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Casual Articles - Sir Witless and the Dragon - An Almost True Fairy Tale about the EPA
Expert Strategies For Hiring The Best Employees
A few years ago I wrote a column in which I compared managing employees to herding cats: just when you think you have everyone organized in a happy little group and going in the same direction one cat breaks from the herd and heads off to do its own thing. Then another cat falls out of line, then another, then another. Finally two more cats ask to go home sick and three others just wander off after lunch, never to be heard from again.Do you think managing employees has gotten any easier since that column was written? Have cats gotten any more obedient? The truth is, managing employees is the easy part: attracting (or finding) qualified employees is the really hard part. You’ve heard the old saying, "Good help is hard to find." You didn’t think someone made that up just to hear their head rattle, did you?Like a buyer’s market in real estate, it’s an employee’s market in the job world. With more options than ever, top talent can pick and choose the companies they want to work for and in many cases, can set their own price and compensation package rather than having to settle for the offers made by prospe
n a A few years ago I wrote a column in which I compared managing employees to herding cats: just when you think you have everyone organized in a happy little group and going in the same direction one cat breaks from the herd and heads off to do its own thing. Then another cat falls out of line, then another, then another. Finally two more cats ask to go home sick and three others just wander off after lunch, never to be heard from again.Do you think managing employees has gotten any easier since that column was written? Have cats gotten any more obedient? The truth is, managing employees is the easy part: attracting (or finding) qualified employees is the really hard part. You’ve heard the old saying, "Good help is hard to find." You didn’t think someone made that up just to hear their head rattle, did you?Like a buyer’s market in real estate, it’s an employee’s market in the job world. With more options than ever, top talent can pick and choose the companies they want to work for and in many cases, can set their own price and compensation package rather than having to settle for the offers made by prospe
JV - Joint Venture Marketing
You know that you need to do some marketing to get yourself known to your target market. You have a lot of options in this regard: internet marketing methods like S E O, P P C, web directories, etc; and off line marketing methods like billboard advertising, TV and radio broadcast advertising, print advertising, etc. However, what is the cheapest yet most effective marketing method? J V or Joint Venture MarketingJ V or joint venture marketing refers to collaborative marketing efforts. In a J V marketing setup, one or more companies or individual entities pool their marketing resources and launch one marketing campaign.In a J V or joint venture marketing campaign, there is only one target market. The companies may form the venture on a peer-to-peer basis where each involved entity can contribute equal resources (may be money, skills, infrastructure, technologies, or a combination of these and other marketing resources) so that each company will get equal market exposure. It can also be that one company spearheads the project and the rest of the participating companies contribute their re
Have you ever slain a dYou know that you need to do some marketing to get yourself known to your target market. You have a lot of options in this regard: internet marketing methods like S E O, P P C, web directories, etc; and off line marketing methods like billboard advertising, TV and radio broadcast advertising, print advertising, etc. However, what is the cheapest yet most effective marketing method? J V or Joint Venture MarketingJ V or joint venture marketing refers to collaborative marketing efforts. In a J V marketing setup, one or more companies or individual entities pool their marketing resources and launch one marketing campaign.In a J V or joint venture marketing campaign, there is only one target market. The companies may form the venture on a peer-to-peer basis where each involved entity can contribute equal resources (may be money, skills, infrastructure, technologies, or a combination of these and other marketing resources) so that each company will get equal market exposure. It can also be that one company spearheads the project and the rest of the participating companies contribute their re
The Future of Email Newsletter
The future of email Newsletter - Llando Ford 07.28.2004 What are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us.You have installed already a good Spam filter or you let your ISP to select your Spam and you receive it already into your "Spam mail folder" where from you can delete it easily.But you as entrepreneur should carefully observe your feelings doing this activity because I'm sure You have got your own newsletter or if don't, you intend to start one in the near future.Well at sending out your newsletter you have to count with the fact that (especially if you are using a bulk mail software) your email will land eventually in the Spam folder of your subscriber.He will retrieve the emails in his Spam mail folder too because he is subscribed to several newsletters and he is waiting for your info but only if he is convinced that this info is of high value for his interest niche.How actual studies are showing contrary to what some people may think newsletters still have a great future.Since not
you ever slain a The future of email Newsletter - Llando Ford 07.28.2004 What are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us.You have installed already a good Spam filter or you let your ISP to select your Spam and you receive it already into your "Spam mail folder" where from you can delete it easily.But you as entrepreneur should carefully observe your feelings doing this activity because I'm sure You have got your own newsletter or if don't, you intend to start one in the near future.Well at sending out your newsletter you have to count with the fact that (especially if you are using a bulk mail software) your email will land eventually in the Spam folder of your subscriber.He will retrieve the emails in his Spam mail folder too because he is subscribed to several newsletters and he is waiting for your info but only if he is convinced that this info is of high value for his interest niche.How actual studies are showing contrary to what some people may think newsletters still have a great future.Since not
Designing Interactive PDF Newsletters – Why And How?
