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Casual Articles - Eyes On The Prize
Home and Office Bottled Water Delivery in Northern Virginia
Throughout the United States many consumers and businesses are electing to purchase bottled drinking water instead of tap or well water. The trend is clearly on the rise. A recent study of the bottled water industry indicates that U.S. bottled water sales and consumption continue to multiply at double digit rates as consumers and businesses increasingly choose bottled water as a beverage of choice. (
ck for the prize.
Throughout the United States many consumers and businesses are electing to purchase bottled drinking water instead of tap or well water. The trend is clearly on the rise. A recent study of the bottled water industry indicates that U.S. bottled water sales and consumption continue to multiply at double digit rates as consumers and businesses increasingly choose bottled water as a beverage of choice. (
And it's not just kids – we all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.
Which is why, whether or not the content of your E-Newsletter is also a sticky mess, I recommend giving something of value – instantly and at no charge –
Customers Aren't Angry - They're Afraid!
A tremendous amount of time, money, and energy is invested in corporate America teaching customer service reps and other associates how to avoid, reduce, and remedy conflicts with customers.Examine the classes offered by giants in the training industry, and you’ll always seem to find something pertaining to “Dealing With Conflict & Difficult Customers.”It’s an appealing title, to be sure
"Candy-coated popcorn, peanuts and a prize,
that's what you get in Cracker Jack!" A tremendous amount of time, money, and energy is invested in corporate America teaching customer service reps and other associates how to avoid, reduce, and remedy conflicts with customers.Examine the classes offered by giants in the training industry, and you’ll always seem to find something pertaining to “Dealing With Conflict & Difficult Customers.”It’s an appealing title, to be sure
I ate a lot of candy when I was a kid. Halloween, birthday parties, trips to the corner store… if there was candy to be had, I was there.
Granted, this was in the days before it was well understood that too much sugar can turn even the most docile child into a foul-mouthed psychopath (or, over time, a marketing consultant). Either way, I couldn't get enough.
One of my favorites was Cracker Jack, a disturbing conglomeration of candy-coated popcorn and peanuts, which was consumed in three distinct phases:
Phase 1: Eating the Cracker Jacks.
Phase 2: Wiping your hands on your pants to remove the "candy coat."
Phase 3: Opening your prize.
Looking back, I realize now that Cracker Jack – and I haven't done any research, this is just my personal opinion – stunk. Compared to the celestial fluffiness of a Three Musketeers, or the inspired pairing of chocolate and peanut butter that is the Reese's Peanut Butter Cup, Cracker Jack, and all its related gooeyness, should rightfully have been wiped off the face of the Earth sometime back in the Nixon administration.
But it wasn't, and kids still want it. Why? You know why… it's the free prize! Like the annoying guy you hung around with in college simply because he had a car, kids hang around with Cracker Jack for the prize.
And it's not just kids – we all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.
Which is why, whether or not the content of your E-Newsletter is also a sticky mess, I recommend giving something of value – instantly and at no charge –
Parents! Ready to go Back to Work?
So you have taken the past 5 years off of work to raise your child and now you are ready to return to the workforce. Now what?! It's a competitive market out there and having a 5 year gap doesn't help things, but here is a tip to help you get started.What I want to share with you, you will need to draw from both your professional experience as well as your experience from being a parent and s
ld into a foul-mouthed psychopath (or, over time, a marketing consultant). Either way, I couldn't get enough.
So you have taken the past 5 years off of work to raise your child and now you are ready to return to the workforce. Now what?! It's a competitive market out there and having a 5 year gap doesn't help things, but here is a tip to help you get started.What I want to share with you, you will need to draw from both your professional experience as well as your experience from being a parent and s
One of my favorites was Cracker Jack, a disturbing conglomeration of candy-coated popcorn and peanuts, which was consumed in three distinct phases:
Phase 1: Eating the Cracker Jacks.
Phase 2: Wiping your hands on your pants to remove the "candy coat."
Phase 3: Opening your prize.
Looking back, I realize now that Cracker Jack – and I haven't done any research, this is just my personal opinion – stunk. Compared to the celestial fluffiness of a Three Musketeers, or the inspired pairing of chocolate and peanut butter that is the Reese's Peanut Butter Cup, Cracker Jack, and all its related gooeyness, should rightfully have been wiped off the face of the Earth sometime back in the Nixon administration.
But it wasn't, and kids still want it. Why? You know why… it's the free prize! Like the annoying guy you hung around with in college simply because he had a car, kids hang around with Cracker Jack for the prize.
