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Casual Articles - Get Paid - To Speak, To Sell, To Teach
Many businesses are finding it increasingly difficult to motivate, encourage, retain and recruit their staff, while optimizing productivity. One of the keys to satisfied and efficient employees is work/life balance. Due to societal changes, business culture, and employer expectations, personal time has decreased, and work time has seeped into personal time. Lunch time, which once was a relaxing diversion from work, has become a “Rush’N’Chow” experience, often in a cubicle. According to Joe Santana, the message sent to employees is: •Life and business have gotten tougher•You’ve got to work longer hours at a tougher pace•Skip meals and breaks•Skip vacations•Spend less time with family and friends•Pass over the invitation to play tennis or golf with your friends•Be manic and make the workplace, your place of worship, your home, your hobby
4. How do I want my message delivered?
This answer has more to do with your personality than anything else. Do you love large groups of people or one-on-one interactions? Do you work at home to avoid the traffic? All of these types of questions will help you narrow your choice of delivery. For a large ticket item, you may have to develop a multi step strategy, a
These five questions go beyond the obvious ones, such as the title of the job, the job description, to whom it would be reporting, and other such basic questions. In fact, it's unlikely you'll even need to ask those questions, as they're usually outlined for you.With some preparation and thought, you should be able to easily come up with 15 - 20 first-interview questions to ask. But these five - in some form - should always be asked.Not only will they help you to ascertain if the job for which you are interviewing meets the criterion of your perfect job, but the answers, when put together, will give you a fairly accurate picture of what's really going on behind the interview. WHAT ARE THE PRIORITIES THAT WILL NEED TO BE ADDRESSED IMMEDIATELY IN THIS POSITION?: A title alone tells you nothing. The job description won't reveal much either, except whether or not you're capable of doing
I wish I could tell you it’s that easy. That someone could come in and wave a magic wand and POOF! You are a household name. If you were to ask any famous people, and I know my fair share, you would also know it took them 20 hard years to become that overnight success. One of the Laws of the Universe for true success is you have to do the work first. Good ideas are a dime a dozen.
The good news is this: if you’ve paid your dues and have acquired intangible knowledge, priceless experience and yes, even insights into your chosen field, you are ready to be paid for that knowledge. What you need now is to position yourself strategically in front of the people with the checkbook.
There are 10 questions I use with new clients to make sure they create the results they really want. It may seem like an unimportant task, but it is critical. You see, we go out and spend a lot of money on brochures or websites, but if the message is off, you won’t hit your target. These 10 essential questions will help you quickly clarify your own personal strategy.
1. What is your revenue bucket?
To answer this question you need to go a few years into the future, between 3 and 5. Now ask yourself how much money have you earned? That gives you the clues to where your wealth will come from. If you don’t have a revenue bucket to catch all the good leads, clients or sales you create, the energy will go to someone else who does have their bucket in place.
2. What do you want to be paid for?
This question is trickier than it looks. You want to ask yourself to distinguish between the job that you are very good at (you’ve been doing it for years) and the one you want to do. You will create a different publicity or marketing strategy depending on the path you choose, be it, keynote speeches, workshops, clients or consulting.
3. Who needs to hear your message?
One of the greatest secrets of success is to find a need and fill it. (Napoleon Hill, Think and Grown Rich) So ask yourself, “Who needs to hear my message?” Once you have identified the group, the next step is to look at their ability to pay. This answer will guide you in the development of your personal strategy and choices of the products, services and talks you offer the public.
4. How do I want my message delivered?
This answer has more to do with your personality than anything else. Do you love large groups of people or one-on-one interactions? Do you work at home to avoid the traffic? All of these types of questions will help you narrow your choice of delivery. For a large ticket item, you may have to develop a multi step strategy, an
Sales Promotions are Better Than Advertising... Sales promotion is an advertising channel that is directed at boosting short term sales through coupons, discounts, contests, rebates, free samples, incentives, cross-product promotions, and point-of-purchase displays. These promotions involve every level of the sales channel – distributors, retailers, sales people, and consumers.In most cases, sales promotions are better at reaching consumers with direct contact than traditional advertising channels are. Sales promotions also can have a more meaningful impact on customers. For example, free samples and point-of-purchase displays will often be accompanied by a store manager or employee who can explain the product and provide further information. You can’t sample a TV commercial or get more information without going to the store or getting on the internet.... for Four Reasonsne of the Laws of the Universe for true success is you have to do the work first. Good ideas are a dime a dozen.
