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    Networking - It's Important!
    Networking opportunities are everywhere. Don't let them pass you by. 1. Recognize that there is more to networking than greeting people. Develop a step-by-step plan for how you'll build relationships and how you can effectively tell your story. Don't forget your 30 second commercial to tell your story. 2. Zero in on specific groups of people. Who are the ideal prospects for your business? Do th
    er to direct the marketplace.

    The degree of friction in the developed world has been decreasing for some years now. Affordable air travel, overnight delivery, improved tel

    Wield the Marketing Powers of Postcard Printing
    Postcards come in a neat little package. These print materials are no more than 6 x 11 as its biggest size. The postcard is a highly recognizable print that is sturdy and popular. This print even dates back to more than a century ago and still persists today.What is it about postcards that make it enduring? Assuming that all we get in the mails are bulky bundles of bills and tedious letters, receiving p
    In his book, The Road Ahead, Bill Gates of Microsoft writes of “friction-free capitalism” made possible by developments in communications, chief among them the Internet and its World Wide Web. In this context, “friction” is everything that keeps markets from functioning as the “perfect competition” of economics textbooks. This friction can be a function of distance between buyer and seller, costs of overcoming this distance, and incomplete or incorrect information.

    Friction manifests itself by causing barriers to entry for new competitors, limiting the number of outlets from which the consumer has to choose. Large companies, with multiple sales outlets, and economies of scale, have greater power to direct the marketplace.

    The degree of friction in the developed world has been decreasing for some years now. Affordable air travel, overnight delivery, improved tele

    You Can't Do It All Yourself
    As the economy improves, so does the outlook for small business. That may mean you'll find way too many things to do and not enough time for you or your staff to complete them. Or maybe you've been solo for a while and have decided your business is growing enough to need help.What do you do? Hire full or part time employees? Outsource to an independent contractor?Before you decide, take the time
    World Wide Web. In this context, “friction” is everything that keeps markets from functioning as the “perfect competition” of economics textbooks. This friction can be a function of distance between buyer and seller, costs of overcoming this distance, and incomplete or incorrect information.

    Friction manifests itself by causing barriers to entry for new competitors, limiting the number of outlets from which the consumer has to choose. Large companies, with multiple sales outlets, and economies of scale, have greater power to direct the marketplace.

    The degree of friction in the developed world has been decreasing for some years now. Affordable air travel, overnight delivery, improved tel

    Hanging Onto Your Customers
    What is a customer worth to your business? No matter what figure you come up with, the actual answer is that they are invaluable. Any customer or clients that you have, you should provide the best service to them so that they keep coming back - bringing their friends with them.You can maintain a customer base by providing them the services they need and expect. You can grow an ever expanding cus
    n of distance between buyer and seller, costs of overcoming this distance, and incomplete or incorrect information.

    Friction manifests itself by causing barriers to entry for new competitors, limiting the number of outlets from which the consumer has to choose. Large companies, with multiple sales outlets, and economies of scale, have greater power to direct the marketplace.

    The degree of friction in the developed world has been decreasing for some years now. Affordable air travel, overnight delivery, improved tel

    Are You Running Your Business Like Eeyore?... Or Like Tigger?
    Remember those two of Winnie the Pooh's friends? They couldn't be more different. Eeyore was a downtrodden donkey. Nothing ever went right for him and he always let you know it.Tigger, on the other hand, was so full of life and energy that no problem ever phased him. Granted, he was a little scattered. But if you had to choose one of them as an example to follow as a business owner, which would it be?for new competitors, limiting the number of outlets from which the consumer has to choose. Large companies, with multiple sales outlets, and economies of scale, have greater power to direct the marketplace.

    The degree of friction in the developed world has been decreasing for some years now. Affordable air travel, overnight delivery, improved tel

    Horns and Scurs In Cattle
    In my opinion or what I think I have learned about what causes cattle to have horns, scurs, or to be polled? This opinion has been formed through much research and many years of cattle breeding.The polled or hornless condition is dominant over the horned condition in cattle. The scurred condition is the result of incomplete dominance. Although scurs look like horns, they are attached to the skin, not to
    er to direct the marketplace.

    The degree of friction in the developed world has been decreasing for some years now. Affordable air travel, overnight delivery, improved telephone and fax communications have shortened distances. Credit cards and toll-free numbers have spawned at-home shopping from sources across the country.

    The Web has taken the friction in our economy down another notch. In principle, we can sell products and services to a worldwide audience as easily and effectively as our largest multi-national competitor.

    In the friction-less economy, the challenge of differentiating ourselves from the competition becomes even greater. Successful small businesses tend to be those who can find some competitive edge, even when their product or service is similar to those around them.

    Marketing professionals often call a business’ competitive edge th

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