Casual Articles
#1 in Business Subscribe Email Print

You are here: Home > Business > Entrepreneurialism > The Advertising Scam: New Entrepreneurs Beware!

Tags

  • different
  • these calls
  • phonethe purpose
  • reputable specialty

  • Links

  • Discover What Multivariate Testing, Bill Murray and Groundhog Day Have in Common
  • A Guide to Direct Mail Fulfillment
  • The Best Anti-Aging Supplement - Exercise!
  • Casual Articles - The Advertising Scam: New Entrepreneurs Beware!

    Brand Presentation - Go Out of Your Way to Have Fun
    Have you ever noticed the brightest colors, and the funniest scenes are the most memorable?A little old granny with her red hat and red vinyl purse looking at a teensy weensy piece of meat on a big round bun saying, “Where’s the beef?” comes to mind when I think of funny commercials. Everybody for years walked around commenting “Where’s the beef?” It became the instant putdown on every date, the end all of party conversation, and the choice location to have a burger.Splash yellow paint
    y breach of promise would I go to court in Montreal, and how would I prove what they said on the phone? They have a different form of law in Quebec, - different from the rest of the country. They use the French civil law in Quebec. Too bad they didn't keep that other French machinery of civil law - the guillotine.

    I know that there are many reputable specialty advertising firms in the area. When I need advertising, I will contact one of them and then I can see and touch the product and see whom I am dealing with. I will also be able to shop around and pick the product and supplier who best suits my needs - when I am ready. In the meantime, buyer beware!

    PS. The above is a true story. In each case my questions became unbearable for the caller and they hung up. It'

    Dog Walkers & Your Career
    I was jogging in the park the other day and noticed a number of professional dog walkers. They had many dogs under their care and the necessary tools of their trade. Nothing remarkable about that.What struck me was a) the number of providers I saw on this one visit, b) their marketing efforts, and c) the range of services offered. Parked on the streets around the park were various types of mini-van and SUV, emblazoned with each dog walking entrepreneur's web site address, phone number, slogan
    Imagine that you are a new entrepreneur. You have a great idea; you did your research, you're feeling optimistic and you just registered your company name. Experienced business people might call you naive.

    The phone rings and someone asks for you by your company name. Wow! - you think, customers are calling already. Hello? - ok so it is not a customer, just someone offering a free gift, no wait, she said two free gifts - guaranteed! Hum, something for free, this sounds interesting.

    She said you filled out a form at some trade show, (didn't catch the name of the trade show). That's possible because you have been to several trade shows. Sure you probably filled out the form she is talking about, even though you can't remember the form or the trade show.

    What's that she is saying? Any two prizes out of a list including a fax machine, a trip to Club Med, a new computer, a diamond pendant, (oh your wife would love that - maybe she would actually appreciate your business idea), a video camera - latest technology, a 52 inch TV (she called it an entertainment centre) - which you could trade for $8,000 in cash. There were some other prizes but you start to wonder what do I have to do to get the prizes and how soon can I get them?

    Reality Check
    So far so good. Ok, what did I win? Oh, she said, the gift is contingent on a purchase of advertising.

    "But I don't need advertising - just send me my gift." I declared. At this point she hung up on me. I guess I blew the deal of the century. Stupid me, I asked too many questions. No free TV, Diamond pendant or trip to Club Med. The video camera sounded nice too.

    This was the third call I received like this since I registered my business name just a few months ago. I wonder, how many more of these calls will I receive and how many people do they catch?

    All three calls followed the same pattern. In none of the cases did we get to ordering. I suspect they wanted a credit card order over the phone.

    The purpose was to sell a very specific order of advertising - pens with my company name - no choices, just take it or leave it. The order cost was between $200 and $300. I don't remember how many pens. She did not try to allow me the details to make an educated buying decision.

    They spent 95% of the time explaining the free gifts, model numbers and the features of each "prize". At no time did the caller their purpose as that of selling pens. They obliquely referred to advertising. I had to probe to get details.

    Each time it was a young sounding female voice that called. "Are you married?" she cooed. "Oh then your wife would love the diamond pendant." Do they use a young sounding male voice to call a female registered business?

    She made a big deal out of the fact that the purchase was 100% tax deductible. She did not seem to appreciate my statement that all business advertising expenses are 100% tax deductible. Soon after I said this she hung up.