The good news is this: if you’ve paid your dues and have acquired intangible knowledge, priceless experience and yes, even insights into your chosen field, you are ready to be paid for that knowledge. What you need now is to position yourself strategically in front of the people with the checkbook.
There are 10 questions I use with new clients to make sure they create the results they really want. It may seem like an unimportant task, but it is critical. You see, we go out and spend a lot of money on brochures or websites, but if the message is off, you won’t hit your target. These 10 essential questions will help you quickly clarify your own personal strategy.
1. What is your revenue bucket?
To answer this question you need to go a few years into the future, between 3 and 5. Now ask yourself how much money have you earned? That gives you the clues to where your wealth will come from. If you don’t have a revenue bucket to catch all the good leads, clients or sales you create, the energy will go to someone else who does have their bucket in place.
2. What do you want to be paid for?
This question is trickier than it looks. You want to ask yourself to distinguish between the job that you are very good at (you’ve been doing it for years) and the one you want to do. You will create a different publicity or marketing strategy depending on the path you choose, be it, keynote speeches, workshops, clients or consulting.
3. Who needs to hear your message?
One of the greatest secrets of success is to find a need and fill it. (Napoleon Hill, Think and Grown Rich) So ask yourself, “Who needs to hear my message?” Once you have identified the group, the next step is to look at their ability to pay. This answer will guide you in the development of your personal strategy and choices of the products, services and talks you offer the public.
4. How do I want my message delivered?
This answer has more to do with your personality than anything else. Do you love large groups of people or one-on-one interactions? Do you work at home to avoid the traffic? All of these types of questions will help you narrow your choice of delivery. For a large ticket item, you may have to develop a multi step strategy, a
I wanted to take a few minutes to address some of the most common questions asked by individuals looking to start a new career in the mortgage industry. These are some of the same questions that I asked myself when I was curious about obtaining a position as a Mortgage Broker. Although I had many questions here were the top ones.Do I Need A License?One of the most frequently asked questions by individuals interested in a career in the mortgage industry is if they need a license. Most people think that a license is required because you are dealing with real estate, and since real-estate agents have to have them, then Mortgage Brokers and Loan Officers probably need to have them as well. Surprisingly, in most States, a license is not required to become a mortgage broker/loan officer. However, the rules and regulations are different for those who own or are interested in starting up th
1. What is your revenue bucket?
To answer this question you need to go a few years into the future, between 3 and 5. Now ask yourself how much money have you earned? That gives you the clues to where your wealth will come from. If you don’t have a revenue bucket to catch all the good leads, clients or sales you create, the energy will go to someone else who does have their bucket in place.
2. What do you want to be paid for?
This question is trickier than it looks. You want to ask yourself to distinguish between the job that you are very good at (you’ve been doing it for years) and the one you want to do. You will create a different publicity or marketing strategy depending on the path you choose, be it, keynote speeches, workshops, clients or consulting.
3. Who needs to hear your message?
One of the greatest secrets of success is to find a need and fill it. (Napoleon Hill, Think and Grown Rich) So ask yourself, “Who needs to hear my message?” Once you have identified the group, the next step is to look at their ability to pay. This answer will guide you in the development of your personal strategy and choices of the products, services and talks you offer the public.
