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Casual Articles - How to Make the Most of Franchise Exhibitions
Why Your Networking Is Not Working
Does this sound like you?* You're spending way too much time trying to network online and are on networking overload.* You're trying to keep up with all the threads that relate to your business in all the social networking groups you've joined.* You're also monitoring all the discussion lists you're on looking for an opportunity to jump in and share your pearls of wisdom with the others on the list.* You're afraid to keep track of the hours you spend in online networking because whatever the number is, it's way too high.* You've just gotten an invitation to join yet another social networking group and while you're very flattered, you realize if you join one more group in an effort to network your way to a full client roster, you won't need any new clients because you'll be out of business* You're spending so muc
als: to identify a number of promising opportunities that deserve further investigation after the event and to meet and gain an impression of the management of those franchises, all the while retaining a level of detachment sufficient to avoid being swept up in the hype and enthusiasm. Franchise exhibitions should be treated as part of your franchise research, not the whole, and wise visitors will set aside a whole day to visit as many standsDoes this sound like you?* You're spending way too much time trying to network online and are on networking overload.* You're trying to keep up with all the threads that relate to your business in all the social networking groups you've joined.* You're also monitoring all the discussion lists you're on looking for an opportunity to jump in and share your pearls of wisdom with the others on the list.* You're afraid to keep track of the hours you spend in online networking because whatever the number is, it's way too high.* You've just gotten an invitation to join yet another social networking group and while you're very flattered, you realize if you join one more group in an effort to network your way to a full client roster, you won't need any new clients because you'll be out of business* You're spending so muc
Unions Paying For Abuse Of Power - 1978 Editorial
Unnoticed in the spate of dramatic labor union events of the past week is a sudden acceleration in the "de-unionization" of America.The 111-day-old coal strike ended in a Pyrrhic victory for the miners - another such win will price them out of the energy market once again.The Firestone Rubber Company of Akron announced the closing of its passenger car tire operations there, throwing a thousand workers into the ranks of the unemployed.The White Motor Company closed down its truck plant in Cleveland because of "high labor costs, obsolete plant, and a declining market."These are not isolated incidents.Coal mining dwindled to token production under the impact of higher costs relative to gas and oil. It became competitive only when the Organization of Petroleum Exporting Countries (OPEC) rescued the industry with even higher, mon
Hand in hand with specialist publications and websites, franchise exhibitions are a useful addition to your franchise research arsenal. After all, when else will you get the chance to meet and compare the head office teams of so many franchise brands in such a short space of time?
Unnoticed in the spate of dramatic labor union events of the past week is a sudden acceleration in the "de-unionization" of America.The 111-day-old coal strike ended in a Pyrrhic victory for the miners - another such win will price them out of the energy market once again.The Firestone Rubber Company of Akron announced the closing of its passenger car tire operations there, throwing a thousand workers into the ranks of the unemployed.The White Motor Company closed down its truck plant in Cleveland because of "high labor costs, obsolete plant, and a declining market."These are not isolated incidents.Coal mining dwindled to token production under the impact of higher costs relative to gas and oil. It became competitive only when the Organization of Petroleum Exporting Countries (OPEC) rescued the industry with even higher, mon
Although franchisor attendance of exhibitions is on the decline as franchisors switch their funding toward web and print-based recruitment drives (only 21 per cent of franchisors rate franchise exhibitions as the most useful method of recruiting franchisees according to the 2005 NatWest/British Franchise Association UK Franchise Survey), the forthcoming National Franchise Exhibition (7th-8th October at the NEC, Birmingham) still expects to draw in excess of 250 brands. These companies operate in fields as diverse as quick service restaurants, high street retail, health & fitness, lettings & estate agency, driver hire agency and domestic & commercial cleaning.
Each of these brands will be spending thousands of pounds to set out their stall to potential franchisees. In addition to the cost of booking exhibition stand space, exhibitors have invested capital in creating a highly colourful and branded stand, devoted time, travelling and hotel expenses to moving themselves and their staff to the event for its duration and possibly commissioned a promotional campaign in the national and franchise press to publicise their involvement. All this investment creates a highly charged and competitive selling atmosphere, with the onus on the staff manning the stands to achieve the franchisor's ambitious targets for the number of prospects conversed with and registered for further contact.
