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Casual Articles - Virtual Product Placement
Working on the road can be a very difficult task. Office jobs offer employees many advantages that most of the time are taken for granted: internet access, phone lines, copy machines, faxes, paper, pens, even the desk!!! After a few days away from home, you find out how difficult the job conditions are over the road and you start to notice those small details. All Truck Drivers and especially Long Haul Truck Drivers face this fact everyday. Fortunately, today the world is growing smaller and technology increases minute by minute allowing many people to reap the benefits of it. Truck drivers are no exception. Many technological advances have improved their quality of life.A few years ago, no one would ha
The process of adding tags to enable product placement could be done either during the production of movies, or any time afterwards. Eventually, the vast library of Hollywood, from silents to current films, will be tagged and available for product placement. Granted, certain period pieces like Gladiator, or Star Wars, will offer little, if any, opportunities for product placement, but the majority of movies will offer opportunities, and many of them excellent ones.<
Of course my wife said I didn't know what I was doing and my friends also were skeptical and thought that I was completely wasting my time.Yet I was on a mission and determined to build a business and make it a success and build it on my own. Sure I wanted to have the extra cash rolling in, but money wasn't the only reason I decided to start. I simply couldn't stomach the idea of working for someone else for the rest of my life in a job that I hated.So I said who cares what other people think and I began working part time out of my basement. I chose affiliate programs on the internet because I heard you could start with little capital or investment.And as you'll see below, it wasn't long be
While broadcast media is subject to regulations requiring a clear separation between content and advertisement, no such restrictions apply to Internet based media. In addition, only a handful of films, like Citizen Kane, have contractual protection from any kind of after the fact modification of content. As a result, advertisers on the Internet will be able to integrate their product into programming to a degree not possible since the golden age of radio.
It may be limited to billboards now, but in a few years new digital video technology will be able to seamlessly a replace any product being used by an actor in a movie or TV episode, including items held or worn, even if the actor is moving. Given the revenue potential, it's only a matter of time before Hollywood starts making films that are designed to support digital post-production product placement, or virtual product placement. For instance, actors might simply drink soda from a solid color can, making it a simple process to overdub the image of a Coke or Pepsi can later. Using this technology, it will be possible to sell product placement permanently, or just for a specified time or regional market. Actors might appear to be drinking Coke in a movie when it was seen in Florida, but might appear to be drinking Pepsi to people seeing the same movie in California.
Internet based media will offer even more opportunities for advertisers than the theater. Since movies distributed on the Internet will already be in digital format, it will be relatively easy to insert digital tags in them to tell where to insert advertiser's products. For instance, a scene at a party might show six people drinking six different cans of soft drinks. Using a process somewhat similar that used to colorize movies, the movie's owner or distributor could have each of the six different cans digitally tagged so any or all cans could be offered for product placement. This digital tag would be a few lines of text telling where to put the product image, its spatial orientation, and size, added to each frame a product was to appear in. Like a layer in Photoshop, the tag could easily be edited or deleted as needed. Advertisers will only need to supply a Webcaster with a 3D image file of their packaging, in this case, a 3D image of a can of soda. Software the Webcaster will be using will do the actual work of inserting the product image into each scene as needed, on the fly.
The process of adding tags to enable product placement could be done either during the production of movies, or any time afterwards. Eventually, the vast library of Hollywood, from silents to current films, will be tagged and available for product placement. Granted, certain period pieces like Gladiator, or Star Wars, will offer little, if any, opportunities for product placement, but the majority of movies will offer opportunities, and many of them excellent ones. Step One To Creating An Effective Direct Response Piece
Do you want to get a measurable response from your advertising, or do you want to generate awareness for your business? The answer to this question will direct you to a marketing strategy that generates new, interested prospects, or a branding campaign that creates awareness to an unknown number of prospects in your area.If you want to generate awareness so that people are aware of your business and may eventually come to your practice as a result of hearing and seeing your company name in various media, you better have a big bank account, because this form of marketing, which is also referred to as branding, is a very costly, time-consuming, and risky strategy.If you want to generate new leads, pr
It may be limited to billboards now, but in a few years new digital video technology will be able to seamlessly a replace any product being used by an actor in a movie or TV episode, including items held or worn, even if the actor is moving. Given the revenue potential, it's only a matter of time before Hollywood starts making films that are designed to support digital post-production product placement, or virtual product placement. For instance, actors might simply drink soda from a solid color can, making it a simple process to overdub the image of a Coke or Pepsi can later. Using this technology, it will be possible to sell product placement permanently, or just for a specified time or regional market. Actors might appear to be drinking Coke in a movie when it was seen in Florida, but might appear to be drinking Pepsi to people seeing the same movie in California.
Internet based media will offer even more opportunities for advertisers than the theater. Since movies distributed on the Internet will already be in digital format, it will be relatively easy to insert digital tags in them to tell where to insert advertiser's products. For instance, a scene at a party might show six people drinking six different cans of soft drinks. Using a process somewhat similar that used to colorize movies, the movie's owner or distributor could have each of the six different cans digitally tagged so any or all cans could be offered for product placement. This digital tag would be a few lines of text telling where to put the product image, its spatial orientation, and size, added to each frame a product was to appear in. Like a layer in Photoshop, the tag could easily be edited or deleted as needed. Advertisers will only need to supply a Webcaster with a 3D image file of their packaging, in this case, a 3D image of a can of soda. Software the Webcaster will be using will do the actual work of inserting the product image into each scene as needed, on the fly.
