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Casual Articles - Marketing Events: 7 Keys to Timing
Diesel Fuel Taking out the Sulfur
In 2006 sulfur will no longer be in diesel fuel as per legislation signed into law by President Clinton. The EPA laws will soon be effective. So you want to take the Sulfur out of Diesel Fuel? Great, but not now; we need to phase this in. Perhaps require in two years that every truck manufactured not need it, and then eliminate the fuel in six years by raising the cost slowly as trucking companies trade in old units and retrofit those before re-sold. By that time we will all be looking into other technologies anyway. Slowing down the dollar and having a weak dollar may seem like the answer to improve the impending trade deficit, but at what cost?Why should we give back all of our economic expansion because other currencies and countries cannot legitimately control their corruption or protectionism long enough to improve them
omplete information, and a fairIn 2006 sulfur will no longer be in diesel fuel as per legislation signed into law by President Clinton. The EPA laws will soon be effective. So you want to take the Sulfur out of Diesel Fuel? Great, but not now; we need to phase this in. Perhaps require in two years that every truck manufactured not need it, and then eliminate the fuel in six years by raising the cost slowly as trucking companies trade in old units and retrofit those before re-sold. By that time we will all be looking into other technologies anyway. Slowing down the dollar and having a weak dollar may seem like the answer to improve the impending trade deficit, but at what cost?Why should we give back all of our economic expansion because other currencies and countries cannot legitimately control their corruption or protectionism long enough to improve them
Choosing a Good Point of Sale System
Choosing a good point of sale system is one of the most important aspects of a new or existing business. A good point of sale system can help you serve your customers better and more effectively, helps with inventory and bookeeping, can give you valuable reporting features and streamline the checkout process. Do you use credit cards? A POS system can integrate that as well and can totally eliminate the terminal fees you are used to paying for.A typical point of sale system consists of, the register computer, monitor, cash drawer, bar code scanner, receipt printer, mag strip reader, and pole display (for retail establishments). Touch screen monitors are growing in popularity, making it easier by just having to touch the screen for what you want instead of having to remember keyboard keys or use a mouse.The POS Software
Determining the "best" time to do a particular marketing event or run a promotion is a decision fraught with indecision, incomplete information, and a fair Choosing a good point of sale system is one of the most important aspects of a new or existing business. A good point of sale system can help you serve your customers better and more effectively, helps with inventory and bookeeping, can give you valuable reporting features and streamline the checkout process. Do you use credit cards? A POS system can integrate that as well and can totally eliminate the terminal fees you are used to paying for.A typical point of sale system consists of, the register computer, monitor, cash drawer, bar code scanner, receipt printer, mag strip reader, and pole display (for retail establishments). Touch screen monitors are growing in popularity, making it easier by just having to touch the screen for what you want instead of having to remember keyboard keys or use a mouse.The POS Software
Brand Your Market: Simplicity Goes a Long Way Toward Identifying Your Brand
Occasionally, I come across a brand so simple and precise I have to stand back and appreciate the austerity of it. Most often these brands are signature brands.A copywriter friend signs her work “Dina” and it’s quite effective. Her name is simple, clean lined, and unique enough that it’s all she needs. Everyone in the industry recognizes her work, because it follows the simplistic style of her signature; straightforward, implicit, and concise.Our current President is identifiable by his middle initial. Through all of history I imagine he will be recognized as George W.Nobody has to tell you that “Bugs” is a bunny. Everyone knows that “Bugs” has long pink ears and a fluffy tail.When a local business owner came to me this week with an issue about renaming her business, the solution was obvious. Her non-sto
do a particular marketing event or run a promotion is a decision fraught with indecision, incomplete information, and a fairOccasionally, I come across a brand so simple and precise I have to stand back and appreciate the austerity of it. Most often these brands are signature brands.A copywriter friend signs her work “Dina” and it’s quite effective. Her name is simple, clean lined, and unique enough that it’s all she needs. Everyone in the industry recognizes her work, because it follows the simplistic style of her signature; straightforward, implicit, and concise.Our current President is identifiable by his middle initial. Through all of history I imagine he will be recognized as George W.Nobody has to tell you that “Bugs” is a bunny. Everyone knows that “Bugs” has long pink ears and a fluffy tail.When a local business owner came to me this week with an issue about renaming her business, the solution was obvious. Her non-sto
