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    Media Savvy - Treat Them As You Would Your Best Customer
    The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of managers and leaders is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their organisation's image, reputation and identity.Business Review Weekly's cover story "Future Leaders" editorial reported "new chief executives must have better presentation skills, for they will be required to perform in the electronic and printed media. Poor presentation
    er to follow and understand. Just as in baseball, you get to go straight to the batter’s box when you first encounter a new individual or team. If your initial impression conveys honesty, integrity, and trust, you get to move to first base. Specific attitudes and actions will allow you to move around the bases, one at a time, until you eventually score a home run. If at any time you break one of the tenets of trust, it constitutes an out and you must return to the dugout. No longer can you simply go to the batter’s box, from this point on you must make a stop at the on-deck circle before you can get back into the game.

    Five Important Questions

    When you are faced with a new situation, policy, procedure, or opportunity (which I’ll refer to singularly as an “event”) ask yourself these questions:

    1. How does this event apply to my personal belief system?

    2. How will others view this in hindsight when the event is over?

    3. If something goes wrong or is changed/expanded/shifted in mid-stream, how will others in hindsight view

    Where To Buy Binding Machines
    In today's competitive world, people no longer have to book items days in advance in order to buy a product. Most items available from a number of competing manufacturers, are offered at similar prices, and may have identical functions and advantages. There are many types of binding machines available in the market for people to choose from. This makes it difficult for people to determine what to buy and from where to buy.From a users point of view the most important question that needs to be answered is the affordability and usability of a product. To find answer to these queries people tend to study and refer to different types of booklets before planning to buy binding machines. Numerous reputed and branded stores of
    When Merriam-Webster assembled their list of most searched definitions for 2005, they could easily reason why certain words would make the list. Levee, tsunami, filibuster, and refugee were tied to events during the year. Even insipid was explainable due to the timing of the hits and comments made by Simon Cowell of wannabe singers during American Idol. Yet one word, the top word, seemed to be more wide-spread than caused by a single event. The word: Integrity.

    More people searched for the definition of integrity than any other word during the year. The searchers were potentially hungering for the days when one’s words coincided with their actions under an umbrella of honesty and morality. There was a day when one could trust their supervisor to have concern for their interests and for the heads of the organization to be concerned about the future of the people working for them. You could work for a company your entire life and depend on them in retirement.

    Yet in 2005 we saw cuts in pensions for retirees, the threat of double digit pay cuts, and hefty benefit reductions for workers across industries and supply channels. Even former lifelong employers like Ford, Sears, GM, Kmart, and others announced new layoffs while upper management seemed oblivious to the hardships created for their employees.

    For Baby-Boomers, integrity in the business world seems to have vanished - evaporated from a glass once half-full.

    People want to trust their customers, employees, and employers. At the same time employee theft is on the rise, pension funds are being raided, and customers are increasingly treated as interruptions.

    Integrity slips away quietly even under the loud cries of those that inevitably see it happening. Customers complaints silenced by uncaring frontline employees or deaf managers and owners. Leaders isolated from the frontlines of the operations. Employees seeing owners buying beautiful new cars and homes while payroll and benefit deductions are reducing discretionary income.

    A Life Lesson from Kmart

    Failed integrity is often the result of good intentions derailed by business needs. While working at Kmart in the mid-1990s there was heavy investor pressure to the number of out-of-stock items in the stores. Wall Street was bitterly complaining about Kmart’s slumping market share, blaming the empty store shelves as a customer turn-off. Anderson Consulting had been brought in to assist in determining a way to get the merchandise on the shelves, especially during ads. At first the program had noble intentions.

    A vendor report card would show each manufacturer which shipments were late so that supply chain impediments could be identified and eliminated. Unfortunately red ink was beginning to show on initial balance sheets and the scorecard became a way to generate revenue through penalties. Kmart’s president at the time had used the same tactic to save a supermarket chain ad previously led from almost certain bankruptcy. Before long the program was assigned huge income goals which destroyed many longtime vendor relationships.

