For example,

Google has annihilated Altavista, Lycos, MSN, and Yahoo because they are experts at organizing and presenting targeted information.

Nike is a pop-culture icon because th

How To Develop Your Non-Financial Resources And Acquire Untold Riches
Some people might say why do i need to learn all about developing my non financial resource, if i have money and all the material things i need and want then surely there is nothing else to learn. Well, with all intent and purposes you could be described as a success. That might be true to a point but you miss the important message and potential long lasting success you can have if only you realise that you need to develop your inner self before you can be truly successful.How many rich people have you heard of or seen on TV that just do not seem content or happy with their lot ? The issue is not that they don't ha

I am in awe of Billionaires.

Not the trust fund babies, but the folks that started with nothing and earned huge fortunes through their own hard work and creativity.

For the last 10 years, I’ve researched the lives and companies of a group of entrepreneurs that I call the “Billion Dollar Marketing Club”. These entrepreneurs have a combined net worth of $41.6 billion dollars and together they are worth more than the gross domestic product of 151 countries.

The companies they have founded titans in the marketplace.

You may have heard of them – Google, Nike, eBay, and Harpo Productions (the owner of “Oprah!”). For years, I’ve been obsessed with “cracking the code” to their success. I obsessed over the question - “What is the Secret to Creating a Business Juggernauts that is Guaranteed to Earn its founder a Billion Dollars – minimum?”

And, to my surprise, I discovered that each entrepreneur that I studied had one secret in common. I call this hidden tool the Billion Dollar Marketing Secret, and you will be surprised by its simplicity and effectiveness.

Here’s the secret.

Each member of the Billion Dollar Marketing Club is fanatically devoted to growing their reputation as the preferred expert in their field. And the businesses they’ve founded are simply tools to market that expertise. Yep, that’s it. But don’t be fooled, this simple, little insight opens a window into why small companies and unknown entrepreneurs can come from nowhere and dominate an industry within a few short years.

For example,

Google has annihilated Altavista, Lycos, MSN, and Yahoo because they are experts at organizing and presenting targeted information.

Nike is a pop-culture icon because the

Ensuring the Success of Customer Loyalty Programs
It is easy to create a loyalty program but it is very difficult to assure that the created program will work your way. Since your aim is to retain costumers and provide them the reason to keep on coming back to use your services or buy your products for as long as possible, there are several factors that your costumer loyalty programs should possess to ensure success.Defined Objectives. The success of costumer loyalty program can only be determined through the objectives that are defined beforehand. And the objectives must be defined concretely. This means that the objectives of the program must be synonymous with

orth of $41.6 billion dollars and together they are worth more than the gross domestic product of 151 countries.

The companies they have founded titans in the marketplace.

You may have heard of them – Google, Nike, eBay, and Harpo Productions (the owner of “Oprah!”). For years, I’ve been obsessed with “cracking the code” to their success. I obsessed over the question - “What is the Secret to Creating a Business Juggernauts that is Guaranteed to Earn its founder a Billion Dollars – minimum?”

And, to my surprise, I discovered that each entrepreneur that I studied had one secret in common. I call this hidden tool the Billion Dollar Marketing Secret, and you will be surprised by its simplicity and effectiveness.

Here’s the secret.

Each member of the Billion Dollar Marketing Club is fanatically devoted to growing their reputation as the preferred expert in their field. And the businesses they’ve founded are simply tools to market that expertise. Yep, that’s it. But don’t be fooled, this simple, little insight opens a window into why small companies and unknown entrepreneurs can come from nowhere and dominate an industry within a few short years.

For example,

Google has annihilated Altavista, Lycos, MSN, and Yahoo because they are experts at organizing and presenting targeted information.

