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Casual Articles - BLOG (Or Your Life As A Marketer Might Cease To Exist!)
For most of us, the start of a new year is a time of reflection. A review of the year gone by and an opportunity to set goals for the year ahead. Intentions are good and motivation is high.The challenge lies in the predictable loss of steam that ensues as we move past the holiday season and back into our workaday lives.Make no mistake. Setting goals is easy. Following through is the hard part. To assist you in seeing those New Year’s goals and resoluti
Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.
But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.
CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to
Unless you've been living in a cave or under a rock the last few years, you've seen first hand how Tiger Woods has become one of the most dominate forces in men's golf.We watched as he won the CA Championship at Doral Golf Club a few weeks ago by two strokes. Woods won this event for the sixth time, more than any other tournament. Tiger is believed to be the first player to win a tournament six times on six courses - in Spain, Ireland, Atlanta, San Francisco,
But somewhere along the line the Internet was commercialized. Marketers realized that "hey, I could SELL this way." Spamming was born. Commercial websites were born.
Now, the Internet is evolving again...because THE PURPOSE OF THE INTERNET IS TO CONVEY INFORMATION.
People want to GROW. Personal, mental and emotional growth are as inevitable as physical growth.
The Internet is the latest means for people to satisfy their need to grow their minds.
But sell sheets and unsolicited email (i.e. SPAM) are not what people WANT. They want INFORMATION. They want to be enlightened, entertained, challenged, provoked. And they want to be able to EXPRESS THEMSELVES.
So, in retaliation for the commercialization of the Internet, BLOGGING was born.
"Blogs" or "Web Logs" started as simple electronic journals. Diaries, if you will. People started writing their thoughts, opinions and desires, recording their experiences and adventures, in logs published on the Internet. (Hey, it's virtually free, and can be done spontaneously, thus satisfying our need for results NOW.)
Because web site browsing has now become so much like the TV commercial experience (what do we do when commercials come on?...go to the fridge!), blogging (and the reading of blogs) has become popular. It's a respite from the commercials!
The Internet has always been about CONTENT. Why do you think search engines (Yahoo, Google, etc.) have been so successful? They DELIVER CONTENT. Blogs are a natural reaction to the over-commercialization of the information medium known as "the web."
Do you have a blog? You should. And what should you publish on your blog? CONTENT.
It doesn't matter what you publish, as long as it's not BLATANT COMMERCIALISM.
Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.
But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.
CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to
We are living in a world of paper: we receive important information on paper, and share confidential information on paper: creating documents, letters and many sensitive issues. Therefore it's important to be sure that our confidentiality and privacy are protected, and that waste paper is disposed of. In the past people used ways of destroying paper like burning and tearing, etc. Nowadays with huge volumes of paper all these methods are useless and we need something
The Internet is the latest means for people to satisfy their need to grow their minds.
But sell sheets and unsolicited email (i.e. SPAM) are not what people WANT. They want INFORMATION. They want to be enlightened, entertained, challenged, provoked. And they want to be able to EXPRESS THEMSELVES.
So, in retaliation for the commercialization of the Internet, BLOGGING was born.
"Blogs" or "Web Logs" started as simple electronic journals. Diaries, if you will. People started writing their thoughts, opinions and desires, recording their experiences and adventures, in logs published on the Internet. (Hey, it's virtually free, and can be done spontaneously, thus satisfying our need for results NOW.)
Because web site browsing has now become so much like the TV commercial experience (what do we do when commercials come on?...go to the fridge!), blogging (and the reading of blogs) has become popular. It's a respite from the commercials!
The Internet has always been about CONTENT. Why do you think search engines (Yahoo, Google, etc.) have been so successful? They DELIVER CONTENT. Blogs are a natural reaction to the over-commercialization of the information medium known as "the web."
Do you have a blog? You should. And what should you publish on your blog? CONTENT.
It doesn't matter what you publish, as long as it's not BLATANT COMMERCIALISM.
Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.
But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.
CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to
Be PreparedHave knowledge of the organization and industry. Research the company by reviewing their website, online reports and any other information you can find. This will demonstrate your interest and enthusiasm for the job. Knowledge of the company will enable you to answer questions related to the organization and why you want to work there with confidence.Be ConfidentPortraying confidence in yourself and your ability to do th
Because web site browsing has now become so much like the TV commercial experience (what do we do when commercials come on?...go to the fridge!), blogging (and the reading of blogs) has become popular. It's a respite from the commercials!
The Internet has always been about CONTENT. Why do you think search engines (Yahoo, Google, etc.) have been so successful? They DELIVER CONTENT. Blogs are a natural reaction to the over-commercialization of the information medium known as "the web."
Do you have a blog? You should. And what should you publish on your blog? CONTENT.
It doesn't matter what you publish, as long as it's not BLATANT COMMERCIALISM.
Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.
But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.
CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to
How long will your office space be filled with noise, dust, confusion and distractions? No matter how long it is too long.You can escape all the remodeling hassles by renting commercial office space for a week, month or however long you need it. And often the expense is more than justified by keeping your business productivity high.Commercial office space doesn’t refer to retail facilities. It is a concept originally developed to answer the need for te
The Internet has always been about CONTENT. Why do you think search engines (Yahoo, Google, etc.) have been so successful? They DELIVER CONTENT. Blogs are a natural reaction to the over-commercialization of the information medium known as "the web."
Do you have a blog? You should. And what should you publish on your blog? CONTENT.
It doesn't matter what you publish, as long as it's not BLATANT COMMERCIALISM.
Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.
But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.
CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to
"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." Jack WelchVision is the first critical element in business success. Vision gives a clear picture of what you intend your business to accomplish. Without vision, you simply don't know where you're going. Hard work and perseverance cannot replace a clear vision.It is something like the experience I had at a wilderness
Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.
But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.
CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to their "favorites." CONTENT keeps your prospects coming back to see what else you have to say.
People are getting smarter...and less tolerant for the "infomercial" mentality. People want to GROW. Here in the US, at least, we have everything. We've seen everything. Whatever you're selling can be had some place else for less!
Modern marketing is about RELATIONSHIPS. You can't win on price or convenience...there will always be a cheaper or faster option.
Who are you? What do you have to say about life that's worth hearing?
Figure that out and create a blog about it. Keep posting and posting and posting on YOUR THEME. And, oh, by the way, whatever you're selling to make a buck, SELL IT (softly). Stick an icon off to the side of your web pages. Work in COPY to the body of your blog about your product or service. PRE-SELL to SELL. Maybe you've got the coolest earrings in the world...show a picture of them! Maybe you've got a GREAT water filtration system...talk about your good health. IT DOESN'T MATTER!
What matters to the modern web browser (the person, not the program) is, "who are you?" And why should they buy FROM YOU?
Find your "niche." Hone in on it. Develop it. Make your business WORTH DOING.
And while you're at it, try to genuinely provide INFORMATION that can improve the quality of your site visitor's life. For that they will thank you, visit you...and ultimately BUY from you.
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