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  • Casual Articles - The Cold Facts of Starting Your Own Small Business

    Logo Design - Corporate Identity Branding - Brand Identity Guru
    Like it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization's spirit and messaging.A professional branding company will work with you to determine your target market and develop a custom
    Why?

    Here are a few reasons why:

    1. Mistaking a business for a hobby.

    Just because you “love” to cook doesn’t mean you should/could start a restaurant.

    2. Poor planning.

    Have you researched all aspects of start-up costs and on-going expenses? Do you know what your monthly nut is going to be and do you have e

    Who's the First Person to Greet Your Customer?
    I approached her sliding glass window and stood in back of a gentleman whom I assumed she was helping. After about three minutes, I realized he was waiting for the office manager and she could have acknowledged my presence. I stepped up to the window; she did not say good morning; she did not smile; she just glared at me. I started to speak; she pointed a finger at a clip board with a paper to fill out. I placed the completed sheet in front of her, perhaps expecting a thank you or a smile or at least ‘have a seat; the doctor will see you soon’. I was so intrigued by her manner that I watched her interaction with the other patients. The m
    Do you have the right stuff to make it work? Ask yourself these five questions before making that leap from steady paycheck to entrepreneurial uncertainty:

    1. Are you a self-starter?

    You must have the self-discipline to plan, set goals, not procrastinate and stay focused.

    2. What are your expectations?

    Do you think you’ll work less and have less stress and more money? Think again.

    3. What are your financial goals?

    Be prepared to work more for less money, at least in the beginning. Set up your retirement plan in the beginning and stick to it. Forget vacations and be sure to keep your health insurance going….now there is no one but you to take care of these things.

    4. Can you plan and organize?

    You’ll be making countless decisions each day. Can you make a workplace for yourself that is free from distractions, where you can think, plan and communicate?

    To be a success, you must combine your fantastic ideas and business tools with solid planning and organization.

    Success is never guaranteed and the variables and factors can sometimes be out of your control. But if you ask yourself honestly, before taking the plunge: Do I have what it takes to run a business? The answer should tell you if the “American Dream” is right for you.

    95% of small businesses fail within the first five years? Why?

    Here are a few reasons why:

    1. Mistaking a business for a hobby.

    Just because you “love” to cook doesn’t mean you should/could start a restaurant.

    2. Poor planning.

    Have you researched all aspects of start-up costs and on-going expenses? Do you know what your monthly nut is going to be and do you have en

    Inventions
    Throughout history, man has invented tools and devices to make their daily tasks easier. Things that we take for granted today, such as paper, electricity, indoor plumbing and just about every item found in our lives had to be invented by someone. Most inventions hold a large importance in our daily lives yet others become obsolete and unimportant.You may look around and believe that there is nothing new to invent. But the reality is, people come up with new ideas all the time. Before DVD’s became popular, could we picture what life would be like without them? A DVD has a sharper images and allows for a higher quality viewing experie
    ou’ll work less and have less stress and more money? Think again.

    3. What are your financial goals?

    Be prepared to work more for less money, at least in the beginning. Set up your retirement plan in the beginning and stick to it. Forget vacations and be sure to keep your health insurance going….now there is no one but you to take care of these things.

    4. Can you plan and organize?

    You’ll be making countless decisions each day. Can you make a workplace for yourself that is free from distractions, where you can think, plan and communicate?

    To be a success, you must combine your fantastic ideas and business tools with solid planning and organization.

    Success is never guaranteed and the variables and factors can sometimes be out of your control. But if you ask yourself honestly, before taking the plunge: Do I have what it takes to run a business? The answer should tell you if the “American Dream” is right for you.

    95% of small businesses fail within the first five years? Why?

    Here are a few reasons why:

    1. Mistaking a business for a hobby.

    Just because you “love” to cook doesn’t mean you should/could start a restaurant.

