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Casual Articles - Don't Leave The House Until You've Cleand Up Your Room!
10 + 1 Strategies to Increase Customer Loyalty ive within the sustainable limits of the planet.
Ecosystems are suffering, the global climate is changing,
and the further we continue down this path of
unsustainable consumption and exploitation,
the more difficult it will become to protect
and restore the biodiversity that remains.”
- Dr Claude Martin, Director General, WWF InternationalIntroductionCustomer contact is essential in a fast paced business world. Many professionals and small businesses live off their customer contact but to many it is ad hoc and with too much strategy. Many still find it difficult to set up a strategy that will make life easier for them and better for their clients. The following points will provide and framework and kick start to those wishing to bite the bullet and create a process that is both positive and profitable.1. Develop a 12 month Customer Contact Plana. Creating such a plan provides you with a broader view and allows you to 'see' where your activity time is being spent.b. To enhance the plan consider using 'colour codes' to identify areas of commonality and where leverage can be gained.2. Identify customer 'types' and market accordinglya. By 'grouping' client types you will be able to market more effectively and also begin to know where your business comes from.b. This will also allow you to react/respond differently and with 'intention' to each group.3. Complete standard items in 'chunks' to save time and increase visibilitya. Identify items like writing ou You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common occurrence with many entrepreneurs. I told him the first thing he needed to do was to become disciplined enough to turn cash flow positive, rather than expecting his habit of over-consumption to magically reverse one day. There’s n Building A Solid Fundraising Team - Part Two How is your year shaping up? With three months left, have you achieved your goals? Are you coping with the curve balls being thrown our way? We have just finished a fabulous Wealth Dynamics Weekend in India – but one that took place whilst an earthquake killed 40,000 in Kashmir. I arrived here after a fantastic Entrepreneur Business School in Bali – but one that took place days before the bombs went off. As the waves rise, we can hold more tightly to the boat – or we can jump in the water.As I mentioned in part one of this two part series, your fundraising team is one of the most important elements of your entire fundraising operation. Without a solid team, you may encounter unnecessary roadblocks along the way - everything from uncooperative team members to people whose passion is a little misguided. These things are all going to count when the final fund raising dollar value is tallied at the end of each year.That's why selecting the right people for your fundraising team is so important.Now, for your organization, you may not be able to rely strictly on the work of family and friends - depending on the size of your organization. If you are a smaller community organization, the friends and family angle might work just fine. If you are looking beyond your own organization for a few helping hands, here are a few things I would look for in winning fundraising teammates:" Share the same passion -In my fundraising strategy this is always the most important element in a fundraising team. If you don't have the passion for the cause, then it might be tough to get motivated to do some of the groundwork to make the fundraising successful." Team players - Team players are extremely important to the overall su This month’s newsletter is about jumping in the water. I hope you enjoy it. “Don’t leave the house until you’ve cleaned up your room!”: It wasn’t the first time Mum had laid down the law. Where was the logic in cleaning up my room if I was going out anyway? Who was going to use it while I was gone? In fact, who was ever going to use it except me? I had always been quite happy with it messy. But this time it was different. We were moving house. We were leaving this one forever, and the movers would be here tomorrow. She wanted me to clean a room where everything was going to go in boxes anyway. She wanted me to clean a room that I would never step foot in again! Now that was insane. I remember the time it took to clean that room, and how I felt at the time. I was twelve years old and we were leaving Papua New Guinea forever. We were moving to Hong Kong. I was leaving all the friends I had made in the past four years – and I would never see them again. It was my last day to go out, have fun, say goodbye. But I was stuck inside, cleaning. I am reminded of that time now, as I sit here with WWF’s latest Living Planet Report in front of me. The report is based on two key indicators: The Living Planet Index (LPI) which measures trends in species population, and the Ecological Footprint, which measures the weight of humanity’s demands on the Earth’s renewable resources. Between 1970 and 2000, the LPI has fallen 40%. The index measures 3,000 population trends in over 1,100 species. Since the day I was born, 40% of the abundance of species on Earth has been wiped out. The population of freshwater species has halved and tropical terrestrial species have fallen by 65%. Two-thirds of the biomass (or total volume) of the bigger fish in the Atlantic, such as Cod and Tuna, have disappeared. During this same period, the World’s population has grown by 65%. That’s the equivalent of today’s entire World Population outside of Asia Pacific – 2.5 billion new people. There are now over 6 billion people on the planet, compared to 4 billion when I was cleaning my room, and compared to less than 2 billion when my Mum was a child, being told to clean hers. You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common occurrence with many entrepreneurs. I told him the first thing he needed to do was to become disciplined enough to turn cash flow positive, rather than expecting his habit of over-consumption to magically reverse one day. There’s no The Ugly Truth About Resale Rights - Part I y? Who was going to use it while I was gone? In fact, who was ever going to use it except me? I had always been quite happy with it messy.As information marketers we continually keep buying products with resale rights, and wonder why they don't make us any money. If you know what products to look for then there is no reason why you shouldn't be making money with resale rights products.They are great for list building purposes, back end sales, product packages, and many more profitable ventures, but there are down sides to resale rights products, and if you don't know what you are doing, you will lose money!This is Part I of a series of articles I will be writing to help people understand the truth behind making money with resale rights. Today I will be discussing Ugly Truth #1 - Low Quality Resale RightsBy doing a