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    Established Methods for Internet Marketing Success
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    exultation. But it is no reason for employing average men where you can obtain superior men. Consider too, Sir, how rapidly the public mind in India is advancing , how much attention is already paid by the higher classes of the natives to those intellectual pursuits on the cultivation of which the superiority of the European race to the rest of mankind principally depends. . . ." . This observation made 172 years back is relevant even today and will find a familiar echo with many supporters of Offshoring to India.

    McCaulay outlaid the plans for Indian Education System in the McCaulay' Minute of Education which was reviewed and passed by Governor General William Bentick in 1835. William Bentick agreeing to McCaulay’s view concurred that the true objective of the British government should be the promotion of European Literature and Culture in India thus laying the foundation for a permanent position for use of English Language in Indian Education. Today

    Get Rid Of Losers Quickly To Make More Profits
    Most of you know that the trading game is intense. Most of you at least understand the fact that 90% of this game is mental. In fact, because you are out there "doing it alone" it's the toughest one on one job I've ever seen. There is no team to support you, you have to make decisions on a daily basis and those decisions are based on real money. YOUR money.The single biggest problem people have is not being able to take a loss. It's just that simple folks. People hate to admit to themselves that they've guessed wrong and will let a bad trade get worse because they don't want to take the loss and move on. Being stubborn in that regard has hurt more traders than any single trading issue on earth.If you've been with us for any length of time, you see that we are generally very fast to pull the plug. If something's going the wrong way, we eat our pride and pull the trigger. Now consider this. When you make a bad trade, you swallow your pride and dump the position so you can go fight another day. When we do it, we have to put it in the letter and EVERYONE gets to see it. Talk about pressure!The only way to survive in this game is to be proactive. When a position goes against you, you take a small loss and move on. Don't dwell on it, just go forward. No one ever gets it all right. No one. So, don't let a small loss of say 50 cents or a buck, turn into a 4, 5, 10 dollar loss. Rack up a few of them and your trading account will bite the dust. When you are wrong, face the music, admit you went wrong and get the heck out of Dodge. If
    As debates rage on across the globe on the economics of Offshoring work to India in the IT & ITES space (BPO), it is time to view outsourcing from the right perspectives. The Cost perspective is often harped upon by both Indian companies and their offshoring clients. However the root of Indian competitiveness in this space is not often discussed. This article only offers that historical perspective on why India is suited to be BPO Hub of the world.

    "Off shoring" is the system of packaging a set of your organization’s tasks and hiring another company situated in another country to perform these tasks for you as a Billable Service. The service providing company provides you a dedicated workforce to perform these tasks for mutually agreed cost and quality terms.

    Why India?

    The crux of "Off shoring" is "COST" and better operating margins for the companies’ off shoring to India, China or any other country. But "COST" and "PREDICTABLE & CONSISTENT QUALITY" would be more like it.

    India has an edge because you have decent quality English speaking people who are willing to do routine work (“Grunt Work”) at a highly competitive price. As long as it maintains that edge, remains consistent and predictable, India has a place as the Software backyard and the BackOffice of the world. A large IT Manpower pool and dominance of English in higher education system only helps to build India as a preferred choice for "Offshoring".

    The reason why India is able to have such consistent IT & ITES workforce has nothing to do with India becoming a big power in the IT Space or brilliance of Indian Programmers or the fantastic engineers of our IITs. It is a consequence of our McCaulay System of Education which over 170 years old .

    McCaulay & India

    Thomas Babington McCaulay (1800-1859) was posted in India in the first half of the 19th Century (1835 -1837) under Governor General William Bentick when India was just brought fully under the control of the British Empire. The British throne exercised control on India through its agency the British "East India Company". The Company waged bloody battles for most part of the 18th Century in India to control political power and every possible resource in India. From 1784 onwards there was a "Board of Control" with members from the House of Commons which defined the relations between the Crown and the Directors of the East India Company.

    Coming back to McCaulay; Thomas Babington McCaulay, a master of English prose and literature, was elected twice as the member of the House of Commons, and served as one of the commissioners of the Board of Control for 18 months (1831-1832) whereon he got involved in Indian affairs. The British crown wanted to appoint a person who was not in the offices of the East India Company as a member of the Supreme Council in India. In 1833 McCaulay was appointed to the Supreme Council of India and traveled to India. By the time he sailed backed in 1837, he laid the foundation for two of the most important systems which would change India as a country - the Indian Penal Code and the education system.

