ted to create a workbook rather than individual handouts. In addition, if I were to do some version of a Master Mind Group what would that look like? How much time would it take? Would there be an on-going fee or is it free with the class? How long would it last? You get the picture, I had to define my pWhere do you begin when you have an idea for a new product? With the sales page! Yup, before you even create the product you need to know 1) if there is a need for your product and 2) what exact needs your product will meet.

I had an idea formulating for a new educational series. I created a survey that asked questions that would guide me in meeting their needs. I sent it to the people in my e-magazine list and discovered that they wanted to:

• Focus their passion and talents in a profitable business endeavor
• Learn to make passive income
• Get more clients
• Study alone at their own pace with audio/video/workbook downloads
• Be a part of an on-going Master Mind Group

That seemed like a very clear directive to me. It helped me see how they wanted to learn and what was most important to them. The survey helped me focus my product.

The next thing I did was start writing my sales page. What benefits would I offer them? What specific needs would I meet? What features would I offer?

As I wrote the sales page, I made choices. Yes, I wanted to use a forum environment. No, I did not want to create transcripts of the conference calls. Yes, I wanted to create a workbook rather than individual handouts. In addition, if I were to do some version of a Master Mind Group what would that look like? How much time would it take? Would there be an on-going fee or is it free with the class? How long would it last? You get the picture, I had to define my pr

that asked questions that would guide me in meeting their needs. I sent it to the people in my e-magazine list and discovered that they wanted to:

• Focus their passion and talents in a profitable business endeavor
• Learn to make passive income
• Get more clients
• Study alone at their own pace with audio/video/workbook downloads
• Be a part of an on-going Master Mind Group

That seemed like a very clear directive to me. It helped me see how they wanted to learn and what was most important to them. The survey helped me focus my product.

The next thing I did was start writing my sales page. What benefits would I offer them? What specific needs would I meet? What features would I offer?

As I wrote the sales page, I made choices. Yes, I wanted to use a forum environment. No, I did not want to create transcripts of the conference calls. Yes, I wanted to create a workbook rather than individual handouts. In addition, if I were to do some version of a Master Mind Group what would that look like? How much time would it take? Would there be an on-going fee or is it free with the class? How long would it last? You get the picture, I had to define my p

alone at their own pace with audio/video/workbook downloads

Be a part of an on-going Master Mind Group

That seemed like a very clear directive to me. It helped me see how they wanted to learn and what was most important to them. The survey helped me focus my product.

The next thing I did was start writing my sales page. What benefits would I offer them? What specific needs would I meet? What features would I offer?

As I wrote the sales page, I made choices. Yes, I wanted to use a forum environment. No, I did not want to create transcripts of the conference calls. Yes, I wanted to create a workbook rather than individual handouts. In addition, if I were to do some version of a Master Mind Group what would that look like? How much time would it take? Would there be an on-going fee or is it free with the class? How long would it last? You get the picture, I had to define my p

g I did was start writing my sales page. What benefits would I offer them? What specific needs would I meet? What features would I offer?

As I wrote the sales page, I made choices. Yes, I wanted to use a forum environment. No, I did not want to create transcripts of the conference calls. Yes, I wanted to create a workbook rather than individual handouts. In addition, if I were to do some version of a Master Mind Group what would that look like? How much time would it take? Would there be an on-going fee or is it free with the class? How long would it last? You get the picture, I had to define my p

ted to create a workbook rather than individual handouts. In addition, if I were to do some version of a Master Mind Group what would that look like? How much time would it take? Would there be an on-going fee or is it free with the class? How long would it last? You get the picture, I had to define my product very clearly before I wrote a single word.

And guess what, in writing the sales page I had to decide exactly what I was going to teach them every week! So, my series began to have an outline. My graphic designer friend designed the sales page masthead banner for the two classes and I went to work in DreamWeaver to create words that got people excited about what they would learn and achieve as we worked together. A sales pages makes you price out your offering, think up ways to bundle things together, find bonus items you can give to add value, and it makes you set up your shopping cart so you are ready to receive enrollments and/or sales. A sales page is magic. It is like waving a wand and having your product created right in front of you in a day's time. You have content, you have a marketing plan, you have pricing, and you have structure--all because you wrote a sales page.

Ultimately, the sales page is where the rubber meets the road. It is where you touch hearts and let them know how you can help them. To create a new product, write your sales page first!