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Casual Articles - The Death of Common Sense
When you consider all the many types of animation that are being used for advertising these days clay animation is the one that people seem to enjoy the most. It is the kind of creative stuff that people remember long after they have seen it. In the world of advertising where the general idea is to get people to remember the product you are advertising, clay animation can be a goldmine.We all remember the California Raisins advertising campaign in the eighties where a lovable bunch of clay animated raisins danced their way into the hearts of Americans nationwide. The California raisin industry had been in a slump for some time until they decided to use clay animation with an agg
After joining a company, I was handed a 16 page process document that detailed the steps managers had to take when recruiting and hiring a new employee. I looked at that packet of professionally written
Information has got such a great value and no one can survive without it. The main problem is the selection of method for disseminating information to the masses. A lot of means are there in the market that is used for informing people about something. Posters of different sizes, hoardings, pamphlets and many more are present for telling people at large. Banners are one of the best means for propagating and marketing about anything that has been newly launched in the business market. It is quite obvious that you would like to do marketing for the products or services that have been manufactured by you. And what a better way of marketing can it be than to use banners.If you go as
Common sense is a funny thing. We admire people who have a strategic mind, a flair for style, or vast creativity. We rarely admire someone for his or her common sense. It’s the unsung hero of attributes. We seem to assume that everyone has it and is actively using it in the foundation of their actions, decisions and behaviors.
And so we take it for granted. We downplay it as being simple-minded thinking. It sure isn’t in the same league as strategic thinking, is it? It is SO simple, elementary and basic that we don’t get trained in using common sense. It isn’t evaluated on our performance reviews. No one talks about it.
Ironically, it seems to me that the easiest way to impress someone with your brilliance is by demonstrating common sense. State the obvious and people will be blown away by your “insight”.
After joining a company, I was handed a 16 page process document that detailed the steps managers had to take when recruiting and hiring a new employee. I looked at that packet of professionally written
Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn’t work. Advertising, like everything else in business, requires a systematic, consistent approach. Even when you are getting results, tweaking a good message can make it a great message.Fundamentals of good advertising:1. Use a great title…not a cute title but one that grabs attention and communicates what the purpose of the ad is. If you start the ad with the name of your business, you will discourage a large por
Common sense is a funny thing. We admire people who have a strategic mind, a flair for style, or vast creativity. We rarely admire someone for his or her common sense. It’s the unsung hero of attributes. We seem to assume that everyone has it and is actively using it in the foundation of their actions, decisions and behaviors.
And so we take it for granted. We downplay it as being simple-minded thinking. It sure isn’t in the same league as strategic thinking, is it? It is SO simple, elementary and basic that we don’t get trained in using common sense. It isn’t evaluated on our performance reviews. No one talks about it.
Ironically, it seems to me that the easiest way to impress someone with your brilliance is by demonstrating common sense. State the obvious and people will be blown away by your “insight”.
After joining a company, I was handed a 16 page process document that detailed the steps managers had to take when recruiting and hiring a new employee. I looked at that packet of professionally written
There are two ways to successfully market a window painting business. One is through seasonal advertising and the other is through marketing during non season times. Both avenues have merit and can prove to be financially rewarding especially if the focus combines both.The easiest way to approach your business is to begin by focusing on the seasons. Retailers recognize the importance of taking advantage of the higher traffic produced by special occasions, and are willing to spend their marketing dollars to further expose themselves to potential customers. An entrepreneur owning a window painting business could do very well exposing their clients at this time. The major hol
And so we take it for granted. We downplay it as being simple-minded thinking. It sure isn’t in the same league as strategic thinking, is it? It is SO simple, elementary and basic that we don’t get trained in using common sense. It isn’t evaluated on our performance reviews. No one talks about it.
Ironically, it seems to me that the easiest way to impress someone with your brilliance is by demonstrating common sense. State the obvious and people will be blown away by your “insight”.
After joining a company, I was handed a 16 page process document that detailed the steps managers had to take when recruiting and hiring a new employee. I looked at that packet of professionally written
There are many online job sites which allow you to upload your CV into their database. Employers then search these databases looking for suitable candidates to match positions they are offering. Here are 7 great reasons why you should submit your CV online and therefore improve your chances of being matched with the perfect position.1. Your CV is your link to potential employers and is your way of saying, “Look at me, look what I can do”. Huge amounts of employers search through CV banks looking for matches for positions they have to offer. By including your CV in as many databases as possible, you are increasing your chances of an employer finding you. 2. Some sites spe
Ironically, it seems to me that the easiest way to impress someone with your brilliance is by demonstrating common sense. State the obvious and people will be blown away by your “insight”.
After joining a company, I was handed a 16 page process document that detailed the steps managers had to take when recruiting and hiring a new employee. I looked at that packet of professionally written
Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per day. I’m not talking about the average Internet user seeing banner impressions… I’m talking about the typical citizen seeing billboards, TV commercials, email promos, branded coffee mugs, etc.And most of the ad impressions we see on a daily basis are not direct response promotions. A billboard on the highway is not necessarily placed to make us stop right then and there and purchase a new couch, nor is a ballpoint pen with the name of a local bank likely to make us rush over to the nearest branch and open an account spur of the moment.But all of these impressions do take th
After joining a company, I was handed a 16 page process document that detailed the steps managers had to take when recruiting and hiring a new employee. I looked at that packet of professionally written fluff and laughed to myself. No one would ever take the time to read this! Common sense (and experience) told me that managers won’t read anything longer than a bullet-point that is direct and to the point. I proposed rewriting the process into a one page checklist and an accompanying one page flowchart. My new manager was floored! Upon completion, I was greeted with gratitude and raving kudos. And people actually used it.
To me, that was using common sense. In today’s workplace, common sense told me that people are busy and need fast, efficient ways of doing their work. A formally written process document the length of a short novel was destined to be ignored.
While I’d like to see common sense guiding more business activity such as processes and strategy, I’m stunned to see the areas where common sense seems to have been shot to death for monetary gain.
As a kid, I learned to use good judgment (common sense) and to not harm others (ethics). Then I grew up and I had to incorporate those same values into each environment I entered so I could survive and hold my head up high and with pride. When I started working, I figured that com
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