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You are here: Home > Business > Entrepreneurialism > Franchises - Emotional Fulfillment - Control Your Destiny |
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Casual Articles - Franchises - Emotional Fulfillment - Control Your Destiny
It Takes One Grump to Spoil a Brand! r a promotion, did you have to work overtime through the Christmas holidays, did you miss your daughter's volleyball tournament because you couldn't get off early on Friday? If these things eat at you, perhaps a change in course is due. If you accept that these things go with the territory of employment, then change may not be necessary.Companies invest millions to create, design, fine-tune, build, promote and extend their brands. Think Nike, Virgin, Versace, Raffles, Amazon.All your investment brings customers to your door (or website) with expectations matching your promotional promise. But when customer meets company ‘face-to-face’, everything hinges on that critical moment.A friend recently moved to Singapore from Australia and went shopping for an appropriate wardrobe. I saw her several hours into the spending spree and heard her say, ‘I love Liz Claiborne, but E––T (a competing brand) can take their clothes and shove it.’ (Australians can be oh-so-delicate in their speech.) She continued, ‘I won’t ever go in one of their stores again.’Wow! That’s strong stuff. Turns out a sa Of course, as you progress up the ladder of promotion, you gain some additional autonomy for these types of issues. However, you must also try to determine if that next rung also carries an additional risk of termination at some point. On the other hand, will being in the business you are evaluating help solve the problems that are important to you? Will your business cause the same travel issues? Will the time demands, or strange hours of being a businessperson, be an advantage or disadvantage? Evaluate these items honestly, and with as much empirical evidence as you can gather, along with the other control issues that matter When Managers Sing the Blues About Change Does A Franchise Meet Your Needs?"Even those professionals that really welcome change and are energized by it also find it difficult and stressful to deal with." –Hank Paulson, chief executive of Goldman Sachs Group and U.S. Treasury Secretary nominee.THE PROBLEM: Although some people like making changes, no one likes being changed.Generally, change management issues focus on employee groups. But what about the managers that are supposed to lead the change efforts? Recent studies show that they often dig in their heels as well.According to separate articles published recently by the Journal of Marketing and the management consulting firm Booz Allen Hamilton, psychological factors come into play that cause leaders to cover up their mistakes, glorify and rationalize old but trusted When you think of becoming a businessperson by making the transition from employee to Franchisee, you don't generally think in terms of emotional fulfillment. However, in reality, the evaluation of emotional factors should play a significant role in making that final decision to join the world of the capitalist, or remain in the realm of employee. Of course, every analysis should include the standard of comparing risk to return. It should include income projections, and cash flows. It should include the analysis of financing avenues, site selection alternatives, and many other objective criteria to lead to a final decision about becoming an entrepreneur. The course of due diligence should be driven by a systematic approach to each of these items. However, in the end, assuming the objective criteria have been ticked off your list in a satisfactory fashion, it should boil down to emotional fulfillment. After all, we all have a right to be happy. That particular statement "we all have a right to be happy" has changed the course of my life on several occasions. It was one of those statements that was passed casually by an acquaintance over dinner one evening, and ignored by everyone at the table, except it hit me right in the heart. It stuck to me like red on a stop sign. As a result, I have made many important life decisions based on emotional criteria, in addition to objective criteria. If it doesn't pass muster on both fronts then I look for a better course. There are many employment situations that can meet your emotional needs, wants and desires. Of course, there are also many that do not, and cannot. A full examination of emotional criteria should include the analysis of several items, with the ultimate goal of determining whether your needs can be met by a job, or whether it is more likely they can be met by your own business. Control Your Own Destiny The degree of priority that this particular criterion holds for an individual is probably the single most important factor to consider before making the decision to strike out on your own. Just how important is it that you control day-to-day decisions about what you do, and where you do it. How important is it to you to know that you have ultimate control over whether you stay or whether you go at some point. The reality is that it's not really possible to control your own destiny with a job. Even the most important CEO's must answer to the Board of Directors. In more traditional circumstances, when and where you travel, when you get promoted, how much you earn, and how long you keep your job are items that are simply not in your