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Casual Articles - Business Ethics: An Oxymoron?
The surety bond market is currently a very conservative market. Contract and commercial bond departments throughout the nation have tightened up their underwriting pr
A recent analysis of overall financial performance of the 2001
After you have completed the business incorporation process, don't expect that your work is done. Actually, the real work is just starting. Being a corporation means
The business and political excess of the last 10 years have taken some PR practitioners to the dark side because they felt it was the only way for their company to profit. Although I personally believe doing right for right's sake is enough, there are some who may not share this view. OK, here's a reason that any good capitalist can embrace: research now shows that socially responsible behavior is good for the bottom line.
A recent analysis of overall financial performance of the 2001
You can have the best products, the plushest offices, the best location, but unless you are a ‘customer focused’ business, all of this counts for nothing, you will ne
The business and political excess of the last 10 years have taken some PR practitioners to the dark side because they felt it was the only way for their company to profit. Although I personally believe doing right for right's sake is enough, there are some who may not share this view. OK, here's a reason that any good capitalist can embrace: research now shows that socially responsible behavior is good for the bottom line.
A recent analysis of overall financial performance of the 2001
I often travel the country speaking to various companies and franchise associations on the topic of great service. While on the road, I try to take those opportunitie
A recent analysis of overall financial performance of the 2001
Every advertisement revolves round four key points. Knowledgeable copywriters of the past have distilled that four key points into four letters – A-I-D-A or the AIDA
A recent analysis of overall financial performance of the 2001
One of the most powerful business marketing tools out there is on paper. These include pamphlets, portfolios, and business cards. Using all of them is a plus, but bus
A recent analysis of overall financial performance of the 2001 list of 100 Best Corporate Citizens shows that this group of firms did significantly better than the remaining companies of the S&P 500. Professors at DePaul University found that the mean ranking of the 100 Best was more than 10 percentile higher than the other firms of the S&P 500.
Additionally, they had a significantly better reputation among corporate directors and security analysts based upon results of the Fortune Magazine survey of most admired companies.
So, you see, it really does pay to do the right thing.
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