    The foundation for English Education

    In one of his speeches to the House of Commons in 1833 before coming to India, McCaulay outlined his plan for perpetuation of British governance in India through representative institutions of the government similar to the European model of governance. This institutional framework designed to manage the British supremacy required to be staffed with people who understood the language and the systems. So came up the need for training Indians to occupy these positions. McCaulay was of the opinion that Indians were perfectly in position to be trained to staff a new system of governance. To quote McCaulay "That the average of intelligence and virtue is very high in this country is matter for honest exultation. But it is no reason for employing average men where you can obtain superior men. Consider too, Sir, how rapidly the public mind in India is advancing , how much attention is already paid by the higher classes of the natives to those intellectual pursuits on the cultivation of which the superiority of the European race to the rest of mankind principally depends. . . ." . This observation made 172 years back is relevant even today and will find a familiar echo with many supporters of Offshoring to India.

    McCaulay outlaid the plans for Indian Education System in the McCaulay' Minute of Education which was reviewed and passed by Governor General William Bentick in 1835. William Bentick agreeing to McCaulay’s view concurred that the true objective of the British government should be the promotion of European Literature and Culture in India thus laying the foundation for a permanent position for use of English Language in Indian Education. Today

    Understanding The Basics Of Pay Per Click Advertising, Google Adwords & PPC Campaign Management
    Many questions about Google Adwords may be answered at the Google Adwords Help Center. However, I want to discuss in detail two structural features of pay per click advertising and Google Adwords. Keep reading to find out how to legally spy on your Adwords competitors.Ad CampaignsA Google Adwords campaign consists of at one or multiple ad groups. The ad groups in one campaign all share the same language, location targeting, start and end dates, daily budget and the same syndication options.Most Effective Ad Campaigns StrategiesThe best use of Google ad campaigns is to create a distinct and separate ad campaign for every distinct website and or project.Within each individual ad campaign you would then create multiple ad groups targeting different keywords.For more definitions about Adwords check the Google Adwords Glossary page.Ad GroupsAd groups come in very handy when you are targeted very focused keywords as you can set up different ad groups for different keyword groups in the one campaign. A Google ad group consists of one ad or multiple ads targeting one group of keywords or websites.For information about how to do effective kwyrod research from identyfing to produce your final keyword list I would suggest that you check out some of my articles that discuss this method in detail.I would highly recommend creating ad groups which are very tightly focused around sub topics in your main keyword. How you go about choosing a su
    T QUALITY" would be more like it.

    India has an edge because you have decent quality English speaking people who are willing to do routine work (“Grunt Work”) at a highly competitive price. As long as it maintains that edge, remains consistent and predictable, India has a place as the Software backyard and the BackOffice of the world. A large IT Manpower pool and dominance of English in higher education system only helps to build India as a preferred choice for "Offshoring".

    The reason why India is able to have such consistent IT & ITES workforce has nothing to do with India becoming a big power in the IT Space or brilliance of Indian Programmers or the fantastic engineers of our IITs. It is a consequence of our McCaulay System of Education which over 170 years old .

    McCaulay & India

    Thomas Babington McCaulay (1800-1859) was posted in India in the first half of the 19th Century (1835 -1837) under Governor General William Bentick when India was just brought fully under the control of the British Empire. The British throne exercised control on India through its agency the British "East India Company". The Company waged bloody battles for most part of the 18th Century in India to control political power and every possible resource in India. From 1784 onwards there was a "Board of Control" with members from the House of Commons which defined the relations between the Crown and the Directors of the East India Company.

    Coming back to McCaulay; Thomas Babington McCaulay, a master of English prose and literature, was elected twice as the member of the House of Commons, and served as one of the commissioners of the Board of Control for 18 months (1831-1832) whereon he got involved in Indian affairs. The British crown wanted to appoint a person who was not in the offices of the East India Company as a member of the Supreme Council in India. In 1833 McCaulay was appointed to the Supreme Council of India and traveled to India. By the time he sailed backed in 1837, he laid the foundation for two of the most important systems which would change India as a country - the Indian Penal Code and the education system.