This pressured environment can be intimidating, so keep in mind your goals: to identify a number of promising opportunities that deserve further investigation after the event and to meet and gain an impression of the management of those franchises, all the while retaining a level of detachment sufficient to avoid being swept up in the hype and enthusiasm. Franchise exhibitions should be treated as part of your franchise research, not the whole, and wise visitors will set aside a whole day to visit as many stands
Need More Money Start A Home Business
The Internet is a new tool in which making money is a very real thing. People have been told that the Internet is a place where they can make money without working to hard and without spending much money. Your will need your own PC, a telephone line and Internet access account from your local Internet Service Provider. One prevailing Internet myth--now soundly debunked has been that once people discover your website, the money rolls in.One thing you can count on is that you won’t become a millionaire overnight, unless you have an idea for the next super site like eBay or Google that takes cyber space by storm. Links are the way to do this, and the theory is not complicated; the more links that you have to your site with keywords relating to your site, the better your ranking.So, rather than competing with companies that have been around for many
per cent of franchisors rate franchise exhibitions as the most useful method of recruiting franchisees according to the 2005 NatWest/British Franchise Association UK Franchise Survey), the forthcoming National Franchise Exhibition (7th-8th October at the NEC, Birmingham) still expects to draw in excess of 250 brands. These companies operate in fields as diverse as quick service restaurants, high street retail, health & fitness, lettings & estate agency, driver hire agency and domestic & commercial cleaning.
The Internet is a new tool in which making money is a very real thing. People have been told that the Internet is a place where they can make money without working to hard and without spending much money. Your will need your own PC, a telephone line and Internet access account from your local Internet Service Provider. One prevailing Internet myth--now soundly debunked has been that once people discover your website, the money rolls in.One thing you can count on is that you won’t become a millionaire overnight, unless you have an idea for the next super site like eBay or Google that takes cyber space by storm. Links are the way to do this, and the theory is not complicated; the more links that you have to your site with keywords relating to your site, the better your ranking.So, rather than competing with companies that have been around for many
Each of these brands will be spending thousands of pounds to set out their stall to potential franchisees. In addition to the cost of booking exhibition stand space, exhibitors have invested capital in creating a highly colourful and branded stand, devoted time, travelling and hotel expenses to moving themselves and their staff to the event for its duration and possibly commissioned a promotional campaign in the national and franchise press to publicise their involvement. All this investment creates a highly charged and competitive selling atmosphere, with the onus on the staff manning the stands to achieve the franchisor's ambitious targets for the number of prospects conversed with and registered for further contact.
This pressured environment can be intimidating, so keep in mind your goals: to identify a number of promising opportunities that deserve further investigation after the event and to meet and gain an impression of the management of those franchises, all the while retaining a level of detachment sufficient to avoid being swept up in the hype and enthusiasm. Franchise exhibitions should be treated as part of your franchise research, not the whole, and wise visitors will set aside a whole day to visit as many stands
Good Employer Bad Employer
In general, you are looking for a job. You go to school, work hard, and get professional qualifications. All these efforts are spent to make you ‘Employable’ only. You look for a company with good brand, salary, parks etc. Normally you start with good salary and good hikes in initial years. You work hard; attain more qualification to make yourself more ‘Employable’.This is life. You assume yourself as successful if you get a job in a blue chip company BM, Microsoft or Google in a senior position. You will probably take loan to buy luxury apartment in the posh locality. You would drive latest model car. You will always consider yourself that you are doing well and you are leading your dream life.Wait! Let’s check other side of the coin. Are you financially free? Have you checked your own debt/saving ratio? Probably you ha
tate agency, driver hire agency and domestic & commercial cleaning.
In general, you are looking for a job. You go to school, work hard, and get professional qualifications. All these efforts are spent to make you ‘Employable’ only. You look for a company with good brand, salary, parks etc. Normally you start with good salary and good hikes in initial years. You work hard; attain more qualification to make yourself more ‘Employable’.This is life. You assume yourself as successful if you get a job in a blue chip company BM, Microsoft or Google in a senior position. You will probably take loan to buy luxury apartment in the posh locality. You would drive latest model car. You will always consider yourself that you are doing well and you are leading your dream life.Wait! Let’s check other side of the coin. Are you financially free? Have you checked your own debt/saving ratio? Probably you ha
Each of these brands will be spending thousands of pounds to set out their stall to potential franchisees. In addition to the cost of booking exhibition stand space, exhibitors have invested capital in creating a highly colourful and branded stand, devoted time, travelling and hotel expenses to moving themselves and their staff to the event for its duration and possibly commissioned a promotional campaign in the national and franchise press to publicise their involvement. All this investment creates a highly charged and competitive selling atmosphere, with the onus on the staff manning the stands to achieve the franchisor's ambitious targets for the number of prospects conversed with and registered for further contact.
