Casual Articles - Writing and Speaking

Amplifying Positive Deviance
In our consulting we believe that we can and will find the solutions to business problems within the organization in which we work. Often we may need to bring in an outside ‘expert’ to show how others are doing work, but essentially companies have the solution at hand. It’s just not acted upon, for a variety of reasons!Have you ever heard of the approach or tool called Amplifying the Positive Deviant, which was created by Jerry Sternin? Jerry and his wife, Monique, worked for the Save the Children Foundation in Vietnam during the 1990s. It was their job to help

Yes, I'm sitting slumped at my desk, my head filled with wild schemes on how to promote my books. It's all rather depresing. By the laws of artistic nature, I should be in a lonely garret, writing my new novel, not trying to act like a desperate publicist. So far, one library has said they would buy a couple of copies of "Frantic". I must remind myelf to subtly bamboozle them about giving me Events. Not only do I now have to chase up all the newspapers I e-mailed last week, but I now have to bribe the friends whom I have already forced to buy my books, to atttend my future book-signings. 'Think positive' is my new Mantra.

Three Search Engine Ranking Gold Tips
Getting a high ranking in the search engines is something with many variables.It can rely on what industry you're in, the products or services you supply, and the competition you have. There is however a few basic things you can do to help this process.1. Choose The Right Domain Name!A good example of this is my domain name. At first glance it seems long and drawn out but I chose it to include the keywords I wanted in it. Its getting harder to find available domain names with good keywords. If you want to look for good available doma

DIY Marketing/Promotion/Publicity is an evil necessity, I have decided. Since both my recently published novels, "Frantic" and "Crushed" came out simultaneously, I have been trying to keep myself awake, while writing and posting press releases on the web - or 'media releases' is how Carolyn Howard-Johnson describes them in her bible, 'The Frugal Book Promoter', making sure each press release I write has a different leader.

I'm dreading my next gargantuan phone bill, for I have been glued to the phone during the official office hours of 9-5, calling all the regional newspapers in the United Kingdom, Scotland and Wales, speaking to their lethargic book review editors, trying to make them interested enough to give me the devil's thumbs up - i.e. to e-mail them a press release on each book. A week has passed, with no response from any of them, which means I shall have to do a chase up call, pestering the provincial press some more. But, my heart's not in it. All I want to do is write my new novel, but how can I be an 'artist', if I'm immersed in self-promotion?

I went to a series of intense screenwriting lectures held at RADA last year. Not one of the optimistic lecturers mentioned the word 'publicity', but admittedly they did sketch on selling your work: how you had to be a ruthless businessman when you weren't creating. The emphasisis was on pitching your script - especially if you were miraculously stuck alone in an elevator with 'Saint' Spielberg for a minute.

It was all very interesting, but the most helpful thing about the packed seminars was the art of salubrious networking at the bar. I made friends with a youthful film maker, who enticed me to attend a screenwriting course with him. I stuck one excruciating class out, but the Marxist teacher's stifling teaching inhibited my burgeoning creativity. The academic emphasis was on the actual writing of the screenplay, but not one word was discussed about selling it.

A writer's nature isn't generally brash, which is a disadvantage when in the modern age of commerce, you have to put on a new 'hat' after you have finished writing, and adopt the schizophrenic role of a thick-skinned, pushy businessman. Even if you do have a subservient publicist to do the dirty work for you, you still have to unrelentlessly push yourself and your product during every waking hour.

I've been so over zealous with my promotional endeavours, that I mistakenly 'sold' the same story about my novels, "Frantic" and "Crushed" twice, to the Writers' Guild's (UK) weekly, informative e-bulletin. They made a mistake too, by reprinting the item. Just when I was celebrating my double dose of publicity, I noticed the Writers' Guild had made an unfortunate typo in my bookstore's URL. The result of which, Eiworth Publishing's vital link didn't work. I think I shall have to calm down with the releases though, for I am now noticing they are appearing in gluts on the same sites, even though I was careful to write different headings and leaders.

