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    Business Start Up Basics
    In the HBS Digest, we discussed getting a business up and running. We took a couple of steps a month and by the end of the year we had our grand opening for our business. In this article we will discuss nine succinct steps to put you on the path to success with your own business start up. First, you need to make up a plan and then pick out a couple of things to accomplish each month. Second, you need to  define your short term goals. Yes long term goals are important too, however, remember you want to do this in a years’ time so for now let’s break your goals down into things to do each week a
    food vehicles have a higher vehicle utilisation rate than dry goods vehicle when they both carry long life goods? Answer: because frozen goods transport is more expensive. Because of this higher cost, carriers have found ways to consolidate loads to reduce empty running. So it can be done when the incentive is there. The point I am making is that the financial incentive is already there - there just happens to be a greater financial incentive for the frozen food sector. The environmental incentive therefore goes hand-in-hand with the economical incentive.

    With the advent of home shopping over the internet we have seen the growth of small vans that are driving up and down the nooks and crannies of the country making deliveries of one or two parcels or a couple of bags of shopping. Isn't it time some of these operations wer

    4 Tips For Writing Sales Copy That Will Be Read
    Most people get very frustrated when they try to write sales copy for their offer because they make it out to be much more difficult than it really is.You would be surprised to know that following certain guidelines or tips will make the whole chore of writing effective and winning sales copy a hell lot simpler.Tip #1 – Remember The Top Priority Is The PROSPECTKeep in mind that everything you write about has to have your prospect’s interest as the top priority.Everything that you say or talk about has to be focused on the prospect’s needs, wants, aspirations and frustration
    Is the earth warming up? Are the polar ice-caps melting? If so, at what rate? These and a multitude of other global warming questions are mounting up across the world. Are there any answers to these questions? You bet! Take your pick. The answers range from "global warming doesn't exist" to doom and gloom prophecies that it is already too late to save the planet.

    The problems is that the environment has become a political and economic issue and the formidable forces of politics and economics have drowned out proper science. We can't even hope for a consensus of opinion because views are too polarised. Apart from political considerations, there appears to be a genuine failure to agree between scientists themselves. By scanning the wide vista of opinions out there, the only deduction I can make is that there is an approximate consensus that there is some warming of the earth taking place. That's about it. Many say that this is not to be treated as unusual and is not man made. Others say that the whole phenomenon is man made and requires urgent action.

    So what about those governments and those in government that simply want to do the right thing? Do they risk wrecking global economies by drastically cutting back on CO2 emissions and other pollutants? Or do they do nothing and risk catastrophe? And what of the rest of us? Are we to remain powerless while the world slugs it out? Can anybody or any organisation give us some definitive statement of the true position and precisely what is to be done?

    Businesses also need facts. They are not against taking whatever action is necessary to deal with the situation. After all, they need to protect the interests of their owners as well as their staff and management. They will act if they are told exactly what is to be done. The trouble is that one business will not act in isolation if it means they will be disadvantaged in their market. Because many markets are global, this requires global decision making. There are a few business who are actually demanding some kind of legislation - that is, some leadership - so that they can act multilaterally on a level playing field and get the job done, whatever it takes. I am sure these demands will grow louder as the uncertainty continues.

    So, we are back to square one. No global decisions, no global consensus and no significant action.

    There are some shafts of light that can be seen through this obstruction. The above assumes that reduction in CO2 emissions and other pollutants will harm businesses. If it is done at too short notice and without proper consideration then that is probably true in nearly all cases. Let us consider, though, that energy costs money and the use of energy is the major cause of CO2 emissions. Companies can do something about their CO2 emissions and gain a financial advantage. Why? Because of simple mathematics. Cutting energy consumption reduces bills and - may help to save the planet.

    Take building design as an example. Using solar panels fixed to the roof of a building can allow that building to supplement its energy requirements.

    Another example: distribution companies can invest in software and working practices to reduce empty running. Today there are many regions where vehicle utilisation falls below 50%. We know this can be improved. Why is it that frozen food vehicles have a higher vehicle utilisation rate than dry goods vehicle when they both carry long life goods? Answer: because frozen goods transport is more expensive. Because of this higher cost, carriers have found ways to consolidate loads to reduce empty running. So it can be done when the incentive is there. The point I am making is that the financial incentive is already there - there just happens to be a greater financial incentive for the frozen food sector. The environmental incentive therefore goes hand-in-hand with the economical incentive.

