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  • Casual Articles - A Great One-Liner Opens the Door For More Ideal Customers To Walk Through

    Voice Mail, 800 Numbers Increase Business Credibility
    Millions of Americans are small business owners, while millions more have second income streams from home-based businesses. Still others work remotely, or telecommute, at least part-time. Over the past decade, I've had the opportunity to do all three. Although attitudes have changed in the past ten years, I find that there continues to be some stigma attached to working in a professional career from home. The credibility of those of us who don't commute is sometimes questioned by those who do. That's why it's important to use voice mail and other tools to put the most professional face on our home-based businesses. During my tenure as the editor-in-chief of two consumer magazines, I worked out of my home office in northern California. Although the publishers had offices in New York and New Jersey,
    ight know or have relationships with people who are potential clients, your goal is to earn the right to keep talking, to incite curiosity and to get them to ask you to talk more. This initial answer to that question is not meant to be a full explanation of your entire life’s work. Instead the intent here is to get them interested and to ge
    Job Interview Dressing Tips
    It's time to head for the interview and you have one question. What is the job interview dressing code? Yes. Everyone has that same doubt. Should you be too formal? Should you just be yourself? Should you portray yourself as a happy-go-lucky character and dress as you please? Ear rings, nose rings, tattoos and other stuff that has been your style statement ?should they come off? Would you make more of an impression if you stood out from the rest of the crowd? Yes. These are some questions that plague many people. Dressing for the interview is a big issue and many get stuck at this critical area.The answer is actually quite simple. The job interview being a formal meeting between people who are assessing each other's capability and "fit" to work together in a professional environment, the dress code mus
    Getting more clients starts with getting your foot in the door. A great one-liner can be your door man, and get more customers and partners to come in and start a relationship with your company. Before anyone is going to do business with you, they must first understand why you are in business in the first place. While this may seem obvious to you, each new person you meet needs to hear your story in a way that will make them want to be a part of it. That first simple sentence can make all the difference. A great one-liner makes you stand out from the crowd and can turn casual conversations into the beginnings of great business deals. How? A concise explanation of your company in the form of a savvy one-liner shows that you know what you do, you’re clever and it will sink into the mind of your target client immediately just like a one-liner in a movie. That one memorable line that stays with you, long after the popcorn and candy have been eaten and the lights have come up. You remember the feeling that line invoked in you and it makes you want to come back for more. A great one liner, gets you your first yes, in the form of a, “Tell me more,” response. That way when you start your pitch, your prospect is already hooked.

    How many times do you get asked, so what do you do? When talking to anyone you meet who could be a potential client or might know or have relationships with people who are potential clients, your goal is to earn the right to keep talking, to incite curiosity and to get them to ask you to talk more. This initial answer to that question is not meant to be a full explanation of your entire life’s work. Instead the intent here is to get them interested and to get

    A New Spin on Mystery Shopping
    Have you been using mystery shoppers or web or phone surveys looking for something new? Do you need more data points? Look no further than your email database of customers. Here is an inexpensive and fun way to not only help move service forward, but continue to cement the loyalty of your customers.If you have a database of customers to whom you send offers on a regular basis, try this new spin on e-mail marketing. Instead of sending the typical coupon or discount offer, deputize them to be on-the-spot managers. In the e-mail, which can include a typical offer, have a “Bulls-eye” buck and a “You missed” buck that they can print out.On each one, have two or three desired behaviors you are looking for --- great service, smiles, saying thank-you, cook times, food quality, and so on. Rotate t
    to you, each new person you meet needs to hear your story in a way that will make them want to be a part of it. That first simple sentence can make all the difference. A great one-liner makes you stand out from the crowd and can turn casual conversations into the beginnings of great business deals. How? A concise explanation of your company in the form of a savvy one-liner shows that you know what you do, you’re clever and it will sink into the mind of your target client immediately just like a one-liner in a movie. That one memorable line that stays with you, long after the popcorn and candy have been eaten and the lights have come up. You remember the feeling that line invoked in you and it makes you want to come back for more. A great one liner, gets you your first yes, in the form of a, “Tell me more,” response. That way when you start your pitch, your prospect is already hooked.

