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    A Classic Example of Taking a Lemon and Making Lemonade
    My personal favorite example of taking a lemon and making lemonade comes from the early days of Wal-Mart, long before they became The World's Largest Retailer.The LemonOur story begins at an early Wal-Mart store, located in an economically depressed region. The store gained the dubious distinction for having the largest inventory shrinkage rate of all their stores. Shoplifting was rampant.Squeezing The Lemoned audience to you
    Putting Up Your Own Writing Website? Why Not?
    If you enjoy writing and have had something published, you may, in fact, you should consider a developing a writing website. You can use it to help others improve their writing skills and at the same time, earn some money.Here are a few suggestions for setting up your website.1. What will be the focus of your website? Will it, for example, focus on helping young workers improve their writing skills? The focus and its intended audience are extremely important. So take the time you need in this step.
    Do you wonder what easy, cheap, and fast way you can attract your targeted audience to you
    Big Hat, No Cattle
    I did exactly what the magazine wanted me to do. I bought it solely for an article featured on the cover. But when I got it home and started searching for the piece I wanted to read, I couldn't find it. The headline drew me in, but hidden behind other features was an article with a different title that sort of, kind of, talked about the topic. I felt cheated.I feel cheated sometimes at work, too. There are people who make claims they can do this or that or boldly state they've already done it. But when you
    easy, cheap, and fast way you can attract your targeted audience to you
    Great Communicators Can Be Made
    Ronald Reagan, the 40th President of the United States, was known as “the great communicator.” One of his most famous statements was made while making a speech at the Brandenburg Gate in West Berlin, Germany on June 12, 1987. During this speech, President Reagan threw down this challenge:General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: Come here to this gate! Mr. Gorbachev, open this gate! Mr. Gorbachev, tear down
    fast way you can attract your targeted audience to you
    List Building – Why Your Index Should Be A Lead Capture Page II
    Compel them to fill in that opt-in form and give you their email address and at least their first name. Don’t ask for more or they might become suspicious. No one minds being asked their first name, but if you push and request their family name and even address and phone number, you will likely lose them.When you lose a visitor, you lose it forever. That is one more person in the world unlikely to visit your site again, so do your best to stop it from happening. Another reason why you should use your in
    ttract your targeted audience to you
    Saying What You Mean: Two Steps to Precise Writing
    Effective writing, on the Web or in print, can be defined as conveying what you mean. To achieve this, attempt to select words that both express exactly what you are thinking and feeling, as well as suit your audience, purpose, and subject. Often, you will find that the vocabulary that you already possess is sufficient for your purpose; however, at times, you may need to consult a thesaurus or dictionary. There are two steps necessary to avoid inexact, incorrect, or ambiguous word usage: Choose words w
    ed audience to your Web site? You probably have heard about Web optimization with pay-per-

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