Casual Articles - Business

Loving Your Customers, Getting Your Customers to Love You
It may be awkward to openly acknowledge it, but every sale is a kind of seduction. As marketers, we make introductions, pursue courtships and hope for consummation – the sale.And as in any love affair, we know that reason plays a subordinate role to emotion. Logical arguments are insufficient – to win a portion of our prospects’ bank accounts, we must win their hearts first. Obviously, “love” is too strong a word for what we pursue. But make no mistake – without that basic appeal to the prospect’s inner harbor of feelings, whether it’s in a consumer or business-to-business pitch – you will not make any progress toward the bottom line.Here, then, are a few thoughts on how to use words – which may be applied to everything from direct mail to Web site content -- to

like most entrepreneurs should be – I take the chance to be fully open with these selective entrepreneurs and I rely only on the trust that we’ve built. Sure, it’s possible that one day one of these “trusted” entrepreneurs may go off and implement something that I have shared with them, but I think that the positives will always outweigh the negatives.

I’d rather risk my ideas and try to build a partnership with someone that can potentially lead to the creation of something so great and amazing than to play-it-safe and keep the idea to myself and not do anything with it at all—there’s no fun in that. Of course, not all ideas will need to be shared, and there will be many instances when you can go at them alone without the help, feedback, or support from others, but I’ve always been a fan of working with others and building small teams to work on

Write A Press Release - It's Fun When You Know How
I've had lots of good results from my advertising lately - well, I say advertising but what I really mean is, I've had lots of good results from my ARTICLES.Writing so called 'press releases' is much more exciting than designing an advert.The results are better too, by far.All I do is make it sound newsworthy and it seems to get used by the magazine(s) that I've sent the article to.The thing is, most people think that their article would never be used - why would a publication be interested in me?. Well, they ARE interested in you, or rather, your story. You'd be surprised at how magazines and, especially, local newspapers are crying out for stories. A new business launch or a sudden improvement can well be newsworthy.Even if it's not sup

As an entrepreneur I am a firm believer of sharing knowledge, visions, thoughts, and even ideas with fellow entrepreneurs. Now I don’t go running around sharing my ideas with every entrepreneur I meet, but I do make it habit to strategically share ideas with entrepreneurs who I believe share similar goals, desires, and ambitions as I do.

We all know other young savvy entrepreneurs, that’s just a part of living the life of an entrepreneur: you meet a lot of like-minded people who are trying to make things happen with their lives, just like you. Ever since I started FTT I have met numerous entrepreneurs from all over the country. It’s great and I’m lovin’ every bit of it.

I wakeup in the mornings excited to see who I’ll meet next and who I’ll talk to that day. Every day is different. It’s in the entrepreneur’s blood to seek connections and build meaningful relationships with other people—you know, that little thing called “networking.”

The key is to never stop meeting as many people as you can. Make it a part of your daily schedule to try to connect to a new person. In doing so, you’ll be spinning a web of powerful connections that can really help your business one day when the time comes.

Now back to the original focus of this post (don’t you just love tangents, I do): sharing ideas with other entrepreneurs. Ok, so you’re really digging this entrepreneurial life and you have a-million-and-one ideas in your head just waiting to share with people to get feedback, support, advice, whatever.

Well before you go spilling your guts to just any entrepreneur you meet in a blog, chatroom, or forum, I would strongly suggest you consider thinking about how and who you plan on sharing your plans with.

This is the thing, if you have great ideas that you’d like to tell a few of your entrepreneur buddies about to see if they’d possibly want to do a partnership, or simply just to get some feedback, then go ahead but please just make sure that these are people that you can trust; people who aren’t going to run off and implement your ideas in a week and come back saying: “too bad, sucker! Ahahahaha……”

You must take circumspect actions in order to prevent people – even people you consider your friends – from stealing your intellectual property that you put in long hours to develop. It’s not cool when someone uses your creative thoughts to pawn off as their own. If someone does it unknowingly, then that’s a different story.

When I have ideas that I want to share with fellow entrepreneurs that I think may possibly want to partner with me, or when I’m just seeking some helpful feedback, I always make sure to water-down the entire concept to a point where the idea really can’t be stolen, or if the person attempts to steal the idea, he/she still won’t know all of the details or the underlying concepts of the specific idea. It’s definitely possible to share an idea without giving up all of your secrets. If someone does try to implement the watered-down idea, then good luck for them.

On the other hand, I do have a small group of entrepreneur friends that I am fully open with when it comes to sharing my ideas. These aren’t just any entrepreneurs that I met online or at a bar, they are people that I have developed strong relationships with; people that I have grown to trust and feel 100% confident that they won’t stab me in the back.

