And that means that when people search using keywords related to the product or service that you sell, your sites will be returned higher up in the search results giving you a better chance that potential customers will check out your sites.

And the nice thing about this method for obtaining a higher ranking is that it is unlikely to change even if search engines change their algorithms which is something they do on a constant basis.

You are probably thinking, what does writing articles have to do with Big Ticket Marketing?

Well, it turns out, it has plenty to do with it and I'm going to tell you why.

It's about the relationship!

As a Big Ticket Marketer you have an even tougher job of convincing your potential customers to become actual customers. That’s because Big Ticket items have a much higher price tag then other products. And the higher price tag means that you have more skepticism to overcome than someone who is just selling a $37 e-book.

Also, you may be in an industry where there is a lot of competition with products that have very similar capabilities or features. So how do you differentiate yourself and your Big Ticket product from the others?

In my opinion, the key factor that should make you different from the others is not price. Although that is an important consideration it is not the only one when people are spending more to purchase a product. The key factor, I believe, is the relationship that you create between yourself and your prospective and existing customers.

Prospective and Existing Customers Need to Know You, Like You and Trust You before They Will Buy From You

In order to sell to anyone, they have to know you, like you and trust you. This is especially true for Big Ticket items. Obviously there are lots of ways to help your prospective and existing customers to get to know you like you and trust you. One way is to make sure you always provide them with value on an ongoing basis.

That means giving them great, highly relevant content for free. Also, supplying free products relevant to their interests. Obviously, the quality of your product and your service must be high or you will quickly lose any customers you have!

For Big Ticket item purchasers, it will take them a lot longer to evaluate you and your product. Let's look at a couple of examples:

Let's say you you sell real estate. No one is going to jump and buy the first property they are presented with, unless it just happens to completely meet their needs. Instead, they are going to rely on you to provide them with a bunch of choices based on what you tell them you want. That process could take as little as a month or as long as several years depending on how demanding the buyer is.

Or say you are in the high tech industry where you sell computer solutions including all the hardware, software and support. In some cases these deals could be worth 1/2 a million dollars or more. Again, no one is going to just write you a check without very seriously evaluating your product and services and YOU!

One of the best ways to keep you and your products in the minds of your potential and existing customers is to consistently be in touch with them. And this is where articles are a super Big Ticket Marketing strategy.

Why are Articles A Great Big Ticket Marketing Strategy?

Articles that are interesting, relevant, on target and useful to your target market are a great way to stay in touch (and in the mind) of your potential and existing customers.

Great articles do take some time to write but like anything else, the more you write the easier it becomes. And heck, if you really hate writing articles, there are lots of people on elance.com or other free-lance websites who will be happy to do it for you.

All you have to do is publish or email the articles to your prospective and existing customers on a regular basis. You give them value, maintain contact with them and stay in their mind. You never know when the prospective or existing customer will decide that its time to make that purchase.

And if you are the person most recently in their mind who do you think they will think of first for the product or service?

Here are the benefits of using articles as a Big Ticket Marketing strategy:

• Articles provide great content for your e-zine or blog. By keeping in touch with customers and giving them valuable, relevant content you are helping build your relationship with them.
• Articles help establish you as the expert in your area. You build a relationship by informing your readers about your area and about the benefits your product or service can provide. This can be as subtle as just providing links in your resource box after the article or by writing "advertorial" content.

  Note: "advertorial" is just a funny word that describes an article written to look like a newspaper or magazine column but is really an advertisement for your product or service.

• Articles are generally followed by a resource box which may contain the author of the article, a short biography of the author, the authors websites and sales pages. Readers who find your article interesting often click on the links in the resource box to learn more. This is another source of traffic for you!
• So the more e-zines and article directories you can publish articles means you get more exposure. It also means more readers who may click through to your sites. It will also help you get a higher ranking in the search engines for your other sites.
• Many search engines and especially Google, give higher ranking to websites that have other sites that link back to them. The search engines consider sites with lots of other sites that link to them more relevant than sites with only a few links back to them. So the more, different places you can get your articles published means that many more places that have your resource box and your links pointing back to your site there will be.

