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Casual Articles - 18 Website Details Every Podcaster Must Know
Nursing theory is the term given to the body of wisdom that is used to support nursing practice. In their professional education, nurses will study a range of interconnected subjects which can be applied to the practice setting. This knowledge may come from experiential learning, from formal sources such as nursing research or from non-nursing sources.Nursing theories provide a framework for nurses to systematize their nursing actions: what to ask, what to observe, what to focus on and what to think about, to develop new and validate current knowledge. They define commonalities of the variables in a stated field of inquiry, guide nursing research and actions, predict practice outcomes, and predict client response.Nursing theories are used to describe, develop, disseminate, and use previous/present knowledge in nursing. Descriptive theory identifies properties and components of a discipline. They identify meaning and observations and describe what elements exist in that discipline. Explanatory theory identifi
12. Photo of host(s). The more you can communicate about your virtual self, the more your listener understands you. If they like what they see, they’ll want to come back for more. If they don’t like what they see or hear on your podcast chances are you wouldn’t have gained any benefit from having them as a listener. So grab a good photograph and post it prominently.
13. Contact information: include ways for viewers to get a hold of you. Have a contact page that includes your e-mail address or contact page response form, phone number, and if you feel comfortable with it – your physical address. Make sure your visitors can contact you. This may seem like a no-brainer, but I keep running across websites that don’t make it easy. If you are able to set up a dedicated telephone line for listeners to record their comments, you can easily incorporate those comments into your podcast – which in turn will spawn more comments.
14. Invitation to send in feedback. Now that you’ve got the contact page in place and the telephone recorder, make it obvious that you WANT them to call
I was reviewing some old Mike Litman tapes and discovered A little known but obvious secret used by some great people.This is what is presented on those tapes.How would you like the world calling you whatever you want?If you wanted the world calling you something special, What would that be?Mohammad Ali/ Cassius Clay, it is said the world over that he is the greatest. How did that happen? He is still called that today.Think about that claim, “I am the Greatest”There is a speaker out west, Las Vegas, who is called, “America’s hottest young speaker.” Do a search on James Malinchak and what does it say,“The world’s hottest young speaker.”How can you get people to perceive your business that way?Leveraging the invisible to create the impossible” and a steadfast belief in Yourself, that’s how. That's what Mike said.Feb. 2001, Mike Litman started on the air with his first Mike Litman Personal Development Radio Show.What did Mike dream of heari
The smallness – the intimacy of one-on-one communication – is what makes podcasting so attractive.
So if you’ve spent hours, days, weeks or months working on your podcast, congratulations! The podcasters I know are a hard-working, passionate bunch of folks.
But when I check out their websites, many of them come up short.
Why is that? Do you want all that hard work to go for naught? Of course not.
When it comes to posting your podcast online and creating your podcast website make sure that it’s as EASY AS POSSIBLE for your listeners to LISTEN TO YOUR PODCAST, FIND YOU, SUBSCRIBE, CONTACT YOU and NAVIGATE your site.
It sounds simple, but so often I find websites that leave something obvious out, such as a link to subscribe to the podcast, or a way to listen online without having to download the file, or a way to contact the podcaster.
So in the interest of helping your website viewers and podcast listeners, here’s a list of 18 important details that I believe you should attend to when it comes to the ‘housekeeping’ of your website.
1. MP3 link. Probably the most obvious, your direct link to the MP3 (or other audio or video) file makes it easy to click and save or click and listen.
2. Streaming flash audio optimized for 56K. This is less common among podcasters than I think it should be. Here’s why it’s important: there are still a lot of folks that like to listen while they surf – and a lot of people who still access the web through dial-up. Yes, the number of broadband ‘net users is increasing, but dial-up is a way of life for millions of people. If your podcast is optimized for a 56K flash audio stream, it means that dial-up users can easily listen.
3. RSS Feed. This makes your audio or video file a podcast. Without it, there’s no way for your listener to automatically know when you’ve released a new episode.