control. The boss, and his boss, and her boss, control those things. As we have seen, bosses change, as do Boards, and status quo is sent for a topsy-turvy spin. When, and if, those things happen, are generally not in the control of an employee. As we have seen in recent years, decades really, right-sizing, down-sizing, out-sourcing, and severance packages are the norm of the employment world. The importance of these items, including the degree of control you require over them, should help guide you to your own comfort zone. In addition to a systematic approach to the objective items in making a decision to become an entrepreneur on your own, or to become a Franchisee in a good system, these emotional factors should be ticked off the list as well. Are you satisfied where you are? Can you achieve your goals and dreams in your current situation? Are you more likely to satisfy the need to control your results with your own business? How important is each criteria to you? Did you have to travel over your son's birthday? Did you have an expense disallowed unfairly? Is the likelihood high or low of the bronze (as opposed to golden) parachute at age 53, with a low chance of a comparable position in the job market? Did you get passed over for a promotion, did you have to work overtime through the Christmas holidays, did you miss your daughter's volleyball tournament because you couldn't get off early on Friday? If these things eat at you, perhaps a change in course is due. If you accept that these things go with the territory of employment, then change may not be necessary. Of course, as you progress up the ladder of promotion, you gain some additional autonomy for these types of issues. However, you must also try to determine if that next rung also carries an additional risk of termination at some point. On the other hand, will being in the business you are evaluating help solve the problems that are important to you? Will your business cause the same travel issues? Will the time demands, or strange hours of being a businessperson, be an advantage or disadvantage? Evaluate these items honestly, and with as much empirical evidence as you can gather, along with the other control issues that matter Wristbands: An Event Planner's Best Friend ight to be happy. That particular statement "we all have a right to be happy" has changed the course of my life on several occasions. It was one of those statements that was passed casually by an acquaintance over dinner one evening, and ignored by everyone at the table, except it hit me right in the heart. It stuck to me like red on a stop sign. As a result, I have made many important life decisions based on emotional criteria, in addition to objective criteria. If it doesn't pass muster on both fronts then I look for a better course.Whether you're planning an event for 100 or 10,000, wristbands are an invaluable tool in making sure your event runs smoothly. In fact, whether you choose Tyvek wristbands, paper wristbands, custom wristbands, plastic wristbands, or vinyl wristbands, simply using these simple identifiers can alleviate a number of potential problems during your event. The versatility of wristbands means that you can use them anytime you need a visual identifier. Here are some examples of the myriad of ways you can use wristbands: Age or height identifier: Wristbands can be used at venues to identify minors in order to prevent them from purchasing alcoholic beverages. They can also be used in amusement parks when there are height restrictions to certain rides. Tyvek wristbands There are many employment situations that can meet your emotional needs, wants and desires. Of course, there are also many that do not, and cannot. A full examination of emotional criteria should include the analysis of several items, with the ultimate goal of determining whether your needs can be met by a job, or whether it is more likely they can be met by your own business. Control Your Own Destiny The degree of priority that this particular criterion holds for an individual is probably the single most important factor to consider before making the decision to strike out on your own. Just how important is it that you control day-to-day decisions about what you do, and where you do it. How important is it to you to know that you have ultimate control over whether you stay or whether you go at some point. The reality is that it's not really possible to control your own destiny with a job. Even the most important CEO's must answer to the Board of Directors. In more traditional circumstances, when and where you travel, when you get promoted, how much you earn, and how long you keep your job are items that are simply not in your control. The boss, and his boss, and her boss, control those things. As we have seen, bosses change, as do Boards, and status quo is sent for a topsy-turvy spin. When, and if, those things happen, are generally not in the control of an employee. As we have seen in recent years, decades really, right-sizing, down-sizing, out-sourcing, and severance packages are the norm of the employment world. The importance of these items, including the degree of control you require over them, should help guide you to your own comfort zone. In addition to a systematic approach to the objective items in making a decision to become an entrepreneur on your own, or to become a Franchisee in a good system, these emotional factors should be ticked off the list as well. Are you satisfied where you are? Can you