  And that means that when people search using keywords related to the product or service that you sell, your sites will be returned higher up in the search results giving you a better chance that potential customers will check out your sites.

  And the nice thing about this method for obtaining a higher ranking is that it is unlikely to change even if search engines change their algorithms which is something they do on a constant basis.

• Writing articles forces you to really know your area and communi
  Shrewd Businessman Wants a Few Good People to Profit From His Cash Flow Machine Working at Home
  Do you qualify?Advertising like these are full of promise, but do they deliver?Is this possible? A rare opportunity where you can generate constant cash from several streams of income comes right from the comfort of your own home?Of course ! It is possible. You must dig deeper, however.Here is what you’ll need: You’ll need to discover the hidden secrets how you can earn unlimited amounts of money when you satisfy the following qualities in yourself: Desire, Motivation, Self Discipline, Persistence and TenacityWithout these you’ll just become frustrated and find yourself going no where in your quest for financial Independence. Now, let us take a look at each of these qualities:Desire:You must have a desire that is so strong that all facets of the project you are undertaking stays with you constantly during your waking hours and even
  ustomers Need to Know You, Like You and Trust You before They Will Buy From You

  In order to sell to anyone, they have to know you, like you and trust you. This is especially true for Big Ticket items. Obviously there are lots of ways to help your prospective and existing customers to get to know you like you and trust you. One way is to make sure you always provide them with value on an ongoing basis.

  That means giving them great, highly relevant content for free. Also, supplying free products relevant to their interests. Obviously, the quality of your product and your service must be high or you will quickly lose any customers you have!

  For Big Ticket item purchasers, it will take them a lot longer to evaluate you and your product. Let's look at a couple of examples:

  Let's say you you sell real estate. No one is going to jump and buy the first property they are presented with, unless it just happens to completely meet their needs. Instead, they are going to rely on you to provide them with a bunch of choices based on what you tell them you want. That process could take as little as a month or as long as several years depending on how demanding the buyer is.

  Or say you are in the high tech industry where you sell computer solutions including all the hardware, software and support. In some cases these deals could be worth 1/2 a million dollars or more. Again, no one is going to just write you a check without very seriously evaluating your product and services and YOU!

  One of the best ways to keep you and your products in the minds of your potential and existing customers is to consistently be in touch with them. And this is where articles are a super Big Ticket Marketing strategy.

  Why are Articles A Great Big Ticket Marketing Strategy?

  Articles that are interesting, relevant, on target and useful to your target market are a great way to stay in touch (and in the mind) of your potential and existing customers.

  Great articles do take some time to write but like anything else, the more you write the easier it becomes. And heck, if you really hate writing articles, there are lots of people on elance.com or other free-lance websites who will be happy to do it for you.

  All you have to do is publish or email the articles to your prospective and existing customers on a regular basis. You give them value, maintain contact with them and stay in their mind. You never know when the prospective or existing customer will decide that its time to make that purchase.

  And if you are the person most recently in their mind who do you think they will think of first for the product or service?

  Here are the benefits of using articles as a Big Ticket Marketing strategy:

  • Articles provide great content for your e-zine or blog. By keeping in touch with customers and giving them valuable, relevant content you are helping build your relationship with them.
  • Articles help establish you as the expert in your area. You build a relationship by informing your readers about your area and about the benefits your product or service can provide. This can be as subtle as just providing links in your resource box after the article or by writing "advertorial" content.

    Note: "advertorial" is just a funny word that describes an article written to look like a newspaper or magazine column but is really an advertisement for your product or service.

  • Articles are generally followed by a resource box which may contain the author of the article, a short biography of the author, the authors websites and sales pages. Readers who find your article interesting often click on the links in the resource box to learn more. This is another source of traffic for you!
  • So the more e-zines and article directories you can publish articles means you get more exposure. It also means more readers who may click through to your sites. It will also help you get a higher ranking in the search engines for your other sites.
  • Many search engines and especially Google, give higher ranking to websites that have other sites that link back to them. The search engines consider sites with lots of other sites that link to them more relevant than sites with only a few links back to them. So the more, different places you can get your articles published means that many more places that have your resource box and your links pointing back to your site there will be.