    As the manager of vendor development, I had been the most visible executive on the program in its early days, teaching vendors how to use the scorecard. As pressures built to generate revenue from the scorecard through vendor fines, I resisted. As the face of the scorecard, upper management spun off the compliance program and left the scorecard and training program under my responsibility while a different team was chosen to automate and expand the compliance program. As it grew to a nine figure income stream, my continued training and consulting duties solidified vendor thoughts that it was still my program.

    Knowing what I know in hindsight, integrity would have taken me down a different road.

    So it is with integrity. People do not judge your integrity by motives or intensions. They discern your integrity by outcomes.

    My experience, exhaustive research, and interviews with experts, I developed a concept I call Trust Ball™, a vivid correlation of integrity, honesty, and trust built on the game of baseball. It follows a simple notion that trust is disciplined game with procedures and rules that make it easier to follow and understand. Just as in baseball, you get to go straight to the batter’s box when you first encounter a new individual or team. If your initial impression conveys honesty, integrity, and trust, you get to move to first base. Specific attitudes and actions will allow you to move around the bases, one at a time, until you eventually score a home run. If at any time you break one of the tenets of trust, it constitutes an out and you must return to the dugout. No longer can you simply go to the batter’s box, from this point on you must make a stop at the on-deck circle before you can get back into the game.

    Five Important Questions

    When you are faced with a new situation, policy, procedure, or opportunity (which I’ll refer to singularly as an “event”) ask yourself these questions:

    1. How does this event apply to my personal belief system?

    2. How will others view this in hindsight when the event is over?

    3. If something goes wrong or is changed/expanded/shifted in mid-stream, how will others in hindsight view

    But It Will Take Too Long
    Sitting in a waiting area above the tradeshow floor, I watched the forklift drivers deliver crates and boxes to small groups who were waiting to transform their rented cement floors into inviting marketing endeavors for the next day's expo opening, hosting seven thousand conference attendees.A microcosm of differing work styles, I found it fascinating to watch. In one area, a half-dozen people were standing around, leaning against the crates and talking, as one young woman went about unpacking the boxes and organizing the materials. Ah yes, I recognized those don't-exert-too-much-effort-until-the-boss-arrives people.In another space, I noticed some just-enough-to-get-by folks, more focused on getting their booth
    ay cuts, and hefty benefit reductions for workers across industries and supply channels. Even former lifelong employers like Ford, Sears, GM, Kmart, and others announced new layoffs while upper management seemed oblivious to the hardships created for their employees.

    For Baby-Boomers, integrity in the business world seems to have vanished - evaporated from a glass once half-full.

    People want to trust their customers, employees, and employers. At the same time employee theft is on the rise, pension funds are being raided, and customers are increasingly treated as interruptions.

    Integrity slips away quietly even under the loud cries of those that inevitably see it happening. Customers complaints silenced by uncaring frontline employees or deaf managers and owners. Leaders isolated from the frontlines of the operations. Employees seeing owners buying beautiful new cars and homes while payroll and benefit deductions are reducing discretionary income.

    A Life Lesson from Kmart

    Failed integrity is often the result of good intentions derailed by business needs. While working at Kmart in the mid-1990s there was heavy investor pressure to the number of out-of-stock items in the stores. Wall Street was bitterly complaining about Kmart’s slumping market share, blaming the empty store shelves as a customer turn-off. Anderson Consulting had been brought in to assist in determining a way to get the merchandise on the shelves, especially during ads. At first the program had noble intentions.

    A vendor report card would show each manufacturer which shipments were late so that supply chain impediments could be identified and eliminated. Unfortunately red ink was beginning to show on initial balance sheets and the scorecard became a way to generate revenue through penalties. Kmart’s president at the time had used the same tactic to save a supermarket chain ad previously led from almost certain bankruptcy. Before long the program was assigned huge income goals which destroyed many longtime vendor relationships.

    As the manager of vendor development, I had been the most visible executive on the program in its early days, teaching vendors how to use the scorecard. As pressures built to generate revenue from the scorecard through vendor fines, I resisted. As the face of the scorecard, upper management spun off the compliance program and left the scorecard and training program under my responsibility while a different team was chosen to automate and expand the compliance program. As it grew to a nine figure income stream, my continued training and consulting duties solidified vendor thoughts that it was still my program.

