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Casual Articles - Eight Free Marketing Ideas to Promote Your Expertise
The Jewelry Repairer needs special training, ability to work on a tedious job for hours and a love for jewelry. He may work in a variety of places and possibly be self-employed.Education Requirements: The repairer should have finished high school where he took classes in chemistry, physics, shop and mechanical drawing. He may have attended a community college or trade school where he took courses in jewelry repair techniques, as well as use and care of tools and machines.
7. Write testimonials and comments for others.
Writing testimonials for people you do business with, or for authors whose books you have read, may get you noticed if they put your comment at their website or in their ezine. Posting to other peoples’ blogs or in forums and discussion lists related to your target market also works well. Putting a link in your posts will drive traffic to your website.
8. Send a press release.
Sending a press release makes good business sense. You can create a list of media contacts that you could use many times. Write your press release and connect it to a current event in the news
Are you sick of the rat race? Tired of your boss barking orders at you? Thinking of telling them all to “shove it” so you can start your own business and answer to no one but yourself?You’re not alone. Millions of people dream of going into business for themselves and becoming the next great entrepreneur success story.The United States has long been a nation of innovators and entrepreneurs, dating back to the days when steel and railroad tycoons ruled the world.
1. Make customer service a priority
Providing exceptional customer service will keep your clients coming back and sending you referrals. Follow up by phone or email with people you meet. Have a policy to respond to all inquiries within 24 hours. Provide a personal touch by making phone calls and putting customer’s needs first.
2. Add value
Giving away value that will serve your clients and prospects is a great way to bond your relationships. You can create raving fans by over-delivering on value and being of service in meeting the key needs of your prospects and clients. This doesn’t mean giving away more of your time. You can be creative in thinking about what clients would really like from you over and above the time they spend with you.
3. Expand your database
Creating a targeted list of people who would like to hear from you is the #1 thing you need to do to promote your expertise and expand the reach of your business. Treat every encounter you have as a chance to expand your network.
4. Keep in touch
Designing a ‘keep-in-touch’ strategy is crucial to your business growth. On average, it takes at least seven contacts before people are ready to do business with you. You need to regularly send items like a tips list, a book review, an article, an interview, or a checklist to clients and prospects to keep your services top of mind.
5. Ask for testimonials
Clients are very happy to say nice things about you if you ask them. Place their comments in a prominent place in all your promotional materials (with their permission, of course); at your web site, in your brochure, in your e-zine. Ask clients to be as specific as possible, and to write about real results they achieved or a valuable difference you made to them, rather than just general, vague comments that anyone could say.
6. Write and submit articles.
If you like to write, article writing is a very effective promotional tool. Even if you don’t like to write, you can dictate an article into your voice recorder or voice dictation software, and then have it transcribed. Send articles to print publications, online article directories, and specific online sites that your target market would read.
7. Write testimonials and comments for others.
Writing testimonials for people you do business with, or for authors whose books you have read, may get you noticed if they put your comment at their website or in their ezine. Posting to other peoples’ blogs or in forums and discussion lists related to your target market also works well. Putting a link in your posts will drive traffic to your website.
8. Send a press release.
Sending a press release makes good business sense. You can create a list of media contacts that you could use many times. Write your press release and connect it to a current event in the news
Are illegal aliens really the only people who are willing to work at a car wash? Are car wash owners really forced to hire them just to stay in business? Or are the car wash owners really just exploiting the labor to the highest possible degree? If so, why? Are they just greedy in not wishing to pay benefits, have health insurance or pay over time?We know that Hispanic illegal aliens will not complain against OSHA violations, on the job minor injuries or minor violations
2. Add value
Giving away value that will serve your clients and prospects is a great way to bond your relationships. You can create raving fans by over-delivering on value and being of service in meeting the key needs of your prospects and clients. This doesn’t mean giving away more of your time. You can be creative in thinking about what clients would really like from you over and above the time they spend with you.
3. Expand your database
Creating a targeted list of people who would like to hear from you is the #1 thing you need to do to promote your expertise and expand the reach of your business. Treat every encounter you have as a chance to expand your network.
4. Keep in touch
Designing a ‘keep-in-touch’ strategy is crucial to your business growth. On average, it takes at least seven contacts before people are ready to do business with you. You need to regularly send items like a tips list, a book review, an article, an interview, or a checklist to clients and prospects to keep your services top of mind.
5. Ask for testimonials
Clients are very happy to say nice things about you if you ask them. Place their comments in a prominent place in all your promotional materials (with their permission, of course); at your web site, in your brochure, in your e-zine. Ask clients to be as specific as possible, and to write about real results they achieved or a valuable difference you made to them, rather than just general, vague comments that anyone could say.