    The foundation for English Education

    In one of his speeches to the House of Commons in 1833 before coming to India, McCaulay outlined his plan for perpetuation of British governance in India through representative institutions of the government similar to the European model of governance. This institutional framework designed to manage the British supremacy required to be staffed with people who understood the language and the systems. So came up the need for training Indians to occupy these positions. McCaulay was of the opinion that Indians were perfectly in position to be trained to staff a new system of governance. To quote McCaulay "That the average of intelligence and virtue is very high in this country is matter for honest exultation. But it is no reason for employing average men where you can obtain superior men. Consider too, Sir, how rapidly the public mind in India is advancing , how much attention is already paid by the higher classes of the natives to those intellectual pursuits on the cultivation of which the superiority of the European race to the rest of mankind principally depends. . . ." . This observation made 172 years back is relevant even today and will find a familiar echo with many supporters of Offshoring to India.

    McCaulay outlaid the plans for Indian Education System in the McCaulay' Minute of Education which was reviewed and passed by Governor General William Bentick in 1835. William Bentick agreeing to McCaulay’s view concurred that the true objective of the British government should be the promotion of European Literature and Culture in India thus laying the foundation for a permanent position for use of English Language in Indian Education. Today

    Relocating Abroad - Ahhh!
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    ndia was just brought fully under the control of the British Empire. The British throne exercised control on India through its agency the British "East India Company". The Company waged bloody battles for most part of the 18th Century in India to control political power and every possible resource in India. From 1784 onwards there was a "Board of Control" with members from the House of Commons which defined the relations between the Crown and the Directors of the East India Company.

    Coming back to McCaulay; Thomas Babington McCaulay, a master of English prose and literature, was elected twice as the member of the House of Commons, and served as one of the commissioners of the Board of Control for 18 months (1831-1832) whereon he got involved in Indian affairs. The British crown wanted to appoint a person who was not in the offices of the East India Company as a member of the Supreme Council in India. In 1833 McCaulay was appointed to the Supreme Council of India and traveled to India. By the time he sailed backed in 1837, he laid the foundation for two of the most important systems which would change India as a country - the Indian Penal Code and the education system.

    The foundation for English Education

    In one of his speeches to the House of Commons in 1833 before coming to India, McCaulay outlined his plan for perpetuation of British governance in India through representative institutions of the government similar to the European model of governance. This institutional framework designed to manage the British supremacy required to be staffed with people who understood the language and the systems. So came up the need for training Indians to occupy these positions. McCaulay was of the opinion that Indians were perfectly in position to be trained to staff a new system of governance. To quote McCaulay "That the average of intelligence and virtue is very high in this country is matter for honest exultation. But it is no reason for employing average men where you can obtain superior men. Consider too, Sir, how rapidly the public mind in India is advancing , how much attention is already paid by the higher classes of the natives to those intellectual pursuits on the cultivation of which the superiority of the European race to the rest of mankind principally depends. . . ." . This observation made 172 years back is relevant even today and will find a familiar echo with many supporters of Offshoring to India.

    McCaulay outlaid the plans for Indian Education System in the McCaulay' Minute of Education which was reviewed and passed by Governor General William Bentick in 1835. William Bentick agreeing to McCaulay’s view concurred that the true objective of the British government should be the promotion of European Literature and Culture in India thus laying the foundation for a permanent position for use of English Language in Indian Education. Today

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    l of India and traveled to India. By the time he sailed backed in 1837, he laid the foundation for two of the most important systems which would change India as a country - the Indian Penal Code and the education system.

    The foundation for English Education

    In one of his speeches to the House of Commons in 1833 before coming to India, McCaulay outlined his plan for perpetuation of British governance in India through representative institutions of the government similar to the European model of governance. This institutional framework designed to manage the British supremacy required to be staffed with people who understood the language and the systems. So came up the need for training Indians to occupy these positions. McCaulay was of the opinion that Indians were perfectly in position to be trained to staff a new system of governance. To quote McCaulay "That the average of intelligence and virtue is very high in this country is matter for honest exultation. But it is no reason for employing average men where you can obtain superior men. Consider too, Sir, how rapidly the public mind in India is advancing , how much attention is already paid by the higher classes of the natives to those intellectual pursuits on the cultivation of which the superiority of the European race to the rest of mankind principally depends. . . ." . This observation made 172 years back is relevant even today and will find a familiar echo with many supporters of Offshoring to India.