    Each time they called from Montreal, but they were selling in Ontario. What does that do to the verbal promises and guarantees? To contest any breach of promise would I go to court in Montreal, and how would I prove what they said on the phone? They have a different form of law in Quebec, - different from the rest of the country. They use the French civil law in Quebec. Too bad they didn't keep that other French machinery of civil law - the guillotine.

    I know that there are many reputable specialty advertising firms in the area. When I need advertising, I will contact one of them and then I can see and touch the product and see whom I am dealing with. I will also be able to shop around and pick the product and supplier who best suits my needs - when I am ready. In the meantime, buyer beware!

    PS. The above is a true story. In each case my questions became unbearable for the caller and they hung up. It'

    About Face: The Value of Face-to-Face Meetings
    As the business world becomes more impersonal, with automated phone trees and a dizzying amount of online tools, the bond between company and constituent becomes less personal. Increasingly, organizations are utilizing face-to-face meetings to unite with key audiences, communicate their messages and make an impact. As a result, meeting trends are leaning toward a more interactive and personal structure, as illustrated below:• Incentive Programs Rather than provide incentive trips to the
    s that she is saying? Any two prizes out of a list including a fax machine, a trip to Club Med, a new computer, a diamond pendant, (oh your wife would love that - maybe she would actually appreciate your business idea), a video camera - latest technology, a 52 inch TV (she called it an entertainment centre) - which you could trade for $8,000 in cash. There were some other prizes but you start to wonder what do I have to do to get the prizes and how soon can I get them?

    Reality Check
    So far so good. Ok, what did I win? Oh, she said, the gift is contingent on a purchase of advertising.

    "But I don't need advertising - just send me my gift." I declared. At this point she hung up on me. I guess I blew the deal of the century. Stupid me, I asked too many questions. No free TV, Diamond pendant or trip to Club Med. The video camera sounded nice too.

    This was the third call I received like this since I registered my business name just a few months ago. I wonder, how many more of these calls will I receive and how many people do they catch?

    All three calls followed the same pattern. In none of the cases did we get to ordering. I suspect they wanted a credit card order over the phone.

    The purpose was to sell a very specific order of advertising - pens with my company name - no choices, just take it or leave it. The order cost was between $200 and $300. I don't remember how many pens. She did not try to allow me the details to make an educated buying decision.

    They spent 95% of the time explaining the free gifts, model numbers and the features of each "prize". At no time did the caller their purpose as that of selling pens. They obliquely referred to advertising. I had to probe to get details.

    Each time it was a young sounding female voice that called. "Are you married?" she cooed. "Oh then your wife would love the diamond pendant." Do they use a young sounding male voice to call a female registered business?

    She made a big deal out of the fact that the purchase was 100% tax deductible. She did not seem to appreciate my statement that all business advertising expenses are 100% tax deductible. Soon after I said this she hung up.

    Each time they called from Montreal, but they were selling in Ontario. What does that do to the verbal promises and guarantees? To contest any breach of promise would I go to court in Montreal, and how would I prove what they said on the phone? They have a different form of law in Quebec, - different from the rest of the country. They use the French civil law in Quebec. Too bad they didn't keep that other French machinery of civil law - the guillotine.

    I know that there are many reputable specialty advertising firms in the area. When I need advertising, I will contact one of them and then I can see and touch the product and see whom I am dealing with. I will also be able to shop around and pick the product and supplier who best suits my needs - when I am ready. In the meantime, buyer beware!

    PS. The above is a true story. In each case my questions became unbearable for the caller and they hung up. It'

    How To Accelerate Your Business To The Top? Where Do I Start?
    ARE YOU IN THE HABIT OF SUCCESS?BUSINESS SUCCESS DEPENDS ON DEVELOPMENT OF GOOD HABITS!Being a successful entrepreneur can be quite challenging to say the least. As an independent, small business owner, I am the CEO, Manager, Customer Service Representative, Office Administrator, and am in charge of Employee Development. As the leader, and possibly the only employee of my company, where and how do I start to implement goodl "habits " that ultimately will ensure my company's success?<
    . No free TV, Diamond pendant or trip to Club Med. The video camera sounded nice too.

    This was the third call I received like this since I registered my business name just a few months ago. I wonder, how many more of these calls will I receive and how many people do they catch?

    All three calls followed the same pattern. In none of the cases did we get to ordering. I suspect they wanted a credit card order over the phone.

    The purpose was to sell a very specific order of advertising - pens with my company name - no choices, just take it or leave it. The order cost was between $200 and $300. I don't remember how many pens. She did not try to allow me the details to make an educated buying decision.

