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You are here: Home > Business > Entrepreneurialism > How to Grow Your Business by Leveraging the Human Dimension in Your Company - Part One |
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Casual Articles - How to Grow Your Business by Leveraging the Human Dimension in Your Company - Part One
Designing Ads? Remember the Reader iven that Growth was almost guaranteed and basically everybody willing to work would have a decent job with a decent pay thus providing prosperity to our society.When you are creating advertising design for the newspaper, magazine or direct mail, what do you think might be one of the most important considerations?If you answered readability, congratulate yourself! Fancy graphics may get the ad noticed, but readers must be able physically to read the words. This elementary concept sounds simple enough, yet is often ignored. If they can't read it, they can't understand enough about your offer to respond.With today's sophisticated and virtually unlimited graphic computer options, it is easy for the graphic design advertising person to get sidetracked into believing what is on the screen looks like a true work of art!Here are some advertising design questions to ask:1. Want your ad to look different? Examine a few past issues of the publication where your ad will be appearing. Often publications create ads themselves ("pub-set") and they can t This was true in the years following right after WW II. With all the accumulated needs the economies of the western world literally The 7 Steps to Negotiate your Best Salary for a New Job Many business owners and CEO’s of small and midsize businesses are wondering what’s going on in their business having it done all, and yet success is not where it is expected. That’s why many of them as well believe that they have a lot more potential than their real world results are showing.You've had successful interviews and you are ready to start work. Stop. Before you accept any position, establish an acceptable salary range. You will want to establish yourself toward the upper end of the range with an agreement to add pay for outstanding work at your first review and on annual reviews.1. Do your research. Check the company's web site for similar jobs and ask about their pay ranges. Research salary tables and articles in the Wall Street Journal; , , and .2. Calculate your personal salary range. Your market value is a combination of the present going rate for similar jobs plus past experience, training and your projected future contributions.3. Postpone salary discussions until you have been offered the job.If you are asked to give a number, one way to respond could be: “At this poi If you are one of those leaders, let me tell you that you are absolutely right! What it takes is just recognizing the power of the Human Dimension. What do I mean with “Human Dimension”? The Human Dimension is probably the most unknown influential fact in our society, being totally underestimated in the best case and ignored in the worst case. This has mainly to do with the development of our society in the modern age towards a blind faith into technology believing that we had all the necessary tools at our hands. In our modern age driven by the ever advancing technologies being available to us we lost contact to the human beings in charge of carrying out the day-to-day tasks in their working environment and beyond that in their daily lives. We made people believe that in our technology-driven society there is nothing, which could not be handled and managed. The promise was given that Growth was almost guaranteed and basically everybody willing to work would have a decent job with a decent pay thus providing prosperity to our society. This was true in the years following right after WW II. With all the accumulated needs the economies of the western world literally s Employee Retention is Important for Business Success If you are one of those leaders, let me tell you that you are absolutely right! What it takes is just recognizing the power of the Human Dimension.Employee retention matters to all companies, for many different reasons. A high turnover of employees not only results in a loss of skills, a waste of training time already spent but also indicates something wrong within a company that might need addressing.Turnover levels vary between different industries, and labor turnover in occupations such as call centers and the retail industries might not be so critical to a company as in the scientific, engineering and manufacturing industries. Higher rates of employee movement occur in areas of low unemployment, as would be expected, and varies according to geographical area.In a business where experience is valuable, a high turnover of staff can be damaging. This experience could be of the product, of the suppliers or of customers. Examples of these three are in motor car manufacture, or even motor racing, fine chemicals where a knowledge of raw materials What do I mean with “Human Dimension”? The Human Dimension is probably the most unknown influential fact in our society, being totally underestimated in the best case and ignored in the worst case. This has mainly to do with the development of our society in the modern age towards a blind faith into technology believing that we had all the necessary tools at our hands. In our modern age driven by the ever advancing technologies being available to us we lost contact to the human beings in charge of carrying out the day-to-day tasks in their working environment and beyond that in their daily lives. We made people believe that in our technology-driven society there is nothing, which could not be handled and managed. The promise was given that Growth was almost guaranteed and basically everybody willing to work would have a decent job with a decent pay thus providing prosperity to our