    Knowing what I know in hindsight, integrity would have taken me down a different road.

    So it is with integrity. People do not judge your integrity by motives or intensions. They discern your integrity by outcomes.

    My experience, exhaustive research, and interviews with experts, I developed a concept I call Trust Ball™, a vivid correlation of integrity, honesty, and trust built on the game of baseball. It follows a simple notion that trust is disciplined game with procedures and rules that make it easier to follow and understand. Just as in baseball, you get to go straight to the batter’s box when you first encounter a new individual or team. If your initial impression conveys honesty, integrity, and trust, you get to move to first base. Specific attitudes and actions will allow you to move around the bases, one at a time, until you eventually score a home run. If at any time you break one of the tenets of trust, it constitutes an out and you must return to the dugout. No longer can you simply go to the batter’s box, from this point on you must make a stop at the on-deck circle before you can get back into the game.

    Five Important Questions

    When you are faced with a new situation, policy, procedure, or opportunity (which I’ll refer to singularly as an “event”) ask yourself these questions:

    1. How does this event apply to my personal belief system?

    2. How will others view this in hindsight when the event is over?

    3. If something goes wrong or is changed/expanded/shifted in mid-stream, how will others in hindsight view

    Cross-Selling – It's About Connecting with Customers
    What do TiVo®, XM Radio®, and the Do-Not-Call List have in common? They represent the collective voice of the prospective saying, “leave me alone; do not annoy me with commercials and other direct solicitations for products and services.”According to research we conducted in our white paper entitled, Effectively Using Cross-Selling and Up-Selling to Increase Revenue AND Customer Service :• Over 70% of Personal Video Recorder (PVR) users skip through television commercials (and Yankee Group estimates that fully half of US households will have this technology in four years! (1))• Satellite radio has eight million customers and expected to double to over 19 million subscribers by 2007. (2)• Over 100 m
    tions derailed by business needs. While working at Kmart in the mid-1990s there was heavy investor pressure to the number of out-of-stock items in the stores. Wall Street was bitterly complaining about Kmart’s slumping market share, blaming the empty store shelves as a customer turn-off. Anderson Consulting had been brought in to assist in determining a way to get the merchandise on the shelves, especially during ads. At first the program had noble intentions.

    A vendor report card would show each manufacturer which shipments were late so that supply chain impediments could be identified and eliminated. Unfortunately red ink was beginning to show on initial balance sheets and the scorecard became a way to generate revenue through penalties. Kmart’s president at the time had used the same tactic to save a supermarket chain ad previously led from almost certain bankruptcy. Before long the program was assigned huge income goals which destroyed many longtime vendor relationships.

    As the manager of vendor development, I had been the most visible executive on the program in its early days, teaching vendors how to use the scorecard. As pressures built to generate revenue from the scorecard through vendor fines, I resisted. As the face of the scorecard, upper management spun off the compliance program and left the scorecard and training program under my responsibility while a different team was chosen to automate and expand the compliance program. As it grew to a nine figure income stream, my continued training and consulting duties solidified vendor thoughts that it was still my program.

    Knowing what I know in hindsight, integrity would have taken me down a different road.

    So it is with integrity. People do not judge your integrity by motives or intensions. They discern your integrity by outcomes.

    My experience, exhaustive research, and interviews with experts, I developed a concept I call Trust Ball™, a vivid correlation of integrity, honesty, and trust built on the game of baseball. It follows a simple notion that trust is disciplined game with procedures and rules that make it easier to follow and understand. Just as in baseball, you get to go straight to the batter’s box when you first encounter a new individual or team. If your initial impression conveys honesty, integrity, and trust, you get to move to first base. Specific attitudes and actions will allow you to move around the bases, one at a time, until you eventually score a home run. If at any time you break one of the tenets of trust, it constitutes an out and you must return to the dugout. No longer can you simply go to the batter’s box, from this point on you must make a stop at the on-deck circle before you can get back into the game.