achieve your goals and dreams in your current situation? Are you more likely to satisfy the need to control your results with your own business? How important is each criteria to you? Did you have to travel over your son's birthday? Did you have an expense disallowed unfairly? Is the likelihood high or low of the bronze (as opposed to golden) parachute at age 53, with a low chance of a comparable position in the job market? Did you get passed over for a promotion, did you have to work overtime through the Christmas holidays, did you miss your daughter's volleyball tournament because you couldn't get off early on Friday? If these things eat at you, perhaps a change in course is due. If you accept that these things go with the territory of employment, then change may not be necessary. Of course, as you progress up the ladder of promotion, you gain some additional autonomy for these types of issues. However, you must also try to determine if that next rung also carries an additional risk of termination at some point. On the other hand, will being in the business you are evaluating help solve the problems that are important to you? Will your business cause the same travel issues? Will the time demands, or strange hours of being a businessperson, be an advantage or disadvantage? Evaluate these items honestly, and with as much empirical evidence as you can gather, along with the other control issues that matter Job Search Tip for College Students this particular criterion holds for an individual is probably the single most important factor to consider before making the decision to strike out on your own. Just how important is it that you control day-to-day decisions about what you do, and where you do it. How important is it to you to know that you have ultimate control over whether you stay or whether you go at some point.Today everyone is looking for that special job that will suit their exact needs. In this day and age we all have circumstances, situations, obligations, etc. that make demands on our time and energy. In most cases students will get a job that will give them enough money to pay for the fuel for their car and a few nights out, assuming they even have a night off.Why should any student who is studying hard and working hard, and building up a huge debt in the process, spend what little available time they have left slaving away for someone else with minimal payback? The answer is simple. That's the way it has always been. Employers know that they can get cheap labor that can add and subtract, converse if necessary, sell, stock, clean, and on and on for very little p The reality is that it's not really possible to control your own destiny with a job. Even the most important CEO's must answer to the Board of Directors. In more traditional circumstances, when and where you travel, when you get promoted, how much you earn, and how long you keep your job are items that are simply not in your control. The boss, and his boss, and her boss, control those things. As we have seen, bosses change, as do Boards, and status quo is sent for a topsy-turvy spin. When, and if, those things happen, are generally not in the control of an employee. As we have seen in recent years, decades really, right-sizing, down-sizing, out-sourcing, and severance packages are the norm of the employment world. The importance of these items, including the degree of control you require over them, should help guide you to your own comfort zone. In addition to a systematic approach to the objective items in making a decision to become an entrepreneur on your own, or to become a Franchisee in a good system, these emotional factors should be ticked off the list as well. Are you satisfied where you are? Can you achieve your goals and dreams in your current situation? Are you more likely to satisfy the need to control your results with your own business? How important is each criteria to you? Did you have to travel over your son's birthday? Did you have an expense disallowed unfairly? Is the likelihood high or low of the bronze (as opposed to golden) parachute at age 53, with a low chance of a comparable position in the job market? Did you get passed over for a promotion, did you have to work overtime through the Christmas holidays, did you miss your daughter's volleyball tournament because you couldn't get off early on Friday? If these things eat at you, perhaps a change in course is due. If you accept that these things go with the territory of employment, then change may not be necessary. Of course, as you progress up the ladder of promotion, you gain some additional autonomy for these types of issues. However, you must also try to determine if that next rung also carries an additional risk of termination at some point. On the other hand, will being in the business you are evaluating help solve the problems that are important to you? Will your business cause the same travel issues? Will the time demands, or strange hours of being a businessperson, be an advantage or disadvantage? Evaluate these items honestly, and with as much empirical evidence as you can gather, along with the other control issues that matter It's Never Too Early for Customer Service cent years, decades really, right-sizing, down-sizing, out-sourcing, and severance packages are the norm of the employment world. The importance of these items, including the degree of control you require over them, should help guide you to your own comfort zone. In addition to a systematic approach to the