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Casual Articles - There's Always A Big Market For The Average!
There is a scene in a movie called “Facing the Giants” where the coach of a small high school has to inspire a team that hasn’t performed well and is used to failure. When the quarterback of the team indicates he doesn’t think
Interesting, isn’t it? The average grade is the winner.
He noted that the costliest is the best value, having a longer warranty, disproportionately more features, better energy efficiency, and so on. In
You don’t need to go to graduate school. This is true. You’ve got your college degree and this will help you maintain a roomy house in a nice neighborhood. But what will a graduate degree do for you?First, there is a
Walking me past a lineup of mostly white machines, the president said, “Look at the pricing, and tell me the one that most customers will want.”
I can’t recall if I guessed right, but soon enough he gave me the answer.
“The middle one,” he said. “They don’t want the cheapest, and they don’t feel they can afford the most expensive, so they take the one that’s priced, in between.”
That makes sense, I thought. But the fun was just beginning.
“Now,” he continued, “Guess which machine is the most profitable to us; the one with the fattest margin.”
”The most expensive?” I guessed.
“Wrong; it’s the middle one!”
He went on to tell me that his margin was the thinnest on the “best” machine, and he really hoped buyers wouldn’t select it.
Interesting, isn’t it? The average grade is the winner.
He noted that the costliest is the best value, having a longer warranty, disproportionately more features, better energy efficiency, and so on. In
I was asked the other day what personality traits I thought were important to entrepreneurial success. I immediately gave my preprogrammed reply about passion and dedication and hard work. After taking some time later to ponder
I can’t recall if I guessed right, but soon enough he gave me the answer.
“The middle one,” he said. “They don’t want the cheapest, and they don’t feel they can afford the most expensive, so they take the one that’s priced, in between.”
That makes sense, I thought. But the fun was just beginning.
“Now,” he continued, “Guess which machine is the most profitable to us; the one with the fattest margin.”
”The most expensive?” I guessed.
“Wrong; it’s the middle one!”
He went on to tell me that his margin was the thinnest on the “best” machine, and he really hoped buyers wouldn’t select it.
Interesting, isn’t it? The average grade is the winner.
He noted that the costliest is the best value, having a longer warranty, disproportionately more features, better energy efficiency, and so on. In
If you are tired of being confined to your office cubicle eight hours a day for at least five days a week, it’s time for you to search for an alternative career- one that can let you manage time at your own pace, allow you to b
That makes sense, I thought. But the fun was just beginning.
“Now,” he continued, “Guess which machine is the most profitable to us; the one with the fattest margin.”
”The most expensive?” I guessed.
“Wrong; it’s the middle one!”
He went on to tell me that his margin was the thinnest on the “best” machine, and he really hoped buyers wouldn’t select it.
Interesting, isn’t it? The average grade is the winner.
He noted that the costliest is the best value, having a longer warranty, disproportionately more features, better energy efficiency, and so on. In
It’s never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month. the one with the fattest margin.”
”The most expensive?” I guessed.
“Wrong; it’s the middle one!”
He went on to tell me that his margin was the thinnest on the “best” machine, and he really hoped buyers wouldn’t select it.
Interesting, isn’t it? The average grade is the winner.
He noted that the costliest is the best value, having a longer warranty, disproportionately more features, better energy efficiency, and so on. In
It’s no secret that the United States has a nursing shortage, one that promises to grow to alarming proportions. Too many nurses are retiring, and too few are entering the profession. To compound the problem, within the next 5
Interesting, isn’t it? The average grade is the winner.
He noted that the costliest is the best value, having a longer warranty, disproportionately more features, better energy efficiency, and so on. In fact, it is the cheapest to own, in the long run.
My boss in the leasing business shared this notion:
“Gary, do you know the only way to beat the car business? Buy the very best car you can get, and then keep it running, forever!”
But that’s not what we do, generally. We buy a middle grade vehicle, become dissatisfied quickly, trade it frequently, and our overall cost of driving might exceed that of someone who owns the Bentley or Rolls for a few decades.
The lesson, for all of us is pretty clear: whether you sell goods or services, offer a middle grade, then step back, and let people convince themselves that it is the reasonable choice for them!
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