    With the advent of home shopping over the internet we have seen the growth of small vans that are driving up and down the nooks and crannies of the country making deliveries of one or two parcels or a couple of bags of shopping. Isn't it time some of these operations wer

    Successful Collaboration; Overcome Goals Based, Facts Based and Procedures Based Pitfalls
    Do you want to succeed in developing and maintaining your needed strategic alliance, collaboration or partnering relationship? Then you must be ready to overcome the pitfalls and roadblocks before they arise--before they kill your alliance. Three of these such pitfalls are: Goals, Facts and Procedures Based.Goals Based PitfallsIn situations where a customer is the driving force behind a Partnering arrangement, you can be left holding the bag. Be sure to examine each Partnering proposal in the context of your company's overall business strategy. This challenge was recently apparent
    ensus that there is some warming of the earth taking place. That's about it. Many say that this is not to be treated as unusual and is not man made. Others say that the whole phenomenon is man made and requires urgent action.

    So what about those governments and those in government that simply want to do the right thing? Do they risk wrecking global economies by drastically cutting back on CO2 emissions and other pollutants? Or do they do nothing and risk catastrophe? And what of the rest of us? Are we to remain powerless while the world slugs it out? Can anybody or any organisation give us some definitive statement of the true position and precisely what is to be done?

    Businesses also need facts. They are not against taking whatever action is necessary to deal with the situation. After all, they need to protect the interests of their owners as well as their staff and management. They will act if they are told exactly what is to be done. The trouble is that one business will not act in isolation if it means they will be disadvantaged in their market. Because many markets are global, this requires global decision making. There are a few business who are actually demanding some kind of legislation - that is, some leadership - so that they can act multilaterally on a level playing field and get the job done, whatever it takes. I am sure these demands will grow louder as the uncertainty continues.

    So, we are back to square one. No global decisions, no global consensus and no significant action.

    There are some shafts of light that can be seen through this obstruction. The above assumes that reduction in CO2 emissions and other pollutants will harm businesses. If it is done at too short notice and without proper consideration then that is probably true in nearly all cases. Let us consider, though, that energy costs money and the use of energy is the major cause of CO2 emissions. Companies can do something about their CO2 emissions and gain a financial advantage. Why? Because of simple mathematics. Cutting energy consumption reduces bills and - may help to save the planet.

    Take building design as an example. Using solar panels fixed to the roof of a building can allow that building to supplement its energy requirements.

    Another example: distribution companies can invest in software and working practices to reduce empty running. Today there are many regions where vehicle utilisation falls below 50%. We know this can be improved. Why is it that frozen food vehicles have a higher vehicle utilisation rate than dry goods vehicle when they both carry long life goods? Answer: because frozen goods transport is more expensive. Because of this higher cost, carriers have found ways to consolidate loads to reduce empty running. So it can be done when the incentive is there. The point I am making is that the financial incentive is already there - there just happens to be a greater financial incentive for the frozen food sector. The environmental incentive therefore goes hand-in-hand with the economical incentive.

    With the advent of home shopping over the internet we have seen the growth of small vans that are driving up and down the nooks and crannies of the country making deliveries of one or two parcels or a couple of bags of shopping. Isn't it time some of these operations wer

    Career Advice for the Undecided
    Calling all those who are having trouble deciding on what they want to do with their life!If you have ever tried to take those career tests, or work with a career counselor to try and ascertain what you want to do with your career then I may have found some hope for you. For many of us who take these tests or seek out counsel from others regarding our career it is because we simply don't know what we want to do with our career. However, I came across an article in the San Francisco Chronicle that chronicles a new college graduate who found a job building Leogs all day long at a new Lego Park in
    interests of their owners as well as their staff and management. They will act if they are told exactly what is to be done. The trouble is that one business will not act in isolation if it means they will be disadvantaged in their market. Because many markets are global, this requires global decision making. There are a few business who are actually demanding some kind of legislation - that is, some leadership - so that they can act multilaterally on a level playing field and get the job done, whatever it takes. I am sure these demands will grow louder as the uncertainty continues.

    So, we are back to square one. No global decisions, no global consensus and no significant action.

    There are some shafts of light that can be seen through this obstruction. The above assumes that reduction in CO2 emissions and other pollutants will harm businesses. If it is done at too short notice and without proper consideration then that is probably true in nearly all cases. Let us consider, though, that energy costs money and the use of energy is the major cause of CO2 emissions. Companies can do something about their CO2 emissions and gain a financial advantage. Why? Because of simple mathematics. Cutting energy consumption reduces bills and - may help to save the planet.