Question: How can you disseminate a graphically interesting, beautifully designed small book to a large number of people cheaply? Answer: Email a PDF.Almost every computer has Adobe Reader (formerly called Acrobat Reader) and PDFs are widely used as a way to present information with a fixed layout similar to a paper publication.Question: Why make a PDF newsletter? Answer: It’s cheap. Why pay for printing when you can get you readers to do it themselves?The advantages of PDF publishing over internet publishing are: No need to worry about browser or platform differences or complying to standards – if you can view a PDF properly in Reader the chances are that everyone else in the world can. You can use any font you want. Vector graphics appear pin sharp at any magnification. You don’t need an internet connection to read or print it.PDF newsletterAh, I hear you say, the web is interactive but PDFs aren’t. Wrong again! So you want to make a cool, interactive, screen resolution PDF for emailing to mul
ever slain a Question: How can you disseminate a graphically interesting, beautifully designed small book to a large number of people cheaply? Answer: Email a PDF.Almost every computer has Adobe Reader (formerly called Acrobat Reader) and PDFs are widely used as a way to present information with a fixed layout similar to a paper publication.Question: Why make a PDF newsletter? Answer: It’s cheap. Why pay for printing when you can get you readers to do it themselves?The advantages of PDF publishing over internet publishing are: No need to worry about browser or platform differences or complying to standards – if you can view a PDF properly in Reader the chances are that everyone else in the world can. You can use any font you want. Vector graphics appear pin sharp at any magnification. You don’t need an internet connection to read or print it.PDF newsletterAh, I hear you say, the web is interactive but PDFs aren’t. Wrong again! So you want to make a cool, interactive, screen resolution PDF for emailing to mul
Five Steps to Planning a Great Year
Have you started setting goals for the New Year yet? It’s a busy time with the holidays, and it’s hard to think about making time in your schedule for one more thing. But, it’s important to take time to plan for success.Planning your year ahead of time gives you an idea of how much work you’ll need to do weekly, and it can show you where deadlines might cross, and where you might be over-extending yourself. When you have a plan, it actually makes it easier for you to say no to things that might take you off track, and, it will also be less tempting to waste time and money on things that might not be right for your business.In the five simple steps outlined below, you can have a plan set up for the whole year.Find a quiet spot with about an hour of uninterrupted time. If you can’t do that much in one sitting, break it down into two 30 minute sessions, or four 15 minute sessions.Take out a sheet of paper, or open up a new document in your word processing program so that you can make notes.The first four steps are brainstorming steps. Don’t filter yourself. When answering the questions, put
slain a Have you started setting goals for the New Year yet? It’s a busy time with the holidays, and it’s hard to think about making time in your schedule for one more thing. But, it’s important to take time to plan for success.Planning your year ahead of time gives you an idea of how much work you’ll need to do weekly, and it can show you where deadlines might cross, and where you might be over-extending yourself. When you have a plan, it actually makes it easier for you to say no to things that might take you off track, and, it will also be less tempting to waste time and money on things that might not be right for your business.In the five simple steps outlined below, you can have a plan set up for the whole year.Find a quiet spot with about an hour of uninterrupted time. If you can’t do that much in one sitting, break it down into two 30 minute sessions, or four 15 minute sessions.Take out a sheet of paper, or open up a new document in your word processing program so that you can make notes.The first four steps are brainstorming steps. Don’t filter yourself. When answering the questions, put
Man, My List Is Full of Cheap Losers
Really? I mean, we're all concerned with the size of our list, and I'll be you check your stats each and every day to see how many members you gained overnight. But let me tell you something... Size doesn't matter, responsiveness does.So, what's responsivity? It's the rate at which the people on your list buy the product you recommend to them or sign up for whatever your offer may be. For instance, if your list is 10,000 people and 3,000 of them buy something when you send an email to them, my responsivity rate is 30%. That's pretty awesome, right? Well, it is, and you probably won't see rates that high, but I wanted a simple example to show you what I mean.But if your list isn't buying, don't call them losers. The problem might be you.Where did you build your list? Was it in your niche market? When you get subscribers from that market, they're very highly targeted, and your response rates will always be better. As an example, if you're in the fishing equipment business, and you don't sell to people who fish, how much stuff do you think you'll sell? Not much.Another thing about who's on your list
n a dragon? Once-upon-
Really? I mean, we're all concerned with the size of our list, and I'll be you check your stats each and every day to see how many members you gained overnight. But let me tell you something... Size doesn't matter, responsiveness does.So, what's responsivity? It's the rate at which the people on your list buy the product you recommend to them or sign up for whatever your offer may be. For instance, if your list is 10,000 people and 3,000 of them buy something when you send an email to them, my responsivity rate is 30%. That's pretty awesome, right? Well, it is, and you probably won't see rates that high, but I wanted a simple example to show you what I mean.But if your list isn't buying, don't call them losers. The problem might be you.Where did you build your list? Was it in your niche market? When you get subscribers from that market, they're very highly targeted, and your response rates will always be better. As an example, if you're in the fishing equipment business, and you don't sell to people who fish, how much stuff do you think you'll sell? Not much.Another thing about who's on your list
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