And it's not just kids – we all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.
Which is why, whether or not the content of your E-Newsletter is also a sticky mess, I recommend giving something of value – instantly and at no charge –
How to Save Money on Business Accounting and Bookkeeping
It is a well-known fact that as your business becomes larger and more successful you will probably have to hire some type of extra help in dealing with financial calculations and bookkeeping. The larger you company becomes, however, the higher your accounting costs are likely to be, often making the need to pay for financial services a frustrating drain on your profits.There are ways to minimiz
on your pants to remove the "candy coat."
It is a well-known fact that as your business becomes larger and more successful you will probably have to hire some type of extra help in dealing with financial calculations and bookkeeping. The larger you company becomes, however, the higher your accounting costs are likely to be, often making the need to pay for financial services a frustrating drain on your profits.There are ways to minimiz
Phase 3: Opening your prize.
Looking back, I realize now that Cracker Jack – and I haven't done any research, this is just my personal opinion – stunk. Compared to the celestial fluffiness of a Three Musketeers, or the inspired pairing of chocolate and peanut butter that is the Reese's Peanut Butter Cup, Cracker Jack, and all its related gooeyness, should rightfully have been wiped off the face of the Earth sometime back in the Nixon administration.
But it wasn't, and kids still want it. Why? You know why… it's the free prize! Like the annoying guy you hung around with in college simply because he had a car, kids hang around with Cracker Jack for the prize.
And it's not just kids – we all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.
Which is why, whether or not the content of your E-Newsletter is also a sticky mess, I recommend giving something of value – instantly and at no charge –
Finding Sources For Your Business And Products
Finding the right source for your business can mean the difference between success and failure. When you are able to find a supplier that can give you what you need at low costs and a fast turnaround time, you should consider yourself lucky, because you have found what it takes to keep your business afloat. But if you have yet to find that source, you should look for certain traits.The main sou
Cracker Jack, and all its related gooeyness, should rightfully have been wiped off the face of the Earth sometime back in the Nixon administration.
Finding the right source for your business can mean the difference between success and failure. When you are able to find a supplier that can give you what you need at low costs and a fast turnaround time, you should consider yourself lucky, because you have found what it takes to keep your business afloat. But if you have yet to find that source, you should look for certain traits.The main sou
But it wasn't, and kids still want it. Why? You know why… it's the free prize! Like the annoying guy you hung around with in college simply because he had a car, kids hang around with Cracker Jack for the prize.
And it's not just kids – we all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.
Which is why, whether or not the content of your E-Newsletter is also a sticky mess, I recommend giving something of value – instantly and at no charge –
Warming Up the Customer Experience
Restaurant people will tell you that the worst thing a customer can do is have a bad meal and not SAY anything about it. It prevents the establishment from making it right for the customer. The damage gets worse, because the customer doesn’t usually return AND they tell their friends what they thought about the food.Automotive sales people are taught that every customer knows at least another 1
ck for the prize.
Restaurant people will tell you that the worst thing a customer can do is have a bad meal and not SAY anything about it. It prevents the establishment from making it right for the customer. The damage gets worse, because the customer doesn’t usually return AND they tell their friends what they thought about the food.Automotive sales people are taught that every customer knows at least another 1
And it's not just kids – we all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.
Which is why, whether or not the content of your E-Newsletter is also a sticky mess, I recommend giving something of value – instantly and at no charge – to new newsletter subscribers.
Not so much as an incentive (i.e. "Sign up for the newsletter and we'll give you this special report"), but more as an unexpected thank you for those who have already signed on.
Is it a high value gift? Not in particular, but then again, neither is a plastic whistle in a box of candy. The high value is in the gesture itself; a welcome aboard and hearty handshake to those who have chosen to join your list of esteemed readers.
Here are the steps involved:
1. Write a brief (one or two page), useful, evergreen (i.e. something that you won't need to update very often) giveaway on some topic related to your company's expertise. It doesn't have to be ground-breaking, just something that a person with an interest in your newsletter would find valuable. Here's a link to a few that I've done to get you thinking.
(http://www.bluepenguindevelopment.com/services/resources.html)
2. Post the document on your web site.
3. When you send a welcome e-mail to new subscribers, include a short description and a direct link to the document on your web site. I include it as part of the welcome e-mail "P.S.," so that it stands out a little bit more.
That's it. It costs you nothing, is entirely automated, and is sure to lift the spirits of your sticky-fingered readers.
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