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  • Casual Articles - I Was A Victim Of Intellectual Properties Theft

    Mona Lisa Your Branding
    Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you can be a Leonardo Da Vinci with your brand!It’s Raining 3000+ Messages a Day! I have a friend. Let’s call him Eugene. Partly because that’s his real name. Eugene positions himself as a pitch manager. Very effectively, he shows CEOs and executives (who mak
    d, wronged. For a marketing and advertising agency, our products are all intellectual properties; our goods are our ideas and creativity in the form of strategy papers, presentations, brainstorming and discussions plus creative proposals in the form of visuals, copy, scripts and storyboards. It is not uncommon for creative folks to present ideas to clients and potential prospects and have them rejected (note: even rejected idea
    Company Letter Head Designs Top 4 Worst Mistakes: Don't Be Caught Making These!
    Have you thought about your letterhead lately? Many businesses don’t because it is easier to not think about it and keep going on with the multitude of tasks that has to be done on a daily basis. However an update to an old letterhead can be just like an extreme makeover. If your letterhead has not changed in the last 15 or more years it might be time for an update. However there are many things you want to watch out for and make sure you don’t make these mistakes in designing your letterhead.Don’t Do Tip 1: Overcrowded Corporate Letterhead<
    Don’t you hate it when you share an absolutely brilliant idea with your colleague and she runs to your boss and presented your idea as hers? It’s totally dishonorable, absolutely despicable and utterly disgusting when such scumbags are bathed in the light of your glory while you languish in the back-waters of obscurity. That idea of yours is an intellectual property. Don’t assume that only books, music, lyrics and the likes are intellectual property. Your concepts, your ideas, your sketches, drafts, charts and tables are YOUR intellectual properties which you should protect.

    Trust me, us folks in the creative industry has lots of horror stories on intellectual property theft to tell. My latest peeve is with this guy from some mid-eastern bloc country who stole my articles, "How Much to Pay your Advertising Agency?" and "Does Pay by Performance works with a Marketing Agency?" and placed them in his blog. I was totally unaware until the editor at ezinearticles alerted me that my account with the renowned 2-million traffic website was suspended. She graciously directed me to view that scumbag’s blog. Ezinearticle’s policy requires that “… all submitted articles be either original articles written by you or articles to which you have an exclusive right to. Please keep in mind that to have an exclusive right to an article, only your name may be associated with it. If you purchased this article as part of a pack or received it from a distributor/affiliate site, so have others so you do not have an exclusive right to it. Can you please explain the above? What is the source of your article?”

    My reaction came swift and sharp – shocked, stunned, anger, ruffled, indignant, despair, frustrated, wronged. For a marketing and advertising agency, our products are all intellectual properties; our goods are our ideas and creativity in the form of strategy papers, presentations, brainstorming and discussions plus creative proposals in the form of visuals, copy, scripts and storyboards. It is not uncommon for creative folks to present ideas to clients and potential prospects and have them rejected (note: even rejected ideas

    The Truth About Internet Marketing
    I live and work on the internet. I spend a good deal of time looking at people's websites and reading the information about the new big thing on the net. You know, seo is my job, my passion...and yes...I am good at nailing top positions on Google.What most people seem to not realize is that they do NOT NEED all these fancy so called software programs that will make them wildly successful.Hey...wake up and smell the coffee...These programs...the so-called revolutionary systems devised from these so called huge networkers, are designed to
    intellectual property. Your concepts, your ideas, your sketches, drafts, charts and tables are YOUR intellectual properties which you should protect.

    Trust me, us folks in the creative industry has lots of horror stories on intellectual property theft to tell. My latest peeve is with this guy from some mid-eastern bloc country who stole my articles, "How Much to Pay your Advertising Agency?" and "Does Pay by Performance works with a Marketing Agency?" and placed them in his blog. I was totally unaware until the editor at ezinearticles alerted me that my account with the renowned 2-million traffic website was suspended. She graciously directed me to view that scumbag’s blog. Ezinearticle’s policy requires that “… all submitted articles be either original articles written by you or articles to which you have an exclusive right to. Please keep in mind that to have an exclusive right to an article, only your name may be associated with it. If you purchased this article as part of a pack or received it from a distributor/affiliate site, so have others so you do not have an exclusive right to it. Can you please explain the above? What is the source of your article?”

