Casual Articles - Writing and Speaking

Email Marketing Software Leverages Limited Marketing Budgets
In an era when giant retailers and mega-corporations are pouring millions of dollars into Internet marketing and advertising, owners of small- and medium-sized can become easily discouraged. With limited marketing budgets, can smaller businesses compete in the high-cost world of Internet marketing and advertising? The answer is a definitive "yes." Indeed, one of the best ways to leverage limited marketing budgets is to use email marketing, wh

. My main goal is for people to write me with article idea questions so I can show off my skills in understanding a business' target audience. I think I should go a little broader with my request though: "Send me your article marketing questions for free, quick answers."

I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online.

I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some peo

Real Estate In Benidorm Is The Way To Go
If you are looking for an excellent place to invest in properties than look no further than Benidorm, Spain. The real estate Benidorm market has been booming in the past few years and if you are looking for a rental property for summer or any season this could also be a great place to look. You have to remember that the areas with the highest demand also have the highest rental price. If you are looking in Benidorm to purchase property than you should

Your author bio is a vital part of your article marketing campaign. It must append every article you write, and contains links to your site, sometimes directly from text. (Not all article directories allow your text to link... EzineArticles does though. From PR6 pages. Read their submission guidelines before you go text link crazy though...)

No matter what your specific article marketing goals, your author bio will play some role, so here are some guidelines to make yours work hard:

- Make your bio between 60 and 80 words. Some sites allow more, some a little less. Get in the middle and you won't have to fool around when it comes time to submit to directories. You should have a succinct message anyway.

- Make your #1 keyword link to the page you'd like to show up for that keyword. My guess is you'd like your index page to show up for your #1 keyword. Use your #1 keyword a few times in your author bio in addition to your link. I'm assuming you've already done some pretty extensive search engine optimization of course.

- If you're trying to drum up leads include your phone number and email address. Create a new email address for article marketing purposes because you're going to get lots of spam once you've put it online. And you can track leads or inquiries that come directly through your article marketing innitiative.

- Nail down your key marketing message, whatever you've determined that to be. All the better if it includes your #1 keyword.

Again, if you know your specific article marketing goals be sure to put them in your author bio. My goals are to build links and generate some reader interaction.

In the interest of taking my own medicine, and following EzineArticle's guidelines (2 non duplicated urls), I decided to revise my old author bio (currently at 55 words):

Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench@gmail.com. Garrett French is a search engine engineer for Websourced.com (linked to site) and conducts branding and link building research with his article marketing (linked to site) blog. You may republish this article if you include all links.

First of all it's pretty flat. "Need help with article ideas?" Let's see... My main goal is for people to write me with article idea questions so I can show off my skills in understanding a business' target audience. I think I should go a little broader with my request though: "Send me your article marketing questions for free, quick answers."

I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online.

I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some peo

Knowing versus Doing - Execution In The Workplace
Have you ever worked with someone who always seemed to have the answers; who always seemed to know what should be done; who could always quote the experts view on a certain situation, but for some reason, just couldn't perform as expected?Working with a client last month I was struck by the fact that my client was already very knowledgeable about the issue that we were discussing. As we talked through the situation it was clear to me that my clien

Make your bio between 60 and 80 words. Some sites allow more, some a little less. Get in the middle and you won't have to fool around when it comes time to submit to directories. You should have a succinct message anyway.

- Nail down your key marketing message, whatever you've determined that to be. All the better if it includes your #1 keyword.

Again, if you know your specific article marketing goals be sure to put them in your author bio. My goals are to build links and generate some reader interaction.

In the interest of taking my own medicine, and following EzineArticle's guidelines (2 non duplicated urls), I decided to revise my old author bio (currently at 55 words):

Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench@gmail.com. Garrett French is a search engine engineer for Websourced.com (linked to site) and conducts branding and link building research with his article marketing (linked to site) blog. You may republish this article if you include all links.

I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online.

I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some peo

Take the Easy Route - Delegate
It was 2.30 am. It was cold and dark and I'd been in bed for just a half hour when the phone rang."Alarm Centre here, are you the keyholder at Balham Store, in a lively(!) south London suburb. Grumpily, I replied in the affirmative. My wife didn't even stir."The alarm has gone off and will need your attendance - when will you be there?" I told them that it would take me 40 minutes or so. The 45 miles through the empty

d email address. Create a new email address for article marketing purposes because you're going to get lots of spam once you've put it online. And you can track leads or inquiries that come directly through your article marketing innitiative.

- Nail down your key marketing message, whatever you've determined that to be. All the better if it includes your #1 keyword.

Again, if you know your specific article marketing goals be sure to put them in your author bio. My goals are to build links and generate some reader interaction.

In the interest of taking my own medicine, and following EzineArticle's guidelines (2 non duplicated urls), I decided to revise my old author bio (currently at 55 words):

Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench@gmail.com. Garrett French is a search engine engineer for Websourced.com (linked to site) and conducts branding and link building research with his article marketing (linked to site) blog. You may republish this article if you include all links.

I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online.

I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some peo

Search Engine Copywriting
Search Engine Copywriting... People Still Come 1STWhen it comes to writing your Web site copy, you must balance the needs of your target audience with search engine optimization (SEO) - what the search engines read. Here are the 5 keys to help you succeed with both your site visitors and the search engines as you approach search engine copywriting.1. Comprehension and Attention SpanAssume your site visitors must understand the

icine, and following EzineArticle's guidelines (2 non duplicated urls), I decided to revise my old author bio (currently at 55 words):

Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench@gmail.com. Garrett French is a search engine engineer for Websourced.com (linked to site) and conducts branding and link building research with his article marketing (linked to site) blog. You may republish this article if you include all links.

I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online.

I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some peo

Get Business Card Deals!
We don’t mean to burst anyone’s bubble here, but there are some excellent ways to get business card deals on the web! You will find a number of options to consider in a wide range of choice. If you are just starting out in a business, you likely do not have the money to spend on expensive business cards but because they are so important to your business, you feel that you need to. No way! There are some excellent ways that you can save money on these

I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online.

I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some people in to writing me.

I do want people to send me article directories I haven't found, but I think that waters down my overall message, which is for people to write me with their questions. So I'm cutting that part out.

In the third sentence, which starts "Garrett French is a search engine engineer," I'm changing that to say "Garrett French is a search engine marketing (with link to KeywordRanking) copy writer" which is more accurate and will throw a little link benefit to my employer.

So my new and strategically optimized 65 word author bio reads:

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/168328/casualarticles-Crafting-Your-Optimized-Author-Bio.html">Crafting Your Optimized Author Bio</a>

BB link (for phorums):
[url=http://www.casualarticles.com/article/168328/casualarticles-Crafting-Your-Optimized-Author-Bio.html]Crafting Your Optimized Author Bio[/url]

Online Marketers Every business whether it is an online business or an off-line business needs marketing and promotion.

Many entrepreneurs just starting out say that their one biggest fear is selling their business to others. In today’s relationship marketing focus, much has been said about building the relationship that the sales side of this style of marketing has become a taboo in business owners’ minds. However, you have a home based business to make money, and so developing a balance between both sides of the relationship marketing style will help you effectively build your business.

Advertisements are all over. You can view it on television squeezed in every other show. It is in papers strategically outlined, wherein ads are posted after the other. It is on glossy magazines almost domineering half of its content. Advertisements are also available over the radio or through the internet. Its availability to almost all types of media denotes that advertisements are part of life. It is present to give people ideas on what products to buy, on what establishments to go for and even what individuals to like.

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Casual Articles - Crafting Your Optimized Author Bio

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