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    be.

    2) You may not be experienced in finance and cannot pull together a cash flow forecast.

    3) You may know exactly how much you’ve got to spend and believe that it ‘should be enough’.

    4) Your optimistic assumptions are based on doing as well or better than others already in the field.

    5) You haven’t factored in what you really need to live on. What will see you on the sh

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    So you fancy a franchise eh? You like the sound of the whole ‘in business for yourself, but not by yourself’ thing. You’ve done your research and you reckon you can see the way ahead. You reckon your future lies under the banner reading ‘Franchise’.

    Then you come up against the $64,000 questions…

    1) How much will it cost?

    2) Can you afford it?

    Now if you are at all human you will have done what every prospect on the path to making a purchase of any sort does. You will have pictured what it will be like to own that franchise. Which is perfectly understandable.

    BUT

    You are also laying yourself open to the biggest mistake that prospective franchisees can possibly make. You see you can be in danger of letting your judgement be affected by a fatal affliction that is the cause of huge misery in many walks of life, but especially in Franchising. That affliction is

    OVEROPTIMISM

    Even the most level-headed individual is prone to it from time to time. Most of the time you get away with it, but in franchising there are several things that make this a hugely dangerous problem. That’s because of the following points:

    1) The prospective franchisee (You?) is often not experienced in the world of small business finance, so they are leaning heavily on others to provide that experience. The major supplier is frequently the franchisor. A person or company who has a different agenda to you. They want to grow their business and while they don’t want you to fail they are certainly more willing to risk your future they you might be.

    2) You may not be experienced in finance and cannot pull together a cash flow forecast.

    3) You may know exactly how much you’ve got to spend and believe that it ‘should be enough’.

    4) Your optimistic assumptions are based on doing as well or better than others already in the field.

    5) You haven’t factored in what you really need to live on. What will see you on the sho

    How Much Drama Do You Need In Your Job?
    I know a lot of people who simply can’t hold down conventional jobs.Ok, many are artists of one sort or another; painters, actors, designers, writers, and speakers.To them, a typical nine-to-five gig looks like a set from “Dawn of The Dead.” Actually, it’s worse, because there’s at least some excitement, some mystery, some juiciness in a setting where the undead feed on the living.In a typical office, there are no “living,” according to my friends.They need more from what t
    ou will have done what every prospect on the path to making a purchase of any sort does. You will have pictured what it will be like to own that franchise. Which is perfectly understandable.

    BUT

    You are also laying yourself open to the biggest mistake that prospective franchisees can possibly make. You see you can be in danger of letting your judgement be affected by a fatal affliction that is the cause of huge misery in many walks of life, but especially in Franchising. That affliction is

    OVEROPTIMISM

    Even the most level-headed individual is prone to it from time to time. Most of the time you get away with it, but in franchising there are several things that make this a hugely dangerous problem. That’s because of the following points:

    1) The prospective franchisee (You?) is often not experienced in the world of small business finance, so they are leaning heavily on others to provide that experience. The major supplier is frequently the franchisor. A person or company who has a different agenda to you. They want to grow their business and while they don’t want you to fail they are certainly more willing to risk your future they you might be.

    2) You may not be experienced in finance and cannot pull together a cash flow forecast.

    3) You may know exactly how much you’ve got to spend and believe that it ‘should be enough’.

    4) Your optimistic assumptions are based on doing as well or better than others already in the field.

    5) You haven’t factored in what you really need to live on. What will see you on the sh

    Sales Training - The Ultimate Sales Test
    Several years ago I was sitting in the office of a very successful businessman. He was the CEO of the company. He had finished interviewing me for a sales managers position.As we approached the end of the interview he turned to me and told me that he was very impressed with me ...so far. He then paused dramatically and said,"Show me that you know how to sell....SELL ME THIS PENCIL."The next ten seconds seemed like an eternity to me. I had been selling for many years. However, this
    liction that is the cause of huge misery in many walks of life, but especially in Franchising. That affliction is

    OVEROPTIMISM

    Even the most level-headed individual is prone to it from time to time. Most of the time you get away with it, but in franchising there are several things that make this a hugely dangerous problem. That’s because of the following points:

    1) The prospective franchisee (You?) is often not experienced in the world of small business finance, so they are leaning heavily on others to provide that experience. The major supplier is frequently the franchisor. A person or company who has a different agenda to you. They want to grow their business and while they don’t want you to fail they are certainly more willing to risk your future they you might be.

    2) You may not be experienced in finance and cannot pull together a cash flow forecast.

    3) You may know exactly how much you’ve got to spend and believe that it ‘should be enough’.

    4) Your optimistic assumptions are based on doing as well or better than others already in the field.

    5) You haven’t factored in what you really need to live on. What will see you on the sh

    Review of PerfectWealthFormula
    The PerfectWealthFormula and its accompanying PowerHouseMarketing system uses a unique infinity compensation plan which may help some entrepreneurs make a decision of which path to follow in the world of online businesses.The PerfectWealthFormula has a new compensation plan that stands out when compared to many other systems that appear these days. The PerfectWealthFormula does not use the 1-up or 2-up compensation plan as so many other online income systems. This means members do not pass up an
    spective franchisee (You?) is often not experienced in the world of small business finance, so they are leaning heavily on others to provide that experience. The major supplier is frequently the franchisor. A person or company who has a different agenda to you. They want to grow their business and while they don’t want you to fail they are certainly more willing to risk your future they you might be.

    2) You may not be experienced in finance and cannot pull together a cash flow forecast.

    3) You may know exactly how much you’ve got to spend and believe that it ‘should be enough’.

    4) Your optimistic assumptions are based on doing as well or better than others already in the field.

    5) You haven’t factored in what you really need to live on. What will see you on the sh

    How I Got My Start in Multi Level Marketing
    When I stumbled across the company that I am with now, I didn’t know anything about multi level marketing. I was a business owner with twelve employees.One day a gentleman walked into my office wanting to know if he could speak to me and my employees about the discount dental benefits package he had to offer. After he talked about the benefits his company was offering, the subject came up about residual income or repeat income. I didn’t know about residual income, so he explained that every time
    be.

    2) You may not be experienced in finance and cannot pull together a cash flow forecast.

    3) You may know exactly how much you’ve got to spend and believe that it ‘should be enough’.

    4) Your optimistic assumptions are based on doing as well or better than others already in the field.

    5) You haven’t factored in what you really need to live on. What will see you on the short road to bankruptcy is a failure to recognise that these problems have to be acknowledged and dealt with. Optimism will mask these unpalatable facts sometimes until it is too late.

    So to avoid disaster:

    1) Create several cash flow scenarios. Yes, be optimistic, but also be neutral and pessimistic too. Then look at the pessimistic forecast. Now be even more pessimistic. Can you afford to fund the franchise and yourself at that rate of profit?

    2) When you think you’ve covered the options take your thoughts along to a friend or somebody who’s opinion you value and who you can trust to give you their real thoughts rather than what you want to hear. Tell them you need to check the reality of the deal.

    3) Take your proposition along to a local accountant or book keeper. They will give you their advice for a fixed fee and it needn’t cost the earth. If you are worried about the cost, try to compare the cost with the amount of money you could lose. I suddenly looks a little better doesn’t it.

    4) When you are lying in bed in the still of the night ask yourself if you are really sure that the numbers stack up. Are you really certain that you are being realistic rather than optimistic.

    5) Take another look at the numbers that the franchisor is giving you as an example. Ask yourself exactly how you are going to replicate the numbers that they are quoting. If they are suggesting that you can make quarter of a million in the first year, ask yourself whether you can really make that money – where are the customers coming from in the real world rather

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