4. How to subscribe. Thousands of people are getting online every day – and they’ve never been on a website before. They don’t know what a podcast is. They don’t know how it works. But if you have content they want, make it easy for them. Include instructions on how they can easily subscribe or listen to your podcast. Explain in easy-to-understand language.
5. iTunes subscribe link. Get listed in iTunes and plug an iTunes button on your site. Millions of people use iTunes to listen to music and podcasts. This makes it easier for those users to subscribe to your podcast.
6. E-mail list. Do you have an email list? They’re easy to set up and if you’re podcasting, it makes sense to have another way to keep in touch with those listeners. Set up a list and put a ‘subscribe here’ box on your main podcast page.
7. About YOU. Tell your viewers/listeners who you are, what you do, why you do it. Letting your listeners know more about you makes you more real to them and will keep them coming back.
8. Podcast show notes with links. All podcasts should include notes on what the listener will find, and be sure to include links to any person, business or organization or subject that you discussed.
9. Search engine optimization. When writing your show notes, consider your topic keywords, and use those keywords frequently so that your readers can easily see at a glance what your podcast is about – and the search engines can easily scout out your page and index your site properly. The goal is to make it obvious to both your human readers and the search engine crawlers what your show is about.
10. Yahoo and MSN links. Millions of folks find content through Yahoo and MSN. Get your podcast listed in their podcast index and include the links.
11. Podcast archive links. Recycle your listeners to your older content. There are a number of reasons to keep your old podcast posts alive and well on your website. First, if a listener finds your podcast interesting, it gives them older episodes to browse and perhaps listen to. Second, the deeper your website goes with keyword-rich posts and content, the better you site looks to search engines. Third, it shows any new listener how long you’ve been at it. If you’ve recorded a hundred podcasts your listener perceives a level of depth and experience from you that they wouldn’t perceive if you have only a half dozen podcasts. As an added note: it might be a bad idea to put a Google site search function on your main page so that viewers can look for specific topics.
12. Photo of host(s). The more you can communicate about your virtual self, the more your listener understands you. If they like what they see, they’ll want to come back for more. If they don’t like what they see or hear on your podcast chances are you wouldn’t have gained any benefit from having them as a listener. So grab a good photograph and post it prominently.
13. Contact information: include ways for viewers to get a hold of you. Have a contact page that includes your e-mail address or contact page response form, phone number, and if you feel comfortable with it – your physical address. Make sure your visitors can contact you. This may seem like a no-brainer, but I keep running across websites that don’t make it easy. If you are able to set up a dedicated telephone line for listeners to record their comments, you can easily incorporate those comments into your podcast – which in turn will spawn more comments.
14. Invitation to send in feedback. Now that you’ve got the contact page in place and the telephone recorder, make it obvious that you WANT them to call
It’s nice to see those big affiliate checks, feels good to imagine money coming in and it’s sure nice if it was happening to you. I’ve always asked myself why is it the average affiliate marketer has seen only seen a check above $500 on a sales page website.Why is it that such a powerful business model along with the potential of the internet don’t bring in an overflow of wealthy individuals.I mean the business works and there’s good money to be made at any level of the game but why do so few experience this affiliate business success?I looked long and hard at that question and more than a couple answers came to me. Keep reading for information that could quite literally turn your business upside down and inside out.You see the internet is a tricky thing and has always been one, especially when it comes to using on it to generate business revenue. There are so many ways to make income online and even more ways to mess up and fail.There’s tons and tons of ways to have a floundering busine
1. MP3 link. Probably the most obvious, your direct link to the MP3 (or other audio or video) file makes it easy to click and save or click and listen.
2. Streaming flash audio optimized for 56K. This is less common among podcasters than I think it should be. Here’s why it’s important: there are still a lot of folks that like to listen while they surf – and a lot of people who still access the web through dial-up. Yes, the number of broadband ‘net users is increasing, but dial-up is a way of life for millions of people. If your podcast is optimized for a 56K flash audio stream, it means that dial-up users can easily listen.
