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    Marketing - Practice What You Preach
    When I meet a professional for the first time, I want to know if they practice what they preach. It's too easy to tell others to do something. I'm looking for a disconnect between someone's image and actions.If there is a discrepancy, I question them to find out more. People will either respond sheepishly "Yeah, I know" or be stunned to think that their image matters. Perhaps I'm more sensitive to this than others, but I want to work with people who are self-aware. I'm not expecting people to be perfect - I just want to ensure they personally know of what they speak.Mark
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    Resume Writing Dos and Don'ts
    Do these things Include your full name - don't use nicknames or abbreviations Use a telephone number that you can always answer - use a cell phone if possible or make sure there is an answering machine at the listed phone number Use bullet points to highlight information - it is much easier for an employer to absorb relevant information while scanning your r?sum? Print your r?sum? and cover letter on high quality paper - when printing your r?sum? you should use paper with at least 50% cotton content When you frequently post art
    Employers are Hiring Good Candidates, Not Good Employees
    Let's examine the question “Do you want to select top candidates or top employees?” The answer would seem obvious but a surprising number of manager’s perform very poorly in this critical task.Peter Drucker, one of America’s leading management gurus has examined this and says, "Executives spend more time on managing people and people decisions than on anything else, and they should. No other decisions are so long-lasting in their consequences or so difficult to unmake and yet, by and large, executives make poor promotion and staffing decisions. By all accounts, their batting a
    you frequently post ar
    188 Stage Hero's Journey - Monomyth - Devolution
    The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188+ stage template.Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie
    equently post ar
    Recent Graduates: How To Get Your Job Search Moving
    For recent graduates, getting your job search moving in a positive direction can be a difficult task.Most recruiters tend to only fill jobs that require candidates that have at least several years of work experience so you might not get much help from them.For entry level positions, you might be competing with not only other recent graduates but with people with a few years of experience as well who might also be suitable for the job.One of the best ways to get your job search moving positively is through networking.Sure, you could email your resume off to
    tly post ar
    Joint Venture (JV) Giveaways Create a Feeding Frenzy
    Are you an information marketer (IM) looking for a way to add subscribers to your mailing list? The IM marketplace is crowded and it can be pretty tough to get people to notice you - let alone sign-up for your newsletter.A recent development in the IM community that can boost your list building efforts are JV Giveaway Events. I have personally added hundreds of subscribers to my own list by joining these giveaways.What Is a JV Giveaway?A JV Giveaway is centered on a website. This website allows visitors to sign-up (becoming members of the site own
    st articles on ezines, you m

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