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    The typical college graduate, executive and professional, the multimillionaire including the chairman-of-the-

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    A 25 year study of U.S. Readers

    They HATE Reading!

    The smarter, richer and more successful on the economic ladder – the greater the number admit they hate reading.

    A quarter-century of studying the learning-skills of executives and professionals, CEOs, chairmen of university-departments, attorneys and physicians - PhDs in industry and at the university – we conclude the more reading they do – the greater their dislike for this form of information-processing.

    They complain it requires too much effort to obtain the required result of information. They prefer oral-reports, visual-presentations, and summaries by subordinates. “A good graph or flow-chart is worth ten-books,” was agreed to by 50-to-1 in the executive-suite.

    Why?

    They are ‘too-smart’ to operate at a snail’s pace to absorb the written word. They find their mind wanders while reading – (because they read so slowly). Instead of concentrating on the author’s ideas, these top executives and professionals are problem-solving sticky-situations, rehearsing presentations, and developing original-strategies to reach their goals.

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    professionals, CEOs, chairmen of university-departments, attorneys and physicians - PhDs in industry and at the university – we conclude the more reading they do – the greater their dislike for this form of information-processing.

    They complain it requires too much effort to obtain the required result of information. They prefer oral-reports, visual-presentations, and summaries by subordinates. “A good graph or flow-chart is worth ten-books,” was agreed to by 50-to-1 in the executive-suite.

    Why?

    They are ‘too-smart’ to operate at a snail’s pace to absorb the written word. They find their mind wanders while reading – (because they read so slowly). Instead of concentrating on the author’s ideas, these top executives and professionals are problem-solving sticky-situations, rehearsing presentations, and developing original-strategies to reach their goals.

    The typical college graduate, executive and professional, the multimillionaire including the chairman-of-the-

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    it requires too much effort to obtain the required result of information. They prefer oral-reports, visual-presentations, and summaries by subordinates. “A good graph or flow-chart is worth ten-books,” was agreed to by 50-to-1 in the executive-suite.

    Why?

    They are ‘too-smart’ to operate at a snail’s pace to absorb the written word. They find their mind wanders while reading – (because they read so slowly). Instead of concentrating on the author’s ideas, these top executives and professionals are problem-solving sticky-situations, rehearsing presentations, and developing original-strategies to reach their goals.

    The typical college graduate, executive and professional, the multimillionaire including the chairman-of-the-

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    .

    Why?

    They are ‘too-smart’ to operate at a snail’s pace to absorb the written word. They find their mind wanders while reading – (because they read so slowly). Instead of concentrating on the author’s ideas, these top executives and professionals are problem-solving sticky-situations, rehearsing presentations, and developing original-strategies to reach their goals.

    The typical college graduate, executive and professional, the multimillionaire including the chairman-of-the-

    How to Become a High Earning Individual
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    fessionals are problem-solving sticky-situations, rehearsing presentations, and developing original-strategies to reach their goals.

    The typical college graduate, executive and professional, the multimillionaire including the chairman-of-the-board – blow-off reading as a poor return-on-investment. Measured as a CBA – Cost-Benefit-Analysis – it fails the test.

    How Do They Avoid Reading?

    Great leaders, executives and successful professionals excel at grasping the Big-Picture – the salient-points, the gist and essence of an argument or idea. They track it when they ‘hear’ it – they capture it when they ‘see’ it.

    Students at college and graduate-school are oblivious to the fact that professors and lecturers speak at 125 words per minutes, while they can take written-notes at only twenty-five words-per-minute. They play a no-win game. Using a tape recorder to retain the professor’s ideas makes sitting in class a complete waste-of-time.

    Secret of Making Reading Payoff

    When we add our ‘peripheral-vision’ instead of exclusively relying on our ‘foveal’ (sharpest), vision – we move from the ‘speed-of-speech’ (175-250 words-per-minute), to the ‘speed-of-sight’ 750-1200 words-per-minute.

    Now for the f

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