3. RSS Feed. This makes your audio or video file a podcast. Without it, there’s no way for your listener to automatically know when you’ve released a new episode.
4. How to subscribe. Thousands of people are getting online every day – and they’ve never been on a website before. They don’t know what a podcast is. They don’t know how it works. But if you have content they want, make it easy for them. Include instructions on how they can easily subscribe or listen to your podcast. Explain in easy-to-understand language.
5. iTunes subscribe link. Get listed in iTunes and plug an iTunes button on your site. Millions of people use iTunes to listen to music and podcasts. This makes it easier for those users to subscribe to your podcast.
6. E-mail list. Do you have an email list? They’re easy to set up and if you’re podcasting, it makes sense to have another way to keep in touch with those listeners. Set up a list and put a ‘subscribe here’ box on your main podcast page.
7. About YOU. Tell your viewers/listeners who you are, what you do, why you do it. Letting your listeners know more about you makes you more real to them and will keep them coming back.
8. Podcast show notes with links. All podcasts should include notes on what the listener will find, and be sure to include links to any person, business or organization or subject that you discussed.
9. Search engine optimization. When writing your show notes, consider your topic keywords, and use those keywords frequently so that your readers can easily see at a glance what your podcast is about – and the search engines can easily scout out your page and index your site properly. The goal is to make it obvious to both your human readers and the search engine crawlers what your show is about.
10. Yahoo and MSN links. Millions of folks find content through Yahoo and MSN. Get your podcast listed in their podcast index and include the links.
11. Podcast archive links. Recycle your listeners to your older content. There are a number of reasons to keep your old podcast posts alive and well on your website. First, if a listener finds your podcast interesting, it gives them older episodes to browse and perhaps listen to. Second, the deeper your website goes with keyword-rich posts and content, the better you site looks to search engines. Third, it shows any new listener how long you’ve been at it. If you’ve recorded a hundred podcasts your listener perceives a level of depth and experience from you that they wouldn’t perceive if you have only a half dozen podcasts. As an added note: it might be a bad idea to put a Google site search function on your main page so that viewers can look for specific topics.
12. Photo of host(s). The more you can communicate about your virtual self, the more your listener understands you. If they like what they see, they’ll want to come back for more. If they don’t like what they see or hear on your podcast chances are you wouldn’t have gained any benefit from having them as a listener. So grab a good photograph and post it prominently.
13. Contact information: include ways for viewers to get a hold of you. Have a contact page that includes your e-mail address or contact page response form, phone number, and if you feel comfortable with it – your physical address. Make sure your visitors can contact you. This may seem like a no-brainer, but I keep running across websites that don’t make it easy. If you are able to set up a dedicated telephone line for listeners to record their comments, you can easily incorporate those comments into your podcast – which in turn will spawn more comments.
14. Invitation to send in feedback. Now that you’ve got the contact page in place and the telephone recorder, make it obvious that you WANT them to call
This past week, did you cheer, along with the crew on CNBC and everyone else, at the Dow's performance? Do you feel any richer?Just to show how misleading the Dow really is, as the so-called "average" was scoring new highs, comparing charts of the individual components with a chart of the Dow-Jones Industrial Average (over any time frame you choose) reveals an entirely different picture altogether. For a real shocker, compare everything on monthly charts. Make sure you're sitting down first!As the scriptures are want to say, "Let those with eyes see." It's not a pretty sight, is it? Only a handful of stocks are anywhere near their highs.If you owned equal dollar amounts of every stock in the Dow, you might wonder (justifiably so) how this could be? Good question. The best answer I can come up with is the cynical saying, 'there are lies, damned lies, and then there are statistics'! Figures don't lie, but liars figure!As for me, I was fascinated with the drama going on at the GM tr
5. iTunes subscribe link. Get listed in iTunes and plug an iTunes button on your site. Millions of people use iTunes to listen to music and podcasts. This makes it easier for those users to subscribe to your podcast.
