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Casual Articles - Entrepreneurial Research and Testing
Franchising is a good industry to work in within Corporate America and these companies always need really great and professional people to help them. A career in franchising can be extremely rewarding indeed and there will never be a time when folks are not needed in that industry.Franchising comp
Has this ever happened to you? You drive thirty to forty-five minutes to get to your first appointment. You arrive at a prospective client’s office and the CEO is not there! What about this situation? You are scheduled to talk with the president of a company that is exactly fits your target market.
Becoming an entrepreneur is about taking an idea and making a successful business from the sale of the idea. If the idea is a product, the sale of the product will require more than simple creativity and innovation.
“An expert is a person who has made all the mistakes that can be made in a very narrow field.” – Niels Bohr
In the 1980’s a father in Wyoming created a product for his daughter to play with. The invention consisted of a wheel that was roughly the size of a toy wagon wheel. A separate pole with a stabilizing device attached was used to keep the wheel upright and balanced. This invention provided hours of amusement for his daughter, but when he tried to develop a business selling the product he discovered there was absolutely no market for it. This same gentleman also attempted to prove the viability of the manufacture of cement brickettes as a cost effective substitute for lava rocks in gas grills. He rejected the idea when after a few grillings the cement literally exploded causing the destruction of his grill as well as a
You just received a new job, and your boss has given you an opportunity of a lifetime - you will be able to choose the office furniture for your office. However you have never had this opportunity before, so you are not quite sure what all you will need. Here is a look at office furniture that is neede
“An expert is a person who has made all the mistakes that can be made in a very narrow field.” – Niels Bohr
In the 1980’s a father in Wyoming created a product for his daughter to play with. The invention consisted of a wheel that was roughly the size of a toy wagon wheel. A separate pole with a stabilizing device attached was used to keep the wheel upright and balanced. This invention provided hours of amusement for his daughter, but when he tried to develop a business selling the product he discovered there was absolutely no market for it. This same gentleman also attempted to prove the viability of the manufacture of cement brickettes as a cost effective substitute for lava rocks in gas grills. He rejected the idea when after a few grillings the cement literally exploded causing the destruction of his grill as well as
Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional programs get centered on the distinctive features of his brand. If his basic brand decisions are wrong his e
Isn't it ridiculous these days how much internet employment sites charge for their services? I mean, a single post from some of these heavyweight sites range from $100-$300. If you ask me I think it's a rip off. Sure you get tons of exposure, but that's not always a good thing because employers get bomba
Statistics, the word almost makes me cringe as it is a reminder of all the hard work I had to do to finish my degree. I do not think that it is statistics per se but it is the fact that I had to create the numbers from formulas. In business, statistics are generated from asking the right questions and in
The above is an example of a couple of failures in entrepreneurialism. Consider the above glimpse as an argument for marketing research and testing.
“Strong people make as many mistakes as weak people. Difference is that strong people admit their mistakes, laugh at them, learn from them. That is how they become strong.” – Richard Needham
The perfect entrepreneurial scenario would be to provide a solution to an underserved market where demand exceeds existing supply or to be the first to meet an emerging demand. In either case there needs to be a significant amount of market research to determine the longevity of anticipated demand along with the reliability of the solution you are offering.
Imagine if the cement brickettes were marketed and sold only to have the flaw discovered when someone was injured from cement shrapnel.
So much goes into the development of a business idea and you have to h
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