, saw an opportunity and have jumped on it in big numbers. They can make an irresistible offer to qualified seniors to provide free term insurance for two years, during which time the insured names their own beneficiary. The finance company sets up a life insurance trust, pays the premiums, and administers payments, while the senior is the policy owner. In addition, the senior can receive an equity payment of around 3% of the face value of the policy shortly after it’s in place, resulting in tens of thousands of dollars to them, sometimes hundreds of thousands…all without cost or risk.

    At the end of two years, the senior has various options. Most will choose to sell the term policy on the secondary market, at which point the purchaser continues premium payments for the remainder of the term a

    Marketing: Your Brand Is About More Than Just Good Looks
    First let’s clear up a common misconception of what a “Brand” really is. A brand is more than just your company’s name or logo. It’s more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It’s more than just the look of the packaging of your product. In a nutshell your ”Brand” is the culmination of everything your prospect’s 5 senses can pick up on about you.It’s the image you present at all times. From the company’s logo and color scheme all the
    on it in big numbers. They can make an irresistible offer to qualified seniors to provide free term insurance for two years, during which time the insured names their own beneficiary. The finance company sets up a life insurance trust, pays the premiums, and administers payments, while the senior is the policy owner. In addition, the senior can receive an equity payment of around 3% of the face value of the policy shortly after it’s in place, resulting in tens of thousands of dollars to them, sometimes hundreds of thousands…all without cost or risk.

    At the end of two years, the senior has various options. Most will choose to sell the term policy on the secondary market, at which point the purchaser continues premium payments for the remainder of the term a

    IT Consultant: Personality Traits for Success
    IT consultant skills vary widely. The successful ones will have the traits that help them deal with their customers.IT Consultant Traits: Can You Manage Employees?Even in your first year of business there is a pretty good chance that you will have to have at least a few sub-contractors that you work with long before you get to the stage where you can hire employees.When that comes up, you are going to have to make hiring decisions and unfortunately what comes along with that
    of the face value of the policy shortly after it’s in place, resulting in tens of thousands of dollars to them, sometimes hundreds of thousands…all without cost or risk.

    At the end of two years, the senior has various options. Most will choose to sell the term policy on the secondary market, at which point the purchaser continues premium payments for the remainder of the term and eventually receives the death benefit upon the death of the insured. The senior can also keep the policy and take over premium payments themselves, generally only considered by the family in the event of an untimely diagnosis of a terminal condition.

    Let’s look at how this worked in one recent example. A 78-year-old gentleman had a net worth of $15 million, with $5 million in existing life insurance, leaving him $10 million unused insurability and about a 10-year remaining life expectancy. He was offered an $8 million term policy, with all costs paid by the funding company, as well as $353,000 in cash once the policy was in place. After keeping out enough for capital gains taxes, he invested the remainder for his grandchildren’s education. This cost him nothing out of pocket, and in fact this is where the enormous charitable donations can come from.

    The funding company took on the premiums of $400,000 per year x 10 years ($4 million), so their total cost (including the cash bonus and nominal set-up fees for the trust) over 10 years will be roughly $4.5 million, while their pay-out will be $8 million on the death of the insured. It’s a win-win-win situation.

    There have been some rumblings by the insurance industry regarding these investor-financed life insurance policies, and even attempts to form legislation to block the opportunity for investors and insureds. However, they clearly want to have their cake and eat it too, as it is their own reduced pricing strategy in senior policies that makes this

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