Casual Articles - Writing and Speaking

Preprinted Bar Code Labels
Bar code labels that are manufactured by companies and are retailed to other establishments are called preprinted bar code labels. Preprinted bar code labels are bought and used by establishments that do not have infrastructure to make their own.Preprinted bar code labels are encoded using computers and sequentially numbered by the companies that manufacture them. These labels are designed on special vinyl stickers with adhesives that make them durable for a longer time. They can be designed in both line and dot formats.Sellers of preprinted bar code labels use three main techniques to manufacture labels – film master/printing plate, ion deposition and photocomposition. The first method is like normal printing techniques, where a template of the bar code is prepared and then printed in bulk amounts. Ion deposition technique uses electrolytic depositio

rectories, email newsletters, informational websites and blogs) of your industry's media.

b) Discern how your specific industry knowledge fits with each publication's apparent editorial agenda (should you write an article or present yourself as an expert for answering reader questions?)

c) Pick the top site you'd like to write for and make sure they accept freelance and that when they do they provide PR-passing links (if their article pages show a gray bar in Google's PR tool then don't fool with them).

d) Check out the publication's existing and current articles and see what's missing. In other words, how can you make a valuable contribution to your industry's knowledge base?

c) Query your top site's editor with your suggestion for an article (PR whiz Pete Larmey suggests crafting and sending a 2 sentence summary before sending the whole article) and negotiat

Opening A Dollar Store - Bigger Store Advantages
There are many theories about the right size for your first dollar store. If you are opening a dollar store I recommend that you open the largest store possible. However, I also caution that it is critical to have adequate funding to properly operate a larger store.Opening a dollar store requires more money than one would think. While the total investment in inventory will likely be smaller than opening a retail store in another product line, replenishment is a much bigger investment than would be expected. Not having backup cash available for replenishment merchandise can doom your store to failure.The presence that a larger store makes can create a buzz in the community. The larger size allows the store to carry a much wider assortment of products. It is also possible to carry a wider range of items in both brands and features within a product categ

Many online marketers have crowed about the value of writing and publishing articles for branding and credibility. A few have mentioned the effects articles can have on the links to your site and therefore your search engine rankings.

None of them, however, have made a distinction between what I see as the two article marketing methods. In this article we'll look at both "the fast way" and "the thorough way" of article marketing as well as something crucial that no other article I've read includes - a complete list of the 82 article directory submission sites that pass PR.

The fast way focuses solely on link building and should get you a decent number of links to your site - I estimate at least 12 per article - in a relatively short period of time - about three and a half hours for writing and submitting to directories plus a month of waiting for the next update.

The thorough way focuses on understanding your industry's media as a whole and establishing relationships with the key players there. Getting your article published in the right place will not only give you a great link from a high PR site - it can give you a level of perceived expertise and credibility that can increase your company's sales in short order.

The thorough way is a long process though and requires a significant amount of time up front. Whether or not it's worth it really depends on the quality of the publications that cover your industry and the amount of time you have to spend.

There are also ways to add some "thorough" tactics to the fast way, which I'll cover at the end of the article.

For those who have articles written already here's a list of 12 PR passing general directories that accept any type of article and here's a list of all 82 PR passing article directories I've found so far. Disclaimer: I have not submitted to these directories yet. In a later article I'll publish more info about each one.

Article Marketing The Fast Way (Linking Oriented):

a) Write an informational and helpful 250 word article that you think will appeal to your audience.

b) Submit this article to these 11 general interest article directories.

c) Repeat

The key of article marketing is the link you get back to your site in your author bio. If you have more useful information that relates to your article on your site then you can link back there too.

Do use the keywords you'd most like to rank for in the text links to your site, where text links are an option. (Scroll down to this guy's author bio in Jorbins for an example of link text in bio.)

Since this is a linking initiative don't worry about optimizing the article as a whole. Just write naturally and solve your audience's problems, preferably in ten easy steps.

If you service the small business or B2B industry then consider writing a business advice article as the majority of directories out there relate to this sort of content. If you sell concrete mixers though is it worth it to have links from 40 different marketing sites from your "concrete mixer's guide to better marketing" article?

If you're having trouble coming up with article ideas then check out my guide to article writing or send an email to GFrench at gmail.com.

Article Marketing The Thorough Way (Branding and Linking Oriented):

a) Research the online publishers (includes directories, email newsletters, informational websites and blogs) of your industry's media.

b) Discern how your specific industry knowledge fits with each publication's apparent editorial agenda (should you write an article or present yourself as an expert for answering reader questions?)

d) Check out the publication's existing and current articles and see what's missing. In other words, how can you make a valuable contribution to your industry's knowledge base?

c) Query your top site's editor with your suggestion for an article (PR whiz Pete Larmey suggests crafting and sending a 2 sentence summary before sending the whole article) and negotiate

Is Your Copywriter Overcharging You?
Copywriters can come up with some strange payment terms. Some of them are just flat ripping off their customers.I know this because I have recently been interviewing copywriters to handle some of my overflow. It's typical in the freelance industry. A freelancer gets so busy that he can't handle all of the work he has coming in so he hires a younger, less experienced writer to do some of the work while maintaining an editorial stance to ensure quality.Other creative artists - graphic designers, web developers, interior decorators, architects - operate on the same principle.I needed bloggers. One young writer had very strong writing skills and quoted me a price that is considered the market price for writing blog posts. But she wanted to charge me a full 50% more for posting them in addition to just writing them.That's interesting, I thoug