    McCaulay outlaid the plans for Indian Education System in the McCaulay' Minute of Education which was reviewed and passed by Governor General William Bentick in 1835. William Bentick agreeing to McCaulay’s view concurred that the true objective of the British government should be the promotion of European Literature and Culture in India thus laying the foundation for a permanent position for use of English Language in Indian Education. Today

    My Franchise Experience
    Maybe I was not lucky or associated myself with the wrong franchise. I had been self employed writing my own paychecks for a very long time. Some years I did better than others, but for the most part life evened out. I had a nice home, two paid cars, vacations, money in the bank, and the freedom to do what I wanted when I wanted.When my Son was born in 1997 I thought maybe it was time to invest in a more consistent living. So what I did was examine different opportunities, and decided on a franchise that was well known, and people really liked their products. I was under the misconception that getting involved with a franchise was like a safety net. If you had a problem they would help you succeed.Boy was I wrong!!!!After filling out all their paperwork with my financials ECT... They invited me to come for an interview at their head office that was 6 hours from where I lived. They put me in a room and interrogated me for two hours. Three different people came in and asked the exact same questions. They told me they would let me know if I was accepted.A week later they called with good news, I was accepted. Yeah!!! Then I needed to find a location. I thought buying a resale might work better because it was established, and I could see accurate figures. I found one in a good location, did my due diligence, had my accountant, and lawyer look things over, and everything seemed to be fine. The person was selling because they couldn’t manage two, not living in the same province as both of them.The cost of this franc
    exultation. But it is no reason for employing average men where you can obtain superior men. Consider too, Sir, how rapidly the public mind in India is advancing , how much attention is already paid by the higher classes of the natives to those intellectual pursuits on the cultivation of which the superiority of the European race to the rest of mankind principally depends. . . ." . This observation made 172 years back is relevant even today and will find a familiar echo with many supporters of Offshoring to India.

    McCaulay outlaid the plans for Indian Education System in the McCaulay' Minute of Education which was reviewed and passed by Governor General William Bentick in 1835. William Bentick agreeing to McCaulay’s view concurred that the true objective of the British government should be the promotion of European Literature and Culture in India thus laying the foundation for a permanent position for use of English Language in Indian Education. Today English has come to stay in Free India. Whether the supporters of Indian languages like it or not, it is impossible to replace English as the medium of instruction in higher education, language of governance and the language of technology long after McCaulay and the British have gone. The medium of instruction in Colleges and Universities across India is English and will remain so for a long time in future.

    It is this very foundation of English based education rooted in history that makes it easier for Indians to be a preferred choice for BPOs and offshoring work from US other English Speaking countries.

    The root of Indian Work Ethic The other important perspective which often is ignored is that McCaulay education plan was not just about teaching English to Indians. It was propagating a system of governance and making Indians suitable to occupy positions in the Institutions which represented this system.

    To quote "We will create a system of education that will not change their color but will make them 'white' in their thoughts.” (There is no record to show McCaulay actually used these exact words but he must have said something on similar lines). Here we have to remember that in 1830s - "white" meant largely European. At that time Europe was in the post Renaissance era where most of the foundations for what would come to be called modern science and technology was already laid. The use of mechanization was dawning upon the modern world; this would eventually lead to the Industrial Revolution and the birth of the factory system which is the rock bed of any economy even to this day. McCaulay's remarks on "white in thoughts" should be viewed from this perspective. McCaulay would never have realized that one day this bridge built to advance British dominance in India would also help free India to be able to do business and be on par with technological advances of other erstwhile British Colonies.

    By the beginning of 19th Century the British dominance in India was complete. What was earlier a conglomeration of princely states with independent rulers had to be brought under a single system of governance. While the military power which helped British gain control over India in the 18th century was important, it would not help maintain a civil framework and also allow for the British rulers to discharge the fundamental duties of any ruler - to collect taxes and maintain law & order. They needed a framework of administrative and judicial institutions in India. The senior positions in these Institutions would for almost a century later be the exclusive preserve of the British, it did not make economic sense to employ British for staff positions in the offices of the government and many civil institutions. The only option was to train Indians for these positions. In a country as complex and elaborate as India it meant creation of an elaborate education system which would ultimately enable Indians to exploit job opportunities being thrown up by the British Indian Government.

    The British Indian Government offered Indians the first real opportunity to be exposed to western Work Ethic. Some of the precepts of this Work Ethic would be

    (a) Employment based on Qualification

    (b) Fixed Work Timings,

    (c) Designations associated with Job Roles

    (d) Defined nature of Work

    (e) Documenting work activities

    (f) Job Hierarchy and promotion based on Seniority (it would still take sometime for Indians to break the Glass Ceiling and become officers in British Indian Government) and most importantly

    (f) Fixed Monthly Salary.

    This would be the first exposure of Indians to a new work ethic which they imbibed for over a century and would eventually build what is known as the Indian Middle Class. More than anything else, the last precept was a major attraction for a large ma

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