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Casual Articles - The Myth of Undercapitalization - Six Ways Entrepreneurs Achieve Success in Spite of Start-Up Money
Career Training: The Long Term Benefits >Bill had been studying negative electronic feedback. They tinkered together and made a gadget they called the audio oscillator which they called the 200A "because we thought the name would make us look like we'd been around for awhile," says Dave later. The Walt Disney Company ordered eight oscillators, giving Bill and Dave’s company, Hewlett-Packard, the ability to grow into the corporation we know today.Ongoing career training is something that can help separate you from other job searchers in more ways than one. Specifically, I’m referring to training that can positively affect your career by helping you learn new skills or improve upon existing skills.Other than showing potential employers that you are the type of person that understands the value of ongoing learning, career training helps keep your mind fresh and ensures that you don’t fall behind in any particular skills area.As a recruiter, I can think of numerous occasions where companies required candidates applying for a job to have specific training - and in some cases, professional certifications - to be considered for the position.Certainly, when new technologies or processes are released, it often results in required upskilling to actually learn and perfect them. This ensures that the people who hold various industry or job-specific training don’t simply take the course once and then forget about it.In some cases, ongoing training to learn new versions or updated releases can become quite expensive especially if you have to cover the cost of the training yourself but if it’s a requirement of the job, it might be a cost you’ll have to bear.Having said that, the result of career training that you undertake can end up benefiting you in the long term not only in terms of your professional development and improved skills but in terms of the improvement it makes on your resume in the eyes of potential employers as well.Ongoing Career Training Suggestion These are two of the more prominent mega-companies that were under-capitalized when they started. Smaller companies share in success despite a lack of start-up capital. Steven and Be Entrepreneurial Spirit - Do You Have It? Do You Want To Have It? What Is It? This year more than 17 million people will become entrepreneurs, according to the National Association of Self Employed (NASE). By the end of the year, 8 million of them will return to the corporate world because their entrepreneurial effort did not succeed. Many will say the businesses failed because of insufficient capitalization. Actually under-capitalization is not the cause of failure, but a symptom of a far more serious problem.According to my handy, dandy Illustrated Oxford Dictionary, an entrepreneur is: "a person who undertakes an enterprise or business, with the chance of profit or loss." Well now that's a big yawn.But, let's take a look at the word "spirit", which actually has several different senses to the same word. Setting aside the ghostly stuff and the distilled liquor, I am tickled to share these definitions: "the vital animating essence of a person" and "a person possessing these: courage; energy; vivacity." Now we're talking.Have you always had a burning desire to own and operate your own business based on what you are most passionate about? Possibly, you are lucky enough to already be doing so. Maybe, you started young with a lemonade stand, or other youthful enterprise, and got a taste of being your own boss that has followed you through your life nipping at your heels like a playful puppy while you worked for someone else.Could it be that you are a part-time entrepreneur as part of a "portfolio career" that includes working a day job for someone else? Are you an accidental entrepreneur who is starting your own business because you got downsized? Or are you a stay-at-home mompreneur who wants to be with the kids, and add to the family income? Possibly you are a creative multipreneur who has developed multiple streams of income from various self-employment ventures. For example: A writer who is also a speaker and a seminar leader and a snowboarding instructor and…? You get the idea.Wherever you fall in this spectrum, I say co Many experts will say that undercapitalization is the main reason for the failure of an entrepreneur to achieve the dream of having their own business. They will point out that failing entrepreneurs did not start with a large enough bank account to offset the period it takes before a business is profitable. Statistics always back up this theory because, sure enough, the money has run out before the business is profitable. Therefore, they argue, the theory must be accurate. Hogwash! The fact that capital ran out before a business is profitable overlooks other factors having an impact on capital. Yes, the business failed because it ran out of money, but under-capitalization is not the culprit. Let me explain. In 1952, an interstate highway was built to bypass the town of Corbin, Kentucky. A small motel owner saw this as potentially the end to his business so sold off his entire operation to pay outstanding debt. Penniless, he took his first social security check of $105 and decided