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Casual Articles - What Makes an Entrepreneur?
Strategic Planning – Planning for Success Using Your Strategic Roadmap
So what is a business strategic plan? Basically it is a combination of what you want your business to be and a roadmap to get. Here’s how to get your company focused, stable and profitable.1. Company Vision: Start off by deciding your company’s vision. What do you want your business to be to your clients, your competitors and your staff? Describe what you business will look like, what it will sell and to whom.2. Core Values: What will be your company’s core values? How do you want your company to operate in its market? What do want your company to be recognized by? For example The Body Shop built it’s empire on quality, low cost body products, ethically produced from natural products, without testing on animals and sold in basic containers.3. Company Objectives: What do you want your company to achieve in the next 5 years?4. Company Plan: Define a 5 year and 1 year plan, with b
guts it needs to start up a business. They have total commitment to what they are doing, which verges on obsession behavSo what is a business strategic plan? Basically it is a combination of what you want your business to be and a roadmap to get. Here’s how to get your company focused, stable and profitable.1. Company Vision: Start off by deciding your company’s vision. What do you want your business to be to your clients, your competitors and your staff? Describe what you business will look like, what it will sell and to whom.2. Core Values: What will be your company’s core values? How do you want your company to operate in its market? What do want your company to be recognized by? For example The Body Shop built it’s empire on quality, low cost body products, ethically produced from natural products, without testing on animals and sold in basic containers.3. Company Objectives: What do you want your company to achieve in the next 5 years?4. Company Plan: Define a 5 year and 1 year plan, with b
Build Brand Value BIG Time
Ask your self this question, In which business are we really in? And stay far from the dark world of commodities...I am astonished!!! I just witness how in three days a clan of marketers – brand managers, advertisers, researchers - drove a brand into the huge world of commodities, these people approach the brand building process as a conjunction of ideas- do not matter if the ideas were good or bad- and were clearly afraid to innovate and challenge the rules of their game.If you are planning to maintain your brand as far as you can from the dark world of commodities, why not innovate by reconsider the category in which you compete and create your own rules.As Theodor Levits from Harvard business school once exemplified it: “The once- powerful railroads were blindsided first by automobiles and then by airlines. This happens because railroad companies define them selves too narrowly as being in the railroad business rather th
Rupert Steiner in his book ‘My First Break’ attempted to define the secret of becoming an entrepreneur and following interviews with over one hundred entrepreneurs, Steiner concluded that there was not one defined path. He has, however, drawn out observations of an entrepreneur’s personality traits. They have a tendency to be rebels, outsiders, original thinkers, risk takers and break new ground. Entrepreneurs are always on the lookout for new business opportunities and have the guts it needs to start up a business. They have total commitment to what they are doing, which verges on obsession behaviAsk your self this question, In which business are we really in? And stay far from the dark world of commodities...I am astonished!!! I just witness how in three days a clan of marketers – brand managers, advertisers, researchers - drove a brand into the huge world of commodities, these people approach the brand building process as a conjunction of ideas- do not matter if the ideas were good or bad- and were clearly afraid to innovate and challenge the rules of their game.If you are planning to maintain your brand as far as you can from the dark world of commodities, why not innovate by reconsider the category in which you compete and create your own rules.As Theodor Levits from Harvard business school once exemplified it: “The once- powerful railroads were blindsided first by automobiles and then by airlines. This happens because railroad companies define them selves too narrowly as being in the railroad business rather th
Provide Your Customers with Scrappertainment!
Consider the lowly cup of coffee. It costs $1-2 a pound to harvest coffee beans. A single cup of coffee brewed at home costs about 25 cents. After all, it’s JUST hot water run over ground-up beans—it’s not rocket science. Now, if you go to Denny’s or Tim Horton’s to get a cup, what’s the cost to have coffee in a restaurant? Let’s say it’s $1.50.Now, take that SAME cup of hot water run over ground-up beans—add a fancy name and serve it somewhere with low-lighting, comfortable chairs, “mood music”, free wi-fi, fancy machines that make neat noises and “hip” people and suddenly, that 25 cent cup of coffee is $2-3! What’s the difference? It’s STILL just hot water run over ground-up beans. It’s the EXPERIENCE of Starbucks! You COULD buy a pound of coffee at Starbucks and take it home to brew it yourself for much, much less, but people all over the world are paying BIG MONEY for hot water run over ground beans because it’s STARBUCKS! C
rviews with over one hundred entrepreneurs, Steiner concluded that there was not one defined path. He has, however, drawn out observations of an entrepreneur’s personality traits. They have a tendency to be rebels, outsiders, original thinkers, risk takers and break new ground. Entrepreneurs are always on the lookout for new business opportunities and have the guts it needs to start up a business. They have total commitment to what they are doing, which verges on obsession behavConsider the lowly cup of coffee. It costs $1-2 a pound to harvest coffee beans. A single cup of coffee brewed at home costs about 25 cents. After all, it’s JUST hot water run over ground-up beans—it’s not rocket science. Now, if you go to Denny’s or Tim Horton’s to get a cup, what’s the cost to have coffee in a restaurant? Let’s say it’s $1.50.Now, take that SAME cup of hot water run over ground-up beans—add a fancy name and serve it somewhere with low-lighting, comfortable chairs, “mood music”, free wi-fi, fancy machines that make neat noises and “hip” people and suddenly, that 25 cent cup of coffee is $2-3! What’s the difference? It’s STILL just hot water run over ground-up beans. It’s the EXPERIENCE of Starbucks! You COULD buy a pound of coffee at Starbucks and take it home to brew it yourself for much, much less, but people all over the world are paying BIG MONEY for hot water run over ground beans because it’s STARBUCKS! C