6. E-mail list. Do you have an email list? They’re easy to set up and if you’re podcasting, it makes sense to have another way to keep in touch with those listeners. Set up a list and put a ‘subscribe here’ box on your main podcast page.
7. About YOU. Tell your viewers/listeners who you are, what you do, why you do it. Letting your listeners know more about you makes you more real to them and will keep them coming back.
8. Podcast show notes with links. All podcasts should include notes on what the listener will find, and be sure to include links to any person, business or organization or subject that you discussed.
9. Search engine optimization. When writing your show notes, consider your topic keywords, and use those keywords frequently so that your readers can easily see at a glance what your podcast is about – and the search engines can easily scout out your page and index your site properly. The goal is to make it obvious to both your human readers and the search engine crawlers what your show is about.
10. Yahoo and MSN links. Millions of folks find content through Yahoo and MSN. Get your podcast listed in their podcast index and include the links.
11. Podcast archive links. Recycle your listeners to your older content. There are a number of reasons to keep your old podcast posts alive and well on your website. First, if a listener finds your podcast interesting, it gives them older episodes to browse and perhaps listen to. Second, the deeper your website goes with keyword-rich posts and content, the better you site looks to search engines. Third, it shows any new listener how long you’ve been at it. If you’ve recorded a hundred podcasts your listener perceives a level of depth and experience from you that they wouldn’t perceive if you have only a half dozen podcasts. As an added note: it might be a bad idea to put a Google site search function on your main page so that viewers can look for specific topics.
12. Photo of host(s). The more you can communicate about your virtual self, the more your listener understands you. If they like what they see, they’ll want to come back for more. If they don’t like what they see or hear on your podcast chances are you wouldn’t have gained any benefit from having them as a listener. So grab a good photograph and post it prominently.
13. Contact information: include ways for viewers to get a hold of you. Have a contact page that includes your e-mail address or contact page response form, phone number, and if you feel comfortable with it – your physical address. Make sure your visitors can contact you. This may seem like a no-brainer, but I keep running across websites that don’t make it easy. If you are able to set up a dedicated telephone line for listeners to record their comments, you can easily incorporate those comments into your podcast – which in turn will spawn more comments.
14. Invitation to send in feedback. Now that you’ve got the contact page in place and the telephone recorder, make it obvious that you WANT them to call
When you first start in currency trading, you may be unaware that some currency pairs seem to move in opposite directions. Understanding and using the relationship of pairs to one another is crucial to your long term success in the market. Many traders are simply unaware of these relationships, and wonder why their trading positions remain static or hugely negative when they have several open positions. The reason is simple – it is called correlation.Correlation has two aspects as data pairs can either correlated inversely or directly. If two data sets are perfectly correlated in an inverse relationship, then the correlation factor is -1. In other words for a unit of movement up by one data set, then the other data set will move down by one. The closer data sets are to the factor being one ( or minus one) then the closer they are correlated. If two data sets are directly correlated, then as one data set moves by one unit, then the other will move in the same direction by the same amount.I do not propose to
10. Yahoo and MSN links. Millions of folks find content through Yahoo and MSN. Get your podcast listed in their podcast index and include the links.
11. Podcast archive links. Recycle your listeners to your older content. There are a number of reasons to keep your old podcast posts alive and well on your website. First, if a listener finds your podcast interesting, it gives them older episodes to browse and perhaps listen to. Second, the deeper your website goes with keyword-rich posts and content, the better you site looks to search engines. Third, it shows any new listener how long you’ve been at it. If you’ve recorded a hundred podcasts your listener perceives a level of depth and experience from you that they wouldn’t perceive if you have only a half dozen podcasts. As an added note: it might be a bad idea to put a Google site search function on your main page so that viewers can look for specific topics.