to use it to start a new business. With no other income, no savings to draw on, this small check represented his only capitalization. He developed a product and traveled through the area looking for restaurant owners that would sell it, giving him just five cents for each one sold. Twelve years later he sold his business for two-million dollars. Twenty years later the business would be sold again, this time for $840 million, with the stipulation this entrepreneur would remain the spokesperson. It seemed appropriate because the inventor, a gentleman by the name of Colonel Harlan Sanders, had become one of the most recognized people in the world. Dave and Lucile moved into the first floor flat of a house at 367 Addison Avenue, Palo Alto, California. Soon, Dave would begin working part-time in their garage with Bill, who rented the cottage behind the house. Together they had $538 in working capital and a used Sears-Roebuck drill press. Bill had been studying negative electronic feedback. They tinkered together and made a gadget they called the audio oscillator which they called the 200A "because we thought the name would make us look like we'd been around for awhile," says Dave later. The Walt Disney Company ordered eight oscillators, giving Bill and Dave’s company, Hewlett-Packard, the ability to grow into the corporation we know today. These are two of the more prominent mega-companies that were under-capitalized when they started. Smaller companies share in success despite a lack of start-up capital. Steven and Ben The Power Of The Package ll point out that failing entrepreneurs did not start with a large enough bank account to offset the period it takes before a business is profitable. Statistics always back up this theory because, sure enough, the money has run out before the business is profitable. Therefore, they argue, the theory must be accurate.Hey branders, marketers, product development managers and packaging pros. It's time to step up to the plate with your product packaging. Mainstream advertising is losing ground. No one is paying attention to it any more. That puts packaging in line to take its place and capture the consumer’s attention and get up close and personal.So what are you waiting for?Over the last several months, I have shared with you in my articles the reasons that it is imperative for packaging to positioned at the right place at the right time.• "Retail's First Moment of Truth: The Package"• "How To Make Your Product Packaging Newsworthy"• "It's Easy Being Green - Packaging Your “Green" Brand"• "Launching a Brand at the Super Bowl With Dreadful Packaging"Now, it's your job to make your packaging work for your brand and your company.So what constitutes compelling packaging brand? How "connected" are you to your consumer? Here are a few emotion descriptors that your package must convey. Does your packaging Engage, Evoke, and Engross the consumer?Let’s look first at ENGAGE: to attract and hold by influence or power. Can you say that about your product packaging? Or is your product packaging just the opposite? Boring!Think about what you can do to improve the odds that your package will engage a consumer: Colors, features, shapes, value and benefits are all ways to reach out with your package.EVOKE: To call forth or call up as in evoking memories. What about your package will make the consu Hogwash! The fact that capital ran out before a business is profitable overlooks other factors having an impact on capital. Yes, the business failed because it ran out of money, but under-capitalization is not the culprit. Let me explain. In 1952, an interstate highway was built to bypass the town of Corbin, Kentucky. A small motel owner saw this as potentially the end to his business so sold off his entire operation to pay outstanding debt. Penniless, he took his first social security check of $105 and decided to use it to start a new business. With no other income, no savings to draw on, this small check represented his only capitalization. He developed a product and traveled through the area looking for restaurant owners that would sell it, giving him just five cents for each one sold. Twelve years later he sold his business for two-million dollars. Twenty years later the business would be sold again, this time for $840 million, with the stipulation this entrepreneur would remain the spokesperson. It seemed appropriate because the inventor, a gentleman by the name of Colonel Harlan Sanders, had become one of the most recognized people in the world. Dave and Lucile moved into the first floor flat of a house at 367 Addison Avenue, Palo Alto, California. Soon, Dave would begin working part-time in their garage with Bill, who rented the cottage behind the house. Together they had $538 in working capital and a used Sears-Roebuck drill press. Bill had been studying negative electronic feedback. They tinkered together and made a gadget they called the audio oscillator which they called the 200A "because we thought the name would make us look like we'd been around for awhile," says Dave later. The Walt Disney Company ordered eight oscillators, giving Bill and Dave’s company, Hewlett-Packard, the ability to grow into the corporation we know today. These are two of the more prominent mega-companies that were under-capitalized when they started. Smaller companies share in success despite a lack