4. How do I want my message delivered?
This answer has more to do with your personality than anything else. Do you love large groups of people or one-on-one interactions? Do you work at home to avoid the traffic? All of these types of questions will help you narrow your choice of delivery. For a large ticket item, you may have to develop a multi step strategy, a
For decades, local mom and pop businesses could rely on word of mouth and traditional print services to garner customers. If the local businesses had a good or service that they wanted to promote, they could just call up the local newspaper and ask for an advertisement. However, as media has evolved towards more sophisticated routes such as the Internet, it has become increasingly more difficult (and oftentimes prohibitively expensive) for local businesses to stand-out against the crowd by advertising in both newer and older types of media.Yet, local businesses continually find themselves facing a problem. As potential customers become more Internet savvy, local companies could be doing themselves a great disservice by not having some sort of exposure on the Internet.According to Kelsey Research, 70% of US households now use the internet when searching for local products and services. In fact, i
This question is trickier than it looks. You want to ask yourself to distinguish between the job that you are very good at (you’ve been doing it for years) and the one you want to do. You will create a different publicity or marketing strategy depending on the path you choose, be it, keynote speeches, workshops, clients or consulting.
3. Who needs to hear your message?
One of the greatest secrets of success is to find a need and fill it. (Napoleon Hill, Think and Grown Rich) So ask yourself, “Who needs to hear my message?” Once you have identified the group, the next step is to look at their ability to pay. This answer will guide you in the development of your personal strategy and choices of the products, services and talks you offer the public.
4. How do I want my message delivered?
This answer has more to do with your personality than anything else. Do you love large groups of people or one-on-one interactions? Do you work at home to avoid the traffic? All of these types of questions will help you narrow your choice of delivery. For a large ticket item, you may have to develop a multi step strategy, a
First impressions count. And there’s no better way to start off on a positive note than to orchestrate a smooth, genial exchange of introduction. Follow these etiquette tips when approaching someone for the first time:Watch your timing. Establish your presence in a small group before you introduce yourself. Make eye contact with each individual first. You don’t want to appear as if you’re “crashing” a conversation.Higher-ups extend the first hand. Chivalry may not be dead, but it’s dying. It used to be considered proper for a man to wait for a woman to extend her hand before shaking it. Today, the individual who carries the more important job title or authority level initiates a handshake.Stand and shake. Never remain seated when you’re introduced to someone who’s standing alongside you. The old-fashioned custom of having men stand while women remain seated has lost its currency. You’re expected to
4. How do I want my message delivered?
This answer has more to do with your personality than anything else. Do you love large groups of people or one-on-one interactions? Do you work at home to avoid the traffic? All of these types of questions will help you narrow your choice of delivery. For a large ticket item, you may have to develop a multi step strategy, and make sure it works with your lifestyle.
5. How do I show myself to prospective clients?
This may seem straightforward but your presentation to the world needs to be consistent with what you are selling. In today’s world a website is a must. It is now to business credibility what the business card use to be. If you say, “my website’s under construction” or “I don’t like my website” STOP!!!!! You
are telling your potential clients you don’t take care of priorities. Now would you want to do business with that person? Probably not. Besides having a clean and easy to navigate site, make sure your clients can easily access the information you want them to buy.
6. What century are you living in?
Are you in the electronic age? Do you have a digital press kit, speaker’s kit and media kit? These are not the same and may share some of the same elements but not all. Your bio should be angled towards the type of interest you are trying to create. In my media book, where I create bios to pitch my client to the press and broadcast media, I often write 2 or 3 bios that speak right to the topic area the reporter is writing about. I then fine-tune the pitch to answer the reporter’s questions. All of these kits should be in a pdf or zip format and ready to be download or sent when you need it.
7. Are you ready to go?
You need to have your media savvy suitcase packed at all times. Quick name a business you admire. Now how do you know about them? Nine times out of 10 it is because you read about them in an article, saw an advertisement or heard about them in the news. Ten times out of 10 it is because they were visible to you. If a company, person or celebrity is packaged correctly, you have a favorable impression, if not, you have an image that is hard to shake. Make sure you are always ready to put your best foot forward the first time. If you’re not ready, get ready to be successful.
8. Who’s story are you telling?
The only one interested in your story is your mother. You want to start telling the story from your customer’s point of view. What’s so special about your product or service? We want the substance of your expertise, the Cliff notes to life, if you will. What do you do different than anybody else. You will find it is a unique mixture of your life’s experiences plus your expertise that defines your competitive edge. It doesn’t m
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