    Take building design as an example. Using solar panels fixed to the roof of a building can allow that building to supplement its energy requirements.

    Another example: distribution companies can invest in software and working practices to reduce empty running. Today there are many regions where vehicle utilisation falls below 50%. We know this can be improved. Why is it that frozen food vehicles have a higher vehicle utilisation rate than dry goods vehicle when they both carry long life goods? Answer: because frozen goods transport is more expensive. Because of this higher cost, carriers have found ways to consolidate loads to reduce empty running. So it can be done when the incentive is there. The point I am making is that the financial incentive is already there - there just happens to be a greater financial incentive for the frozen food sector. The environmental incentive therefore goes hand-in-hand with the economical incentive.

    With the advent of home shopping over the internet we have seen the growth of small vans that are driving up and down the nooks and crannies of the country making deliveries of one or two parcels or a couple of bags of shopping. Isn't it time some of these operations wer

    10 Tips to Maximize the Success of Your Holiday Business Gift-Giving
    Your business holiday gift, if sent in a thoughtful manner, can be a subtle but effective marketing tool to solidify business relationships and let your clients know they are valued.Tip #1: Know YOUR company's gift-giving policy as well as your CLIENT'S gift policy before sending a gift.Many companies have a formal or informal policy of "No Gifts" for a variety of reasons. These clients usually include government agencies, government contactors, and businesses that purchase items through a bidding process.TIP #2: Plan early in the FALL by updating your business contac
    will harm businesses. If it is done at too short notice and without proper consideration then that is probably true in nearly all cases. Let us consider, though, that energy costs money and the use of energy is the major cause of CO2 emissions. Companies can do something about their CO2 emissions and gain a financial advantage. Why? Because of simple mathematics. Cutting energy consumption reduces bills and - may help to save the planet.

    Take building design as an example. Using solar panels fixed to the roof of a building can allow that building to supplement its energy requirements.

    Another example: distribution companies can invest in software and working practices to reduce empty running. Today there are many regions where vehicle utilisation falls below 50%. We know this can be improved. Why is it that frozen food vehicles have a higher vehicle utilisation rate than dry goods vehicle when they both carry long life goods? Answer: because frozen goods transport is more expensive. Because of this higher cost, carriers have found ways to consolidate loads to reduce empty running. So it can be done when the incentive is there. The point I am making is that the financial incentive is already there - there just happens to be a greater financial incentive for the frozen food sector. The environmental incentive therefore goes hand-in-hand with the economical incentive.

    With the advent of home shopping over the internet we have seen the growth of small vans that are driving up and down the nooks and crannies of the country making deliveries of one or two parcels or a couple of bags of shopping. Isn't it time some of these operations wer

    Building Brand Consistency: Materials Checklist
    As a graphic designer, I work with clients that range in size from a few people to tens of thousands. If you are reading this, you probably work for an organization somewhere in between. No matter what size your company is, you need a cohesive system that simplifies marketing and communications while building your brand. Implementation is always more difficult in large companies -- there are more people who need to understand the importance of branding standards, more people who are resistant to change and more people who really don't care about any of it. It's easier to get all five employees in on t
    food vehicles have a higher vehicle utilisation rate than dry goods vehicle when they both carry long life goods? Answer: because frozen goods transport is more expensive. Because of this higher cost, carriers have found ways to consolidate loads to reduce empty running. So it can be done when the incentive is there. The point I am making is that the financial incentive is already there - there just happens to be a greater financial incentive for the frozen food sector. The environmental incentive therefore goes hand-in-hand with the economical incentive.

    With the advent of home shopping over the internet we have seen the growth of small vans that are driving up and down the nooks and crannies of the country making deliveries of one or two parcels or a couple of bags of shopping. Isn't it time some of these operations were consolidated? For what it is worth, we are doing our bit. Arkay Hygiene dispatches goods using a national UK courier or by using Royal Mail. By using such large carriers we know that routes are planned to carefully avoid excessive dedicated journeys.

    When environmental requirements and economical requirements coincide - as they so often do - I see no reason why unilateral action cannot be taken to reduce energy consumption - whatever the scientists and governments say about the wider picture. And the sooner we agree on the global way forward the better for all of us.

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