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    Direct Response VS Branding
    One night stand …or…Dynamic, long lasting and loving relationship?Which would you choose?Ok one night stand sounds like fun…but it’s a quick fix and does not really match up to the latter. At least I hope not.Above is a simple analogy to get your attention, something your advertising should be doing…but what it should also do is reveal your company’s identity, character and beliefs. That is where the real attraction for your consumer lies, and consolidates a mutual, loyal and profitable relationship.So what is the core point of this article? Answer: Advertising for SMEs and the advice and rules you are supposed to adhere to concerning Brand Building or Direct Response Advertising. This advice and doctrine usually comes from people not willing or dynamic enough to analyse and challenge ideals whom could be holding your business back from achieving its true potential. The advice and the ideal as it stands is thus:-SMEs should not build their brand image or position themselves; as these are long-term processes and do not guarantee results. For their smaller marketing budgets, they should concentrate
    , is the fact that I had to sign up with 24 temporary agencies...that's right...24 temp. agencies to survive! As I said earlier, I didn't give ageism a thought, but after reading the two articles, I had to wake up and smell the coffee and get my head out of the sand!

    Of the 24 agencies I signed up with, only 12 of them ever called me for work, and those assignments were only for a few days...never any long-term assignments. And, never did I get any Temp-to-Hire jobs either! The sign-up dates for most of these agencies had gone back three to five years...and NOTHING...NO CALLS! Even if I called in available every week, I GOT NO CALLS!

    After the 9/11 crisis, is when things really got bad for me, with the economy almost fallin

    How Packaging Can Transform An Industry
    Some industries are keeping current with innovative packaging technologies better than others. Packaging innovation can move your business from a commodity driven product into a premium product category. Not only that, it can build sales and create its own unique niche with little or no competition. Entire new categories of product have been created around a single niche market that may not have existed a few years ago.Why are so many companies not paying attention to this? They rely on the old industry standbys or packaging campaigns that are "tired" and "trite." Businesses tend to stay with the tired campaign and then wonder why sales are in a slump, or at the best, a status quo. Competition is fierce in the retail environment whatever the product. It’s not enough to just create a new product or revitalize an old one you have to get it to SELL too. That's where packaging comes into play. It is your best sales tool. It needs to capture the consumer’s attention while informing them about the contents.A good example of creative thinking in packaging is how the wine industry is transforming packaging innovation into mo
    Discrimination against older workers is out there, and none of us will ever know (for the most part), whether we were discriminated against because of our age.

    During my many years on this planet (60), I've never gave any thought to ageism. But, years ago, I couldn't understand why I was having so much trouble finding work...including temporary work. During my entire lifetime, I have had no use for racists and bigots, so the issue of ageism never crossed my mind.

    Then one day, I read an article in the local newspaper about the subject of ageism. It said that discrimination against older workers was the number ONE COMPLAINT at the Equal Employment Opportunity Commission (EEOC). And, the article went on to say that complaints were rising at a rate of 15% per year over the past three years! At this time, I was over 50 years old, and after I read this article, I started to pay more attention to the subject of ageism. And, that's because I had to find a better paying job!

    A few months later, I read another article that came over the Internet, and was written by a writer at a business magazine. It gave some frightening numbers, with respect to discrimination against older workers. It said that a survey was conducted by an employment agency, who specializes in recruiting and placing executive personnel. Their survey showed, that an incredible 88% of those over 40 who responded, felt they had been discriminated against when it came to getting a job! And, a chilling 92% of those who already had a job...felt they had been discriminated against, when they were up for promotion! The question was asked in the article, "Could boomers be discriminating against other boomers?

    Anyway you slice it, these are terrible numbers! So, after I saw these numbers, I sat up and took notice! After I read the two articles, I began to think back, as to how ageism could have been one of my problems in my job search. Over the past decade, I have been laid-off from SIX jobs...all for legitimate reasons like companies closing or moving; defense cuts; the economy and so forth. I have never been let go because of poor attendance or an attitude problem. Over the years, I've just had my share of bad luck!