    My reaction came swift and sharp – shocked, stunned, anger, ruffled, indignant, despair, frustrated, wronged. For a marketing and advertising agency, our products are all intellectual properties; our goods are our ideas and creativity in the form of strategy papers, presentations, brainstorming and discussions plus creative proposals in the form of visuals, copy, scripts and storyboards. It is not uncommon for creative folks to present ideas to clients and potential prospects and have them rejected (note: even rejected idea

    Leverage the Invisible to Create your Future
    I was reviewing some old Mike Litman tapes and discovered A little known but obvious secret used by some great people.This is what is presented on those tapes.How would you like the world calling you whatever you want?If you wanted the world calling you something special, What would that be?Mohammad Ali/ Cassius Clay, it is said the world over that he is the greatest. How did that happen? He is still called that today.Think about that claim, “I am the Greatest”There is a speaker out west, Las Vegas, who is calle
    works with a Marketing Agency?" and placed them in his blog. I was totally unaware until the editor at ezinearticles alerted me that my account with the renowned 2-million traffic website was suspended. She graciously directed me to view that scumbag’s blog. Ezinearticle’s policy requires that “… all submitted articles be either original articles written by you or articles to which you have an exclusive right to. Please keep in mind that to have an exclusive right to an article, only your name may be associated with it. If you purchased this article as part of a pack or received it from a distributor/affiliate site, so have others so you do not have an exclusive right to it. Can you please explain the above? What is the source of your article?”

    My reaction came swift and sharp – shocked, stunned, anger, ruffled, indignant, despair, frustrated, wronged. For a marketing and advertising agency, our products are all intellectual properties; our goods are our ideas and creativity in the form of strategy papers, presentations, brainstorming and discussions plus creative proposals in the form of visuals, copy, scripts and storyboards. It is not uncommon for creative folks to present ideas to clients and potential prospects and have them rejected (note: even rejected idea

    The Primacy Of Planning
    “@#$%& it! Will you quit bugging me with your planning meetings – I’ve got work to do!”That was a statement made to me by a manager when I asked him - for the third time - to work with a group of us assigned a critical project. The project, if carried off well, would have profound effects on the long term health of the business. But it ended up fizzling after two months. Why? Because this manager, in a crucial department, didn’t see the need for planning, and wouldn’t ‘play’.Planning can be looked on as a pain in the neck. Often, at the
    n mind that to have an exclusive right to an article, only your name may be associated with it. If you purchased this article as part of a pack or received it from a distributor/affiliate site, so have others so you do not have an exclusive right to it. Can you please explain the above? What is the source of your article?”

    My reaction came swift and sharp – shocked, stunned, anger, ruffled, indignant, despair, frustrated, wronged. For a marketing and advertising agency, our products are all intellectual properties; our goods are our ideas and creativity in the form of strategy papers, presentations, brainstorming and discussions plus creative proposals in the form of visuals, copy, scripts and storyboards. It is not uncommon for creative folks to present ideas to clients and potential prospects and have them rejected (note: even rejected idea

    The War at Home: Marketing Opportunities in an Era of Terrorism
    The terrorist attacks in New York and Washington D.C. marked the beginning of a new era for marketing and advertising. The closest comparable event in American history is Pearl Harbor, but there are some critical differences. Unlike Pearl Harbor, American business was the primary target this time, not American military facilities.The choice of targets says a lot about the kind of war America is now involved in. This is a new kind of war, and the demands on American business will be significantly different than in World War II. Then, the nation's enti
    d, wronged. For a marketing and advertising agency, our products are all intellectual properties; our goods are our ideas and creativity in the form of strategy papers, presentations, brainstorming and discussions plus creative proposals in the form of visuals, copy, scripts and storyboards. It is not uncommon for creative folks to present ideas to clients and potential prospects and have them rejected (note: even rejected ideas are still your intellectual property). That’s okay, different strokes for different folks. What’s absolutely not acceptable, is when that client/prospect extracts snippets of what they like, brief the “other” marketing agency/freelancer, and viola, a cross bred campaign is born. I still remembered proposing an advent garte exhibition set for a Generation-X targeted fragrance launch for men. The client said it was not in line with what they had in mind. We were flabbergasted as we really believed we had nailed the campaign. Well, may the best campaign win, I was looking forward to learning from the winning entry. Guess what? When I walked into shopping mall, I saw our concept of “petrol drums as fragrance showcase”, and the much debated “embossed metal sheet as flooring” proudly adorning the entire exhibition area. We wrote to the Managing Director a letter expressing our outrage and attached with evidence of work plus a bill. He paid.

    So for those whose intellectual properties were stolen, stand up and fight against such intellectual property theft and hijacks. Otherwise, not only will you be the victim, you are further consenting the scumbag to further victimize others. Right now, I’m reading how to seek redress by getting scumbag’s blog down as he has hijacked other writers’ contribution too. I’m glad that I have proven my innocence and worthiness as Ezinearticles.com quickly restored my account and even awarded me with their “Expert Author” status. Ezinearticles’ integrity in screening all writers’ contributor by human editors and not via some writing software, and the fact that they took the necessary effort and precautions to prevent fraud really won my most profound admiration and

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