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Casual Articles - Email Fundraising Subject Lines - Use Today's News Headlines to Boost Open Rates with Online Appeals
Advertising and marketing in the South African market is one of the toughest in the entire world, just for starters 22 different languages can be identified in our market. You might say this is common in many countries the world over. But do they have 11 official languages as is the case in South Africa.Captur
As you can see, MADD did three things right with their subject line.
1. They tied it to a celebrity who draws massive media attention and who is in the news today.
2. They tied that celebrity to an alarming statistic (500,000 drunk dri
Small business startups can be nerve-wracking and difficult to endure in the best of times. When you start to run short of cash, they can be an absolute nightmare. When you're in this situation, false hopes can be especially cruel. Imagine you've reached the end of your financial rope. Then you hear about fre
Paris Hilton is in the news right now because she is in jail right now. She's behind bars because she drove drunk while her license was suspended for drunk driving. Mothers Against Drunk Driving made good use of Paris Hilton's celebrity status and newsworthiness in an email appeal dated May 13, 2007.
Their subject line? "Help MADD stop the 500,000 Paris Hiltons."
Here is the opening of the email:
"Help us raise $500,000 keep our roadways safe and support victims of this violent crime, especially those who drive while suspended."There has been a news explosion over the fact that Paris Hilton drove drunk, had her license suspended, and then continued to drive anyway. What has not been mentioned is that she is one of 500,000 people do this same thing each year; studies shown that 50 to 75 percent of people who have their license suspended for drunk driving continue to drive without a license and many of them are continuing to drive drunk. We are trying to raise $500,000 by the end of June to combat these 500,000 unsafe drivers and we need your help."
As you can see, MADD did three things right with their subject line.
1. They tied it to a celebrity who draws massive media attention and who is in the news today.
2. They tied that celebrity to an alarming statistic (500,000 drunk driv
You never thought this day would come, the day when you can’t stop working and you don’t want to. You’re a workaholic. These days, more and more people are succumbing to this lack of work-life balance. Ironically, being a workaholic can make your work decline in quality and effectiveness, as you allow your work-ob
Their subject line? "Help MADD stop the 500,000 Paris Hiltons."
Here is the opening of the email:
"Help us raise $500,000 keep our roadways safe and support victims of this violent crime, especially those who drive while suspended."There has been a news explosion over the fact that Paris Hilton drove drunk, had her license suspended, and then continued to drive anyway. What has not been mentioned is that she is one of 500,000 people do this same thing each year; studies shown that 50 to 75 percent of people who have their license suspended for drunk driving continue to drive without a license and many of them are continuing to drive drunk. We are trying to raise $500,000 by the end of June to combat these 500,000 unsafe drivers and we need your help."
As you can see, MADD did three things right with their subject line.
1. They tied it to a celebrity who draws massive media attention and who is in the news today.
2. They tied that celebrity to an alarming statistic (500,000 drunk dri
Have you given up on yourself? Have you decided to take the easy road and coast for the rest of your life? Have you come to the decision that you have done all you could possibly be expected to do in your life now it is someone else’s turn? As you get older you may not be able to run as fast, swim as far, hit the bal
"There has been a news explosion over the fact that Paris Hilton drove drunk, had her license suspended, and then continued to drive anyway. What has not been mentioned is that she is one of 500,000 people do this same thing each year; studies shown that 50 to 75 percent of people who have their license suspended for drunk driving continue to drive without a license and many of them are continuing to drive drunk. We are trying to raise $500,000 by the end of June to combat these 500,000 unsafe drivers and we need your help."
As you can see, MADD did three things right with their subject line.
1. They tied it to a celebrity who draws massive media attention and who is in the news today.
2. They tied that celebrity to an alarming statistic (500,000 drunk dri
You’ve been going 6-to-late; exhausted by running the supersonic treadmill of life and wish you had a different job. But you can’t because you have no time and you’re left spent at the end of every day. Conversely, you’re gut tells you that everything would be different if you could only find the right career matc
As you can see, MADD did three things right with their subject line.
1. They tied it to a celebrity who draws massive media attention and who is in the news today.
2. They tied that celebrity to an alarming statistic (500,000 drunk dri
It's no secret that there are many dangerous jobs out there in the world. Heck, some jobs that should be relatively safe, like working at a post office, result in people losing their lives. So while it is true, because of the world that we live in, that no job is totally safe, there are some jobs that are dangerous
As you can see, MADD did three things right with their subject line.
1. They tied it to a celebrity who draws massive media attention and who is in the news today.
2. They tied that celebrity to an alarming statistic (500,000 drunk drivers yearly), making that statistic more dramatic and concrete, less abstract.
3. They tied that alarming statistic of 500,000 drunk drivers with their campaign goal of raising $500,000. Very clever.
Amnesty International did the same thing during the week that a new movie about the illegal diamond trade appeared in theatres. Their subject line: "Go see 'Blood Diamond' this weekend."
Covenant House tied current events with their May 2007 appeal with this subject line: "A Gift of Love on Mother's Day."
Greenpeace did the same thing at Christmas 2006 with this subject: "Green holidays, your campaign to save the whales, enviro art and much, much more."
Like everyone else, donors like to read about what's new. And nothing is as new as today's news. So tie your email message to a breaking news story, put that in your email subject line, and you'll boost your open rates, and clickthroughs.
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<a href="http://www.casualarticles.com/article/19449/casualarticles-Email-Fundraising-Subject-Lines--Use-Todays-News-Headlines-to-Boost-Open-Rates-with-Online-Appeals.html">Email Fundraising Subject Lines - Use Today's News Headlines to Boost Open Rates with Online Appeals</a>
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[url=http://www.casualarticles.com/article/19449/casualarticles-Email-Fundraising-Subject-Lines--Use-Todays-News-Headlines-to-Boost-Open-Rates-with-Online-Appeals.html]Email Fundraising Subject Lines - Use Today's News Headlines to Boost Open Rates with Online Appeals[/url]
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