society. This was true in the years following right after WW II. With all the accumulated needs the economies of the western world literally Lessons of a Small Business Owner timated in the best case and ignored in the worst case. This has mainly to do with the development of our society in the modern age towards a blind faith into technology believing that we had all the necessary tools at our hands.I’ve owned my own business for four years now, and roller coaster ride is still the best way to describe the experience. Lots of big ups followed by big downs. Always a thrill, though.I’ve gotten tons of advice along the way and learned some things on my own, too. Here are the lessons I’d like to pass along.1) Don’t panic.Bad stuff will happen. Just face it, deal with it and move on. Panicking can make you freeze up, and that can be deadly if it lasts too long.2) Starting a business requires lots of hard work for little or no reward.If you’re expecting to get a big return on your investment quickly, you’ll probably be disappointed.3) It takes MORE than you think to start and run a business.More money. More time. More energy. More patience. (See #2 above.)4) Persistent, consistent marketing is essential.Visibility is a key to success, and it takes In our modern age driven by the ever advancing technologies being available to us we lost contact to the human beings in charge of carrying out the day-to-day tasks in their working environment and beyond that in their daily lives. We made people believe that in our technology-driven society there is nothing, which could not be handled and managed. The promise was given that Growth was almost guaranteed and basically everybody willing to work would have a decent job with a decent pay thus providing prosperity to our society. This was true in the years following right after WW II. With all the accumulated needs the economies of the western world literally Learning the Value of Customized Service: Rafferty's Case Study available to us we lost contact to the human beings in charge of carrying out the day-to-day tasks in their working environment and beyond that in their daily lives. We made people believe that in our technology-driven society there is nothing, which could not be handled and managed. The promise was given that Growth was almost guaranteed and basically everybody willing to work would have a decent job with a decent pay thus providing prosperity to our society.Recognizing the importance of genuine hospitality, Rafferty's Restaurant long ago established customer service standards that set them apart from other restaurants. The Bowling Green, Ky.-based chain, which has 25 units in eight states, has what it calls the teamwork system. Regardless of where the team members are in the restaurant, and no matter what their respective role is, they take care of guest needs. A bus boy may refill your drink, and a server from another section is likely to bring you extra napkins.This commitment to service has helped Rafferty's develop a loyal customer base. Yet, in a restaurant industry is growing even more competitive, the company has implemented measures designed to further enhance their devotion to “true hospitality.” A customized guest experience is the key to gaining repeat business and increasing the bottom line.In recent years, it seems that every restaurant compan This was true in the years following right after WW II. With all the accumulated needs the economies of the western world literally Myths About Succeeding In Business iven that Growth was almost guaranteed and basically everybody willing to work would have a decent job with a decent pay thus providing prosperity to our society.How you think of success will determine how successful you will become. As in most areas of our lives the thing that limits us the most is ourselves. There are many misconceptions about success.Here are some of them, with answers. Successful people don't make mistakes: Wrong - they make plenty of mistakes and learn from them. They just don't repeat them.Some people will never be successful: Wrong - anybody can be a success. Its a matter of having the desire and action to achieve. You can only be successful if you play by the rules: Sometimes - This is true to a certain extent. Successful people sometimes make up their own rules within the law.You have got to work up to 70 hours a week to get anywhere: Sometimes - This is often true. Working long hours means nothing if you are doing the right thing and enjoying what you are doing. Remember, This was true in the years following right after WW II. With all the accumulated needs the economies of the western world literally sky-rocketed. The governments in the different countries were able to provide sometimes vast networks of social security. But soon the first roadblocks appeared and the system started to stumble as many of us still recall. Nevertheless nothing but cosmetic changes were done, telling people that this temporary economic glitch would soon be overcome. Instead unemployment started to grow and reaching numbers never before expected. But our leaders still believed in the concept of the ever growing economy, responding to crisis with huge cost cutting programs, subsequent lay-offs and other collateral damage. In order to do damage control and go back on course methods of modern management were introduced to deal with the growing challenges. Processes were created, so complex even for mere administrative tasks, because we believe that control down to the nitty-gritty detail is mandatory to exclude an even remote chance of human error. Astonishing enough we are not quite successful with it, but relentlessly pursue our route. Even facing the fact that errors and mistakes made by human beings in the process didn’t diminish at all, seemed not to concern anybody at all. What we got is
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