6. Write and submit articles.
If you like to write, article writing is a very effective promotional tool. Even if you don’t like to write, you can dictate an article into your voice recorder or voice dictation software, and then have it transcribed. Send articles to print publications, online article directories, and specific online sites that your target market would read.
7. Write testimonials and comments for others.
Writing testimonials for people you do business with, or for authors whose books you have read, may get you noticed if they put your comment at their website or in their ezine. Posting to other peoples’ blogs or in forums and discussion lists related to your target market also works well. Putting a link in your posts will drive traffic to your website.
8. Send a press release.
Sending a press release makes good business sense. You can create a list of media contacts that you could use many times. Write your press release and connect it to a current event in the news
Most people think finding a job is a challenge while most employers believe that finding the right person for the job is the challenge. The truth of the matter is that both hiring and job hunting are challenging and stressful. However, on-demand recruiting is a new option for employers looking for employees with specific skill sets. On demand recruiting software is available that helps employers find exactly what they are looking for. And, the recruiting software is customizable
4. Keep in touch
Designing a ‘keep-in-touch’ strategy is crucial to your business growth. On average, it takes at least seven contacts before people are ready to do business with you. You need to regularly send items like a tips list, a book review, an article, an interview, or a checklist to clients and prospects to keep your services top of mind.
5. Ask for testimonials
Clients are very happy to say nice things about you if you ask them. Place their comments in a prominent place in all your promotional materials (with their permission, of course); at your web site, in your brochure, in your e-zine. Ask clients to be as specific as possible, and to write about real results they achieved or a valuable difference you made to them, rather than just general, vague comments that anyone could say.
6. Write and submit articles.
If you like to write, article writing is a very effective promotional tool. Even if you don’t like to write, you can dictate an article into your voice recorder or voice dictation software, and then have it transcribed. Send articles to print publications, online article directories, and specific online sites that your target market would read.
7. Write testimonials and comments for others.
Writing testimonials for people you do business with, or for authors whose books you have read, may get you noticed if they put your comment at their website or in their ezine. Posting to other peoples’ blogs or in forums and discussion lists related to your target market also works well. Putting a link in your posts will drive traffic to your website.
8. Send a press release.
Sending a press release makes good business sense. You can create a list of media contacts that you could use many times. Write your press release and connect it to a current event in the news
You first may be asking: what qualifies me as a Yellow Page expert? I worked as an advertising consultant for a Bell System division for nearly 25 years. During that time, I counseled about 3000 businesses in advertising design, marketing programs, and promotional campaigns. I was a top performer for about half that time and won numerous awards and honors. With that background, let me discuss the unique media known as directory advertising.In my market, we had about 80,00
6. Write and submit articles.
If you like to write, article writing is a very effective promotional tool. Even if you don’t like to write, you can dictate an article into your voice recorder or voice dictation software, and then have it transcribed. Send articles to print publications, online article directories, and specific online sites that your target market would read.
7. Write testimonials and comments for others.
Writing testimonials for people you do business with, or for authors whose books you have read, may get you noticed if they put your comment at their website or in their ezine. Posting to other peoples’ blogs or in forums and discussion lists related to your target market also works well. Putting a link in your posts will drive traffic to your website.
8. Send a press release.
Sending a press release makes good business sense. You can create a list of media contacts that you could use many times. Write your press release and connect it to a current event in the news
I have been thinking about a conversation I had last night with a young woman I used to work with and thought I would share what may be possible solutions for all of you who are feeling frustrated, angry, unappreciated and just plain crummy about getting up and going to work everyday. So what are you going to do about it? And just when are you going to stop making excuses for staying and get yourself out of the mire you call a job. Of course, you need to make the decisions based
7. Write testimonials and comments for others.
Writing testimonials for people you do business with, or for authors whose books you have read, may get you noticed if they put your comment at their website or in their ezine. Posting to other peoples’ blogs or in forums and discussion lists related to your target market also works well. Putting a link in your posts will drive traffic to your website.
8. Send a press release.
Sending a press release makes good business sense. You can create a list of media contacts that you could use many times. Write your press release and connect it to a current event in the news or to a holiday season to get noticed. Send it directly to the specific editor for your area of specialty. Don’t make it too salesy or about promoting you or your business – that would be an ad, not a press release.
Choose to take action on any of these ideas to expand on your current marketing strategies and promote your expertise for free.
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Copyright 2006 by Jan Marie Dore. www.janmariedore.com
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