Casual Articles - Writing and Speaking

Customer Service Leads to Customer Loyalty
All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.Your customer doesn’t want to be treated like another statistic along an assembly line. They want to be treated with respect. It is very important that your customer realizes just how important their business is to you.Imagine if you we

On a Riveting Title

Focus on capturing your audiences attention, pumping up their interest, even border on contoversial. Relate your topic to a hot current event. I wrote an article several months ago about leadership traits of Walt Disney that related to building your infoproduct business. That article has pull

How Good a Deal Is Your Bank's Mortgage Insurance Plan?
When you go to the bank to get a mortgage, you'll inevitably be asked to take out mortgage insurance. The idea behind mortgage insurance is simply that if something happens to you or your spouse then your loan will be paid off which is good news for your family and the bank. Most financial institutions act like they are doing you a favor by offering you mortgage insurance through their own

If you are starving for traffic, can't seem to consistently draw thousands of visitors to your website each day and struggle to get them to buy when they get there - you can benefit from this technique.

For several months now I've consistently written and submitted at least 2 articles each week.

The articles are NOT the crappy 300 word articles loaded with keywords with very little added value for human readers, but articles in the 500-800 word range that follow a very specific formula.

Here's how to write 2 articles each week in less than 60-minutes.

Step 1. Find One Compelling Problem Within Your Market

How do you find these? You can pull from your own experience, what problems did you tackle this week that you could share with others? Check the last few days of questions on forums related to your topic - these forums are a real idea bank. Survey your subscribers and customers to find out what they are struggling with - this should give you enough articles for an entire month if you ask the right questions. The key point is that you want to identify one, very specific, high demand issue per article.

Too many people ramble on, try to address multiple issues or just want to tell a story -- that's a writing hobby, not a business.

Step 2. Work On a Riveting Title

Home and Contents Insurance - Cute, Cuddly and Costly
Not everyone will remember the road safety campaign aimed at toddlers and small children and called the “Tufty Club”. Tufty’s full name was Tufty Fluffytail and the cute and very sensible squirrel was the logo for the scheme. Road safety scenarios were acted out using roll-out plastic crossings, pedal cars and children acting as “lollipop ladies”. Squashed fruit and flattened footballs d

NOT the crappy 300 word articles loaded with keywords with very little added value for human readers, but articles in the 500-800 word range that follow a very specific formula.

Here's how to write 2 articles each week in less than 60-minutes.

Step 1. Find One Compelling Problem Within Your Market

Too many people ramble on, try to address multiple issues or just want to tell a story -- that's a writing hobby, not a business.

Step 2. Work On a Riveting Title

The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going to make an almost instantaneous decision about whether you are worth her time or not. So you’d better start off with a bang.Hopefully, you already have a good headline. The words that come after it are your lead, and it’s their job to sink the h

find these? You can pull from your own experience, what problems did you tackle this week that you could share with others? Check the last few days of questions on forums related to your topic - these forums are a real idea bank. Survey your subscribers and customers to find out what they are struggling with - this should give you enough articles for an entire month if you ask the right questions. The key point is that you want to identify one, very specific, high demand issue per article.

Too many people ramble on, try to address multiple issues or just want to tell a story -- that's a writing hobby, not a business.

Step 2. Work On a Riveting Title

Homeowners Insurance Costs - Cut Your Bill in Half!
Homeowners insurance costs are on the rise and in some areas of the country premiums are astronomical. So how can you whittle your insurance cost down to a size you can afford? Read on ...1. Switch Companies and Save up to 40%I know some people who've saved $1,000 and more, and even gotten better service, by simply switching their homeowners insurance from one company

d give you enough articles for an entire month if you ask the right questions. The key point is that you want to identify one, very specific, high demand issue per article.

Too many people ramble on, try to address multiple issues or just want to tell a story -- that's a writing hobby, not a business.

Step 2. Work On a Riveting Title

Do You Buy Traffic? Making A Decision To Buy Traffic Or Not
The success or failure of one’s Internet business depends on whether the business is getting enough targeted traffic or not. If you buy traffic, is this traffic targeted? Sometimes it is, sometimes it is not. Every Internet entrepreneur has thought of buying traffic before, because many Internet businesses are in dire need for more traffic to their website.There are a few places whe

On a Riveting Title

Step 3. Start By Presenting The Challenge

You know and your reader knows the challenge you are trying to solve - but you want to use the first paragraph to really re-create the "feeling" of having the problem in the reader's head. You are setting them up to really look forward to the rest of your article - where you will solve their problem.

Step 4. Offer A Simple, Effective Solution Linked To Your Website

What separates super-charged, traffic generating articles from those that disappear into the ether? You need to offer your readers hope by outlining a simple, fast solution to their challenge while NOT giving away all of the methods behind HOW to achieve the solution. You want to convince the reader that YOU can solve their problem, all the while giving them the impression that there is more, so much more, that they could still find by clicking on a link to your website, opt-in or other follow-up system.

Be consistent. Once you complete your articles, send them out to distribution directories, build private publisher lists, and post them to your articles directory on your website - even post them to your blog, if you have one.

Finally, ge

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Having a marketing communications as a control is great for generating sales and leads. Being complacent about testing your control can cause you thousands to tens of thousands of dollars. Here's how not to let you controls become your enemy and a startling example.

This is a reflective musing on a warm summer evening about the meaning of true financial freedom. Is financial freedom the ability to buy whatever stuff you want? The author concludes that true financial freedom does not come from having enough money to buy whatever it is you want. True financial freedom really means having peace of mind that you are in control of your own money rather than it being in control of you.

Greeting fellow online article writers today I was contacted by one of us online article submission site writers and he asked me; Lance how do you keep up the pace or cadence of article postings surely these articles were pre-written right?

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