Workshop Scripts: Developing the Art of Public Speaking
A discussion recently about conducting successful workshops led me to believe that very few people have the answers. It is ironic that the very people who are supposed to have all the answers, people conducting workshops, don’t really know how to capture a

Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.Do you have an advertising plan?This is a question that has no absolute answer. In many aspects of life an entrepreneurial spirit is useful. For our purposes, we will stick to the commercial and business areas and narrow the field of possible answers within this scope.

I believe that theoretically any person can be a successful entrepreneur. Unfortunately, this is far from true in the real world. Most people do not have the mix of drive, ambition, passion, fearlessness and creativity requisite in most successful entrepreneurs. Look at the lifestyle and career choices made by the vast majority of people. An aversion to risk, fear of failure and lack of confidence eliminate most people doing anything more than dreaming about seeking entrepreneurial opportunities.

It is very difficult for people to change. The successful entrepreneur is basically a risk taker, willing to put themselves, their ideas and egos on display in a highly competitive marketplace. They will hear the word no so often that they must become inured to that horrible little two letter word. Disappointment becomes their constant companion. Yet, they have a unique ability to keep pushing their project along, always seeing the glass is half or more full and a way will be found.

If success were easily achieved we would enjoy a whole

heoretically any person can be a successful entrepreneur. Unfortunately, this is far from true in the real world. Most people do not have the mix of drive, ambition, passion, fearlessness and creativity requisite in most successful entrepreneurs. Look at the lifestyle and career choices made by the vast majority of people. An aversion to risk, fear of failure and lack of confidence eliminate most people doing anything more than dreaming about seeking entrepreneurial opportunities.

It is very difficult for people to change. The successful entrepreneur is basically a risk taker, willing to put themselves, their ideas and egos on display in a highly competitive marketplace. They will hear the word no so often that they must become inured to that horrible little two letter word. Disappointment becomes their constant companion. Yet, they have a unique ability to keep pushing their project along, always seeing the glass is half or more full and a way will be found.

If success were easily achieved we would enjoy a whole

ifestyle and career choices made by the vast majority of people. An aversion to risk, fear of failure and lack of confidence eliminate most people doing anything more than dreaming about seeking entrepreneurial opportunities.

It is very difficult for people to change. The successful entrepreneur is basically a risk taker, willing to put themselves, their ideas and egos on display in a highly competitive marketplace. They will hear the word no so often that they must become inured to that horrible little two letter word. Disappointment becomes their constant companion. Yet, they have a unique ability to keep pushing their project along, always seeing the glass is half or more full and a way will be found.

If success were easily achieved we would enjoy a whole

ple to change. The successful entrepreneur is basically a risk taker, willing to put themselves, their ideas and egos on display in a highly competitive marketplace. They will hear the word no so often that they must become inured to that horrible little two letter word. Disappointment becomes their constant companion. Yet, they have a unique ability to keep pushing their project along, always seeing the glass is half or more full and a way will be found.

If success were easily achieved we would enjoy a whole

etter word. Disappointment becomes their constant companion. Yet, they have a unique ability to keep pushing their project along, always seeing the glass is half or more full and a way will be found.

If success were easily achieved we would enjoy a whole lot more of it. I am always struck by how negative so many people are in every aspect of their lives. I have never seen a successful entrepreneur have a negative personality. It is an instant eliminator for anyone seeking to launch an entrepreneurial career.

So, we can be confident that successful entrepreneur’s are a different breed. The do not fear failure. The belief they possess in themselves, their opportunity and the benefits they will achieve from successfully launching their product is palpable. It drives them to overcome obstacles and find answers when none seem plausible. Anyone can attempt to become an entrepreneur. However, the evidence is powerful that success requires a unique set of personal attributes not possessed by most people.