Capture Clients' Attention - Sharing Success - and the Death of Prospecting!
We live in a world where we are bombarded with four thousand marketing messages each day, where many struggle to keep on top of the “spam-stuffed inbox”, where every market has more sellers than buyers, where a whole new set of rapid-relationship skills are called for.While some bemoan the passing of a slower-paced world, the “attention-deficit economy” is the land of opportunity for others. So how do you capture the attention of prospective customers?Networking and the death of prospecting “We are only seven steps away from anyone in the world” goes the networking mantra, so armed with a tasteful business-card all we have to do is get out there, smile and be nice. Doubtless, there is some truth in all of this. My own business has benefited enormously from networking. But we must ask ourselves how long will networking be effective in the attention-deficit economy? If we are only seven steps away from anyone in the world, mightn’t that also spell a lot of wasted time? Ultimately, prospecting of all types will die in the attention-deficit economy. Changing the way we do our prospecting is therefore just a temporary answer. In the end, we are all so busy, we simply don’t have th

Health Care Branding
Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional programs get centered on the distinctive features of his brand. If his basic brand decisions are wrong his entire marketing program will suffer serious setback.In the development of a health care brand, the first task is to give the product an identity through a name. The second task is to enhance its recognition by the provision of a symbol of identity, and the third task is to develop a unique image for the brand and to build its personality over the long term. Building a brand’s personality is a very difficult task. In any given product category only a handful of brands emerge successful. Years of uninterrupted nursing with the support of a good marketing program is required to get a brand established in the market.Successful brands are major assets for companies. It is a valuable, renewable and lasting asset capable of producing a sustainable competitive advantage for the company. This advantage enables companies to earn profits for years, just like any other durable asset would do. The very job of selecting a

LLCs: Do They Make Sense for Your Business?
With many of the perks of incorporation, without many of the headaches, it’s no wonder the flexibility of the Limited Liability Company ( LLC ) is gaining popularity with business owners nationwide, and around the globe. But before you take that leap; is it right for your business?Understanding the Limited Liability CorporationThe LLC is a type of hybrid business structure that offers many of the advantages of a corporation, but with the tax advantages and management flexibility of a partnership. It’s a popular choice for sole proprietors who want to protect personal assets or secure additional loans – and an LLC can be one of the easiest and least expensive forms of ownership to organize. The limited liability company is now recognized in all 50 states plus the District of Columbia.Sounds great, right? Well, it is for many businesses. But let’s take a look at some of the advantages and disadvantages of forming an LLC.Advantages of Forming an LLC:• Liability Protection Without the Red Tape – Generally, there’s no personal liability of members (owners) for business debts. And unlike a regular corporation, there are no requirements for regular stockholder meetings, board meetings, or form

Brand Awareness - Brand Identity
About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. It’s a great way to relieve stress and learn interesting tidbits about the people we work with.One afternoon our conversation turned, as all conversations eventually do, to the topic of The Lord of the Rings. Our discussion about differences between the book and the movie evolved into a discussion about the characters in the movie which made up the Fellowship of the Ring. The interesting thing to note was the difference in the levels of awareness of these characters by various people. We were struck by the similarities in how people remember these movie characters and how people remember certain brands.The highest level of character awareness can be called ‘the geek level’. These are people who know the character's full names as well as additional details about them. For example, knowing that Legolas, Sindarin elf of the woodland realm, is a great archer is comparable to those people who know the brand name, logo and jingle, all unaided. The next level, still pretty high on the scale, can identify the characters by name and race: Aragor

Tips for a Sweat-Free Job Opportunity Quest
Many job finders tend to overlook job opportunities at job fairs. Most of the time, you will see job fairs to be crowded, confusing, and competitive events. However, these events offer you the opportunity to look for many potential and targeted employers all in one place and can eventually help you get your dream job.Here are some steps that you should remember to get the most out of these job opportunities such as job fairs.1. Always take time to do advance research. Your main goal is to target the most promising company at upcoming job openings. Get enough information on who are the employers that will participate in the job fair. Search the internet for added information about the employers. In this way, you can make a good and memorable impression if you know something about the company.2. You should be prepared in filling out the application forms. There are companies that do not entertain resumes instead they accept and provide you application forms. When attending job fairs, you should always bring your pen and a copy of information you may need in filling out the application form on the spot.3. You should always arrive early on job fairs. Ask for booth location map and make your own li

Case Study; The Re-Branding of an Online Think Tank
The Think Tank we started a few years back got to the point that we needed to expand and go with the demand for new members or keep it small. Either way, we had to do some thing. After much thought we decided to try a little re-branding;Our new title is The Online Think Tank (unless we decide to re-Brand it later to serve a greater audience or spin-off one division for a separate endeavor). You see our members believe we must resurrect the Geological Society of Europe and set up networks of Online Think Tank Chapters using the Internet, social online networks, forums, bulletin boards, Blogs, iPod Casting, video, online reading libraries, and ad hoc personal weekly meetings, etc. around the world, beyond the sound and fury so to speak?Of course what will be the mission statement? Well, our Mission Statement of The Online Think Tank are to plot the progression of the Human Species. What will the priorities be? The Priorities are; Winning. Defined as;Teaching People to ThinkDumping Linear ThoughtMaintaining Progression of the Human SpeciesAssisting with knowledge to help human civilizationAdvice and Assistance to those who run the flows of Civilization at all levels(Ad