objective items in making a decision to become an entrepreneur on your own, or to become a Franchisee in a good system, these emotional factors should be ticked off the list as well. Are you satisfied where you are? Can you achieve your goals and dreams in your current situation? Are you more likely to satisfy the need to control your results with your own business? How important is each criteria to you?Setting the StageThe startup environment is one in which feathers are flying and those involved are in perpetual motion (both mentally and physically). Often, in the course of developing products and/or services, chasing down funding and looking for those first precious customers, the concept of a customer service organization falls way behind the back burner. And, while staffing this function and fully equipping it with all of the bells and whistles that are available to customer service organizations may not be the best move in these early stages, it is never too early to build the foundation for this vital function.There are few, if any, entrepreneurs who would actively and knowingly reject the concept of customer service. Of course, everyone knows Did you have to travel over your son's birthday? Did you have an expense disallowed unfairly? Is the likelihood high or low of the bronze (as opposed to golden) parachute at age 53, with a low chance of a comparable position in the job market? Did you get passed over for a promotion, did you have to work overtime through the Christmas holidays, did you miss your daughter's volleyball tournament because you couldn't get off early on Friday? If these things eat at you, perhaps a change in course is due. If you accept that these things go with the territory of employment, then change may not be necessary. Of course, as you progress up the ladder of promotion, you gain some additional autonomy for these types of issues. However, you must also try to determine if that next rung also carries an additional risk of termination at some point. On the other hand, will being in the business you are evaluating help solve the problems that are important to you? Will your business cause the same travel issues? Will the time demands, or strange hours of being a businessperson, be an advantage or disadvantage? Evaluate these items honestly, and with as much empirical evidence as you can gather, along with the other control issues that matter Advantages of Mobile Oil Changes; A Potential Small Business for You? r a promotion, did you have to work overtime through the Christmas holidays, did you miss your daughter's volleyball tournament because you couldn't get off early on Friday? If these things eat at you, perhaps a change in course is due. If you accept that these things go with the territory of employment, then change may not be necessary.Mobile oil change and mobile lubes are great for fleet operators to insure equipment lasts as long as possible. A mobile van equipped with lubrication equipment and on site oil change components can provide such services to fleet owners. It also can be a business opportunity, oil change franchise or small business for someone wanting to achieve their American Dream.Think about it a simple oil change is a necessity but it can also be an interesting way to enter the arena of franchise business opportunities; of course this would only be one of thousands of possible franchises. A franchise opportunity, franchise business opportunities, business franchise and franchise businesses doing services such as, fleet maintenance services, fleet maintenance, fleet service Of course, as you progress up the ladder of promotion, you gain some additional autonomy for these types of issues. However, you must also try to determine if that next rung also carries an additional risk of termination at some point. On the other hand, will being in the business you are evaluating help solve the problems that are important to you? Will your business cause the same travel issues? Will the time demands, or strange hours of being a businessperson, be an advantage or disadvantage? Evaluate these items honestly, and with as much empirical evidence as you can gather, along with the other control issues that matter to you. Then determine which situation meets your goals more appropriately. And determine how important that is to you. Then it's time to move on to the next evaluation criteria. If you always use the "I deserve to be happy" test with each criterion, and try to determine which scenario is most likely to get you closest to that goal, then you will know which column to tick. If you execute this exercise in a systematic fashion along with a systematic evaluation to the objective criteria, it will help to provide clarity for you in the decision-making process. The exercise should then be repeated for a whole host of other emotional factors such as financial independence, day-to-day motivation, building an asset of value, appreciation for efforts, fair remuneration for results generated, free time for family & friends, community respect, recognition of achievements, and several others. The bottom line is you've got to look at ROI, cash flow, the system of support, the value of building a brand, the marketplace, and all of the other objective criteria needed to make a proper decision. However, in addition, you also need to examine what you want out of life, and whether a Franchise will help you get there. Dennis Schooley B.B.A., C.A.
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