Stock Photography, Royalty Free or Exclusive
Acquiring stock photography images can be costly; however, the cost is often worth it. Nevertheless, when do you pay for exclusive rights to an image, and when is it just not worth it? Images can be purchased with different license types, either royalty free, rights managed or protected or exclusive rights.All stock photography services offer different types of licenses and these licenses are all different from each other-you can even negotiate some licenses. Before purchasing a royalty free image, read through the licensing policy to make sure that their license applies to how you intend to use the image. For 'exclusive rights' or 'rights managed' images, you may have to relate to them the exact intended use before they quote a price.Royalty Free (RF) Royalty free images are usually the least expensive choice ranging from as low as $1 to $450/ea. Many stock providers offer a subscription program for RF images that sup
out observations of an entrepreneur’s personality traits. They have a tendency to be rebels, outsiders, original thinkers, risk takers and break new ground. Entrepreneurs are always on the lookout for new business opportunities and have the guts it needs to start up a business. They have total commitment to what they are doing, which verges on obsession behavAcquiring stock photography images can be costly; however, the cost is often worth it. Nevertheless, when do you pay for exclusive rights to an image, and when is it just not worth it? Images can be purchased with different license types, either royalty free, rights managed or protected or exclusive rights.All stock photography services offer different types of licenses and these licenses are all different from each other-you can even negotiate some licenses. Before purchasing a royalty free image, read through the licensing policy to make sure that their license applies to how you intend to use the image. For 'exclusive rights' or 'rights managed' images, you may have to relate to them the exact intended use before they quote a price.Royalty Free (RF) Royalty free images are usually the least expensive choice ranging from as low as $1 to $450/ea. Many stock providers offer a subscription program for RF images that sup
Your Job As Secret Shopper
What do You do as a secret shopper? You simply get paid to visit local stores and evaluate the kind of service they get. You enter the store and acts like an ordinary customer, just to keep the identity of mystery shopper a secret. A mystery shopper evaluates different aspects of the service while they are in the store.Secret shoppers provide businesses with more information through the use of questionnaires and detailed narratives. These questionnaires provide businesses with an unbiased recommendation of how they are perceived by the customer. secret shoppers relieve the owner of this added responsibility. Business owners who are presently using these kind of services are now getting a more realistic picture of how their customers perceive their company.The secret shopper company work with their clients to establish mechanisms to measure and improve the levels of service. The information from a mystery shopper is reported to the
s, risk takers and break new ground. Entrepreneurs are always on the lookout for new business opportunities and have the guts it needs to start up a business. They have total commitment to what they are doing, which verges on obsession behavWhat do You do as a secret shopper? You simply get paid to visit local stores and evaluate the kind of service they get. You enter the store and acts like an ordinary customer, just to keep the identity of mystery shopper a secret. A mystery shopper evaluates different aspects of the service while they are in the store.Secret shoppers provide businesses with more information through the use of questionnaires and detailed narratives. These questionnaires provide businesses with an unbiased recommendation of how they are perceived by the customer. secret shoppers relieve the owner of this added responsibility. Business owners who are presently using these kind of services are now getting a more realistic picture of how their customers perceive their company.The secret shopper company work with their clients to establish mechanisms to measure and improve the levels of service. The information from a mystery shopper is reported to the
Electronic Medical Record: A New Medical Technology Walk Through
Electronic Medical RecordThe electronic medical record, or EMR, has been redesigned by technology to suite the 21st century medical practice. The entire process has been wrapped around your finger. In other words, information, records, superbill, transcription, soap notes, and medical procedure codes are all at your finger tips.All electronic medical records have been organized and stored in a variety of ways, usually depending on the needs and budget of the practice. Often, multiple databases store patient information, medical collection, medical transcription, and other information vital to effective medical practice management.Technology has simplified electronic medical records every step of the way by streamlining the databases, even for multiple offices of the same practice, in a secure online data environment. Another reason why technology has made electronic medical record so user friendly, is that
guts it needs to start up a business. They have total commitment to what they are doing, which verges on obsession behaviour.Electronic Medical RecordThe electronic medical record, or EMR, has been redesigned by technology to suite the 21st century medical practice. The entire process has been wrapped around your finger. In other words, information, records, superbill, transcription, soap notes, and medical procedure codes are all at your finger tips.All electronic medical records have been organized and stored in a variety of ways, usually depending on the needs and budget of the practice. Often, multiple databases store patient information, medical collection, medical transcription, and other information vital to effective medical practice management.Technology has simplified electronic medical records every step of the way by streamlining the databases, even for multiple offices of the same practice, in a secure online data environment. Another reason why technology has made electronic medical record so user friendly, is that
Although some of the traits that they exhibit are similar to those of ‘ordinary’ businessmen, entrepreneurs have a tendency to come up with good ideas, which they execute better than anyone else. The have the flair to identify niche opportunities and are able to secure finances and to build an infrastructure and to keep the organisation afloat until it starts to make a profit.
Sue Birley, Imperial College Management School Professor of Entrepreneurship has tried to
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