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Casual Articles - Connecting in Life and in Business - Are you Connecting?
Advertising: Is There Nothing New Under the Sun?
My wife and I were cruising around the antique shops in Twin Falls when I came upon a book published in 1912 by the A.W. Shaw Company, Chicago, New York. The title is How to Write Advertisements that Sell.The book is part of a series of “how to” books and the author or authors are not revealed.The First Chapter of the book has a clever little table that all of y
the base that holds the tip above the surface of the ocean, is how we feel when we say what we say.
The feeling beneath the words provides an emotional current that gets infused within the words as they are spoken.
The reason whMy wife and I were cruising around the antique shops in Twin Falls when I came upon a book published in 1912 by the A.W. Shaw Company, Chicago, New York. The title is How to Write Advertisements that Sell.The book is part of a series of “how to” books and the author or authors are not revealed.The First Chapter of the book has a clever little table that all of y
Attention Businesses: Why You Should Welcome Competition
I’ve been an advertising consultant to thousands of businesses over the past 35 years. During that period, I listened to various companies bemoan the fact that another competitor was entering their marketplace. I asked them why that was a problem, and they usually explained how the new guy would probably take away some of their customers. If this appears to be a legitimate co
The Principle of Connecting:
Most of us want to know how to connect better with others in relationships of every kind, including business relationships. We often feel the desire to connect, but sadly realize that our attempts have not truly been successful. However, we can all experience consistently satisfying connections when we understand the hidden dynamics by which they are ruled.I’ve been an advertising consultant to thousands of businesses over the past 35 years. During that period, I listened to various companies bemoan the fact that another competitor was entering their marketplace. I asked them why that was a problem, and they usually explained how the new guy would probably take away some of their customers. If this appears to be a legitimate co
Connecting occurs when one is simultaneously intra-connected and inter-connected. Intra-connection is the connection of one to oneself. Inter-connection is the connection of with others. These must occur at the same time, although the intra-connection is the foundation of inter-connection, and must be cultivated in order for connection to really take place.
Imagine that our attempts to connect with others are like an iceberg. The tip of the iceberg represents what we say. The foundation of the iceberg, the base that holds the tip above the surface of the ocean, is how we feel when we say what we say. The feeling beneath the words provides an emotional current that gets infused within the words as they are spoken. The reason why
Buying Jewelry For Your Business Part 2: Buying Sterling Silver Jewelry
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every gene
not truly been successful. However, we can all experience consistently satisfying connections when we understand the hidden dynamics by which they are ruled.Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every gene
Connecting occurs when one is simultaneously intra-connected and inter-connected. Intra-connection is the connection of one to oneself. Inter-connection is the connection of with others. These must occur at the same time, although the intra-connection is the foundation of inter-connection, and must be cultivated in order for connection to really take place.
Imagine that our attempts to connect with others are like an iceberg. The tip of the iceberg represents what we say. The foundation of the iceberg, the base that holds the tip above the surface of the ocean, is how we feel when we say what we say. The feeling beneath the words provides an emotional current that gets infused within the words as they are spoken. The reason wh
The Light at the End of the Tunnel
If you found yourself unemployed today, would you want the job you have now? Would you be eager to apply for it?What about your career as a whole? If you’d never worked in your current industry, would you consciously choose to work in it now?Many people just fall into their current line of work without ever consciously choosing it. For example, I fell into computer pro
nd inter-connected.
Intra-connection is the connection of one to oneself.
Inter-connection is the connection of with others.
These must occur at the same time, although the intra-connection is the foundation of inter-connection, and must be cultivated in order for connection to really take place. If you found yourself unemployed today, would you want the job you have now? Would you be eager to apply for it?What about your career as a whole? If you’d never worked in your current industry, would you consciously choose to work in it now?Many people just fall into their current line of work without ever consciously choosing it. For example, I fell into computer pro
Imagine that our attempts to connect with others are like an iceberg. The tip of the iceberg represents what we say. The foundation of the iceberg, the base that holds the tip above the surface of the ocean, is how we feel when we say what we say. The feeling beneath the words provides an emotional current that gets infused within the words as they are spoken. The reason wh
Change Careers? Why Not?
Changing careers? Thinking about it? If not, why not? If you’re not happy where you are, then changing your career may be a wonderful move. However, change is a scary concept and shifting careers can be downright terrifying to consider. Relax, it doesn’t have to be.Are you happy where you are? If so, congratulations, best wishes, stay there. Change for change’s sake is just s
, and must be cultivated in order for connection to really take place. Changing careers? Thinking about it? If not, why not? If you’re not happy where you are, then changing your career may be a wonderful move. However, change is a scary concept and shifting careers can be downright terrifying to consider. Relax, it doesn’t have to be.Are you happy where you are? If so, congratulations, best wishes, stay there. Change for change’s sake is just s
Imagine that our attempts to connect with others are like an iceberg. The tip of the iceberg represents what we say. The foundation of the iceberg, the base that holds the tip above the surface of the ocean, is how we feel when we say what we say. The feeling beneath the words provides an emotional current that gets infused within the words as they are spoken. The reason wh
The Power of the Freebie
J. W. Wrigley, the chewing gum king is reported to have said: "Half the money I spend on advertising is wasted. The problem isI don't know which half."You too could be wasting half the money you spend on advertising if you don’t do these three things:1.Switch from brand name or prestige advertising to direct response. 2.Code all your advertisements. 3.Ask
the base that holds the tip above the surface of the ocean, is how we feel when we say what we say.
The feeling beneath the words provides an emotional current that gets infused within the words as they are spoken.
The reason why we feel as we do is the point of origin of the feeling that becomes infused into our attempt to connect. J. W. Wrigley, the chewing gum king is reported to have said: "Half the money I spend on advertising is wasted. The problem isI don't know which half."You too could be wasting half the money you spend on advertising if you don’t do these three things:1.Switch from brand name or prestige advertising to direct response. 2.Code all your advertisements. 3.Ask
A great majority of the time, people are not aware of the true reason that gives birth to their feelings. Because we mentally attach a reason to the feeling based on past conditioning and programming, that reason no longer reflects accurately who we are and what we desire in the present moment. Interestingly enough, the tip of the iceberg is approximately 8% of the total formula of connecting. The remaining 92% are the foundation of the iceberg, the part that is underneath the water. Although we may not perceive this 92% with our five senses, we feel it through the multi-sensory dimension of who we are.
A great question to now ask yourself is “What is getting in the way of me being intra-connected?” As you ponder this question, here is a wonderful concept to embrace: You do not have to c
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