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    Customer Service is a Way of Life - Not a Promotional Campaign
    Defining Customer ServiceCustomer service is understanding and exceeding the needs of the customer.A customer, or client, is someone who purchases a commodity or service.Service is the work performed by one for a fee that serves or benefits others.Loyalty is being faithful and unswerving in allegiance.Value is the usefulness, importance, or general worth of something.Have you ever entered a restaurant, a bank, a department store or any other business where people were wearing name tags and where banners on the wall proclaimed the customer to be #1 - and then you waited in line for fifteen or twenty minutes to be served? Then when it was finally your turn, the person behind the counter looked at you and said, “Yeah, what do you want?” If so, then you know what it’s like to be exposed to a promotional campaign that pays more attention to lip service than to customer service.There is nothing wrong with a promotional campaign - if the people
    orge.net/

    The use of SED and SED.exe are similar with a few exceptions, one of which I will address later in this article. From here on I will refer to SED.exe as SED.

    Our first step is to choose a rarely used ASCII character as

    Web Site Is Email Newsletter's Best Friend
    Many people know about that famous song that says that diamonds are girl’s best friend. It is the same with web sites and email newsletters. You can’t have a great email newsletter without great web site. At least it is very difficult.In our previous articles you can read about best practices in choosing your domain name and web hosting, which are one of the most important steps in having a successful site that will generate new email subscriptions.In this article you will learn how you can design your web site and which techniques to deploy in order to increase subscription for your email newsletter.Location, location, locationYou should place a notice about your email newsletter on visible place on your web site. However, it is quite obvious if you visit many corporate web sites that you can have a hard time to locate their email newsletter. So how they can expect to have a good subscription rate and stay in touch with their visitors!?Beside visible not
    The Bulk Copy Program (BCP) allows you to import and export data to and from SQL Server via the Command Line Interface (CLI) or a batch file.

    However, BCP does not surround text fields with quotation marks when exporting data. By quotation marks I mean double quotation marks " ". If you export text field data which includes commas to a Comma Separated Value (CSV) file the extra commas will be misinterpreted as field delimiters by a CSV interpreter. One common solution is to incorporate the surrounding quotation marks within a View's or Query's SQL string. Including quotation marks within a View makes it redundant for any purpose other than bulk copy exports. A more elegant solution to this problem is to use the SED.exe program.

    The SED.exe program can surround the text fields within our data download with quotation marks. SED.exe is a Windows Application ported from Unix. You can acquire it from SourceForge:

    http://unxutils.sourceforge.net/

    The use of SED and SED.exe are similar with a few exceptions, one of which I will address later in this article. From here on I will refer to SED.exe as SED.

    Our first step is to choose a rarely used ASCII character as

    Is Word of Mouth Advertising Fantasy Land?
    Some marketing consultants and authors of marketing books actually believe that word of mouth advertising is Fantasy Land? Isn’t that interesting indeed. So one could ask themselves why these marketing gurus and self-proclaimed wondermen or girlie men think this.Well I have wondered why on Earth anyone could come to that conclusion; and I have determined and am under the opinion that they have never actually marketed a real business in their life; well except the marketing business tapes, seminars and books that they peddle. Is word of mouth advertising really fantasy land?More than one marketing consultant has publicly stated this in his ignorance (opinion), but maybe they just do this because they want you to believe in their marketing and advertising schemes and want you to purchase their books. But indeed if their books were any good they would in fact tell you how to increase word of mouth in your business and then you might tell another friend to buy their books to learn how? Since they
    ation marks I mean double quotation marks " ". If you export text field data which includes commas to a Comma Separated Value (CSV) file the extra commas will be misinterpreted as field delimiters by a CSV interpreter. One common solution is to incorporate the surrounding quotation marks within a View's or Query's SQL string. Including quotation marks within a View makes it redundant for any purpose other than bulk copy exports. A more elegant solution to this problem is to use the SED.exe program.

    The SED.exe program can surround the text fields within our data download with quotation marks. SED.exe is a Windows Application ported from Unix. You can acquire it from SourceForge:

    http://unxutils.sourceforge.net/

    The use of SED and SED.exe are similar with a few exceptions, one of which I will address later in this article. From here on I will refer to SED.exe as SED.