of start-up capital. Steven and Be Turning the Table: Questions for Your Interviewer y was built to bypass the town of Corbin, Kentucky. A small motel owner saw this as potentially the end to his business so sold off his entire operation to pay outstanding debt. Penniless, he took his first social security check of $105 and decided to use it to start a new business. With no other income, no savings to draw on, this small check represented his only capitalization. He developed a product and traveled through the area looking for restaurant owners that would sell it, giving him just five cents for each one sold. Twelve years later he sold his business for two-million dollars. Twenty years later the business would be sold again, this time for $840 million, with the stipulation this entrepreneur would remain the spokesperson. It seemed appropriate because the inventor, a gentleman by the name of Colonel Harlan Sanders, had become one of the most recognized people in the world.(DES MOINES, Iowa – January 26, 2005) The fateful final question of all interviewers may carry more weight than you would think. Upon hearing “Now, do you have any questions,” you are given a chance to show the quality of your character and interest in the company. No matter how well the interview went, passively responding to this question with a shake of the head and a polite smile will only communicate to the employer that you are not interested in inquiring about the job, the company, and your place within their organization. Your approach to this Question & Answer time will directly impact the interviewer’s assessment of you and the interview.When thinking of questions the first things that probably come to mind regard your salary, hours, vacation, and benefits. It is not a good idea to ask these types of questions during this time. It would only express to the employer that you are more concerned about yourself than learning about the company. These kinds of questions are valid only when a job offer has been made.When preparing for this part of the interview develop questions regarding the company or the organization. This will positively influence your interview by showing that you care more about the company and the job than just how much they will pay you. Good questions to ask are:* How would you describe your company culture?* What is the typical career path for someone in this position?* What is your company’s biggest challenge?* Where do you see this industry in the next five years?* Dave and Lucile moved into the first floor flat of a house at 367 Addison Avenue, Palo Alto, California. Soon, Dave would begin working part-time in their garage with Bill, who rented the cottage behind the house. Together they had $538 in working capital and a used Sears-Roebuck drill press. Bill had been studying negative electronic feedback. They tinkered together and made a gadget they called the audio oscillator which they called the 200A "because we thought the name would make us look like we'd been around for awhile," says Dave later. The Walt Disney Company ordered eight oscillators, giving Bill and Dave’s company, Hewlett-Packard, the ability to grow into the corporation we know today. These are two of the more prominent mega-companies that were under-capitalized when they started. Smaller companies share in success despite a lack of start-up capital. Steven and Be The Dilemma of Nanotechnology - Science vs. Ethics ty years later the business would be sold again, this time for $840 million, with the stipulation this entrepreneur would remain the spokesperson. It seemed appropriate because the inventor, a gentleman by the name of Colonel Harlan Sanders, had become one of the most recognized people in the world.What is Nanotechnology and why should I care about it?Nanotechnology, referred to commonly as molecular manufacturing, is making huge strides within scientific and government communities. Despite its growth and the potential impact it will have on society at large, too little emphasis has been placed on the ethical considerations of nanotechnology and the ever-rippling effects of its applications.The control of molecular matter has led to amazing breakthroughs in medical treatments, which of course is a benefit to mankind. However, the military is hard at work creating powerful weapons that are no larger than any known bacteria. In addition, molecular level surveillance techniques for surreptitiously keeping track of other organizations and individuals are changing the face of military, law enforcement and humankind in general.Just like with human genome capability and stem cell research breakthroughs, scientists, governments and individuals need to weigh the obvious advantages of nanotechnology against the residual disadvantages. Although the power of nanotechnology is indisputable, the possibilities of irreversible harm from its indiscriminate use must also be taken into consideration.What are the Social and Ethical Implications of Nanotechnology?This is where social and ethical dilemmas present themselves. As life saving tools, nanotechnology is unsurpassed in its promise of an absolute revolution for medical treatment of previously incurable or untreatable conditions.Conversely, when this technology is u Dave and Lucile moved into the first floor flat of a house at 367 Addison Avenue, Palo Alto, California. Soon, Dave