12. Photo of host(s). The more you can communicate about your virtual self, the more your listener understands you. If they like what they see, they’ll want to come back for more. If they don’t like what they see or hear on your podcast chances are you wouldn’t have gained any benefit from having them as a listener. So grab a good photograph and post it prominently.
13. Contact information: include ways for viewers to get a hold of you. Have a contact page that includes your e-mail address or contact page response form, phone number, and if you feel comfortable with it – your physical address. Make sure your visitors can contact you. This may seem like a no-brainer, but I keep running across websites that don’t make it easy. If you are able to set up a dedicated telephone line for listeners to record their comments, you can easily incorporate those comments into your podcast – which in turn will spawn more comments.
14. Invitation to send in feedback. Now that you’ve got the contact page in place and the telephone recorder, make it obvious that you WANT them to call
Last week I was going over the sales process with a new salesperson. It was an engaging conversation and as we went over each step of the sales process. The analogy of how "we can lead a horse to water, but we can't make it drink" came up.Prospects can be exactly like the horse that didn't drink. Sure we can spend lots of time with them and show them plenty of food and water. Even so, they might not eat or drink of what we are offering them. Are they smarter than us? It's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us.Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough contacts they will find someone who needs something was a great strategy years ago. The inadequate strategy is based on the old way of selling which worked for many
12. Photo of host(s). The more you can communicate about your virtual self, the more your listener understands you. If they like what they see, they’ll want to come back for more. If they don’t like what they see or hear on your podcast chances are you wouldn’t have gained any benefit from having them as a listener. So grab a good photograph and post it prominently.
13. Contact information: include ways for viewers to get a hold of you. Have a contact page that includes your e-mail address or contact page response form, phone number, and if you feel comfortable with it – your physical address. Make sure your visitors can contact you. This may seem like a no-brainer, but I keep running across websites that don’t make it easy. If you are able to set up a dedicated telephone line for listeners to record their comments, you can easily incorporate those comments into your podcast – which in turn will spawn more comments.
14. Invitation to send in feedback. Now that you’ve got the contact page in place and the telephone recorder, make it obvious that you WANT them to call and offer feedback. This might mean something as simple as putting a small graphic or note on your podcast page that says “Let us know what you think of our recent podcast interview with…!”
15. Copyright and trademark information. You may not have gone through the process of actually trademarking your name or show title, because in more cases it isn’t really necessary, but you certainly own the copyright on all material you create. Post a notice to that effect.
16. Privacy information. If you ask for people’s personal information, your privacy policy should spell out what you will do with that information. If you don’t have a privacy policy in place, get one! Check out other websites to see what their policy is and model it after them, if that makes you comfortable. Or, just use your common sense and create a policy. It may be something as simple as a couple of paragraphs explaining that you and only you have access to their information and that you won’t share it with anyone. Without a privacy policy many folks will feel hesitant about giving you their name and email address.
17. Navigation menu made easy. One easy way to test your site’s navigation is to have a friend who hasn’t seen the site sit down and try to make their way around your site. Follow their trail and see what they come up with. Then ask if they’re able to find your archives, or figure out how to contact you, or download the latest podcast, or subscribe, or read your privacy policy.
18. Any products or services you offer should be displayed as well. While it may not be (and probably isn’t) the main topic of your podcast, it’s probably at least related. So create a small graphic that links to your products or services page so visitors can easily check out your offerings.
After writing this, I double-checked my website and realized I was not following a couple of these suggestions – but that’s okay! Not every podcast or website is suitable for all of these details.
For instance, having a telephone comment line for my podcast was not really a workable or feasible thing. So it’s not a part of my site. But I believe that most everything else is in place.
And of course, all of this didn’t happen overnight. All websites should be works in progress. Just when you think you’ve done the final bit of polishing and re-writing, you’ll find something else you’ll want to add.
So keep up the good work, and keep working on those website details!
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