    Our first step is to choose a rarely used ASCII character as

    The Dirty Little Secrets of Published Authors – Part II
    In Part I of this article, the common excuses would-be authors have about why they cannot get their book written were identified. Procrastination is the common denominator. So how can an author overcome procrastination?Being curious by nature, we have studied the small percentage of authors we have worked with who are successful in making progress, writing on their blogs, organizing their book content, and who are getting published.Profile of Successful AuthorsHere’s the typical intellectual profile of a successfully published author:1. He/she writes almost daily on a blog. 2. S/he frequently writes about what other experts are saying. 3. She is meticulous about citing sources. 4. He sees the common thread in situations and content, and how that relates to real people. 5. She has a keen eye for synthesizing and summarizing concepts. 6. He is able to see the practical application of ideas in real world situations.I’m not sure which of these
    to incorporate the surrounding quotation marks within a View's or Query's SQL string. Including quotation marks within a View makes it redundant for any purpose other than bulk copy exports. A more elegant solution to this problem is to use the SED.exe program.

    The SED.exe program can surround the text fields within our data download with quotation marks. SED.exe is a Windows Application ported from Unix. You can acquire it from SourceForge:

    http://unxutils.sourceforge.net/

    The use of SED and SED.exe are similar with a few exceptions, one of which I will address later in this article. From here on I will refer to SED.exe as SED.

    Our first step is to choose a rarely used ASCII character as

    How to Lose Major Profits by Using the Wrong PPC Metrics
    I recently started with a new client who coordinates florists across Australia. He has been doing his PPC management himself for several years, and really had done a pretty good job.Always looking for improvement and more profit though, he came to me.One of the first things I noticed in reviewing all his ads- both deleted and active- was that some of his most profitable ads had been deleted.In one adgroup, he had made more than $132,400 in revenue from his active adgroups. If he had run his best one all that time though, he would have made more than $444,600. That's 335% more. You see, one of his active ads made one-third the revenue of the other, and it made only 13% the revenue of the best ad.And I could see why he had missed the best ads...The ads he had kept got higher CTR (click through rate) than the more profitable ads.Huh? How is that possible?Well, CTR only gets the prospect to your landing page. Then you have to sell them. The figure
    the SED.exe program.

    The SED.exe program can surround the text fields within our data download with quotation marks. SED.exe is a Windows Application ported from Unix. You can acquire it from SourceForge:

    http://unxutils.sourceforge.net/

    The use of SED and SED.exe are similar with a few exceptions, one of which I will address later in this article. From here on I will refer to SED.exe as SED.

    Our first step is to choose a rarely used ASCII character as

    Offer This Home Staging Tip First
    Therefore, you will want to offer this tip to your sellers: Stage FIRST.That’s right. Your client should not have one person look at their house until it has been staged. It should not go through the broker walkthrough, MLS, open houses, or any other viewing of any kind. No photos of the home should be taken. Except for you and the stager, no one should see the home until a stager has worked their magic.Numbers do not lie. Homes that are staged first and then sold sell 2 to 3 times as fast and at a higher price. If you show the home to someone before staging, you will lose that edge.Let’s consider a broker walkthrough. They go through each room and notice the dirty carpet in the family room. Then they notice how the walls are dingy as well. Their frame of mind is now fault finding. As they walk into the dining room, it feels cramped and dark. And the kitchen! How small. Their inner voice is saying something like this when the walkthrough is over:“No, this house is too small and
    orge.net/

    The use of SED and SED.exe are similar with a few exceptions, one of which I will address later in this article. From here on I will refer to SED.exe as SED.

    Our first step is to choose a rarely used ASCII character as a field delimiter for our data export. A Pipe or Hash character is a good choice as these characters rarely appear within text fields. Our example will use a Pipe character, |, as a field delimiter. We will export our data to a file called pre_process_file.dat within the temp folder on our C drive. Our command will be:

    bcp our_database_name..our_view_name OUT c:\temp\pre_process_file.dat /S our_server_name /P /t "|" /c

    Let's assume we have downloaded the following internet radio station data:

    12343|mtaafm|Africa|East Africas leading online radio station blazing nothing but the freshest afrikan vybezz|http://www.mtaafm.com
    4543|Hot Mix Radio|France|HOT MIX Radio - House Dance & DJ's - The Hot Mixes Live from Paris France - 20 DJs R?sidents|http://www.hotmixradio.fr
    56254|BeirutNights.com|Lebanon|High Energy Italo , Eurodance , Mediterranean and Trance mixed with French , Arabic , Hebrew, Greek , Turkish , Spanish, Armenia

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