search on any search engine you'll find thousands of offers for different resale rights products and/or packages. The only problem is that most of these products have been around forever. You can't give them away much less make money from them.When buying products with resale rights, there are a few things you need to look for as far as the quality of the products. I've created a short check list you should look at each time you go to buy a product with resale rights.1. When was the product published?If the product is over a year o But this time it was different. We were moving house. We were leaving this one forever, and the movers would be here tomorrow. She wanted me to clean a room where everything was going to go in boxes anyway. She wanted me to clean a room that I would never step foot in again! Now that was insane. I remember the time it took to clean that room, and how I felt at the time. I was twelve years old and we were leaving Papua New Guinea forever. We were moving to Hong Kong. I was leaving all the friends I had made in the past four years – and I would never see them again. It was my last day to go out, have fun, say goodbye. But I was stuck inside, cleaning. I am reminded of that time now, as I sit here with WWF’s latest Living Planet Report in front of me. The report is based on two key indicators: The Living Planet Index (LPI) which measures trends in species population, and the Ecological Footprint, which measures the weight of humanity’s demands on the Earth’s renewable resources. Between 1970 and 2000, the LPI has fallen 40%. The index measures 3,000 population trends in over 1,100 species. Since the day I was born, 40% of the abundance of species on Earth has been wiped out. The population of freshwater species has halved and tropical terrestrial species have fallen by 65%. Two-thirds of the biomass (or total volume) of the bigger fish in the Atlantic, such as Cod and Tuna, have disappeared. During this same period, the World’s population has grown by 65%. That’s the equivalent of today’s entire World Population outside of Asia Pacific – 2.5 billion new people. There are now over 6 billion people on the planet, compared to 4 billion when I was cleaning my room, and compared to less than 2 billion when my Mum was a child, being told to clean hers. You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common occurrence with many entrepreneurs. I told him the first thing he needed to do was to become disciplined enough to turn cash flow positive, rather than expecting his habit of over-consumption to magically reverse one day. There’s n Email Tips: How To Write Subject Lines That Get Your E-mails Opened anet Report in front of me. The report is based on two key indicators: The Living Planet Index (LPI) which measures trends in species population, and the Ecological Footprint, which measures the weight of humanity’s demands on the Earth’s renewable resources.Think about all of those e-mails you're probably getting on a daily basis with subjects like:MAKE $75,000 EVERY WEEK GUARANTEED! EXPLOSIVE STOCK PICK AT $0.45!!!! newsletter THIS IS NOT SPAM!Do you open these e-mails? Probably not. The subject line makes it obvious that the e-mail is spam... that it's from someone you don't know... or it doesn't offer a clear benefit that makes you want to read it.Now, how many of your legitimate newsletters and e-mails are mistakenly deleted by your subscribers who read your subject lines and assume it must be spam? How many potential sales could you have saved simply by rewriting your subject lines?Here are three ideas that will help you write stronger subject lines that get your e-mails opened:Give news: When you write your subject line, you can make an announcement or give news that your readers will want to hear. For example: My review of Corey's new courseIncrease curiosity: Another good approach to subject lines is to make your reader curious about what's in the e-mail. For example: Here's my secret marketing weaponEmphasize benefits: You can also write subject lines that emphasize how the reader will benefit from opening your e-mail. For example: Between 1970 and 2000, the LPI has fallen 40%. The index measures 3,000 population trends in over 1,100 species. Since the day I was born, 40% of the abundance of species on Earth has been wiped out. The population of freshwater species has halved and tropical terrestrial species have fallen by 65%. Two-thirds of the biomass (or total volume) of the bigger fish in the Atlantic, such as Cod and Tuna, have disappeared. During this same period, the World’s population has grown by 65%. That’s the equivalent of today’s entire World Population outside of Asia Pacific – 2.5 billion new people. There are now over 6 billion people on the planet, compared to 4 billion when I was cleaning my room, and compared to less than 2 billion when my Mum was a child, being told to clean hers. You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common occurrence with many entrepreneurs. I told him the first thing he needed to do was to become disciplined enough to turn cash flow positive, rather than expecting his habit of over-consumption to magically reverse one day. There’s n Personal Debt Consolidation Loan - Things To Consider er 6 billion people on the planet, compared to 4 billion when I was cleaning my room, and compared to less than 2 billion when my Mum was a child, being told to clean hers.There are a few things to consider before you make the decision to apply for a personal debt consolidation loan. You’ll want to make sure that that is your best option for your financial situation. After reviewing your options, if you still find that a personal debt consolidation is the best means of regaining fiscal control and health, there will be a few things to consider about the loan itself. You’ll need to decide on a practical loan amount. You’ll want to study fees, terms and rates to get the best loan possible.The Right OptionTaking on a loan when you are already in debt is a serious matter, even if it is done as a step towards helping you of debt. Therefore, it is best to be sure it is the option best for your situation. You may want to consider a debt consolidation program, which helps by negotiating lower interest rates with your creditors, allowing more of your monthly payment to be applied to the principle of the loan. These types of services are available for a fee, but many choose to try to negotiate with creditors concerning interest themselves.In some circumstances, however, a loan is the best option. There is value in simplifying your debts, particularly if feeling overwhelmed. It helps you to see the You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common occurrence with many entrepreneurs. I told him the first thing he needed to do was to become disciplined enough to turn cash flow positive, rather than expecting his habit of over-consumption to magically reverse one day. There’s n A Career in the Life of Crime ive within the sustainable limits of the planet.