    My first job lay-off came, when I worked for an engineering company, where I had worked for over ten years. This company also moved out of town and was eventually eaten by a bigger fish! This lay-off happened when I was in my late forties. After working several months as a temporary employee, I got a job, which lasted about four years, before the company closed...and, another lay-off! It was about this time that I really started having trouble...not only finding a regular job, but getting temporary assignments as well. This period of time was a very difficult for me!

    After I lost my third job, and like many others, I had to work as a temporary employee, until something permanent came along. But, what will always amaze me, is the fact that I had to sign up with 24 temporary agencies...that's right...24 temp. agencies to survive! As I said earlier, I didn't give ageism a thought, but after reading the two articles, I had to wake up and smell the coffee and get my head out of the sand!

    Of the 24 agencies I signed up with, only 12 of them ever called me for work, and those assignments were only for a few days...never any long-term assignments. And, never did I get any Temp-to-Hire jobs either! The sign-up dates for most of these agencies had gone back three to five years...and NOTHING...NO CALLS! Even if I called in available every week, I GOT NO CALLS!

    After the 9/11 crisis, is when things really got bad for me, with the economy almost falling

    20 Powerful Tips For Advancing Your Career
    You don't want to stay in your current position forever... you want to move up! Here are 20 ways to boost your chances of getting that nice promotion:Do more than is expected of you. Prove that you're capable of handing more responsibility. Volunteer for special assignments.Take initiative and do what needs to be done, before being asked.Learn the skills you'll need to advance. Take advantage of on-the-job training, but don't rely exclusively on that. Consider taking (and paying for) skill-enhancing courses on your own.Be loyal to your boss, your team, and your company. (Yes, you can be loyal without being a "brown-noser.")Be patient and don't expect to be promoted without demonstrating your abilities over time.View the big picture and understand your company's mission. Find ways to help them accomplish it.Save money for your company by identifying ways to boost revenues, reduce expenses, or streamline processes.Offer solutions to the problems you must take to your boss. Show respect to everyone
    were rising at a rate of 15% per year over the past three years! At this time, I was over 50 years old, and after I read this article, I started to pay more attention to the subject of ageism. And, that's because I had to find a better paying job!

    A few months later, I read another article that came over the Internet, and was written by a writer at a business magazine. It gave some frightening numbers, with respect to discrimination against older workers. It said that a survey was conducted by an employment agency, who specializes in recruiting and placing executive personnel. Their survey showed, that an incredible 88% of those over 40 who responded, felt they had been discriminated against when it came to getting a job! And, a chilling 92% of those who already had a job...felt they had been discriminated against, when they were up for promotion! The question was asked in the article, "Could boomers be discriminating against other boomers?

    Anyway you slice it, these are terrible numbers! So, after I saw these numbers, I sat up and took notice! After I read the two articles, I began to think back, as to how ageism could have been one of my problems in my job search. Over the past decade, I have been laid-off from SIX jobs...all for legitimate reasons like companies closing or moving; defense cuts; the economy and so forth. I have never been let go because of poor attendance or an attitude problem. Over the years, I've just had my share of bad luck!

    My first job lay-off came, when I worked for an engineering company, where I had worked for over ten years. This company also moved out of town and was eventually eaten by a bigger fish! This lay-off happened when I was in my late forties. After working several months as a temporary employee, I got a job, which lasted about four years, before the company closed...and, another lay-off! It was about this time that I really started having trouble...not only finding a regular job, but getting temporary assignments as well. This period of time was a very difficult for me!

    After I lost my third job, and like many others, I had to work as a temporary employee, until something permanent came along. But, what will always amaze me, is the fact that I had to sign up with 24 temporary agencies...that's right...24 temp. agencies to survive! As I said earlier, I didn't give ageism a thought, but after reading the two articles, I had to wake up and smell the coffee and get my head out of the sand!

    Of the 24 agencies I signed up with, only 12 of them ever called me for work, and those assignments were only for a few days...never any long-term assignments. And, never did I get any Temp-to-Hire jobs either! The sign-up dates for most of these agencies had gone back three to five years...and NOTHING...NO CALLS! Even if I called in available every week, I GOT NO CALLS!