Since I am a risk taker – like most entrepreneurs should be – I take the chance to be fully open with these selective entrepreneurs and I rely only on the trust that we’ve built. Sure, it’s possible that one day one of these “trusted” entrepreneurs may go off and implement something that I have shared with them, but I think that the positives will always outweigh the negatives.

Musical Phones
"Let me transfer your call." What goes through your mind when you hear those words? Do you have visions of being placed on hold, waiting for someone else to come on the line, repeating what you just said, and then hearing one more time, "Let me transfer your call?" Feelings of frustration set in and your confidence in the company you dialed begins to diminish. It's a game of musical phones played to a tune that no one enjoys.If you don't like being transferred from person to person over the phone, your customers don't care for it either. There are a number of ways to transfer callers without creating more problems along the way.Listen to the caller's issue. Even if you think you know immediately what people want and who can help them, hear them out. Don't

uild meaningful relationships with other people—you know, that little thing called “networking.”

Web 2.0
The bursting of the dotcom bubble in the year 2001 was a defining moment in the global web industry. People believed that the web had been given far more significance than it merited, not withstanding that initial glitches are a common feature of all technological revolutions. The shakeouts in fact mark the beginning of new and innovative technology ready to replace the old and the redundant.The concept of "Web 2.0" thus began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, believed that the web has not lost any importance; in fact with new and exciting applications coming up daily, it was assuming far more significance than it had in the past. The companies that had survived the collaps

ing your plans with.

Computer Desks For the Professional Work Environment
Employees spend almost half of their lives in office. It is like a second home to them. However, the only difference remains in the fact that in maximum part of the working population in UK spends sitting in the office. And it is due to this fact, selecting the right kind of office furniture becomes an integral activity. Not only to provide the employees a good working condition, appropriate office furniture, like computer desks, also lends a touch of professionalism to the ambiance.An employee is a great resource. Not just the aptitude, but this resource also comes with the attitude factor which makes this resource – the ultimate and the best. But at the end of the day, an employee is a human being and it is the primary duty of the employers to take care of their staf

to partner with me, or when I’m just seeking some helpful feedback, I always make sure to water-down the entire concept to a point where the idea really can’t be stolen, or if the person attempts to steal the idea, he/she still won’t know all of the details or the underlying concepts of the specific idea. It’s definitely possible to share an idea without giving up all of your secrets. If someone does try to implement the watered-down idea, then good luck for them.

The Greatest Lesson Is To Learn Faster Than Your Competitors
Peter Drucker said: “Every few hundred years throughout Western history, a sharp transformation has occurred. In a matter of a few decades, society altogether rearranges itself, its world’s views, its social and political structure, its arts, its key institutions. Fifty years later a New World exists. And the people born into that world cannot even imagine the world in which their grandparents lived and into which their own parents were born.”Unfortunately, for most people who live in a hierarchy, the speed of learning tends to be limited by those at the top. If they were a smart Henry Ford or Thomas Watson Jr., the organisation could learn faster than their world changed. If they were not that smart they might get an initial foothold but eventually com

Oh, I almost forgot about the dreaded “non-disclosure” agreement. You know, the contract that entrepreneurs carry around to have interested investors and partners sign to prevent them from stealing their idea and getting rich off of your brilliance.

Ha, I used to carry those agreements with me all over the place. I usually don’t use them anymore unless I’m really pitching an investor or venture capitalists who’s interested in making an investment in my company or working for a piece of the pie. When I first started my company I thought that the only way to succeed was if I got a round of funding.

Oh man! I was so, so wrong about that. Let’s not get it twisted guys, we do NOT need money from VCs to create our businesses. In fact, I think that you’re better off not accepting capital and just trying to grow organically at first. Down the line it may make sense, but in the infancy stages of your business it’s not always wise to give up a huge stake in your company.

At the end of the day (love that clich?!) you’ll just have to go with your gut and trust who you want to trust. Only you know best. But try and remember my “watered-down” method of presenting an idea to someone without going into any deep details or specifications of how things would work, and definitely don’t go into your future plans for the idea if you think that it’s something that will blowup one day. Share the gold, but keep the diamonds.

What can I say? Just keep on waking up in the morning feeling excited to meet new entrepreneurs. If you aren’t already feeling excited about networking, then do yourself a favor and GET excited right now. There will always be other entrepreneurs out there who would be willing to partner with you and start a new venture. You just have to find them, so keep at it and take a chance by sharing some of your ideas with the right people and see what happens.

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Casual Articles - Share the Gold but Keep the Diamonds

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