    How many times do you get asked, so what do you do? When talking to anyone you meet who could be a potential client or might know or have relationships with people who are potential clients, your goal is to earn the right to keep talking, to incite curiosity and to get them to ask you to talk more. This initial answer to that question is not meant to be a full explanation of your entire life’s work. Instead the intent here is to get them interested and to ge

    Support During Career Transition: Keeping Upbeat and Focused
    Do you sometimes find that as soon as you take that leap and decide to make a positive career change, you’re met with criticism and resistance from those around you? They tell you why it’s a bad idea and try to persuade you not to follow your dream.Luckily, it only seems that way. One of the biggest challenges that many people in career transition face is trying to convince their families, friends, coworkers and the people who know them best, that change is a good thing. At a time when everything is in flux, it's tough for us to reassure people we are headed on the path to success despite any obstacles which may surface along the way. We may even be uncertain ourselves! And because we frequently experience the most resistance to our ideas from the people who mean the most to us, it can FEEL like our co
    any in the form of a savvy one-liner shows that you know what you do, you’re clever and it will sink into the mind of your target client immediately just like a one-liner in a movie. That one memorable line that stays with you, long after the popcorn and candy have been eaten and the lights have come up. You remember the feeling that line invoked in you and it makes you want to come back for more. A great one liner, gets you your first yes, in the form of a, “Tell me more,” response. That way when you start your pitch, your prospect is already hooked.

    How many times do you get asked, so what do you do? When talking to anyone you meet who could be a potential client or might know or have relationships with people who are potential clients, your goal is to earn the right to keep talking, to incite curiosity and to get them to ask you to talk more. This initial answer to that question is not meant to be a full explanation of your entire life’s work. Instead the intent here is to get them interested and to ge

    Elements of Conducting a Long-Distance Job Search
    Seven initial steps toward a long-distance job search:1. Select the geographical area and the destination city in which you want to live.2. Know the type of work you are seeking so that you can conduct a focused search.3. Identify the activities that can be accomplished only by visiting the destination area.4. Identify activities that can be conducted from your present location.5. Do as much research and preparation as possible in your present location (the ideal would be to begin preparing six months before moving).6. Use as many available methods of contacting potential employers as you can: letter, telephone, fax, e-mail, and in person.7. Accumulate a list of at least fifty potential employers to contact. (See the following list of methods for doing this ta
    voked in you and it makes you want to come back for more. A great one liner, gets you your first yes, in the form of a, “Tell me more,” response. That way when you start your pitch, your prospect is already hooked.

    How many times do you get asked, so what do you do? When talking to anyone you meet who could be a potential client or might know or have relationships with people who are potential clients, your goal is to earn the right to keep talking, to incite curiosity and to get them to ask you to talk more. This initial answer to that question is not meant to be a full explanation of your entire life’s work. Instead the intent here is to get them interested and to ge

    Jobs - Support Tech
    In the world of tech jobs, there is probably no job with more stress than that of being a support tech. If you're thinking of getting into this field there are a number of things you need to be made aware of if you're going to have any chance of surviving this very grueling and demanding job.For starters, what exactly is a support tech? A support tech is somebody who provides support to customers who are having some kind of problem with the companies software or service. Most support techs, like the ones you'll find at Microsoft and AOL, are technical. In other words, they're usually supporting some kind of software that the company sells to the customer or provides to the user who uses their service. In either case, when there is a problem, it is the support tech's responsibility to solve that pr
    ight know or have relationships with people who are potential clients, your goal is to earn the right to keep talking, to incite curiosity and to get them to ask you to talk more. This initial answer to that question is not meant to be a full explanation of your entire life’s work. Instead the intent here is to get them interested and to get them to ask you a question so you can tell them more. To be memorable you must be different.

    At the Flourishing Business™ our tagline for our consulting practice is short and sweet, “We help entrepreneurs make smart decisions and avoid potential pitfalls.” It immediately gets a person with any connection to entrepreneurs to say, “How do you do that?” if they’re truly interested. Most people make the mistake of launching into their pitch too quickly without giving a short and informative amount of information about their company. By using a teasing one-liner you tell the main benefit that your company provides and who your target market is before launching into details that may not be required or desired. If your prospect is interested after hearing your one-liner they will want to know more and ask for that information rather than you forcing it on them. The goal of the one-liner isn’t to sell it’s to continue a qualified conversation.

    Once you’ve gotten past the one-liner, you have to be able to deliver a sixty second introduction to your business that compels investors and customers to want to learn more about you. This is your elevator pitch and you need to craft it strategically without making it rigid. You should have all of the points you want to express in mind, but be sure not to make it sound like a canned speech. No one wan

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