Casual Articles - Why Not Use the Humble Fax in Your Advertising Strategy?

All of us in business, whatever our size, need to have an effective, efficient advertising strategy. If you can afford an all bells and whistles television advert and run it in prime time like K Mart, that's great. Most of us however, can't afford that type of advertising and have to find alternatives that are cheap, but still bring home the bacon.

A few years ago email looked like being a cure-all for those of us without huge budgets. Unfortunately, spammers killed the golden goose; it is now only effective for selling to those who have agreed to receive our messages. And even then, there's no guarantee that the messages we send will not be deleted by overactive spam filters long before they reach their intended destination. Adding to our misery is the anti-spam legislation in the US, AUS and various other countries that makes the task of legitimate marketers unnecessarily difficult when it comes to email marketing.

Fortunately, the "Spam Act 2003", at least in Australia doesn't outlaw sending commercial fax messages*. So suddenly, the fax has fallen back into favour because it has several additional advantages:

1. It's cheap. Not as cheap as email and some pay-for-click advertising, but much cheaper than advertising in news media.
2. You can target specific markets
3. You can send as many pages as you like (but don't irritate recipients)
4. It's quick and simple
5. You don't need a fax machine
6. While it's true recipients can discard faxes, most arrive and at least have a chance of being read
7. You don't have brochures left over when a product or price changes

There are many service providers out there in cyberspace who provide a comprehensive faxing service. I pay my provider up front and can do a broadcast message to as many fax numbers as I please by clicking one button ... Send! When the broadcast has finished I receive an email message telling me how many were successful and unsuccessful and the cost for the transmissions. It beats hell out of doing it manually. The last transmission I sent involved 58 destinations that cost me $10.44 AU or $0.18 per A4 page. Of the 58 sent, all arrived.

Here's how I run my campaigns.

First I decide on a strategy eg, the first part of my current strategy targets real estate agents across the Australian continent to whom I'm selling a marketing package. I look up real estate firms using the Google search engine and almost without exception, each agency is listed with phone and fax numbers. I use a great little program called Web Data Extractor to extract the fax numbers from each of the addresses. It takes a couple of minutes to collect them and save them in a data file. When I import the data file into the list management section of my fax service provider, I'm ready to broadcast.

Automatically extracting fax numbers in Australia, unlike extracting URLs is not illegal.

After the broadcast, sales and queries flow in up to a week or so later. So far, sales have far exceeded the expense for faxing and I've just completed faxing to real estate agencies in one Australian State. There are still thousands more to go in the remaining five States and two Territories.

My sales message consists of a standard A4 page that I created and saved as an Adobe PDF file.

It is worth noting that many target markets do not have their fax numbers displayed on the Internet. This being the case, do a little research as you design your strategy to determine whether getting fax numbers will be problematical. If so, find another target market. Once you've found one with fax numbers, the rest is fairly easy, provided your products or services fit their range of needs.

Another benefit I receive from the fax provider I use is a free fax number whereby people can fax me and the fax arrives as an email. This suits me perfectly as I only print those faxes for which I need a hardcopy. The rest I file in a relevant folder on my hard drive.

You should now be thinking about some opportunities to use broadcast faxing in your business. If you're in doubt, spend a few bucks to give faxing a test run. If it works as well for you as it does me, I'm sure you'll take to it like a duck to water. Life Insurance Policy FAQs
There are a lot of things that one needs to know about buying a life insurance policy. This list of frequently asked questions on life insurance is an attempt to answer a few such questions.What is life insurance?First of all, there are many people who do not know what life insurance is. Life insurance is a protection that is provided to someone?s family in case of his/her death. For instance, if a person is the sole bread winner of the family, his or her family would be forced into hardship if something were to happen to him or her. It is at such a time that a life insurance policy provides for the surfortunately, spammers killed the golden goose; it is now only effective for selling to those who have agreed to receive our messages. And even then, there's no guarantee that the messages we send will not be deleted by overactive spam filters long before they reach their intended destination. Adding to our misery is the anti-spam legislation in the US, AUS and various other countries that makes the task of legitimate marketers unnecessarily difficult when it comes to email marketing.

