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  • Casual Articles - Direct Mail Fundraising: Use Testimonials To Boost Readability And Response In Your Donation Letters

    How to Receive Good Customer Service
    Customer Service-people chuckle, grimace and always have some opinion about whether or not it's available anymore. Some have even mentioned that they feel it's one of those oxymorons like "giant shrimp". I say you can get excellent help, if you know how.Yes, I'm a writer-but only part-time. A girl's gotta pay the bills and this
    with your cause, one of the best ways to do that is to have a living, breathing, flesh-and-blood person tell your story for you.

    For example

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    Sometimes people will say the sweetest things about your non-profit organization, your staff, your volunteers, and the work you do. These compliments usually arrive unsolicited, and remain private. But you can use them to your advantage in your direct mail fundraising appeals in the form of a testimonial.

    A testimonial is a statement made by someone that either recommends you to others, proves a point you are making, or pays tribute to you in some way.

    Testimonials are powerful in fundraising letters because they help you awaken empathy in your readers. If you want your donor to empathize with your cause, one of the best ways to do that is to have a living, breathing, flesh-and-blood person tell your story for you.

    For example

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    arrive unsolicited, and remain private. But you can use them to your advantage in your direct mail fundraising appeals in the form of a testimonial.

    A testimonial is a statement made by someone that either recommends you to others, proves a point you are making, or pays tribute to you in some way.

    Testimonials are powerful in fundraising letters because they help you awaken empathy in your readers. If you want your donor to empathize with your cause, one of the best ways to do that is to have a living, breathing, flesh-and-blood person tell your story for you.

    For example

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    r>

    A testimonial is a statement made by someone that either recommends you to others, proves a point you are making, or pays tribute to you in some way.

    Testimonials are powerful in fundraising letters because they help you awaken empathy in your readers. If you want your donor to empathize with your cause, one of the best ways to do that is to have a living, breathing, flesh-and-blood person tell your story for you.

    For example

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    ay.

    Testimonials are powerful in fundraising letters because they help you awaken empathy in your readers. If you want your donor to empathize with your cause, one of the best ways to do that is to have a living, breathing, flesh-and-blood person tell your story for you.

    For example

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    with your cause, one of the best ways to do that is to have a living, breathing, flesh-and-blood person tell your story for you.

    For example, without a testimonial, your fundraising letter might say: “Here at The Soup Kitchen, we provide food, shelter and other basic services which help the needy in the Greater Manchester area to help themselves.”

    Or, you could have a street person who’s homeless tell her story. You could say, “Meet Janice. She is homeless and has two toddlers,” and then you could quote Janice saying, “I live on the street; and it sucks. But The Soup Kitchen saves my life every day. I feel good about myself when I'm here.” Facts inform donors. But testimonials move them, move them emotionally, and move them to give.

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