Before You Change Jobs, Change Yourself
Don’t feel appreciated on your job? You’re not alone. Even worse than not receiving praise for good work, is being degraded, belittled or ridiculed by your supervisor, coworkers or both.No matter what job you have, there are some aspects of it you don’t like. Many people work in an atmosphere so toxic that they dread going to work, and often experience sick spells from the anticipation and actual abuse, etc. What can you do if you’re in a negative work environment?Most people would quickly retort, “Quit! Get another job.” But is that really the solution? Of course you want to seek a job where you can feel appreciated and gratified, but changing jobs may not bring the happy results you’re seeking if you’re going to be the same YOU in each new situation. Before you quit your job, there are a few things you may need to d
or run a promotion is a decision fraught with indecision, incomplete information, and a fairDon’t feel appreciated on your job? You’re not alone. Even worse than not receiving praise for good work, is being degraded, belittled or ridiculed by your supervisor, coworkers or both.No matter what job you have, there are some aspects of it you don’t like. Many people work in an atmosphere so toxic that they dread going to work, and often experience sick spells from the anticipation and actual abuse, etc. What can you do if you’re in a negative work environment?Most people would quickly retort, “Quit! Get another job.” But is that really the solution? Of course you want to seek a job where you can feel appreciated and gratified, but changing jobs may not bring the happy results you’re seeking if you’re going to be the same YOU in each new situation. Before you quit your job, there are a few things you may need to d
Good Manners Enhance Your Chances of Success in Your Career
Etiquette advices have created amazing results for serious individual professionals and businesses who are serious about improving their confidence level and chances to succeed in their careers and social life.In any society or community, who you are shows in how you behave and also how you appear to others. How you look, talk, walk, sit, stand, eat and even how you feel, the sum of how you present yourself, will always speak volumes about who you are and what impression you have on others.This is not only true in your personal life but, your professional life as well. In recent times people have become less and less conscious of good manners due to decline in human interaction in this era of the high-tech workplace and the fact that business in general is becoming less impersonal. As a result of this, people are beco
on fraught with indecision, incomplete information, and a fairEtiquette advices have created amazing results for serious individual professionals and businesses who are serious about improving their confidence level and chances to succeed in their careers and social life.In any society or community, who you are shows in how you behave and also how you appear to others. How you look, talk, walk, sit, stand, eat and even how you feel, the sum of how you present yourself, will always speak volumes about who you are and what impression you have on others.This is not only true in your personal life but, your professional life as well. In recent times people have become less and less conscious of good manners due to decline in human interaction in this era of the high-tech workplace and the fact that business in general is becoming less impersonal. As a result of this, people are beco
Customer Service And The Truth About Happy Customers
All entrepreneurs who run their own small companies believe that they have the greatest customer service and yet if they were to survey their customers they might find out the truth about exactly how happy their customers actually are. When doing surveys for customer service for small businesses I am always amazed at the difference between what the entrepreneur thinks about his own customer service and what the customers actually think.Another interesting point is that many customers who no longer do business with the company had a bad experience with customer service and rather than telling the company about it they told 20 of their best friends about the poor customer service they received. These customers generally will not participate in customer surveys because they are no longer customers or because they are not the
omplete information, and a fair amount of hoping that the winds of fate don't conspire against you.All entrepreneurs who run their own small companies believe that they have the greatest customer service and yet if they were to survey their customers they might find out the truth about exactly how happy their customers actually are. When doing surveys for customer service for small businesses I am always amazed at the difference between what the entrepreneur thinks about his own customer service and what the customers actually think.Another interesting point is that many customers who no longer do business with the company had a bad experience with customer service and rather than telling the company about it they told 20 of their best friends about the poor customer service they received. These customers generally will not participate in customer surveys because they are no longer customers or because they are not the
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