    After the 9/11 crisis, is when things really got bad for me, with the economy almost fallin

    15 Principles for Complete Customer Service
    I’m simply going to list these fifteen principles for complete customer service and let you draw your own conclusions regarding the following questions (these need to be answered in sequence):• Is this principle really important for my organization?• If it is important, are we actually implementing this principle consistently and thoroughly throughout the organization?• If we are implementing it, is it proving to be effective? In other words, is this principle actually working to consistently deliver complete customer service to every customer every time?• If it is not effective, what is the first thing that needs to be done to improve its effectiveness? What resources do we need to get this done? Who needs to be involved in developing and implementing this first step?When you answer these questions in the order listed, you’ll quickly discover where the weak points are in your internal process chain of customer service AND what you can do quickly to strengthen or change them for immediate improvement.Here are the 15 principles for complete customer service:1. The primary cause of
    a chilling 92% of those who already had a job...felt they had been discriminated against, when they were up for promotion! The question was asked in the article, "Could boomers be discriminating against other boomers?

    Anyway you slice it, these are terrible numbers! So, after I saw these numbers, I sat up and took notice! After I read the two articles, I began to think back, as to how ageism could have been one of my problems in my job search. Over the past decade, I have been laid-off from SIX jobs...all for legitimate reasons like companies closing or moving; defense cuts; the economy and so forth. I have never been let go because of poor attendance or an attitude problem. Over the years, I've just had my share of bad luck!

    My first job lay-off came, when I worked for an engineering company, where I had worked for over ten years. This company also moved out of town and was eventually eaten by a bigger fish! This lay-off happened when I was in my late forties. After working several months as a temporary employee, I got a job, which lasted about four years, before the company closed...and, another lay-off! It was about this time that I really started having trouble...not only finding a regular job, but getting temporary assignments as well. This period of time was a very difficult for me!

    After I lost my third job, and like many others, I had to work as a temporary employee, until something permanent came along. But, what will always amaze me, is the fact that I had to sign up with 24 temporary agencies...that's right...24 temp. agencies to survive! As I said earlier, I didn't give ageism a thought, but after reading the two articles, I had to wake up and smell the coffee and get my head out of the sand!

    Of the 24 agencies I signed up with, only 12 of them ever called me for work, and those assignments were only for a few days...never any long-term assignments. And, never did I get any Temp-to-Hire jobs either! The sign-up dates for most of these agencies had gone back three to five years...and NOTHING...NO CALLS! Even if I called in available every week, I GOT NO CALLS!

    After the 9/11 crisis, is when things really got bad for me, with the economy almost fallin

    Custom Banners Have The Power To Convince Target Audience
    Are you eager to inform the masses about your new launch? It is quite obvious that you would really be anxious to inform people that you have something useful available for them. What more can be better than using banners for this purpose? Banners are considered as one of the best means of advertising about your products and services. Whatever the matter is or whatever the means are used for propagating, one thing is sure that nothing in the business world can survive without product promotion and information.Matching the concept and ideas of the advertiser with the available banners is really difficult. Sometimes it may happen that the design won’t suit you or the thought reflected in the banner might not be up to the mark. There can be whole lot of problems in communicating through such banners. So, it is always better to opt for custom banners that are made according to your demands and requirements. These custom banners are designed as per your perceptions. In fact, an added advantage of such types of banners is that you are able to communicate in a much better way, as you can let loose your plans and ideas that are cro
    /p>

    My first job lay-off came, when I worked for an engineering company, where I had worked for over ten years. This company also moved out of town and was eventually eaten by a bigger fish! This lay-off happened when I was in my late forties. After working several months as a temporary employee, I got a job, which lasted about four years, before the company closed...and, another lay-off! It was about this time that I really started having trouble...not only finding a regular job, but getting temporary assignments as well. This period of time was a very difficult for me!

    After I lost my third job, and like many others, I had to work as a temporary employee, until something permanent came along. But, what will always amaze me, is the fact that I had to sign up with 24 temporary agencies...that's right...24 temp. agencies to survive! As I said earlier, I didn't give ageism a thought, but after reading the two articles, I had to wake up and smell the coffee and get my head out of the sand!