    And that means that when people search using keywords related to the product or service that you sell, your sites will be returned higher up in the search results giving you a better chance that potential customers will check out your sites.

    And the nice thing about this method for obtaining a higher ranking is that it is unlikely to change even if search engines change their algorithms which is something they do on a constant basis.

  • Writing articles forces you to really know your area and commun
    Key Steps to Take When Selecting a Web Site Developer
    In the increasingly competitive staffing and recruiting industry environment, staffing and recruiting firms both large and small are looking for a way to differentiate themselves. Quite possibly one of the most important strategic marketing tools a staffing firm can have is an effective and interactive Web site.Why is it so important? According to David Tallerman, eMarketer Senior Analyst, savvy B2B companies (that's your customers) use the Internet as the central channel for most marketing objectives. In the eMarketer article, "B2B Ain't What It Used to Be," the primary marketing goals of Internet marketing are:• Customer acquisition • Driving sales • Brand awareness • Lead generation • Customer retentionRecognizing the Internet's strategic value is one thing, developing and integrating a Web site for your firm that will work for your busin
    you sell computer solutions including all the hardware, software and support. In some cases these deals could be worth 1/2 a million dollars or more. Again, no one is going to just write you a check without very seriously evaluating your product and services and YOU!

    One of the best ways to keep you and your products in the minds of your potential and existing customers is to consistently be in touch with them. And this is where articles are a super Big Ticket Marketing strategy.

    Why are Articles A Great Big Ticket Marketing Strategy?

    Articles that are interesting, relevant, on target and useful to your target market are a great way to stay in touch (and in the mind) of your potential and existing customers.

    Great articles do take some time to write but like anything else, the more you write the easier it becomes. And heck, if you really hate writing articles, there are lots of people on elance.com or other free-lance websites who will be happy to do it for you.

    All you have to do is publish or email the articles to your prospective and existing customers on a regular basis. You give them value, maintain contact with them and stay in their mind. You never know when the prospective or existing customer will decide that its time to make that purchase.

    And if you are the person most recently in their mind who do you think they will think of first for the product or service?

    Here are the benefits of using articles as a Big Ticket Marketing strategy:

    • Articles provide great content for your e-zine or blog. By keeping in touch with customers and giving them valuable, relevant content you are helping build your relationship with them.
    • Articles help establish you as the expert in your area. You build a relationship by informing your readers about your area and about the benefits your product or service can provide. This can be as subtle as just providing links in your resource box after the article or by writing "advertorial" content.

      Note: "advertorial" is just a funny word that describes an article written to look like a newspaper or magazine column but is really an advertisement for your product or service.

    • Articles are generally followed by a resource box which may contain the author of the article, a short biography of the author, the authors websites and sales pages. Readers who find your article interesting often click on the links in the resource box to learn more. This is another source of traffic for you!
    • So the more e-zines and article directories you can publish articles means you get more exposure. It also means more readers who may click through to your sites. It will also help you get a higher ranking in the search engines for your other sites.
    • Many search engines and especially Google, give higher ranking to websites that have other sites that link back to them. The search engines consider sites with lots of other sites that link to them more relevant than sites with only a few links back to them. So the more, different places you can get your articles published means that many more places that have your resource box and your links pointing back to your site there will be.

      And that means that when people search using keywords related to the product or service that you sell, your sites will be returned higher up in the search results giving you a better chance that potential customers will check out your sites.

      And the nice thing about this method for obtaining a higher ranking is that it is unlikely to change even if search engines change their algorithms which is something they do on a constant basis.

    • Writing articles forces you to really know your area and commun
      Business Web Hosting - Finding the Right Web Host
      Knowing what to look for when looking for small business web hosting can greatly help your chances of success in your online business. In the fast-paced world of business, there are many ways to advertise your company. Arguably the biggest way to increase sales in a cost effective manner is by having an online presence. Having a corporate or business web site both to provide information to existing clients, and to attract more potential customers by way of the search engines is essential nowadays to survival of businesses in competitive fields. Moreover, knowing the type of web hosting for small business you need will help you greatly down the road in terms of hidden costs and overhead, site loading speed and features.Since your web site is your first contact with visitors on the internet, it is imperative that your ecommerce web site hosting provides the following:
      ill decide that its time to make that purchase.