Nike is a pop-culture icon because th

Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let’s discuss just how bad it really is. Let’s us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a moment shall we? If Ray Kroc had to pay $45,000 to create disclosure documents to franchise right out of the gate, could he have still had the capital to do it? Would he have wanted too? What if he had to pay an additional $15,000 per year to stay registered in all the states; another $10,000 to $20,000 to keep up with the law

sessed over the question - “What is the Secret to Creating a Business Juggernauts that is Guaranteed to Earn its founder a Billion Dollars – minimum?”

And, to my surprise, I discovered that each entrepreneur that I studied had one secret in common. I call this hidden tool the Billion Dollar Marketing Secret, and you will be surprised by its simplicity and effectiveness.

Here’s the secret.

Each member of the Billion Dollar Marketing Club is fanatically devoted to growing their reputation as the preferred expert in their field. And the businesses they’ve founded are simply tools to market that expertise. Yep, that’s it. But don’t be fooled, this simple, little insight opens a window into why small companies and unknown entrepreneurs can come from nowhere and dominate an industry within a few short years.

For example,

Google has annihilated Altavista, Lycos, MSN, and Yahoo because they are experts at organizing and presenting targeted information.

Nike is a pop-culture icon because th

What Every Employee Should Know About How to Overcome Boredom
Do you find yourself easily becoming bored or tired at work for no apparent reason? If that's the case, then pay close attention. Research has shown that fatigue and a worn-out feeling are often caused by unproductive mental attitudes. If this describes your case, read on to learn six ways you can overcome boredom.* 1. Actively listen to everyone you meet: When you're interested in people, life is never flat or dull. And when you listen actively, you are so involved in what the other person has to say that you soon lose sight of your own predicament.* 2. Become enthusiastic about life, people, and

effectiveness.

Here’s the secret.

Each member of the Billion Dollar Marketing Club is fanatically devoted to growing their reputation as the preferred expert in their field. And the businesses they’ve founded are simply tools to market that expertise. Yep, that’s it. But don’t be fooled, this simple, little insight opens a window into why small companies and unknown entrepreneurs can come from nowhere and dominate an industry within a few short years.

For example,

Google has annihilated Altavista, Lycos, MSN, and Yahoo because they are experts at organizing and presenting targeted information.

Nike is a pop-culture icon because th

Where the Jobs Are - Q3, 2005
Once again, I'm taking a look at the current status of the programming job market. I guess my biggest interest is in seeing which programming languages are the most popular. Originally, I did an article about this 3 months ago (Decisions! Decisions!) as an exercise to see if where I was headed as a programmer was in tune with where the market is headed. When I go back a look at that article, I'm surprised at where I was heading. At that time I felt that C# was the best direction for me to look into. Well, now we're three months later into 2005 and I'm in a totally different direction. I guess it all depends on what the cl

why small companies and unknown entrepreneurs can come from nowhere and dominate an industry within a few short years.

For example,

Google has annihilated Altavista, Lycos, MSN, and Yahoo because they are experts at organizing and presenting targeted information.

Nike is a pop-culture icon because they are they experts on how to create Peak Athletic Performance.

Oprah is a billion-dollar media mogul because she is an expert teaching ordinary people how to learn from adversity and celebrate life.

These companies are fundamentally different than their competitors. They are not simple advertisers of goods and services. They are the #1 thought leader in their market-space. When you think of search – you value Google, when you think of running shoes – Nike springs to mind.

As a result, these companies have earned themselves competitive advantages that simply out of reach for other companies.

For example, members of the Billion Dollar Market Club don’t have to discount their prices or use advertising gimmicks. They don't pull PR stunts or invest billions of dollars to just get customers through the door. In fact Google has never run a single TV commercial spot. Each of these companies understand that their customer want one thing – and one thing only – their unique, invaluable, and proven expertise.

So, here’s how you can use this insight to jumpstart your business. First, you must determine if you are an expert in your niche. If you are not the expert you have two choices, switch markets, or focus on developing the expertise you need to compete.

The truth is black and white – be the expert and grow your business exponentially, or be a product/service p