would begin working part-time in their garage with Bill, who rented the cottage behind the house. Together they had $538 in working capital and a used Sears-Roebuck drill press. Bill had been studying negative electronic feedback. They tinkered together and made a gadget they called the audio oscillator which they called the 200A "because we thought the name would make us look like we'd been around for awhile," says Dave later. The Walt Disney Company ordered eight oscillators, giving Bill and Dave’s company, Hewlett-Packard, the ability to grow into the corporation we know today. These are two of the more prominent mega-companies that were under-capitalized when they started. Smaller companies share in success despite a lack of start-up capital. Steven and Be It's About Time: You Don't Have Any and Big Business Counts on It >Bill had been studying negative electronic feedback. They tinkered together and made a gadget they called the audio oscillator which they called the 200A "because we thought the name would make us look like we'd been around for awhile," says Dave later. The Walt Disney Company ordered eight oscillators, giving Bill and Dave’s company, Hewlett-Packard, the ability to grow into the corporation we know today.Have you ever called a major corporation’s 800 number only to be trapped in a maze of automated questions that have to be answered all over again if you ever actually reach a real person? Of course you have and you didn’t like it at all. However, as much as you don’t like that experience, corporations know that you like listening to hold music even less.Studies indicate that customers who are on hold listening to music have a distorted perception of time that makes them believe they are waiting longer than they actually are. The longer a customer believes they are on hold, the more agitated they become when the representative finally answers the phone. To change this perception companies give callers “busy” work to keep them occupied to reduce the perceived amount of elapsed time. They do not want the caller to notice that they do not keep a compliment of representatives large enough to cut down the hold time to something most callers would consider reasonable. It’s not an accident. It’s economics and it’s a science.The rouse with the automated phone system appears to be rooted in meeting the customer’s perceived needs. Actually, this is an attempt to keep the customer from exceeding a threshold of frustration which is not equivalent to customer satisfaction although companies would like customers to think it is. This practice was popularized in the 80’s and is now so pervasive across a multitude of industries that Citi now offers the ability to escape the automated phone maze as a benefit of being their customer. This practice is These are two of the more prominent mega-companies that were under-capitalized when they started. Smaller companies share in success despite a lack of start-up capital. Steven and Bennique Blasini started BFX Imageworks in Hollywood in 2001 without any capital. They lived off savings for six months and used their existing home computers to build their business. In a few years they grew into a multi-million dollar company, winning awards for their cinematography work. These people have proven the secret to success is not capital related. The secret lies within each of us. Let’s look at what it takes to be a success. BEFORE YOU START Select the right business When the entrepreneurial bug bites, many people decide to do what they have always done. Although this may seem to be a logical step, it is not necessarily the best move. When selecting their entrepreneurial venture, one must consider the lifestyle they desire, the business location, what they have to invest in their business, and how they can add value to the sea of people already in the same business in the same area. A friend of mine, Greg Doyle, coaches people transitioning from the corporate or academic worlds into the entrepreneurial world. He helps his clients discover a business that best matches their goals. Greg finds that 95% of his clients end up discovering a business that they say they would never had considered on their own, or that they had prematurely dismissed. Know how to turn dreams into goals This could very well be the biggest stumbling block for new entrepreneurs, and continues to be a struggle for experienced businesspeople. It is easy to have dreams. Young girls dream about meeting a handsome prince and having a magnificent wedding. A young boy becomes captivated by a sport and dreams about making the final play to win the championship. A new entrepreneur dreams about opening their business and then retiring on the beach in Maui. Why is it that only a small handful of people attain these, or any dreams? The answer is really quite simple; they know how to turn their dreams into goals. Success is a matter of taking a dream and turning it into a goal. It is more than semantics. A dream is a desire while a goal is an actionable plan. The transition from dream to goal involves four steps: 1. Assign measurable actions. Determine what needs to be done in pursuit of your dream. Be specific, listing big actions first, then “chunk” the actions into the smaller components that will make them happen. 2. Apply an element o
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