    Of the 24 agencies I signed up with, only 12 of them ever called me for work, and those assignments were only for a few days...never any long-term assignments. And, never did I get any Temp-to-Hire jobs either! The sign-up dates for most of these agencies had gone back three to five years...and NOTHING...NO CALLS! Even if I called in available every week, I GOT NO CALLS!

    After the 9/11 crisis, is when things really got bad for me, with the economy almost fallin

    Small Business Brokers
    Business brokers act as matchmakers in the world of business. They bring together small and medium-sized businesses. Small businesses have their own limitations owing to their limited presence in the market. Though most of the business brokerage firms help in selling all sizes of businesses, there are specialized business brokerage firms for selling small businesses also. Through their contacts with big corporations, they can get a good selling price for a small business.For this they could charge a small fixed fee and then a commission. The commission is calculated with the sales price as the base. It is generally negotiable. Various surveys have indicated that as many as one-third of the business brokerage firms in the US fall into the ""small businesses"" category. The small business brokerage field can yield a lucrative income.Even a sole proprietor in this business has an average income which runs into six figures. The smaller businesses can sell for around 200,000 dollars. That could mean revenue of around 10 to 15 thousand dollars from one single transaction, for a small business brokerage firm.Many of
    , is the fact that I had to sign up with 24 temporary agencies...that's right...24 temp. agencies to survive! As I said earlier, I didn't give ageism a thought, but after reading the two articles, I had to wake up and smell the coffee and get my head out of the sand!

    Of the 24 agencies I signed up with, only 12 of them ever called me for work, and those assignments were only for a few days...never any long-term assignments. And, never did I get any Temp-to-Hire jobs either! The sign-up dates for most of these agencies had gone back three to five years...and NOTHING...NO CALLS! Even if I called in available every week, I GOT NO CALLS!

    After the 9/11 crisis, is when things really got bad for me, with the economy almost falling apart! At that miserable time, I had to start living off credit cards to pay the rent; buy groceries; buy gas, etc. I called the agencies twice a week, to get on the "available list," as my life headed downhill fast! Being as naive as I was at that time, could it be true that people would discriminate against me and others? Later, I would find this to be true, as this horror story would unfold!

    One day in October, I was called by a temp agency to go work at a printing company, which was to be a three day assignment. I took it because there was nothing else! This is where I got the answer to the possibility about ageism, and how it affected me, etc. The answer came in about three months when this assignment was over!

    The three days was to have ended the assignment on Friday afternoon, and the supervisor came to me and asked if I could come back the next week, and I said yes. They had me all over the production floor, helping other regular employees. The following Friday came along, and the same thing happened...I was asked to come in the following week.

    This went on for THREE MONTHS...as I was asked to come back week after week. The job started in the middle of October and ended in the middle of January. I worked the day shift; the swing shift; overtime; on week-ends; came in at 3:00 in the morning to get special orders out, etc. So, I did everything they asked me to do! This was a temp-to-hire position, meaning that after a certain period of time working there (usually 60 days), I would be eligible to be hired on, and I was happy about that!

    So, after three months of being called back to the company, my work record would speak for itself, which was very good. As it turned out, when this job was over, I could either get hired on as a regular employee by the company, or there would be another assignment waiting for me by the temp agency! But, it was not to be! After the assignment was over in January, this is where I can really point the finger to ageism! I was NOT hired on by the company, despite my good record as a temp and perfect attendance for over three months. (They hired someone off the street)

    After the printing company job, I got another assignment elsewhere. But, just to do a little experiment on the subject of ageism, to satisfy myself, I called the temporary agency, who sent me to the printing company. I called in (available) every week, for about three months...AND, I NEVER HEARD FROM THE TEMP AGENCY AGAIN!

    I'll give you an example of a scenario that may happen, at a temporary employment agency. Three people call in available for work...and all are qualified to do the job...one is 25 years old; another is 35 years old, and the third is 55 years old...who do you think is going to get the job? I can assure you that it's not going to be the 55 year old! I'm pretty certain of that! So, why did I get the job at the printing company? Because the job was supposed to be for only

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