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    Minding Your Own Brand - How Low Can You Go?
    While judging a freshman business plan competition at a local university, I noticed a pattern. Each of the student groups said they were developing a premium brand, but they would use a low-cost penetration pricing strategy. Even though they were often selling at a loss, they explained that by entering the market as the low price leader they would gain market share, people would fall
    ever hope to accomplish your business goals, you must know in detail what those goals are in the first place.

    S.M.A.R.T. Goals for Entrepreneurs

    The S.M.A.R.T. goal-setting technique i

    How To Give Exceptional Customer Service
    Service is Adding People To The ProductMuch of the information in this article came from three video tapes on customer service: * In Search of Excellence * How To Give Exceptional Customer Service from Career Tracks* How To Deliver Superior Customer Service from Inc. Business Resources* Why is customer service so important? A study by U.S. News & World Report found the averag
    Most entrepreneurs would not want to meet me at a party.

    Here are just a few of the questions I'd hit you with:

    What's your business? How are you different from your competitors? Where do you find your customers? Advertising, word-of-mouth, a referral system, joint ventures? Do you have a back-end? How much do you want to earn? By when? Are you making progress? How do you know? Is what you want to accomplish even possible?

    Why am I grilling you with all these questions? Let me explain with an example.

    Let's say your goal is to make more money. Okay, then here's how: Close your business today so you don't make any sales. Open your business tomorrow and make one sale for $1.

    Goal achieved, right? Technically, yes. But that's not really what you meant by making more money, is it?

    Before you can ever hope to accomplish your business goals, you must know in detail what those goals are in the first place.

    S.M.A.R.T. Goals for Entrepreneurs

    The S.M.A.R.T. goal-setting technique is

    Business Plan Basics - Part 1
    Online or offline, when you want to start a business you need a business plan. Writing a business plan helps when pursuing investment capital, but it also helps you set some clear goals. A business plan is a living document, so you can first create it as an outline and develop it later, as your business grows.Executive Summary:This is the most important section of you
    find your customers? Advertising, word-of-mouth, a referral system, joint ventures? Do you have a back-end? How much do you want to earn? By when? Are you making progress? How do you know? Is what you want to accomplish even possible?

    Why am I grilling you with all these questions? Let me explain with an example.

    Let's say your goal is to make more money. Okay, then here's how: Close your business today so you don't make any sales. Open your business tomorrow and make one sale for $1.

    Goal achieved, right? Technically, yes. But that's not really what you meant by making more money, is it?

    Before you can ever hope to accomplish your business goals, you must know in detail what those goals are in the first place.

    S.M.A.R.T. Goals for Entrepreneurs

    The S.M.A.R.T. goal-setting technique i

    Lone Ranger or Collaborator
    As a kid I spent hours alone, practicing the cello, writing novels and playing with my pet mouse. Yes, I played with a gang of neighborhood kids, too, but there's always been a strong "lone ranger" streak in me.It wasn't until I was 36 years old that I finally began to understand fully the power and creative high of being a collaborator. I had started a handmade tile business
    complish even possible?

    Why am I grilling you with all these questions? Let me explain with an example.

    Let's say your goal is to make more money. Okay, then here's how: Close your business today so you don't make any sales. Open your business tomorrow and make one sale for $1.

    Goal achieved, right? Technically, yes. But that's not really what you meant by making more money, is it?

    Before you can ever hope to accomplish your business goals, you must know in detail what those goals are in the first place.

    S.M.A.R.T. Goals for Entrepreneurs

    The S.M.A.R.T. goal-setting technique i

    Getting the Job You Love - Easy Steps!
    If you are stuck at a job or a career that you hate, you can find a job you love, with some work and effort.Many people in the world have jobs that they hate and they often see no way out of it. So, they often fail to put their best efforts forward and they only dream about what could be.There are things each and every one can do. With focus and real effort, it's possib
    ou don't make any sales. Open your business tomorrow and make one sale for $1.

    Goal achieved, right? Technically, yes. But that's not really what you meant by making more money, is it?

    Before you can ever hope to accomplish your business goals, you must know in detail what those goals are in the first place.

    S.M.A.R.T. Goals for Entrepreneurs

    The S.M.A.R.T. goal-setting technique i

    Seven Things You Need To Think Of in Business Backups
    When you think of doing backups, the most common thoughts go to your computer and maybe your emails but as business owners we have much more than that to consider. Here are some things that likely haven't occurred to you that you need to be backing up.Backup your mailing list - What would you do if you lost all the leads and prospects you have worked so hard and paid good mon
    ever hope to accomplish your business goals, you must know in detail what those goals are in the first place.

    S.M.A.R.T. Goals for Entrepreneurs

    The S.M.A.R.T. goal-setting technique is popular because of its simplicity and power. Clarify your goals according to the following criteria:

    Specific

    Measurable

    Achievable

    Results-oriented

    Time-bound

    Let's give it a try with the goal of "making more money."

    Specific: How much more? Do you mean revenue, profit, or net worth? From new customers or existing customers? At the initial point of purchase or on the back-end? In a windfall or over time?

    Measurable: How will you track your progress? Daily, weekly, monthly, quarterly? By dollar increase or percentage increase?

    Achievable: How big is this challenge for you? Have you ever done anything like it before? Has anyone else? Yes, there's always someone who's first, and you may be that person, but make sure you know t

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