Or this opening from an appeal letter mailed by the YWCA:

"Shortly after the latest increase in heating oil, a fuel company received an inquiry from the Mother Superior of a Convent: "How much," she asked, "has the price of oil gone up? Wanting to break the news gently, the salesperson asked, "Are you sitting down

It's Good to Feel Good
Employer job posting, ob posting online or job posting sites are just one of the internet’s best services to provide. Applying for a job made very convenient for job seekers. Yes, I know it’s very tiring. Seeking for a job opportunity to be able to survive the demands of living is very stressful, both to the mind and body. Sometimes it wouldn’t even come so when you see it, grab it for opport

If your fundraising letter doesn't tell a great story, it's not a fundraising letter. It's a memo. Direct mail fundraising is all about storytelling.

If you want your direct mail donors to respond to your letters in greater numbers and with larger gifts, learn the craft of storytelling. Learn how to write human-interest stories that inspire, motivate and move your donors—to give.

As a gospel preacher and one-time university instructor, I've learned over the years that the safest way to make your point stick is to tell a story. As UK fundraising consultant Ken Burnett observes in his book, The Zen of Fundraising, fundraisers should tell stories because "we have some of the best stories in the world and the best reasons of all for telling them."

Jesus Christ revealed complicated truths about God's character, God's prophetic plan for the ages, and moral absolutes by telling parables. The Prodigal Son. The Good Samaritan. Turn the other cheek. Go the extra mile. These phrases are in common use today because the person who coined them 2,000 years ago told stories. Memorable stories. Stories that reached the hearts of His hearers.

Your fundraising letters need to do the same. And the quickest way to a donor's heart is through the adrenal glands. Consider, for example, this opening paragraph from a fundraising letter mailed by Covenant House:

"She stood on the curb looking scared and lonely in a skimpy halter top and bright red lipstick. It was two in the morning. A chilly breeze whipped up in the street and seemed to make her shiver. She was a child . . . just a child. We pulled our Covenant House van up to the curb and rolled down the window . . . ."

Or this opening story from an appeal letter mailed by The Cousteau Society:

"A shipwrecked sailor was struggling in the water. The shore was near, but his strength was almost spent. Then suddenly there was a friendly presence in the water, a strong, sleek body that buoyed him up, escorted him to shallow water, saved his life. This story, or something akin to it, has been told countless times about dolphins and porpoises."

Or this opening from an appeal letter mailed by the YWCA:

"Shortly after the latest increase in heating oil, a fuel company received an inquiry from the Mother Superior of a Convent: "How much," she asked, "has the price of oil gone up? Wanting to break the news gently, the salesperson asked, "Are you sitting down

Building Your Ideal Practice: Freedom to Be Creative with What is Inside You
So many people tell me that they could never do anything other than meet with clients.They could not imagine having any products to offer others.Well, as Henry Ford has said "Whether you believe you can or believe you can't, you are right."A powerful working definition of creativityHere is a powerful working definition of creativity that I require all of my

ur point stick is to tell a story. As UK fundraising consultant Ken Burnett observes in his book, The Zen of Fundraising, fundraisers should tell stories because "we have some of the best stories in the world and the best reasons of all for telling them."

Jesus Christ revealed complicated truths about God's character, God's prophetic plan for the ages, and moral absolutes by telling parables. The Prodigal Son. The Good Samaritan. Turn the other cheek. Go the extra mile. These phrases are in common use today because the person who coined them 2,000 years ago told stories. Memorable stories. Stories that reached the hearts of His hearers.

Your fundraising letters need to do the same. And the quickest way to a donor's heart is through the adrenal glands. Consider, for example, this opening paragraph from a fundraising letter mailed by Covenant House:

"She stood on the curb looking scared and lonely in a skimpy halter top and bright red lipstick. It was two in the morning. A chilly breeze whipped up in the street and seemed to make her shiver. She was a child . . . just a child. We pulled our Covenant House van up to the curb and rolled down the window . . . ."

Or this opening story from an appeal letter mailed by The Cousteau Society:

"A shipwrecked sailor was struggling in the water. The shore was near, but his strength was almost spent. Then suddenly there was a friendly presence in the water, a strong, sleek body that buoyed him up, escorted him to shallow water, saved his life. This story, or something akin to it, has been told countless times about dolphins and porpoises."