This pressured environment can be intimidating, so keep in mind your goals: to identify a number of promising opportunities that deserve further investigation after the event and to meet and gain an impression of the management of those franchises, all the while retaining a level of detachment sufficient to avoid being swept up in the hype and enthusiasm. Franchise exhibitions should be treated as part of your franchise research, not the whole, and wise visitors will set aside a whole day to visit as many stands
Entrepreneurs Know There Are Opportunities within Opportunities
Successful entrepreneurs know that once they have a business they have access to an unlimited number of additional opportunities. Every customer, every supplier, every employee -- everyone they meet is both a bird-dog to opportunities and an opportunity just waiting to be nurtured.Customers may have other needs beyond just the products and services they buy from your business. Suppliers may need more help (money and talent) to grow their businesses. Employees may want to start their own business and be looking for investors or ways to have the administrative work taken over by someone else. The banker may welcome the chance to introduce you to another of the bank's clients who needs help. Everyone you meet at a trade show or an association meeting is a candidate for a partnership in a distant territory.All of these people are resources you know;
sibly commissioned a promotional campaign in the national and franchise press to publicise their involvement. All this investment creates a highly charged and competitive selling atmosphere, with the onus on the staff manning the stands to achieve the franchisor's ambitious targets for the number of prospects conversed with and registered for further contact.
Successful entrepreneurs know that once they have a business they have access to an unlimited number of additional opportunities. Every customer, every supplier, every employee -- everyone they meet is both a bird-dog to opportunities and an opportunity just waiting to be nurtured.Customers may have other needs beyond just the products and services they buy from your business. Suppliers may need more help (money and talent) to grow their businesses. Employees may want to start their own business and be looking for investors or ways to have the administrative work taken over by someone else. The banker may welcome the chance to introduce you to another of the bank's clients who needs help. Everyone you meet at a trade show or an association meeting is a candidate for a partnership in a distant territory.All of these people are resources you know;
This pressured environment can be intimidating, so keep in mind your goals: to identify a number of promising opportunities that deserve further investigation after the event and to meet and gain an impression of the management of those franchises, all the while retaining a level of detachment sufficient to avoid being swept up in the hype and enthusiasm. Franchise exhibitions should be treated as part of your franchise research, not the whole, and wise visitors will set aside a whole day to visit as many stands
Words of Value, Words of Truth
When was the last time you thought about the words your business uses to describe itself and what it does? In the rush of market pressures and getting things done, it's easy to forget that we establish our unique value (and values) in relationship with those who happen upon our web sites, brochures, articles, papers, and sales literature.We aren't using words merely to make nice sounds. We're establishing dialogue with the people we are best equipped to serve. Once we've identified those people and understand how to express our unique value from their perspective, we have to consider the value words we want to use to create openings for engagement. What words will we use to convey our unique value to our ideal customers and clients? What Are Value Words?Value words are action words, verbs or verb phrases, that reflect: What we claim
als: to identify a number of promising opportunities that deserve further investigation after the event and to meet and gain an impression of the management of those franchises, all the while retaining a level of detachment sufficient to avoid being swept up in the hype and enthusiasm. Franchise exhibitions should be treated as part of your franchise research, not the whole, and wise visitors will set aside a whole day to visit as many stands and talk to as many franchisors as possible. By approaching the event with a strategy, perhaps sitting down with a copy of the expo catalogue when you arrive and identifying your 'must sees', you'll have a better chance of coming away from the event satisfied that you have gained an accurate picture of the range of opportunities you want to explore. A full calendar of UK and international franchise exhibitions has been compiled by the franchise consultancy FDS and is available on their website: http://www.franchise-group.com/exhibition_calendar.htm
When was the last time you thought about the words your business uses to describe itself and what it does? In the rush of market pressures and getting things done, it's easy to forget that we establish our unique value (and values) in relationship with those who happen upon our web sites, brochures, articles, papers, and sales literature.We aren't using words merely to make nice sounds. We're establishing dialogue with the people we are best equipped to serve. Once we've identified those people and understand how to express our unique value from their perspective, we have to consider the value words we want to use to create openings for engagement. What words will we use to convey our unique value to our ideal customers and clients? What Are Value Words?Value words are action words, verbs or verb phrases, that reflect: What we claim
THE TWO-WAY INTERVIEW
Meetings between franchisors and potential franchisees are often described as two-way interviews, and this is the best way to approach franchisor exhibitors. You are both gauging each other's potential as a partner in a franchise relationship, and you must strive to maintain a balanced approach to the meeting.
On the one hand, you are attempting to discern the details of the franchise and the philosophy of the management team from your meeting, which may not be with a member of the management. Arm yourself with a list of questions before the event to ensure you make the most of this opportunity - an excellent crib list of questions is The Franchise Magazine's Franchise Guidance Checklist.
On the other, the person you are talking to is charged with evaluating you. Do you have the capital investment that you claim? Do you have what it takes to operate the franchised business, and conform to the corporate values of the concept? Are you capable of making the decision to invest or unlikely to commit? It is possible they may misread your intentions and not class you as a genuine prospect, in which case they'll be quick to ask you to fill in a r
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