    Five Important Questions

    When you are faced with a new situation, policy, procedure, or opportunity (which I’ll refer to singularly as an “event”) ask yourself these questions:

    1. How does this event apply to my personal belief system?

    2. How will others view this in hindsight when the event is over?

    3. If something goes wrong or is changed/expanded/shifted in mid-stream, how will others in hindsight view

    Using Metal Pens To Promote Your Business
    When it comes to promoting your business, you want to do it fast, you want to do it well, and you want it to be effective without costing you an arm and a leg. You can get all of this with promotional pens, however you might not like the cheap look of the plastic pens that you get for free at just about every kind of service office like banks or real estate offices. If you are looking for a little something extra, then you should be looking at metal pens for your promotional needs instead.Promotional metal pens look nicer than plastic pens do, and they are more durable, meaning that they will last longer for your customers. The pens are often inscribed with your company name and logo, meaning that there is no chance
    utive on the program in its early days, teaching vendors how to use the scorecard. As pressures built to generate revenue from the scorecard through vendor fines, I resisted. As the face of the scorecard, upper management spun off the compliance program and left the scorecard and training program under my responsibility while a different team was chosen to automate and expand the compliance program. As it grew to a nine figure income stream, my continued training and consulting duties solidified vendor thoughts that it was still my program.

    Knowing what I know in hindsight, integrity would have taken me down a different road.

    So it is with integrity. People do not judge your integrity by motives or intensions. They discern your integrity by outcomes.

    My experience, exhaustive research, and interviews with experts, I developed a concept I call Trust Ball™, a vivid correlation of integrity, honesty, and trust built on the game of baseball. It follows a simple notion that trust is disciplined game with procedures and rules that make it easier to follow and understand. Just as in baseball, you get to go straight to the batter’s box when you first encounter a new individual or team. If your initial impression conveys honesty, integrity, and trust, you get to move to first base. Specific attitudes and actions will allow you to move around the bases, one at a time, until you eventually score a home run. If at any time you break one of the tenets of trust, it constitutes an out and you must return to the dugout. No longer can you simply go to the batter’s box, from this point on you must make a stop at the on-deck circle before you can get back into the game.

    Five Important Questions

    When you are faced with a new situation, policy, procedure, or opportunity (which I’ll refer to singularly as an “event”) ask yourself these questions:

    1. How does this event apply to my personal belief system?

    2. How will others view this in hindsight when the event is over?

    3. If something goes wrong or is changed/expanded/shifted in mid-stream, how will others in hindsight view

    Turning Customer Service Inside Out
    While companies focus thousands of dollars on external customer service in hopes of wooing and retaining customers, little attention is being paid to the effect poor internal customer service has on customer satisfaction. It all starts within your organization! Sooner or later the ripple effect reaches your customers. To really walk your service talk, make sure your commitment to internal customer service matches your company's external focus on customer care.When we think of customer service we think of staff serving customers over a counter or over the phone. But customer service occurs within your organization as well. How well is your staff serving its internal customers: other departments, its management, vendors a
    er to follow and understand. Just as in baseball, you get to go straight to the batter’s box when you first encounter a new individual or team. If your initial impression conveys honesty, integrity, and trust, you get to move to first base. Specific attitudes and actions will allow you to move around the bases, one at a time, until you eventually score a home run. If at any time you break one of the tenets of trust, it constitutes an out and you must return to the dugout. No longer can you simply go to the batter’s box, from this point on you must make a stop at the on-deck circle before you can get back into the game.

    Five Important Questions

    When you are faced with a new situation, policy, procedure, or opportunity (which I’ll refer to singularly as an “event”) ask yourself these questions:

    1. How does this event apply to my personal belief system?

    2. How will others view this in hindsight when the event is over?

    3. If something goes wrong or is changed/expanded/shifted in mid-stream, how will others in hindsight view me?

    4. What can I do in advance to prevent a negative impression of my integrity and honesty when the event is occurring and when it is completed?

    5. Is the price worth it?

    Integrity is an essential leadership quality. What are you doing in your day to destroy trust? Are your words consistent with your actions? Do you catch others off guard or do they know what to expect from you? Master integrity and you will build relationships stronger and faster than you ever imagined possible.

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