le Marketing is to generate content that results in a specific action. Have a clear purpose in mind when you write and make sure that purpose is reflected in your bio box copy. And don't forget to update your box as your offers and information change. An out-of-date bio box is better than nothing, but not by much.

2. Know why your readers should care. Your rea

At the end of each Article Marketing submission is a bit of author information and marketing copy known as the resource box or bio box. This is the key to turning the potential energy of interest you've created in your article into the kinetic energy of sales, name recognition or website traffic - whatever you're engaging in article marketing to achieve. There are three main components of a resource box:

• Author name and brief professional information.
• USP (unique selling proposition), laser marketing statement or some other form of short and snappy sales copy.
• A call to action with links.

In addition to being finely tuned individually, each component of your resource box needs to be an integral part of the overall finished product, pull it's own weight and move the reader steadily toward taking whatever action you want him or her to take. In total, your resource box should be no more than 2 or 3 sentences long. Less than that and you risk leaving out important information. More than that and it becomes a solid mass of text that will be skimmed over by the reader.

Here are 5 tips to help you create an effective resource box:

1. Know what you want from your readers. What do you want your readers to do once they've read your article? There is no right answer to this question, but there are wrong ones. And the worst possible wrong answer is "I don't know." The whole point of Article Marketing is to generate content that results in a specific action. Have a clear purpose in mind when you write and make sure that purpose is reflected in your bio box copy. And don't forget to update your box as your offers and information change. An out-of-date bio box is better than nothing, but not by much.

2. Know why your readers should care. Your read

e are three main components of a resource box:

• Author name and brief professional information.
• USP (unique selling proposition), laser marketing statement or some other form of short and snappy sales copy.
• A call to action with links.

In addition to being finely tuned individually, each component of your resource box needs to be an integral part of the overall finished product, pull it's own weight and move the reader steadily toward taking whatever action you want him or her to take. In total, your resource box should be no more than 2 or 3 sentences long. Less than that and you risk leaving out important information. More than that and it becomes a solid mass of text that will be skimmed over by the reader.

Here are 5 tips to help you create an effective resource box:

1. Know what you want from your readers. What do you want your readers to do once they've read your article? There is no right answer to this question, but there are wrong ones. And the worst possible wrong answer is "I don't know." The whole point of Article Marketing is to generate content that results in a specific action. Have a clear purpose in mind when you write and make sure that purpose is reflected in your bio box copy. And don't forget to update your box as your offers and information change. An out-of-date bio box is better than nothing, but not by much.

2. Know why your readers should care. Your rea

source box needs to be an integral part of the overall finished product, pull it's own weight and move the reader steadily toward taking whatever action you want him or her to take. In total, your resource box should be no more than 2 or 3 sentences long. Less than that and you risk leaving out important information. More than that and it becomes a solid mass of text that will be skimmed over by the reader.

Here are 5 tips to help you create an effective resource box:

1. Know what you want from your readers. What do you want your readers to do once they've read your article? There is no right answer to this question, but there are wrong ones. And the worst possible wrong answer is "I don't know." The whole point of Article Marketing is to generate content that results in a specific action. Have a clear purpose in mind when you write and make sure that purpose is reflected in your bio box copy. And don't forget to update your box as your offers and information change. An out-of-date bio box is better than nothing, but not by much.

2. Know why your readers should care. Your rea

will be skimmed over by the reader.

Here are 5 tips to help you create an effective resource box:

1. Know what you want from your readers. What do you want your readers to do once they've read your article? There is no right answer to this question, but there are wrong ones. And the worst possible wrong answer is "I don't know." The whole point of Article Marketing is to generate content that results in a specific action. Have a clear purpose in mind when you write and make sure that purpose is reflected in your bio box copy. And don't forget to update your box as your offers and information change. An out-of-date bio box is better than nothing, but not by much.

2. Know why your readers should care. Your rea

le Marketing is to generate content that results in a specific action. Have a clear purpose in mind when you write and make sure that purpose is reflected in your bio box copy. And don't forget to update your box as your offers and information change. An out-of-date bio box is better than nothing, but not by much.

2. Know why your readers should care. Your readers are busy. They have jobs, families, hobbies, friends, a 3-month TIVO backlog and the attention gravity well that is the Internet, all vying for their time at once. If you want them to initiate any action on your behalf, whether that is clicking through to your site or downloading a resource, you have to give them a reason to bother.

3. Ask for the action. Don't just put a naked link out there by itself. And don't use boring, "Click here for blah blah blah" link text. Yawn. Instead, create descriptive link text that clearly indicates what's at the other end of the click and that compels the reader to click through. One marketing truism is that pain has a stronger effect than reward on the human psyche. So a pain-point call to action like, "Are you flushing money down the drain by overlooking these 12 commonly missed deductions? Find out in this special free report!" will always outdraw the reward-based version, "Drop by my site and download my free report on 12 commonly-missed tax deductions." (PS - don't put a period/full stop after a link. It can mess up auto formatting of the link on the user end. Just double space and start the next sentence normally.)

4. Be specific. Unless you only write in one exceedingly narrow topic targeting the same, equally narrow market, don't create a one-size-fits-all bio and slap it on every article you write. Have several resource boxes that target specific niches within your Article Marketing strategy. For examp