The process of adding tags to enable product placement could be done either during the production of movies, or any time afterwards. Eventually, the vast library of Hollywood, from silents to current films, will be tagged and available for product placement. Granted, certain period pieces like Gladiator, or Star Wars, will offer little, if any, opportunities for product placement, but the majority of movies will offer opportunities, and many of them excellent ones.<
Real estate prices have sky rocketed in recent years all over the country, and in most states the average home price is higher than the median income in some areas. Every buyer wants to find affordable real estate, whether it is a new or used home, a foreclosed property, or an estate being sold through probate. No one wants to be house poor, which is why now more than ever, there is a great demand for properties that won’t break the bank for the buyers. Interest rates are higher now than last summer for instance, which is also a contributing factor facing sellers and buyers alike.Higher interest rates raise the total amount of the loan, and variable rate mortgages can be risky for some consumers. It is al
Internet based media will offer even more opportunities for advertisers than the theater. Since movies distributed on the Internet will already be in digital format, it will be relatively easy to insert digital tags in them to tell where to insert advertiser's products. For instance, a scene at a party might show six people drinking six different cans of soft drinks. Using a process somewhat similar that used to colorize movies, the movie's owner or distributor could have each of the six different cans digitally tagged so any or all cans could be offered for product placement. This digital tag would be a few lines of text telling where to put the product image, its spatial orientation, and size, added to each frame a product was to appear in. Like a layer in Photoshop, the tag could easily be edited or deleted as needed. Advertisers will only need to supply a Webcaster with a 3D image file of their packaging, in this case, a 3D image of a can of soda. Software the Webcaster will be using will do the actual work of inserting the product image into each scene as needed, on the fly.
The process of adding tags to enable product placement could be done either during the production of movies, or any time afterwards. Eventually, the vast library of Hollywood, from silents to current films, will be tagged and available for product placement. Granted, certain period pieces like Gladiator, or Star Wars, will offer little, if any, opportunities for product placement, but the majority of movies will offer opportunities, and many of them excellent ones.<
The Indian retail industry is thriving today. There is stiff competition among Indian and foreign retailers to attract customers and retain them. In this tug-of-war, quality retailing has emerged as the solution. The retailer who provides quality products and services along with a quality shopping experience succeeds in the long run.The quality of the product offered by the retailer has two aspects – the perceived quality and the actual quality. Perceived quality or point of sale quality refers to the image that the customer has about the product while buying it. The actual quality or the point of use quality is the quality of the product that the consumer experiences while using it. The retailer plays a
The process of adding tags to enable product placement could be done either during the production of movies, or any time afterwards. Eventually, the vast library of Hollywood, from silents to current films, will be tagged and available for product placement. Granted, certain period pieces like Gladiator, or Star Wars, will offer little, if any, opportunities for product placement, but the majority of movies will offer opportunities, and many of them excellent ones.<
A mind-set is a way we organize our thinking, whether consciously or unconsciously. Most of the time, we act based on unconscious mind-sets that simply repeat what we've done most recently. In a new situation where our conscious mind is engaged, we may also repeat past behavior because when faced with a new choice, we often search through our alternatives in a predictable pattern that includes some perspectives while ignoring many others.Organizations develop their mind-sets through rules, processes, and rituals, as well as through the mind-sets of those who work in them. The fewer people who enter an organization, the more likely the organizational mind-set is to become fixed.The Individual Stall
The process of adding tags to enable product placement could be done either during the production of movies, or any time afterwards. Eventually, the vast library of Hollywood, from silents to current films, will be tagged and available for product placement. Granted, certain period pieces like Gladiator, or Star Wars, will offer little, if any, opportunities for product placement, but the majority of movies will offer opportunities, and many of them excellent ones.
It is interesting to consider how many digital product placements could tastefully be inserted into the movie classic Casablanca. Period ads for Coke, in the local language, hanging on walls might not seem out of place. Neither would modern brands of liquor behind the bar, or modern brands of cigarettes. Painting a TWA logo on the passenger airliner Ingrid Bergman departs on at the end of the movie might work, too (though a Pan American logo might have been even better.)
Less tasteful product insertions into Casablanca are also interesting to consider. In fact the extremes this technology could be taken to, in terms of fundamentally changing a films mood, period authenticity, even color balance and composition, are enough to give directors, actors, and critics, nightmares. It's not sure if these groups will have much say in the practice of product placement, but they'll raise issues advertisers need to be able to respond to.
Other issues will be raised by digital product placement, too. For instance, who gets to decide to insert digital product placements in movies being distributed on the Internet? Who gets the royalties? Since no law prohibits the digital replacement of products already in films, could Coke pay to have Pepsi cans magically replaced with Coke cans in movies distributed on the Internet? If Pepsi hadn't paid for the placement in the first place, would they have any legal recourse to being replaced? What if Pepsi had paid for the placement originally?
As with any revolutionary technology, opportunities appear long before customs and laws have evolved to resolve the inevitable conflicts the new technology creates. Virtual product placement is already available in a primitive form, and it won't be too long before it's a common practice for advertisers that would never consider it today. It's going to be a great new tool, but advertisers tempted to overuse it ought to consider that it's only a temporary advantage. Eventually, this technology will become commodity priced, and it will be just as easy for consumers to replace and filter out products they don't want to see. It's a virtual certainty.
Copyright © 1994 - 2006 by Glen Emerson Morris
All Rights Reserved
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