    2. Poor planning.

    Have you researched all aspects of start-up costs and on-going expenses? Do you know what your monthly nut is going to be and do you have e

    Fire the Fireman to Reduce Stress and Increase Productivity and Morale
    In today’s business world, conflicts are inevitable, but they don’t have to be costly or time-consuming. If you manage people or projects, chances are that a majority of your day is spent resolving conflicts, settling disputes, or solving problems for other people. You may get to the point where you ask, “How am I supposed to get my job done when I am constantly putting out fires.”The simple answer is, “You’re not!”This is going to really hurt, but if we are constantly putting out fires, we have our own selves to blame. I know that this phrase seems pretty harsh, but let’s take a look at some simple truths about human behav
    ke care of these things.

    4. Can you plan and organize?

    You’ll be making countless decisions each day. Can you make a workplace for yourself that is free from distractions, where you can think, plan and communicate?

    To be a success, you must combine your fantastic ideas and business tools with solid planning and organization.

    Success is never guaranteed and the variables and factors can sometimes be out of your control. But if you ask yourself honestly, before taking the plunge: Do I have what it takes to run a business? The answer should tell you if the “American Dream” is right for you.

    95% of small businesses fail within the first five years? Why?

    Here are a few reasons why:

    1. Mistaking a business for a hobby.

    Just because you “love” to cook doesn’t mean you should/could start a restaurant.

    2. Poor planning.

    Have you researched all aspects of start-up costs and on-going expenses? Do you know what your monthly nut is going to be and do you have e

    Jewellery Impressions In The World Of Fashion Jewellery
    In today’s world of conscious people, fashion Jewelry is playing a remarkable role in giving vivacity to one’s attitude. Starting from clothes, a woman is also quite choosy in the selection of Jewellery she wears. The more attractive the Jewellery is, the more easier it will be for her to choose them. Jewelry is not only a status symbol as many people invest their life long savings on the Jewelry, they carry a set of jewels years after years, generation after generation. Nowadays jewelry market is turning out to be profitable market for investment as well as elegant way of updating one’s attire. Starting from vintage jewelry to contempor
    n.

    Success is never guaranteed and the variables and factors can sometimes be out of your control. But if you ask yourself honestly, before taking the plunge: Do I have what it takes to run a business? The answer should tell you if the “American Dream” is right for you.

    95% of small businesses fail within the first five years? Why?

    Here are a few reasons why:

    1. Mistaking a business for a hobby.

    Just because you “love” to cook doesn’t mean you should/could start a restaurant.

    2. Poor planning.

    Have you researched all aspects of start-up costs and on-going expenses? Do you know what your monthly nut is going to be and do you have e

    What Make Us Unique and Different
    Starting a business can take a lot of time, money, and energy. And because we don’t want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others. While copying others has many benefits, namely using tried and true methods as well as saving time and money, the true success of your business will come from your own uniqueness.You are unique, different from each and every other person on the planet. Leveraging your uniqueness and embracing it as your true self is the key to creating a marketing message that comes from your passion and purpose. And, it is your passion
    Why?

    Here are a few reasons why:

    1. Mistaking a business for a hobby.

    Just because you “love” to cook doesn’t mean you should/could start a restaurant.

    2. Poor planning.

    Have you researched all aspects of start-up costs and on-going expenses? Do you know what your monthly nut is going to be and do you have enough capital to carry you through for several years? Do you realize the sheer number of hours you’ll be working? Do you have the management skills to wear all the hats necessary?

    3. Only one product, one service or one big client.

    Markets change and needs change…will you have the foresight, flexibility, resources and ingenuity to change with the times? Diversification will cushion you against the ebb and flow of business tides.

    4. Poor record-keeping and financial controls.

    If you don’t know how to keep records and do accounting and file taxes and other business filings, find an expert to do it for you! Learn how to review your revenue and expense reports each month so you always have your finger on the pulse of your business.

    5. Poor money management.

    Be prepared to plow all revenues back into your business for the first several years. No frills, no thrills, stick to a budget and a plan and forget vacations. Don’t use any of the business income on personal spending and watch your business and personal debt, it can kill your new business faster than a speeding bullet.

    6. Wrong location.

    Can your customers easily find you? You know the old saying “Location, Location, Location!” What about visibility, image, parking, room to expand?

    7. Competition.

    Check out your competition. Know who t

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