I'm being so over enthusiastic with my sporadic promotion, that I am impulsively calling up old journalistic cronies, bugging them to plug my books. As if they care? They are only interested in promoting film stars' ghost-written autobiographies. I even bribed a friend who's got a showbiz column in a National newspaper. If he gave me a mention, I would give him a couple of free books, I implored.

Time for a Web Wash?
Yes, it’s back to the 80’s – the clean cut approach to websites and no, it’s not just another fad diet, it’s a complete change in lifestyle as they say on Dr Phil. But this time, it’s my website having a makeover!Those of you in the business of e-commerce, internet marketing or website building will understand the importance of first impressions of a landing or home page of a website.Unfortunately, I was reminded the hard way and yes, I was stupid as I certainly should have known better, given my years of experience in marketing. The message really hit

means I shall have to do a chase up call, pestering the provincial press some more. But, my heart's not in it. All I want to do is write my new novel, but how can I be an 'artist', if I'm immersed in self-promotion?

Mastermind Do's and Don'ts
Several years ago I was invited to participate in a mastermind group. I had never been involved in a mastermind group before, but I had read about them in Napoleon Hill's book, "Think and Grow Rich." So, I was eager to try the concept out.This particular group was comprised of five women and the focus was real estate investing. I met Kim, the woman who invited me to join the group, at a real estate investing seminar. I was a relatively new investor at the time and thought this was an opportunity to learn more about real estate investing, team up with o

with him. I stuck one excruciating class out, but the Marxist teacher's stifling teaching inhibited my burgeoning creativity. The academic emphasis was on the actual writing of the screenplay, but not one word was discussed about selling it.

Small Personal Loans: Loan For Your Personal Expenses
Need is what that demands money and meeting the demand at right time is rather more challenging. The situation becomes stressed when you are in urgent need of a comparably small sum and that too for a shorter span. It’s a well-known fact that having a loan is a time consuming procedure because of the legalities associated with it. And this is a frustrating moment for one who is in urgent need of cash. But don’t be hopeless; there is a solution in the form of small personal loans.Small personal loans are well suited to the urgent cash needs of a person. This is t

tin. They made a mistake too, by reprinting the item. Just when I was celebrating my double dose of publicity, I noticed the Writers' Guild had made an unfortunate typo in my bookstore's URL. The result of which, Eiworth Publishing's vital link didn't work. I think I shall have to calm down with the releases though, for I am now noticing they are appearing in gluts on the same sites, even though I was careful to write different headings and leaders.

Starscapes Home Based Business Opportunities & Cosmic Ceiling Murals
It's summer.You are lying together in a lovely meadow, surrounded by majestic mountains peaks. A warm, gentle breeze brings the distant chirping of crickets to wake you...as the day descends into darkness. As you both awaken, your eyes get larger, your mouth opens and looking up...You are surprised as you discover the most beautiful, starry sky imaginable!Thousands of stars gently glowing in the night. And look!There is a shooting star! isn't that the constellation Orion? Yes! And there is Pegasus the flying horse! You see the princess Andromeda, the Nort

Being an unrelentless self-promoter is extremely hard work, much tougher than being a solitary writer. However, if I have to concentrate on promoting all my new books for the rest of their print life, I shall never technically again be able to write alone in my head. For, I shall always be dreaming of ambitious schemes on how to self-promote myself. It's not natural behaviour for a writer, who ideally would like to be left alone at his desk in order to create in peace.

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Ghost writing services are quite affordable online. Unfortunately this does not guarantee that everybody who hires ghost writer services will end up happy at the end of the day. In fact many webmasters and blog owners usually end up bitterly disappointed at the end of the exercise. Here's how to avoid dissapointment

There's no denying it, the Internet has changed. It was no great momentous event, just a slight sideways flex in how information is exchanged on the web. However, this slight shift has significant ramifications for anyone trying to achieve top rankings in the different search engines. So keep reading to find out how you can use this new SEO wildcard to 'hotwire' your site to the major search engines such as Google, Msn and Yahoo...

So you have heard that there is money to be made out of websites. By setting up a number of websites you can make money from home, become a millionaire and retire! Well, if it was as easy as all that anyone would be doing it!

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