Or this opening from an appeal letter mailed by the YWCA:

"Shortly after the latest increase in heating oil, a fuel company received an inquiry from the Mother Superior of a Convent: "How much," she asked, "has the price of oil gone up? Wanting to break the news gently, the salesperson asked, "Are you sitting down

Emotional Fitness For Business Ownership
To begin an endeavor like business ownership you must first consider your emotional fitness. Just as an athlete would increase his or her exercise routine or cut calories so should you take specific steps to become more emotionally fit. The first step is to evaluate your feelings. Take a moment to ask yourself questions about your emotions and what you are feeling. This process alone may give

common use today because the person who coined them 2,000 years ago told stories. Memorable stories. Stories that reached the hearts of His hearers.

Your fundraising letters need to do the same. And the quickest way to a donor's heart is through the adrenal glands. Consider, for example, this opening paragraph from a fundraising letter mailed by Covenant House:

"She stood on the curb looking scared and lonely in a skimpy halter top and bright red lipstick. It was two in the morning. A chilly breeze whipped up in the street and seemed to make her shiver. She was a child . . . just a child. We pulled our Covenant House van up to the curb and rolled down the window . . . ."

Or this opening story from an appeal letter mailed by The Cousteau Society:

"A shipwrecked sailor was struggling in the water. The shore was near, but his strength was almost spent. Then suddenly there was a friendly presence in the water, a strong, sleek body that buoyed him up, escorted him to shallow water, saved his life. This story, or something akin to it, has been told countless times about dolphins and porpoises."

Or this opening from an appeal letter mailed by the YWCA:

"Shortly after the latest increase in heating oil, a fuel company received an inquiry from the Mother Superior of a Convent: "How much," she asked, "has the price of oil gone up? Wanting to break the news gently, the salesperson asked, "Are you sitting down

Why Incorporate Your Business
There are several different forms of business organizations available. This refers to the legal arrangements of the business. The form you choose for your business is the form that best suits your purposes. There are different legal and tax implications of each. The three forms are sole proprietor, partnership and corporation.A sole proprietor is an individual who is in business for h

rning. A chilly breeze whipped up in the street and seemed to make her shiver. She was a child . . . just a child. We pulled our Covenant House van up to the curb and rolled down the window . . . ."

Or this opening story from an appeal letter mailed by The Cousteau Society:

"A shipwrecked sailor was struggling in the water. The shore was near, but his strength was almost spent. Then suddenly there was a friendly presence in the water, a strong, sleek body that buoyed him up, escorted him to shallow water, saved his life. This story, or something akin to it, has been told countless times about dolphins and porpoises."

Or this opening from an appeal letter mailed by the YWCA:

"Shortly after the latest increase in heating oil, a fuel company received an inquiry from the Mother Superior of a Convent: "How much," she asked, "has the price of oil gone up? Wanting to break the news gently, the salesperson asked, "Are you sitting down

Measuring The Effectiveness Of Your Advertising Campaign
How do you measure the effectiveness of your advertising? Do you look only at whether or not you have had an increase in sales or enquires subsequent to the publication of an advertisement, or do you include product or brand awareness in your evaluations?The most suitable criteria for evaluating the effectiveness of advertising, depends on a number variables, such as the advertising go

him up, escorted him to shallow water, saved his life. This story, or something akin to it, has been told countless times about dolphins and porpoises."

Or this opening from an appeal letter mailed by the YWCA:

"Shortly after the latest increase in heating oil, a fuel company received an inquiry from the Mother Superior of a Convent: "How much," she asked, "has the price of oil gone up? Wanting to break the news gently, the salesperson asked, "Are you sitting down, Sister?" Replied the nun, "I am kneeling." In its struggle to become energy efficient and cost conscious, the YWCA has initiated priorities to be achieved as funds become available."

The secret to crafting great fundraising letters is to craft great stories. Whatever you are writing about, whether endangered whales, land mines, cancer survivors or abandoned cats, look for the human drama in your work that brings your message alive. Then tell your donor a story. One with a happy ending.