Ecosystems are suffering, the global climate is changing,
and the further we continue down this path of
unsustainable consumption and exploitation,
the more difficult it will become to protect
and restore the biodiversity that remains.”
- Dr Claude Martin, Director General, WWF InternationalThey often say crime does not pay and indeed there are numerous examples of this. There are also examples of careers in crime, which do pay, well at least for a while. For instance there is the bank robber who lives quite well for a little while with literally money to burn and then after his short career gets to retire with full benefits and live in a gated community; Prison. Well not exactly the career, pension or retirement at the golf course you had in mind is it?You see a career in crime can pay off if you are lucky and talented but in the end it is not a very good career choice even though retirement does come with free food, laundry service and boarding. Occasionally, we hear stories of criminals who have made a life of crime and gotten away with it for a long time. Yet if we hear these stories the reason is that they are telling the story from behind bars. Yes it makes for a good book and movie, but even so with those new laws you cannot keep the money you make from the story of your dishonest life.Recently an online think tank discussed this and we came to the conclusion that crime really does not make sense, because others suffer from your misdeeds and you will lose out in the end. So on a scale of one to ten we rate a life You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common occurrence with many entrepreneurs. I told him the first thing he needed to do was to become disciplined enough to turn cash flow positive, rather than expecting his habit of over-consumption to magically reverse one day. There’s no point in making a dollar if it costs more than a dollar to make it. He said “I’ve heard all that before. I haven’t come to you to be told that. I’ve come to you to find out how to make it big.” I simply told him “Don’t leave the house until you’ve cleaned up your room!” I didn’t tell him about the day I sat there in my room, on 21st March 1980, focusing reluctantly on my clean-up task ahead. I didn’t mention the process I went through: how I began emptying the cupboards, arranging my toys; how I began discovering parts of my history that had been long forgotten; or how, as I continued, I found myself surrounded by my life - things I thought had been forever lost; moments that I had taken for granted; gifts that still held the thoughts that counted. My task of cleaning somehow unexpectedly evolved into a celebration of my little life. It became an extraordinary exercise in both gratitude... and pride! I didn’t tell him these things, because I wasn’t sure it was relevant - although I somehow sensed that it was. As entrepreneurs, with our businesses and our teams, we generally produce more than the average individual. We also consume more. Many entrepreneurs consume more than they produce. So the power to clean up the world’s ecological debt lies partly with its consumers, but mostly with its business owners: That’s you and me. Where does the motivation come to put cleaning up as a priority, when we could be out playing? Can’t someone else clean up as we’re going to leave the house anyway? And can each of us really make that much of a difference? After a full day, I stepped out of my room, each one of my many treasures no longer taken for granted. I sat quietly at dinner in a contemplative mood. So did my brother and my sister who had been cleaning their rooms as well. I felt a strange sense of accomplishment – about my room and about my life. I felt an eerie sense of connection with my family. I felt a lightness, a purpose – a new view of my place in this world. I can’t tell if my childhood story is relevant to you as you read the WWF report but I found it relevant to me. We enter this world with the choice to be a net giver or a net taker. As we increase our capacity to create, we also increase our capacity to consume – or contribute. Taking responsibility for this choice can lead to a transformation in how you view your place in this world. The United Nation’s Median Growth projection for World Population is 9 billion by 2050. If our current consumption remains unchecked, by 2050, WWF calculates our consumption will exceed our home’s capacity to deliver by 120% per year, creating an ecological debt we have no means to service. Even if you don’t clean up for those who will inhabit our home when we’re gone, do it for yourself: The act of becoming debt free is a liberating experience. The act of becoming ecologically debt free on a global scale is a commitment that we can share, and will lead to a globally liberating experience we can share in our lifetime. AND FINALLY… A group of our Life Members in Bali, during the Entrepreneur Business School, got to know one of the Meridien waitresses, 21 year old Wati. In conversation, she told them her dream for the last six years was to open a bar.
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