Fortunately, the "Spam Act 2003", at least in Australia doesn't outlaw sending commercial fax messages*. So suddenly, the fax has fallen back into favour because it has several additional advantages:

1. It's cheap. Not as cheap as email and some pay-for-click advertising, but much cheaper than advertising in news media.
2. You can target specific markets
3. You can send as many pages as you like (but don't irritate recipients)
4. It's quick and simple
5. You don't need a fax machine
6. While it's true recipients can discard faxes, most arrive and at least have a chance of being read
7. You don't have brochures left over when a product or price changes

There are many service providers out there in cyberspace who provide a comprehensive faxing service. I pay my provider up front and can do a broadcast message to as many fax numbers as I please by clicking one button ... Send! When the broadcast has finished I receive an email message telling me how many were successful and unsuccessful and the cost for the transmissions. It beats hell out of doing it manually. The last transmission I sent involved 58 destinations that cost me $10.44 AU or $0.18 per A4 page. Of the 58 sent, all arrived.

Here's how I run my campaigns.

First I decide on a strategy eg, the first part of my current strategy targets real estate agents across the Australian continent to whom I'm selling a marketing package. I look up real estate firms using the Google search engine and almost without exception, each agency is listed with phone and fax numbers. I use a great little program called Web Data Extractor to extract the fax numbers from each of the addresses. It takes a couple of minutes to collect them and save them in a data file. When I import the data file into the list management section of my fax service provider, I'm ready to broadcast.

Automatically extracting fax numbers in Australia, unlike extracting URLs is not illegal.

After the broadcast, sales and queries flow in up to a week or so later. So far, sales have far exceeded the expense for faxing and I've just completed faxing to real estate agencies in one Australian State. There are still thousands more to go in the remaining five States and two Territories.

My sales message consists of a standard A4 page that I created and saved as an Adobe PDF file.

It is worth noting that many target markets do not have their fax numbers displayed on the Internet. This being the case, do a little research as you design your strategy to determine whether getting fax numbers will be problematical. If so, find another target market. Once you've found one with fax numbers, the rest is fairly easy, provided your products or services fit their range of needs.

Another benefit I receive from the fax provider I use is a free fax number whereby people can fax me and the fax arrives as an email. This suits me perfectly as I only print those faxes for which I need a hardcopy. The rest I file in a relevant folder on my hard drive.

You should now be thinking about some opportunities to use broadcast faxing in your business. If you're in doubt, spend a few bucks to give faxing a test run. If it works as well for you as it does me, I'm sure you'll take to it like a duck to water. Resume Writing, The Truth Revealed ( A Three Part Expose ) Part Three
Hello, this is article Three in my three part expos? on Resume writing. You should have by now studied and begun applying the data in the first two articles. If not please do not skip the first two articles . You can read this one now but you need the data in all three articles.This is data Professional Resume writers do not want you to know because... well...then you can write your own Resume! Which is why I've written these articles!This is for you the reader to use, so please use the data and build yourself an amazing resume that gets you lots and lots of interviews!Isnick and simple

You don't have brochures left over when a product or price changes

There are many service providers out there in cyberspace who provide a comprehensive faxing service. I pay my provider up front and can do a broadcast message to as many fax numbers as I please by clicking one button ... Send! When the broadcast has finished I receive an email message telling me how many were successful and unsuccessful and the cost for the transmissions. It beats hell out of doing it manually. The last transmission I sent involved 58 destinations that cost me $10.44 AU or $0.18 per A4 page. Of the 58 sent, all arrived.

Here's how I run my campaigns.

First I decide on a strategy eg, the first part of my current strategy targets real estate agents across the Australian continent to whom I'm selling a marketing package. I look up real estate firms using the Google search engine and almost without exception, each agency is listed with phone and fax numbers. I use a great little program called Web Data Extractor to extract the fax numbers from each of the addresses. It takes a couple of minutes to collect them and save them in a data file. When I import the data file into the list management section of my fax service provider, I'm ready to broadcast.

Automatically extracting fax numbers in Australia, unlike extracting URLs is not illegal.

After the broadcast, sales and queries flow in up to a week or so later. So far, sales have far exceeded the expense for faxing and I've just completed faxing to real estate agencies in one Australian State. There are still thousands more to go in the remaining five States and two Territories.