    They spent 95% of the time explaining the free gifts, model numbers and the features of each "prize". At no time did the caller their purpose as that of selling pens. They obliquely referred to advertising. I had to probe to get details.

    Each time it was a young sounding female voice that called. "Are you married?" she cooed. "Oh then your wife would love the diamond pendant." Do they use a young sounding male voice to call a female registered business?

    She made a big deal out of the fact that the purchase was 100% tax deductible. She did not seem to appreciate my statement that all business advertising expenses are 100% tax deductible. Soon after I said this she hung up.

    Each time they called from Montreal, but they were selling in Ontario. What does that do to the verbal promises and guarantees? To contest any breach of promise would I go to court in Montreal, and how would I prove what they said on the phone? They have a different form of law in Quebec, - different from the rest of the country. They use the French civil law in Quebec. Too bad they didn't keep that other French machinery of civil law - the guillotine.

    I know that there are many reputable specialty advertising firms in the area. When I need advertising, I will contact one of them and then I can see and touch the product and see whom I am dealing with. I will also be able to shop around and pick the product and supplier who best suits my needs - when I am ready. In the meantime, buyer beware!

    PS. The above is a true story. In each case my questions became unbearable for the caller and they hung up. It'

    Becoming An Idea Catalyst
    Mike Duke spent 16 years working for retailers that competed with Wal-Mart. So when he joined Wal-Mart's executive team, Mike had a pretty good idea of what made the discount retailer so tough to beat."When you thought you had Wal-Mart pegged," Duke once said in a magazine interview, "they'd be evolving into something else."Sam Walton, the founder of Wal-Mart, instinctively knew that great leaders create ideas that are the key to organizational growth and success. And while the leaders
    odel numbers and the features of each "prize". At no time did the caller their purpose as that of selling pens. They obliquely referred to advertising. I had to probe to get details.

    Each time it was a young sounding female voice that called. "Are you married?" she cooed. "Oh then your wife would love the diamond pendant." Do they use a young sounding male voice to call a female registered business?

    She made a big deal out of the fact that the purchase was 100% tax deductible. She did not seem to appreciate my statement that all business advertising expenses are 100% tax deductible. Soon after I said this she hung up.

    Each time they called from Montreal, but they were selling in Ontario. What does that do to the verbal promises and guarantees? To contest any breach of promise would I go to court in Montreal, and how would I prove what they said on the phone? They have a different form of law in Quebec, - different from the rest of the country. They use the French civil law in Quebec. Too bad they didn't keep that other French machinery of civil law - the guillotine.

    I know that there are many reputable specialty advertising firms in the area. When I need advertising, I will contact one of them and then I can see and touch the product and see whom I am dealing with. I will also be able to shop around and pick the product and supplier who best suits my needs - when I am ready. In the meantime, buyer beware!

    PS. The above is a true story. In each case my questions became unbearable for the caller and they hung up. It'

    Career - Job Comparison
    I decided to hypothetically put two people seeking professional careers, one a prospective college student, the other a truck driving school candidate, up against each other in a comparison of job training, annual salary, debt accumulation, and investment capability, while comparing time frames to similar objectives. Assuming we start this time frame with the student entering college and the truck driver entering truck driving school.
    y breach of promise would I go to court in Montreal, and how would I prove what they said on the phone? They have a different form of law in Quebec, - different from the rest of the country. They use the French civil law in Quebec. Too bad they didn't keep that other French machinery of civil law - the guillotine.

    I know that there are many reputable specialty advertising firms in the area. When I need advertising, I will contact one of them and then I can see and touch the product and see whom I am dealing with. I will also be able to shop around and pick the product and supplier who best suits my needs - when I am ready. In the meantime, buyer beware!

    PS. The above is a true story. In each case my questions became unbearable for the caller and they hung up. It's been several months now and there have been no more calls. I still do not need pens imprinted with my name.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.casualarticles.com/article/18223/casualarticles-The-Advertising-Scam-New-Entrepreneurs-Beware.html">The Advertising Scam: New Entrepreneurs Beware!</a>

    BB link (for phorums):
    [url=http://www.casualarticles.com/article/18223/casualarticles-The-Advertising-Scam-New-Entrepreneurs-Beware.html]The Advertising Scam: New Entrepreneurs Beware![/url]

    Related Articles:

    Sun Zi Art Of War - Three Business Lessons From Deployment Of Troops In Mountainous Region

    Branding - A Good Place to Start

    A Career In Law

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com