      And if you are the person most recently in their mind who do you think they will think of first for the product or service?

      Here are the benefits of using articles as a Big Ticket Marketing strategy:

      • Articles provide great content for your e-zine or blog. By keeping in touch with customers and giving them valuable, relevant content you are helping build your relationship with them.
      • Articles help establish you as the expert in your area. You build a relationship by informing your readers about your area and about the benefits your product or service can provide. This can be as subtle as just providing links in your resource box after the article or by writing "advertorial" content.

        Note: "advertorial" is just a funny word that describes an article written to look like a newspaper or magazine column but is really an advertisement for your product or service.

      • Articles are generally followed by a resource box which may contain the author of the article, a short biography of the author, the authors websites and sales pages. Readers who find your article interesting often click on the links in the resource box to learn more. This is another source of traffic for you!
      • So the more e-zines and article directories you can publish articles means you get more exposure. It also means more readers who may click through to your sites. It will also help you get a higher ranking in the search engines for your other sites.
      • Many search engines and especially Google, give higher ranking to websites that have other sites that link back to them. The search engines consider sites with lots of other sites that link to them more relevant than sites with only a few links back to them. So the more, different places you can get your articles published means that many more places that have your resource box and your links pointing back to your site there will be.

        And that means that when people search using keywords related to the product or service that you sell, your sites will be returned higher up in the search results giving you a better chance that potential customers will check out your sites.

        And the nice thing about this method for obtaining a higher ranking is that it is unlikely to change even if search engines change their algorithms which is something they do on a constant basis.

      • Writing articles forces you to really know your area and commun
        Dedicated Servers - The Best Hosting Option for Ecommerce
        If you are currently engaged in any facet of ecommerce, even service sectors, a website makes up a great deal of your business. Therefore, it is a safe assumption that you pay for hosting your website in some fashion. If you do not already have a dedicated server, perhaps you should revisit the decision for the best hosting options for your business.What is a Dedicated Server?Most web hosting companies set up accounts or on a shared server. You essentially share the total hard drive and bandwidth allowance with many others. This may not be the best hosting option and can present many problems such as security and traffic bottlenecks. On a dedicated server, the server is completely yours, and there are not other websites utilizing the same machine. The server is dedicated completely to you and your business.Advantages of a Dedicated ServerSeveral advantag
        his is another source of traffic for you!
      • So the more e-zines and article directories you can publish articles means you get more exposure. It also means more readers who may click through to your sites. It will also help you get a higher ranking in the search engines for your other sites.
      • Many search engines and especially Google, give higher ranking to websites that have other sites that link back to them. The search engines consider sites with lots of other sites that link to them more relevant than sites with only a few links back to them. So the more, different places you can get your articles published means that many more places that have your resource box and your links pointing back to your site there will be.

        And that means that when people search using keywords related to the product or service that you sell, your sites will be returned higher up in the search results giving you a better chance that potential customers will check out your sites.

        And the nice thing about this method for obtaining a higher ranking is that it is unlikely to change even if search engines change their algorithms which is something they do on a constant basis.

      • Writing articles forces you to really know your area and communicate to your prospective and existing customers in an easy to understand way. Your writing and communication skills improve and your readers appreciate the information you provide in a clear, easy to read fashion. Again, helping you build a relationship with them.

      If you haven't realized it by now, I am a huge fan of using articles for my marketing. I hope I have convinced you of the benefits and that you will start using articles in your own Big Ticket marketing efforts.

      For more information on a package that can help you really take your article marketing to the next level including software that helps automate the process check out the Article Announcer Link on the Big Ticket Blog resource page below.

      Copyright (C) 2005 Chuck Daniel, Like Magic Marketing, LLC -- All Rights Reserved.