My sales message consists of a standard A4 page that I created and saved as an Adobe PDF file.

It is worth noting that many target markets do not have their fax numbers displayed on the Internet. This being the case, do a little research as you design your strategy to determine whether getting fax numbers will be problematical. If so, find another target market. Once you've found one with fax numbers, the rest is fairly easy, provided your products or services fit their range of needs.

Another benefit I receive from the fax provider I use is a free fax number whereby people can fax me and the fax arrives as an email. This suits me perfectly as I only print those faxes for which I need a hardcopy. The rest I file in a relevant folder on my hard drive.

You should now be thinking about some opportunities to use broadcast faxing in your business. If you're in doubt, spend a few bucks to give faxing a test run. If it works as well for you as it does me, I'm sure you'll take to it like a duck to water. Avoid Being Scammed With Online Work At Home Opportunities
Working at home online is expanding rapidly as is the Internet. There are thousands of options for net entrepreneurs who make money through creating web sites, offering web services, or selling products online. The market has expanded rapidly over the past few years as the Internet has grown and there is something that everyone will be interested in and profit from.What Are ScamsUnfortunately, there are a number of people on the Internet that are out to scam you and take your money without giving you any value or what they promised. This is a real threat that prevents many people from pursuing crto whom I'm selling a marketing package. I look up real estate firms using the Google search engine and almost without exception, each agency is listed with phone and fax numbers. I use a great little program called Web Data Extractor to extract the fax numbers from each of the addresses. It takes a couple of minutes to collect them and save them in a data file. When I import the data file into the list management section of my fax service provider, I'm ready to broadcast.

Automatically extracting fax numbers in Australia, unlike extracting URLs is not illegal.

After the broadcast, sales and queries flow in up to a week or so later. So far, sales have far exceeded the expense for faxing and I've just completed faxing to real estate agencies in one Australian State. There are still thousands more to go in the remaining five States and two Territories.

My sales message consists of a standard A4 page that I created and saved as an Adobe PDF file.

It is worth noting that many target markets do not have their fax numbers displayed on the Internet. This being the case, do a little research as you design your strategy to determine whether getting fax numbers will be problematical. If so, find another target market. Once you've found one with fax numbers, the rest is fairly easy, provided your products or services fit their range of needs.

Another benefit I receive from the fax provider I use is a free fax number whereby people can fax me and the fax arrives as an email. This suits me perfectly as I only print those faxes for which I need a hardcopy. The rest I file in a relevant folder on my hard drive.

You should now be thinking about some opportunities to use broadcast faxing in your business. If you're in doubt, spend a few bucks to give faxing a test run. If it works as well for you as it does me, I'm sure you'll take to it like a duck to water. Automotive Detailing Supplies for Consumers; Selling to High-End or Middle Class?
Selling automotive detailing products or car wash supplies and Do-It-Yourself (DIY) carwash kits can be a tough row to hoe. There are the big corporations who have such kits like the Mr. Clean brand and twenty or so dealer networks which sell products in major markets and deliver in vans. Still there must be hundreds of Online Internet Sellers out there promoting their products in the same way.Of course this is not an easy business to jump into. Just developing a website and putting products up online for sale is not easy at all. Many such businesses do somewhat poorly state many start-up Internet Entrepreneuran Adobe PDF file.

It is worth noting that many target markets do not have their fax numbers displayed on the Internet. This being the case, do a little research as you design your strategy to determine whether getting fax numbers will be problematical. If so, find another target market. Once you've found one with fax numbers, the rest is fairly easy, provided your products or services fit their range of needs.

Another benefit I receive from the fax provider I use is a free fax number whereby people can fax me and the fax arrives as an email. This suits me perfectly as I only print those faxes for which I need a hardcopy. The rest I file in a relevant folder on my hard drive.

You should now be thinking about some opportunities to use broadcast faxing in your business. If you're in doubt, spend a few bucks to give faxing a test run. If it works as well for you as it does me, I'm sure you'll take to it like a duck to water.

Here's to many successful fax campaigns.

* - You need to check out the spam laws in your own country before embarking on a fax advertising campaign

Published June 2005. Copyright Robin Henry 2005.

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